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This study aims to explore the hospitality and religious experience of Israeli travelers visiting the globally prevalent Jewish Orthodox Chabad Houses that provide religious, spiritual, educational and hospitality havens in their locales, regardless of the degree of observance.

Using Schmitt’s (1999b) experiential consumption dimensions of Sense, Feel, Think, Relate and Act, this study measured the various visitors’ experiences, satisfaction and loyalty using a sample of 488 Israeli travelers obtained from online social media sites, popular with Israeli travelers.

The findings reveal that Israeli visits to Chabad Houses were primarily characterized by Act, Feel and Relate experiences like meeting fellow Israeli travelers, a sense of togetherness and a feeling of belonging. In predicting satisfaction and loyalty, the visitors’ religious experience did not play a major role, but rather the actual hospitality extended by their religious hosts, like a home-like feeling, comfort, tasty food and a sense of togetherness did.

Collecting data from an online sample might yield results that would not be applicable to the typical Chabad House visitor. Due to the Chabad Houses’ global presence, their visitors’ experiences may vary from one house to another and the findings may not represent an accurate picture of the typical Chabad House visit.

To continue its hospitality brand, the Chabad movement’s decision-makers should continue focusing on innovative visitor experiences and balance the religious and secular components of their hospitality, as well as consider carefully how to direct their marketing and operational budgets.

Adding to the body of literature on travelers’ experience at religious sites, this research is a pioneering attempt to study and explore visitors’ religious and hospitality experiences while visiting small non-conspicuous religious centers that extend their global hospitality brand to travelers.

The study investigates the mediated moderation impact of Memorable Religious Experience (MRE) and Religiosity (REL) on the relationship between Memorable Tourism Experience (MTE) and Attitude towards Pilgrimage (ATT) finally driving Recommend Intention (RCI) of visitors to a religious site. It suggests visitors' incentive variable religiosity can influence their decision to recommend visiting a religious destination.

The research uses a quantitative cross-sectional approach wherein a self-administered survey was used for data collection from 223 pilgrims who visited a popular pilgrimage site. Partial least squares-structural equation modeling (PLS-SEM) was employed for analysis.

The results showed that MTE has a significant influence on ATT which further influences RCI (a dimension of behavioral intention-BI) of visitors towards a religious destination. Further, MRE mediates the relationship between MTE and ATT. Nevertheless, REL illustrated a significant moderation influence on the relationship between MRE and ATT, further verifying the mediated moderation impact of MRE and REL in the model.

Recommendation of existing customers is one of the most powerful indicators of customer loyalty and usually leads to revisit. The research provides destination managers/tourism planners of pilgrimage sites to formulate appropriate marketing strategies to develop RCI and sustainable branding.

This study adds to the empirical studies conducted on REL by constructing a composite picture of the memorable tourism experience within a pilgrimage tourism context. The uniqueness lies in the attempt to investigate the mediated moderation impact of MRE and REL using a symmetric (PLS-SEM) approach.

The purpose of this study is to expand the experience economy model and to determine if this model provides a better understanding of the process of growing intention to continue using religious cultural heritage content delivered digitally and intention to visit religious cultural heritage sites. In particular, it examines the influence of spiritual experience on the evaluation of religious cultural heritage content, comparing delivery via virtual reality (VR) to a web-based experience.

In this study, a representative religious cultural heritage destination, Jerusalem, was chosen as an example for the application. Participants (n = 292) were randomly divided into two groups, one group using the web and the other group experiencing VR. After experiencing the destination virtually, participants completed a survey, the results of which were analyzed using path analysis and multi-group analysis.

The results suggest that spiritual experience mediates the four elements of Pine and Gilmore (1998) experience economy model and the intention to continue engaging with the content virtually. Intellectual awareness of religious cultural heritage strengthens the spiritual experience, which mediates educational and aesthetic experiences and the successful use of VR and the web. Additionally, for participants experiencing VR, the influence of spiritual experience on the intention to continue using the virtual media to consume content related to religious cultural heritage sites and to visit actual religious heritage sites was stronger than for participants using the web.

