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Article
Publication date: 27 August 2021

Bharat Taneja and Kumkum Bharti

This study aims to examine the research pattern and growth trends of published research on a unified theory of acceptance and use of technology 2 (UTAUT2) from 2012 to…

Abstract

Purpose

This study aims to examine the research pattern and growth trends of published research on a unified theory of acceptance and use of technology 2 (UTAUT2) from 2012 to 2019. The study also examines the research scope of UTAUT2 for future researchers.

Design/methodology/approach

This study has adopted a bibliometric approach followed by a structured literature review analysis to synthesize the research on UTAUT2 since 2012. In total, 163 documents were analyzed for type of studies, theories and frameworks, methodologies, author wise collaboration, organizations that contributed to the body of knowledge in the UTAUT2 research and journals that published studies in this domain. VOSviewer and Tableau were used for the data visualization, whereas TCCM, which means theory (T), context (C), characteristics (C) and methodology (M) framework is used to propose the future research directions.

Findings

The findings reveal research on UTAUT2 is growing. The structured literature analysis of the top 15 cited articles further analyzed the parsimony of new models in detail. In addition, the study highlights the inception by and promoters of UTAUT2 in a separate section. The data for this study was collected by searching the title, abstract and keywords of documents in the Scopus database.

Research limitations/implications

This study is based on research papers, published in the UTAUT2 research area, that have been extracted from the Scopus database by keywords only. Future studies can also perform a meta-analysis of various clusters generated by bibliometric analysis.

Practical implications

This study is useful for practitioners to devise strategies for increasing technology acceptance, adoption and utilization in the times to come.

Originality/value

To the best of the authors’ knowledge, this study is one of the very few and early studies, which examined patterns and growth trends of the UTAUT2 studies with the TCCM framework, to suggest scope for future research studies.

Details

foresight, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 13 May 2021

Dan-Andrei Sitar-Taut and Daniel Mican

This paper investigates if the existing degree of students' acceptance and use of mobile or m-learning may face the online shift determined by SARS-CoV-2. Based on the…

Abstract

Purpose

This paper investigates if the existing degree of students' acceptance and use of mobile or m-learning may face the online shift determined by SARS-CoV-2. Based on the extended unified theory of acceptance and use of technology (UTAUT2), a new comprehensive model, SD-UTAUT (social distancing-UTAUT), is developed to better understand relationships between the original constructs, plus personal innovativeness (PI) and information quality (IQ). It identifies the key factors affecting behavioral intention (BI) and use by examining the influence of revaluated hedonic motivation (HM) and learning value (LV) importance as mediators.

Design/methodology/approach

The paper opted for an exploratory study involving 311 learners, using partial least squares structural equation modeling (PLS-SEM).

Findings

SD-UTAUT can be a new m-learning model in higher education. It has high predictive power and confirmed 15 out of 16 hypotheses. The most powerful relationship is between performance expectancy (PE) and HM. IQ affected LV the most, since HM the behavioral use (BU). HM impacts the use behavior (UB) more than LV, but habit (HT) affects it the most.

Research limitations/implications

Because of the pandemic context, output may lack generalizability and reproducibility.

Practical implications

To improve usage, staff must provide better support, course creators emphasize the objectives and competencies and developers integrate innovation. The joy and pleasure of m-learning use may stimulate the LV through interesting and interactive content, like incorporating gamification.

Originality/value

The model set-up and circumstances are previously unseen. SD-UTAUT confirms ten new hypotheses and introduces the student's grade point average (GPA) as a moderator.

Peer review

The peer review history for this article is available at https://publons.com/publon/10.1108/OIR-01-2021-0017

Details

Online Information Review, vol. 45 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 3 February 2021

Ahmet Bulent Ozturk, Wei Wei, Nan Hua and Ruoxi Qi

Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event…

Abstract

Purpose

Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology.

Design/methodology/approach

A self-administered online survey was used to collect the study data from 407 MEA users, and structural equation modeling was used to test the study’s hypotheses.

Findings

The study’s results revealed that users’ continued usage behavior was positively influenced by effort expectancy, performance expectancy, habit, facilitating condition and perceived security. The study’s results further indicated that personal innovativeness had a positive impact on effort expectancy and performance expectancy.

Practical implications

The findings of the current study deliver important practical implications for event organizers and event technology vendors for identifying factors affecting MEA users’ continued usage intention.

