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Although tourist experience has been considerably studied, there is a dearth of research on spiritual cognitive stages in tourism literature. Therefore, this paper aims to reveal the dimensions of the tourist experience based on numinosity context.

A qualitative method is used by the etic and emic approach with an ethnographic background. After observation and active participation in the field, data was collected from 44 participants with semi-structured interviews to reveal their numinous experiences dimensions.

The results show that numinous experience in three categories (mysterium, tremendum and fascinans) can be evaluated in seven dimensions including history, story, awe, reverence, atmosphere, place-based and nature-based dimensions.

This study provides managerial and practical implications for tourism stakeholders to be aware of numinous experiences and to better manage sacred places.

This paper offers a novel tourist experience design in the numinous context to the best of the authors’ knowledge.

The purpose of this study is to explore the dimensional structure of visitor experience in a sacred place based on the framing process.

Mix-method research was conducted in Turkey–Virgin Mary House which featured a sacred and popular tourist destination. Qualitative research, including interviews and expert panels, was used to create a set of knowledge for further analysis. Quantitative research, including two field studies comprising 842 participants, was used to validate the framing of visitor experiences in a sacred place providing reliability and construct validity.

The six dimensions were found within three framing axes of religious, environmental and organizational: inner experience; religious experience; physical environment; history; tour organization and service experience.

Current studies on visitor experience in a sacred place have mainly focused on emotions, motivations or physical dimensions. By synthesising the framing process and theoretical approaches, this study contributes to the literature by analysing the unique characteristics of visitors' experiences in sacred places, regardless of their religious identities.

This paper aims to, by having a marketing perspective, assess the potential of Manisa for religious tourism and shed some light on the ways of increasing that potential and to add to the religious tourism literature and practice in general.

A number of depth interviews were conducted with the experts of culture, tourism, religion and religious assets in Manisa. People and institutions regarding religious tourism were called, visited and asked for the names of right interviewees. As a result, a total of 14 interviews were arranged and successfully accomplished. In addition to depth interviews, top 15 most popular travel Web sites (www.ebizmba.com/articles/travel-websites) are examined for tourist and guide opinions toward Manisa’s religious sites and its surroundings.

The findings indicate that Manisa has highly important religious monuments belonging to three major religions, including three of the seven churches mentioned in the Apocalypse section of the Bible. Many suggestions have been made regarding possible changes in products, referring to religious monuments and sites in this study, and other marketing mix elements like possible ways of promoting the product.

The findings are based on a qualitative study, which limit their generalizability. Yet, the sample of interviewees is fairly large and utmost attention is given to the selection of them. In the future, more stakeholders can be involved in the data collection process. Also, the views of general public on the topic can be investigated through surveys to determine the details of religious tourism activities.

Preparations for selling souvenirs (like miniatures of religious monuments) and other religious and cultural goods near the sites of attraction can be made. In addition to selling souvenirs (e.g. miniatures, postcards), local food (i.e. Mesir paste, Mesir delight) and local drinks (i.e. Mesir tea, Sübye) can be offered at gift shops or stores to be opened next to religious monuments.

With the rising popularity of experiential and event marketing, tourists coming to Manisa to see religious monuments will be better off experiencing the atmosphere of these monuments. A specific team of experts from each related organization can be formed and an action plan be prepared to determine the steps to be taken regarding religious tourism. A wise planning and an effective implementation of religious tourism efforts require an intense coordination.

Policy makers and managers who want to promote religious tourism need to determine the tourism products and services which appeal to a diverse types of tourists visiting any religious destination. Religious tourism products and services in other destinations can be offered in combination with such activities as camping, hiking and sightseeing or such other types of tourism as social and group tourism and adventure. Standard marketing strategies may not work for religious tourism because spiritual travel will take different forms and have different meanings. Promotional activities are utilized to make potential customers aware of products, induce demand and provide incentives to purchase.

The aim of this research study is to examine the role of emotional solidarity on religious tourism support. Data for the present research work were attained from various groups of residents in Amasya province/Türkiye.

The Google form-based questionnaires were self-managed by the participants. In the context of the survey, 306 complete questionnaires were gathered. For the data analysis, partial least squares structural equation modeling (PLS-SEM) technique was used via SmartPLS 4.0 software in conjunction with SPSS version 23.