This study based on an expanded experience economy model explores the use of digital technologies for the enhancement of spiritual experience. Comparison of web-based and VR content delivery provides important implications for destination marketers in terms of promoting destinations online and encouraging intention to visit actual sites in the future.

The purpose of this study is to explore the dimensional structure of visitor experience in a sacred place based on the framing process.

Mix-method research was conducted in Turkey–Virgin Mary House which featured a sacred and popular tourist destination. Qualitative research, including interviews and expert panels, was used to create a set of knowledge for further analysis. Quantitative research, including two field studies comprising 842 participants, was used to validate the framing of visitor experiences in a sacred place providing reliability and construct validity.

The six dimensions were found within three framing axes of religious, environmental and organizational: inner experience; religious experience; physical environment; history; tour organization and service experience.

Current studies on visitor experience in a sacred place have mainly focused on emotions, motivations or physical dimensions. By synthesising the framing process and theoretical approaches, this study contributes to the literature by analysing the unique characteristics of visitors' experiences in sacred places, regardless of their religious identities.

The purpose of this paper is to analyse the relationship between the motivation and satisfaction of visitors, both tourists and residents, of a sacred urban complex located in Santa Catarina, Brazil.

This descriptive research uses quantitative and survey methods to collect the data. The sample of this study consists of 400 visitors, comprising tourists and residents who were in Vale das Graças, Santa Catarina, Brazil, between August and September 2019. Descriptive statistics and linear regression analysis were used to analyse the data.

The results of this study showed people who visit the site for reasons of religious belief, cultural pleasure and mental relaxation feel satisfied and emotionally touched by the religious atmosphere. It was also perceived that all dimensions of satisfaction significantly influenced the motivation to visit the Vale da Graça; that is, tourists and residents tend to feel more motivated to visit the Sacred Complex when they are satisfied with the contact with faith provoked by the visit.

This research provides theoretical and managerial contributions. Initially, this study contributes to research related to urban religious tourism and the perception of residents and tourists (visitors) in relation to a sacred complex. In general, this research on the subject investigated only the tourist's perspective. In addition, this study also brings management contributions for the destination administrators by understanding the behaviour of visitors to religious tourist sites located in the urban area of municipalities and giving their opinions on the satisfaction and motivation of aspects related to religious contact to visit such sites, thus helping in the management process of the attraction and surroundings.

The purpose of this paper is to examine religious struggles and loss of faith in Christian survivors of Typhoon Haiyan in the Philippines and explore whether any demographic characteristics or experiences during the disaster may have contributed to these responses.

A quantitative survey was used to assess a variety of concepts related to religious responses after disaster. Data were collected using a mix of non-random, convenience sampling methods, with a total sample of 1,929 responses.

Religious struggles, anger toward God, and apostasy after the typhoon was generally low, although a significant minority of respondents expressed feelings of confusion about God and wondered whether God cared about them. Factors that influenced the experience of religious struggles included: education level, socio-economic status, denomination, barangay, loss of loved ones in the disaster, format of post-disaster church fellowship meetings, and the importance of God in their lives prior to the disaster.

Having an appropriate and supportive faith-based environment for those of faith to work through religious struggles is important for supporting emotional and psychological recovery after disaster.

This study explores how disasters can impact individuals’ beliefs and their relationship with God in a non-Western context. This information enhances our understanding on how humanitarian and faith-based organizations can help support emotional and psychological recovery among impacted populations, particularly those who experience struggles.

Over the years, shrines have been ignored as a destination by islamic marketing scholars. However, shrines can be classified as Islamic spiritual destinations which are visited by people to serve various purposes. Moreover, in the country context of Pakistan with its beautiful cultural traditions and the religiousness among people, the visit to a shrine as a destination experience is scantly examined. This study fills this void and aims at exploring Muslim tourists' spiritual experiences of visiting shrines as Islamic spiritual destinations.