Originality/value

By extending UTAUT2, the current study is one of the first studies that examined users’ intention to continue to use MEA technology.

论影响参会人员继续使用移动会展App的因素

研究目的

本论文基于UTAUT2模型, 旨在检验用户继续使用移动会展App(MEA)的影响因子。

研究设计/方法/途径

本论文采用网上问卷的形式, 样本数据为407为MEA用户, 使用SEM来验证研究假设。

研究结果

研究结果表明, 用户继续使用行为受到以下因子的正向影响:努力预期、效果预期、习惯、辅助条件、以及感知安全。本论文结果进一步表明个人创新对努力预期和效果预期有着积极影响。

研究实际启示

本论文结果为会展组织者和会展科技商指出了影响MEA用户继续使用意图的影响因子, 提供了有价值的启示。

研究原创性/价值

本论文拓展了UTAUT2模型, 是首批验证用户继续使用MEA科技的文章之一。

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 2
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 13 November 2017

Ludmila Kováříková, Stanislava Grosová and Dušan Baran

The presented study aims to provide an understanding of the mechanism whereby foresight is accepted by Czech companies. The results of the study can offer insights into…

Abstract

Purpose

The presented study aims to provide an understanding of the mechanism whereby foresight is accepted by Czech companies. The results of the study can offer insights into how to design an optimized corporate foresight tool.

Design/methodology/approach

The well-established framework of unified theory of acceptance and use of technology (UTAUT2) served as a baseline for research into key determinants of the behavioral intention to use the foresight. The proposed research model included independent variables of UTAUT2 relevant in the context of foresight. The additional variable of personal innovativeness was introduced as a potential predictor. Structural equation modeling (SmartPLS 2.0 software) was used to evaluate the data.

Findings

Performance expectancy regarding foresight was identified as the most substantial predictor of behavioral intention in line with the scientific literature. Surprisingly, the second strongest predictor was the construct of personal innovativeness, and social influence was also proven to affect behavioral intention. The results show that traditional determinants of effort expectancy, facilitating conditions, hedonic motivation and habit did not play a significant role in relation to behavioral intention to adopt the foresight.

Research limitations/implications

The attributes of cost and intention to use could not be included in the research model, as the corporate foresight is not commonly implemented. Second, the tested sample included 103 interviewed organizations but only from Czech Republic.

Originality/value

The study primarily aims to enhance the corporate foresight theory. Secondarily, it extends the UTAUT2 theoretical framework by testing personal innovativeness as a variable explaining behavioral intention. The authors provide statistical evidence of factors impacting the adoption of corporate foresight by companies.

Details

foresight, vol. 19 no. 6
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 19 June 2019

Ammar Abdulameer Ali Zwain

This study aims to expand the Unified Theory of Acceptance and Use of Technology (UTAUT2) by exploring the effect of two new predictors: technological innovativeness and…

Abstract

Purpose

This study aims to expand the Unified Theory of Acceptance and Use of Technology (UTAUT2) by exploring the effect of two new predictors: technological innovativeness and information quality, along with the learning value and the original determinants that influence faculty and students’ acceptance of the Moodle-Learning Management System. The modified model includes nine predictors: performance expectancy, effort expectancy, social influence, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.

Design/methodology/approach

The study is based on a cross-sectional survey design. The target population was faculty and students of the University of Kufa in Iraq. An online questionnaire was used to collect 228 responses from faculty and 553 from students.

Findings

Results of the Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis revealed that factors which influence faculty acceptance were social influence, facilitating conditions, hedonic motivation, habit, technological innovativeness and information quality, while factors which influence student acceptance were performance expectancy, facilitating conditions, learning value, hedonic motivation, habit, technological innovativeness and information quality.

Originality/value

The theoretical and practical contribution of the present study lies in the expansion of the UTAUT2 model through adding neoteric predictors, which are technological innovativeness and information quality. This study provides insights and further understanding of the effect of predictors (original and additive) on users’ acceptance of e-learning management system. In addition, the findings of the current study enable decision-makers and those interested in developing Moodle-LMS to obtain in-depth information on these indicators, especially in the Iraqi higher education environment.

Details

Interactive Technology and Smart Education, vol. 16 no. 3
Type: Research Article
ISSN: 1741-5659

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Article
Publication date: 4 October 2019

Reinhard E. Kunz and James P. Santomier

Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer…

Abstract

Purpose

Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance is limited. Virtual reality (VR) is a re-emerging and nowadays commercially available technology that impacts sport consumed through media. The purpose of this paper is to investigate the consumer acceptance of VR technology and highlight the effects of content quality and flow experience as influencing factors of behavioral intention.

