Maggi Noodles: Challenges of Total Recall in India Managing Corporate Environment
Publication date: 23 November 2016
Abstract
Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures. The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.
Keywords
Citation
Yadav, B. and Jain, A.K. (2016), "Maggi Noodles: Challenges of Total Recall in India Managing Corporate Environment", . https://doi.org/10.1108/CASE.IIMA.2020.000018
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2016 by the Indian Institute of Management, Ahmedabad