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In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if the government is successful in attracting current pilgrims and influence their future intention to revisit the country as tourists. Hence, the purpose of this paper is to measure pilgrims’ revisit intentions to understand more about the possibility of their potential contribution towards the Saudi tourism and hospitality industry in the evolving circumstances.

This paper uses configuration theory to identify the “ideal” type of the pilgrims and compares this to the rest to establish if they differ and if that difference matters. Data were collected from 278 visitors to the Holy Mosque in Makkah, Saudi Arabia, to perform Umrah.

The findings show that a large deviation from the “ideal pilgrim” is negatively related to revisiting intentions and dissemination of positive word of mouth (PWOM).

The development of profiles gives a better understanding of organizations or people across several dimensions looked at holistically. Fundamental to the theory is that there are only a limited number of configurations that achieve optimal performance (however defined).

The analytical approach adopted in this paper leads to achieving verbal and statistical correspondence in tests of “gestalts”. The interest is in establishing whether this difference matters to intentions to revisit and providing PWOM.

This study aims to highlight the theoretical foundations and future research directions in religious tourism and related topics from 2003 to 2023.

A total of 4,143 documents from Web of Science and Scopus databases related to religious tourism and pilgrimage were analysed using VOSviewer software.

The analysis illuminates a steady rise in religious tourism research. The most influential countries are the USA, the UK and Israel. Gendered studies, tourists’ perceptions and technology in religious tourism will be research hotspots, as predicted with keyword co-occurrence analysis.

This study thoroughly evaluates two decades of religious tourism literature through bibliometric and network analysis. It can help researchers comprehend religious tourism study more thoroughly and determine where to focus in future research.

本研究强调了 2003–2023 年宗教旅游及相关主题的理论基础和未来研究方向。

使用 VOSviewer 软件分析了来自 Web of Science 和 Scopus 数据库的与宗教旅游和朝圣相关的总共 4143 份文件。

分析表明宗教旅游研究稳步上升。 最具影响力的国家是美国、英国和以色列。 正如关键词共现分析预测的那样, 宗教旅游中的性别研究、游客感知和宗教旅游技术将成为研究热点。

本研究通过文献计量和网络分析彻底评估了二十年的宗教旅游文献。 它可以帮助研究人员更透彻地理解宗教旅游研究, 并确定未来研究的重点。

Este estudio destaca los fundamentos teóricos y las futuras direcciones de investigación en turismo religioso y temas relacionados entre 2003 y 2023.

Se analizó un total de 4143 documentos de las bases de datos Web of Science y Scopus relacionados con el turismo religioso y la peregrinación utilizando el software VOSviewer.

El análisis ilumina un aumento constante en la investigación del turismo religioso. Los países más influyentes son Estados Unidos, Reino Unido e Israel. Los estudios de género, la percepción de los turistas y la tecnología en el turismo religioso en el turismo religioso serán puntos críticos de investigación como se predice con el análisis de co-ocurrencia de palabras clave.

Este estudio evalúa minuciosamente dos décadas de literatura sobre turismo religioso a través de análisis bibliométrico y de redes. Puede ayudar a los investigadores a comprender el estudio del turismo religioso más a fondo y determinar dónde enfocarse en futuras investigaciones.

This paper analyses expansion strategies of international hotel operators in Eastern Central Europe (ECE) in relation to the changes in tourism supply and demand in ECE. Potential market sectors for the ECE region are explored, with the most promising for Eastern Central Europe being an emphasis on green or nature tourism, cultural tourism, the tourist business market and, finally the rejuvenation of the traditional spas and medicinal tourism of the region. Two groups of International hotel companies are identified. The majority group who are pursuing a follow-the-customer approach for the international business client in Prague, Budapest or Warsaw, and the smaller group who have expressed interest in supplying the budget and mid markets in secondary and tertiary locations.

This paper aims to analyse the development of the pilgrimage phenomenon over the past few decades. Pilgrimage was the first tourism mobility to come into existence thousands of years ago. In recent decades, its significance has decreased, as other tourism segments have gained prominence. Although modern tourism is regarded as a relatively new phenomenon, its origins are clearly rooted in the age-old practice of pilgrimage. Indeed, the development of tourism is difficult to understand without a thorough comprehension of the practice of pilgrimage in ancient times.