Design/methodology/approach

Based on a literature review, the authors constructed and empirically tested a model that extends the unified theory of acceptance and use of technology (UTAUT2) by considering additional antecedent factors. Participants (N=570) in the empirical study viewed sport content via VR technology (Sport VR) and completed a survey before and after viewing. The authors conducted factor analysis and structural equation modeling.

Findings

Three UTAUT2 influencing factors, i.e., performance expectancy, social influence and hedonic motivation, showed significant effects. Furthermore, flow and content quality had positive indirect effects. Thus, the quality of sport content and the state of flow that users experience when immersed in a VR environment are relevant factors that determine the performance expectations of consumers and their Sport VR usage intention.

Originality/value

This empirical study contributes to knowledge on consumer acceptance of a hedonic technology in a sport media context. Moreover, two factors extended the established UTAUT2 model.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 1
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 21 September 2015

Pradeep Kumar Nair, Faizan Ali and Lim Chee Leong

This study aims to explain the factors affecting students’ acceptance and usage of a lecture capture system (LCS) – ReWIND – in a Malaysian university based on the…

Abstract

Purpose

This study aims to explain the factors affecting students’ acceptance and usage of a lecture capture system (LCS) – ReWIND – in a Malaysian university based on the extended unified theory of acceptance and use of technology (UTAUT2) model. Technological advances have become an important feature of universities’ plans to improve the flexibility and accessibility in a learning and teaching environment. For private universities, which are market-driven, it is vital to assess if these technologies influence the perceptions and behaviour of their target beneficiaries.

Design/methodology/approach

The study is designed using a causal research design to examine the cause–effect relationship between the study variables. The study sample consists of 398 students selected via purposive sampling. Data are collected using a five-point Likert scale covering UTAUT2’s factors and variables featuring ReWIND’s acceptance and usage. Partial least squares-based structural equation modelling is used to analyse the data.

Findings

The findings show that performance expectancy, effort expectancy, social influence, facilitating conditions, price–value, hedonic motivation and habit have significant influence on students’ acceptance and usage of ReWIND.

Research limitations/implications

This research examines the factors affecting students’ acceptance and usage of ReWIND in a Malaysian university. The main limitation of this study is that it focuses only on the factors highlighted in the UTAUT2 model.

Practical implications

The results provide a useful framework to the universities for the successful implementation of student-friendly technologies such as ReWIND to enhance their learning experience.

Originality/value

Responding to the need of studies validating the UTAUT2 model in the adoption and use of different technologies, this study contributes to the literature by extending the UTAUT2 into the context of LCS at a private university in a developing country.

Details

Interactive Technology and Smart Education, vol. 12 no. 3
Type: Research Article
ISSN: 1741-5659

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Article
Publication date: 17 August 2021

Svenja Damberg

This study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among…

Abstract

Purpose

This study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among users. It extends existing theory by investigating continuance usage and adding health consciousness as a driver; an extension, which has implications for future studies on emerging technologies in the health care sector and beyond.

Design/methodology/approach

Building on the UTAUT2, the author built a path model of future app-use intention. A survey involving 591 respondents from the United Kingdom was conducted, and the data was analyzed using partial least squares structural equation modeling.

Findings

The results of this study confirm that five drivers explain future use intention, namely habit, perceived playfulness, health consciousness, perceived performance and price value. These findings have implications for sports marketing theory and practice, as well as for policymakers, in that health consciousness is important for fitness app adoption, which in turn has repercussions for entire health care systems.

Originality/value

This study makes two main contributions. It extends technology acceptance theory by using a sample of users to explain future use intention of fitness apps and adds the construct health consciousness as a nontechnological element of the continuance usage of fitness apps to the model. The result is a path model that confirms the importance of personal health consciousness and potential generalizability to future health industry technologies with further implications for sports marketing management theory and practice.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 27 August 2021

Som Sekhar Bhattacharyya, Shaileshwar Goswami, Raunak Mehta and Bishwajit Nayak

The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by…

Abstract

Purpose

The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory of acceptance and use of technology 2 (UTAUT2) model.