An interpretive qualitative inquiry is used based on phenomenology as the leading methodology for this exploration. Following a purposive sampling technique, researchers interviewed 10 informants who regularly visit shrines. The collected data are analyzed based on thematic analysis.

The results of a thematic analysis reveal six themes that emerged from tourists' experiences of Islamic spiritual destinations. These include: religious and spiritual values, spiritual belief system, commercial experience, hospitality and support experience, socialization experience and obstruction experience.

The findings of this study can be used by policymakers managing Islamic tourist destinations. It will help them to improve tourist experiences.

The findings contribute to both theory and practice of destination marketing by exploring the factors influencing tourists' perceptions about their experience of Islamic spiritual destinations.

In the last few decades, tourism has become one of the fastest growing economic sectors in the world, with an increasing economic, social and environmental role. It has been recognised as a strategic driver, able not only to heighten economic growth, employment and enhancement of cultural values, diversity and heritage, but also to help countries transition towards more inclusive and resilient economies. In this framework, slow tourism has been playing an important role, compliant with the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). Its different forms – such as eco-tourism, rural and village tourism, as well as religious routes – can improve social inclusiveness, poverty reduction and environmental protection while empowering host communities, generating trade opportunities and fostering peace and intercultural understanding.

The pilgrimage on religious routes in particular has been showing a renewed potential. This ancient practice, largely rooted in many confessions as an expression of a mainly religious experience has been gaining new values for both people and territories hosting destinations: its target groups of travellers have enlarged to those looking for spiritual holidays (individuals and groups) as well as well-being and integrated experiences combining religious sites, cultural heritage, landscape and nature, traditions and crafts, food, wine and local events (shared with local people to feel part of the local community). This form of tourism responds to the sustainability challenge as an opportunity for local development in depopulated areas, but still rich in history, nature, art and traditions.

On this basis, this chapter deals with eco-sustainable and religious tourist routes in Sicily (South Italy), focusing on: (1) their relevance in relation to emerging strategies and policies (i.e. cultural ecclesial parks, regional development plans, etc.) (2) and their aptitude to generate sustainable and innovative local development. In particular, it addresses the recent experiences in progress on the Itinerarium Rosaliae in Sicily as opportunities for sustainable and local development.

In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if the government is successful in attracting current pilgrims and influence their future intention to revisit the country as tourists. Hence, the purpose of this paper is to measure pilgrims’ revisit intentions to understand more about the possibility of their potential contribution towards the Saudi tourism and hospitality industry in the evolving circumstances.

This paper uses configuration theory to identify the “ideal” type of the pilgrims and compares this to the rest to establish if they differ and if that difference matters. Data were collected from 278 visitors to the Holy Mosque in Makkah, Saudi Arabia, to perform Umrah.

The findings show that a large deviation from the “ideal pilgrim” is negatively related to revisiting intentions and dissemination of positive word of mouth (PWOM).

The development of profiles gives a better understanding of organizations or people across several dimensions looked at holistically. Fundamental to the theory is that there are only a limited number of configurations that achieve optimal performance (however defined).

The analytical approach adopted in this paper leads to achieving verbal and statistical correspondence in tests of “gestalts”. The interest is in establishing whether this difference matters to intentions to revisit and providing PWOM.

In this commentary, the authors introduce certain paradoxes of religious experience, ways the sacred is both attractive and repulsive, how there are urges to merge with the divine and to meaningfully change the world, how sacred power is both ineffable and accessible, how the divine can best be understood as a coincidence of opposites, how there is both good and evil in the world, and how religions sometimes proclaim peace yet instigate wars. The authors link these paradoxes with the contributions of the chapters in this volume on religion and philosophy. On the basis of both our and the chapters’ contributions the authors demonstrate several domains where religious paradox adds important insights to organizational approaches to paradox.