This paper analyses the development of the pilgrimage phenomenon over the past few decades. The phenomenon of Pilgrimage Tourism and the nexus between the two mobilities has been experiencing tremendous changes over the past few decades and is still in the midst of an on-going process of transformation.

This paper concludes with the prediction that pilgrimage will re-emerge when the many similar segments – particularly, spiritual tourism, heritage tourism, religious tourism, dark tourism and secular pilgrimage – are re-identified as pilgrimage: a mobility for the search for meaning that contains an element of transformation that is often deep and enduring (as they were viewed at the dawn of humanity and for thousands of years).

This review has examined the development of pilgrimage tourism as a research topic, highlighting the importance of re-examining our contemporary usage of terms in order to allow for broader interpretations of different phenomena in the field of tourism. These conclusions are consistent with the current calls for a fundamental rethinking of the paradigms and the norms shaping scholarship on pilgrimage, dark tourism and tourism as a whole from a post-disciplinary perspective based on synthesis and synergy.

This study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism.

The most common themes evolving in the religious tourism research field are figured out by conducting keyword and trend analyses using the bibliographic data collected from 988 research articles published in Social Science Citation-indexed journals listed in the Web of Science database between 1992 and 2022.

It has been found that the number of publications has increased exponentially. European countries are the major contributors to religious tourism research. Research has mainly clustered around the areas of spiritual experience, identity, cultural heritage, pilgrimage, tourist attitude, behavior and satisfaction. Judaism, Hinduism and Buddhism are religions that have received relatively little research attention.

Future research should focus on the sustainability of religious tourism sites, mitigating the adverse impact of the commercialization of religious tourism products and recovering religious tourism activities from the COVID-19 impact.

The findings are useful for corporate practitioners, site managers and entrepreneurs to take advantage of the valuable opportunities this segment offers. These findings are useful for scholars and policymakers in acquiring the latest knowledge of developments in this field.

The insights obtained by using a holistic approach are valuable for religious tourists who want to understand the importance of visiting religious sites.

This study identifies key themes that have evolved in religious tourism. In so doing, it presents an agenda for pushing this research corpus forward.

Acounts of new religious movements have been almost exclusively about those which have arisen in the last two decades in the most advanced capitalist societies, and theoretical explanations of their emergence and spread have very firmly connected them with the material standard and social ethos of that type of society. Although there have been significant new developments in the religious life of Soviet society there have been no religious movements forming such a radical break with the old religious life as those found in the West. In this article I shall be concerned with firstly, giving a brief outline of those transformations which have occurred in the religious life of Soviet society. Secondly, I shall show how and why they differ from the New Religious Movements in the West. I shall investigate in some detail why the latter could not and will not in the near future, take root in Soviet society.

Today, as we hurtle towards imminent planetary destruction in the age of the Anthropocene, we believe it may be instructive to try and understand if the ancient science of spirituality can prove useful in humankind's ability to change course, even at this late hour. We argue that such a paradigm shift is critically essential for human survival and that without the inner transformation proposed by this science, it may prove impossible to build a society based on the principles of liberty, equality and fraternity. This chapter draws from foundational texts and authoritative sources across multiple religious traditions, based upon which it outlines a brief sketch of the ancient science of spirituality. We begin with an account of the differentia specifica of this science, where we delve into what kind of science this is. Since it is centrally concerned with inner transformation, we briefly outline the theory of change embedded in this science and the kind of rejuvenation it enables, which makes it possible for us to clearly perceive the key elements and the structure of reality. We then spell out the impact this has on the nature of human action, continually teasing out implications for policy and practice in our time. We provide a few concrete illustrations of the same. Inter alia, we also show how many of these insights can be found even within modern scientific and philosophical traditions, thereby indicating possibilities of convergence and synthesis between ancient and modern science, following thereby the guidance of genuine spirituality.

Umrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of Ramadan is much rewarded. Although the kingdom of Saudi Arabia is hosting this event each year, studies that focus on exploring the Holy Mosque visitor segments are scarce. This study aims to explore and describe the marketing segments of Umrah performers relative to their Umrah experience inside the Holy Mosque of Makkah. Most specifically, this study aims to explore segments of Umrah performers based on their perception of servicescape, hedonic and convenience value and the visitors’ outcome behaviors [i.e. intention to revisit and positive word of mouth (PWOM)].

Mixed-method techniques of data collection [i.e. self-administered questionnaires (n = 278) and short discussions (n = 10)] were used.