The analysis results show that the emotional solidarity dimensions such as welcoming nature and sympathetic understanding were found to be positively related with religious tourism support at different coefficient levels; however, emotional closeness was not statistically related.

This study adds fresh insights into the field of tourist literature and has beneficial ramifications for business development in the area of religious tourism.

The branding concept has been applied to cities, destinations, regions and even nations to attract tourism, investments and residents. The Republic of Turkey with its rich historical heritage has been home to many applications of such diverse branding campaigns. While some of these campaigns have been criticised for their lack of efficacy, especially at the national level, several city-based or regional campaigns have proven more successful.

In this chapter, we review and examine place branding campaigns in Turkey. We provide examples of the increasing role of social media, cultural and historical heritage, role of movies and TV series, health- and faith-based tourism, mega-sports events, sustainable communications, the Slow City concept and public–private partnerships in contemporary place branding campaigns.

This study explores tourists' virtual reality experiences during the transition to the Metaverse.

Qualitative approach was employed to capture tourists' virtual reality experiences and knowledge of the Metaverse at two five-star hotels in Kusadasi (Republic of Turkey). The data were collected from Kusadasi using a purposive sampling technique. The research design focused on data collection with the structured interview technique. The interview form consisted of 7 questions in total, and a voice recorder was used to record the answers of the participants. After the first 4 questions were asked, the participants were presented a virtual reality experience with the virtual reality (VR) glasses. The interview was held face-to-face with thirty-five participants consisting of domestic and foreign tourists in two five-star hotels in the summer season of 2022. The collected data were analyzed with the content analysis technique and themes were created.

This study's findings enhance the conceptual capital in this emerging field and provide insights into many of the participants who have and have never experienced virtual reality applications and who are familiar and unfamiliar with the Metaverse as a concept.

This study generates empirical data that informs contemporary debates about virtual reality and the Metaverse.

The findings show that most participants have never experienced a virtual reality application. Hotels and travel agencies should be aware of this new futuristic technology before the Metaverse transition. Metaverse is for generation Y and Z instead of Baby Boomers and generation X.

This study is unique in terms of depth and fills the gap as it provides useful insights regarding the evaluation of tourists' virtual reality experiences in the transition process to the Metaverse.

The Congregation of the Blessed Virgin Mary (CBVM), a Catholic order founded in the early 1800s, was faced with a series of strategic concerns, including an aging clerical population, a changing laity, reduced finances, very limited vocations, and an evolving mission. Some of these concerns faced the Catholic Church in America as a whole (including sexual abuse, not discussed in this case) and several of these issues were also facing the Catholic Church worldwide. The serious matters facing them were threatening the continued viability of the order in America, and the guidance they were receiving from Rome - instruction to decide which of three suggested models for restructuring they would adopt - seemed to back them into a corner, requiring selection from among several strategies not devised by their membership and commitment to the selected strategy going forward. Change was necessary, but one of the major concerns of the order was that it remain consistent with its stated mission while adapting to a new environment and “operating system.” Their decisions were driven by Rome, but the decisions were not made by Rome; the CBVM was as autonomous in its decision-making as any decentralized international organization.

This chapter focuses on the problematic relationship between heavy metal and gender politics. While metal may be deemed as being an ‘alternative’ subculture, metal still ‘uses’ women in the same way as ‘normal’ society. Despite the nature of metal as counterculture, women’s images and morality are often inverted but not subverted and it is this nuance that we wish to explore: for example, the use of Mary, Mother of God, in ‘Amen’ by black metal band Behemoth, where though her image is a challenge to convention, she is still ‘used’ as emblems for male political ideology. In the textuality of heavy metal music, women appear as mothers (both good and bad), fetishised whores, mother earth and sexualised virgins. Where modern open sexuality is ‘praised’, anything less so is mocked. Though this ‘praise’ may come across as positive, it is nevertheless still ascribing morality/immorality/virtue to women’s bodies in a way that is not done with men. In this discussion, we will use examples of texts from metal bands who reference women, imagery associated with band merchandise as well as comments from the performers themselves (such as Dee Snider’s approval of the lyrics of ‘We’re Not Gonna Take It’ being associated with the Women’s March on Washington) to investigate the place of the female body in this cultural representation. By using textual critical analysis, we show that women in metal are still having morality written on their bodies, bringing to light the debatable nature of metal being deemed as ‘alternative’ when it comes to gender.