Design/methodology/approach

An online survey questionnaire assessed the proposed motivational factors for the adoption of OTT services. Confirmatory factor analysis and structural equation modelling were conducted on collected data (n = 598) to demonstrate the reliability and validity of the measurement and structural model.

Findings

The model consisted of nine factors, namely, value expectancy (VE), ease of effort (EE), social influence (SI), favourable infrastructure conditions (FIC), hedonistic motivation for usage (HMU), favourable economic position (FEP), content quality (CQ), habitual behaviour (HB) and security conditions (SC). SC, VE, SI, HB and EE were the antecedent variables. FEP, CQ and FIC were the mediating variables and HMU was the dependant variable. SI and CQ of OTT services were positively associated with HMU of OTT services, FEP had no significant effects on HMU. The results also supported the explanatory strength and predictability of UTAUT2 as a model. It further extended UTAUT2 boundaries and paved the way for an extended UTAUT2 model to be developed.

Originality/value

The promising role of OTT services in the entertainment and media industry had gained consumer attention, however, limited empirical investigations had been conducted on explicating how user attitude and usage intention were shaped regarding the use of OTT services in the Indian context. This study served as one of the first attempts to empirically examine the adoption process, with implications for the HMU regarding OTT services. This was one of the first studies to extend the UTAUT2 theoretical model.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Content available
Article
Publication date: 14 May 2021

Alba García-Milon, Cristina Olarte-Pascual, Emma Juaneda-Ayensa and Jorge Pelegrín-Borondo

In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work…

Abstract

Purpose

In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies the drivers that lead tourists to use digital information sources at the beginning of the shopping process. Understanding these drivers can help destination managers and retailers encourage tourists to shop.

Design/methodology/approach

A personal survey was conducted in a Spanish city noted for its shopping facilities (Logroño), using a sample of 430 tourists with purchase intention. The survey was designed based on the extended unified theory of acceptance and use of technology (UTAUT2) model. A multivariate analysis, based on structural equation modelling, was carried out using partial least squares (PLS), based on variance.

Findings

The study’s finding is that performance expectancy, effort expectancy, social influence, facilitating conditions and habit influence intention to use digital sources of information to make purchases in a destination. Tourists prioritise utilitarian over hedonic motivations in the intention to use digital sources of information in tourist shopping.

Originality/value

It has been recognised that tourists are the perfect target to revitalise on-site shopping and, therefore, destinations must provide attractive shopping experiences from the outset. Prior to purchase, the search for available information is the first stage of the tourist shopping journey. Although many studies have analysed tourist shopping behaviour, none have focused, using the UTAUT2, on the digital information sources tourists consult pre-purchase. This research develops understanding of tourist shopping behaviour in this new technological context. This can help retailers/destinations provide better services and optimise the shopper's experience from the first stage of the process.

研究目的

零售商店陸續倒閉,商業街的經營業務逐漸式微;本文旨在分析遊客在這背景下的現場購物活動。本文擬確定遊客在購物過程的初期驅使他們使用數位資訊來源的誘因;了解這些誘因,將有助目的地管理經理和零售商推動遊客購物活動。

研究設計/方法/理念

研究人員在一個以購物設施馳名的西班牙城市(洛格羅尼奧) 進行個人調查,樣本為430名有意購物的遊客。調查是以整合性科技接受使用理論的延伸模型(UTAUT2)為基礎而設計的。研究人員使用以方差為基礎的偏最小平方,來進行以結構方程模型為基礎的多變數分析。

研究結果

績效期望、付出期望、社群影響、促成條件和習慣均影響遊客為目的地購物而使用數位資訊來源的意慾。而就這意慾而言,功利動機在優先次序上比享樂動機佔更高的位置。

原創性/價值

我們承認,要使現場購物得以復甦,遊客是最適當的目標。因此,旅遊目的地必須從一開始就要給遊客提供愉快的購物體驗。遊客購物前、尋找有關的購物資訊便是這個旅遊購物旅程的第一個階段。分析遊客購物行為的研究為數不少,唯使用第2代整合型科技接受理論(UTAUT2) 、重點探討遊客購物前使用數位資訊來源來尋找資訊的研究則從未見過。本研究讓我們更深入了解遊客在這個新技術背景下的購物行為,這有助零售商/目的地經營者為遊客提供更佳的服務、及優化遊客從購物過程首階段開始的購物體驗。

Details

European Journal of Management and Business Economics, vol. 30 no. 2
Type: Research Article
ISSN: 2444-8451

Keywords

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