Cluster analysis is used for data analysis. The findings revealed four clusters of Umrah performers: real, occasional, rational and passionate performers.

This study is a first attempt to target pilgrims based on their experience with the servicescape during the organized religious event; despite its exploratory nature, it reveals interesting insights that will be useful for managers and scholars. Although the study helps to enrich the existing knowledge on visitors’ experience and proposes some implications for practitioners, it does have some limitations. First, convenience sampling was used, and hence the findings cannot be generalized. Second, the limited period of observation did not allow the authors to provide a complete picture of the pilgrims’ behavior; for this reason, the study findings partially describe the phenomenon. Another limitation is related to the difficulty of approaching respondents from Asia or South East Asia although they constitute a significant percentage of the total Umrah performers every year; this is because of the language barrier as data was collected from only English and Arabic speakers. Hence, to overcome these limitations, it is suggested that future studies could be expanded to target Asian respondents and perhaps other nationalities; and could be undertaken in other religious contexts. Moreover, an interesting future study could be carried out to compare the same model during other religious events. Added to that, another growing area of research could be approached by researchers, such as the impact of pilgrims sharing their experiences on influencing E-PWOM.

The findings reveal several implications for policymakers and stakeholders. The segmentation of Umrah performers assists destination managers, policymakers and local firms involved in managing this mass event to identify effective marketing decision-makers, business strategies and policymakers to satisfy the needs of these visitors (Disegna et al., 2011). Particularly, the identification of the key characteristics of these visitors can help destination marketers to develop a marketing mix that suits the needs of each cluster (Smith et al., 2014). Despite that the performers’ main motivation is the religious purpose, marketing strategists can attract the attention of these visitors to visit other religious, cultural and heritage sites in the country.

Encouraging the visit to other tourist spots in Saudi has several impacts on nourishing the economy and the community. Tourism in Saudi could encourage entrepreneurs to start new ventures to satisfy the need of visitors to the country. Small-medium enterprises could benefit from tourism as they could target market niches in which leader companies are not serving. For instance, hand-made souvenirs are one of these industries that could grow to satisfy the need of visitors.

The results contribute to the literature of event segmentation by identifying visitors’ profiles to rarely investigated destinations. The findings reveal several implications for policymakers and stakeholders.

The COVID-19 pandemic forced us not only to think but also to pause and objectively reflect on how to deal with the situation that has arisen and how to develop well-being and resilience strategies for the welfare of humanity at large. We long to be in those vicinities where we want to calm our minds in the quest for a deeper meaning of one existence. It can be a nature-based destination, a pilgrim destination or a part of a religious tour depending on one's faith, belief and orientation towards spirituality and bliss. The abundance of natural resources available in nature is the prime source of overall wellness in all parts of the world, as are the traditional Indian practices of Yoga, Ayurveda and the practices suggested by traditional holy scriptures. This chapter attempts to see the wave of spiritual gurus boosting the wellness sector associated with travelling. Gurus like Sri Sri Ravi Shankar, Sadguru Vasudev Jaggi and HH Dalai Lama are some of the international gurus who have influenced spiritual and wellness tourism to a large extent. The discourse analysis revealed that people long for spirituality for peace and wellness. It also reveals being spiritual has no fixed dimension; it varies from person to person.

The purpose of this paper is to study customer delight in tourism as influenced by destination image and perceived value, in the context of Tirupati Thirumala Balaji Devasthanam, the most visited temple in the world. Further, the role of self‐service technology in enhancing destination image is also discussed.

The paper employs a causal research design and convenient sampling techniques. The target population of this study is the visitors who visited Thirumala temple during the past year. A self‐administered questionnaire including both structured and open‐ended questions and interviews schedules were employed. Factor and regression analysis have been used to explore the tourist's attitude towards self‐service technology interfaces, in the context of Thirumala Thirupathi Devasthanam (TTD).

The self‐service technology channels such as the web site and the television channel had an impact on the customer delight element and these online channels need to be explored and utilized to create a superior experience.

The information obtained will help policy makers to design a more comprehensive marketing mix, to enhance tourist experience. Moreover, the role of technology in the field of tourism will provide valuable insights as to how best to reach the target audience.

Very few studies have explored destination image, customer delight, value dimensionality as well as SST interventions‐destination image in a tourism context.