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This paper aims to assess the contributions of maintenance practices and extract various significant factors that influence the implementation of maintenance practices in northern Indian small and medium-sized enterprises’ (SMEs) business performance.

In the current study, 216 north Indian SMEs have been extensively surveyed to assess the contributions of different maintenance practices implementation dimensions and manufacturing performance attributes through different statistical techniques. Analysis of variance (ANOVA) was used to statistically validate the hypotheses, while Levene’s experiment and Wilk–Shapiro tests were used to confirm ANOVA’s assumptions. Finally, the discriminating validity test extracts highly successful and moderately successful organizations.

The present research aims to evaluate the contributions of different maintenance practices implementation dimensions on SMEs’ manufacturing performance attributes. The study highlights that strategic maintenance practices such as corrective maintenance (CM), general maintenance issues, preventive maintenance (PM) issues and predictive maintenance (Pd.M) initiatives have enhanced overall equipment effectiveness, overall business performance, quality, cost optimization, safety, delivery and morale in SMEs.

The study validates the capabilities of maintenance practices toward significant improvements of various implementation dimensions such as breakdown maintenance issues, general maintenance issues, PM issues, Pd.M issues, CM issues, computer maintenance management system issues, maintenance scheduling issues and total productive maintenance issues. The study reveals significant implications for SMEs for realizing significantly improved manufacturing performance through strategic maintenance initiatives.

The purpose of this paper is to examine various technological innovation influencers (TIIs) in small manufacturing firms. It introduces a study framework of technological innovation and evaluates the relevance of four TIIs to building and sustaining the competitiveness of Indian firms.

This research is based on an in-depth survey of 135 firms located in India’s Northern region. Multiple regression analysis was employed to examine the correlation between TIIs and manufacturing firm performance (MFP) for these firms.

The findings verify that entrepreneurial capability, technology infrastructure capability and government initiatives are the most important TIIs for small firms. The findings are also validated by using statistical t-test and canonical correlation analysis.

This study uses a single informant as the source of information on each firm. The study is limited to small-scale firms in the Northern region of India. Also, the study has been conducted excluding the service sector.

Recent studies have advocated various TIIs and discussed their impact on MFP. This paper examines the determinants of technological innovation in small manufacturing firms. It introduces a study framework of technological innovation and examines the relevance of four TIIs to building and sustaining the competitiveness of Indian firms.

In keeping with global developments rendering online shopping as an emerging trend among consumers, the present study extends the unified theory of use and acceptance of technology (UTAUT2) comprising the digital payment mode (DPM) as a new driver of online shopping and with the mediation of attitudes toward technology (ATTs) to gauge a better and deeper understanding of behavioral intention (BI).

This study used a survey instrument with snowball sampling from 600 consumers in northern India. Partial least squares structural equation modeling was used to find the association between drivers using UTUAT2, along with DPM and ATTs. The data were divided into a test group (20%) and validated through a training group (80%).

DPM was shown to be directly associated with BI. The mediation of ATTs was also validated through the model. The predictability of the model was 67.5% for the test group (20%) and 69.6% for the training group (80%). The results also indicated that facilitating conditions is a critical driver of BI.

This study enhances the understanding of the roles that DPM and ATTs play in BI during online shopping, suggesting that Indian managers need to adopt DPM as a support service to make online shopping a worthwhile experience.

This chapter is focused on India's destination marketing strategies that promote religious tourism. It sheds light on the Government of India's initiatives to attract faithful tourists to sacred locations including holy temples and places of interest for spiritual pilgrims. The tourism business in India has gone through numerous phases of growth. This research reveals how the state government and central governments have stepped up their commitment to develop tourism, including religious tourism, on multiple fronts. It confirms that India can be rightly considered as the land of faith, as spirituality and religion are very prominent, as evidenced by its holy temples and landmarks, located in different regions of the subcontinent. In conclusion, it discusses about the challenges for the future, and elaborates on the opportunities related to promoting religious tourism to target faithful pilgrims and other visitors to “Incredible India.”

Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures. The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.