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Article
Publication date: 1 February 2005

Patricia Sorce, Victor Perotti and Stanley Widrick

This paper examines the shopping and buying behavior of younger and older online shoppers as mediated by their attitudes toward internet shopping.

Abstract

Purpose

This paper examines the shopping and buying behavior of younger and older online shoppers as mediated by their attitudes toward internet shopping.

Design/methodology/approach

Over 300 students and staff from a US university completed a survey regarding their online shopping and buying experiences for 17 products.

Findings

The results show that, while older online shoppers search for significantly fewer products than their younger counterparts, they actually purchase as much as younger consumers. Attitudinal factors explained more variance in online searching behavior. Age explained more variance in purchasing behavior if the consumer had first searched for the product online.

Research limitations/implications

The limitations of the present research are threefold. First, the sample was restricted to university faculty, staff and students. Second, a better measure of the hedonic motivation construct is needed. Third, additional independent measures such as income should be included to understand the additional demographic factors related to online purchase.

Practical implications

Retailing managers can make use of the results as describing multifaceted nature of online shopping and buying behavior. Age differences (in both directions) were seen for many product categories. In addition, results indicate that how one measures online shopping impacts on one's understanding of age effects on internet shopping. Age was negatively correlated with online pre‐purchase search but was positively correlated with online purchasing when pre‐purchase search behavior was taken into account.

Originality/value

The present study advances knowledge of the nature of the relationships among age, attitudes, and online shopping and buying behavior.

Details

International Journal of Retail & Distribution Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 18 September 2009

Orapin Laohapensang

An exploration of factors influencing internet shopping is conducted using the theory of planned behaviour (TPB) as the theoretical base. The theory holds that a potential…

Abstract

Purpose

An exploration of factors influencing internet shopping is conducted using the theory of planned behaviour (TPB) as the theoretical base. The theory holds that a potential customer's attitude towards the behaviour and the customer's subjective norm and perceived behavioural controls can influence the intention and its eventual realisation. This paper aims to address the factors influencing internet shopping by Thai consumers in order to answer the question of how well TPB explains online shopping intentions in Thailand. Then, comparisons are made between theoretical predictions and the current situation of the use of online services by consumers in Thailand.

Design/methodology/approach

This study is based on a questionnaire survey asking participants what factors influence their use of the internet for shopping. Subjects are drawn from 400 graduates at four major universities in Thailand. To test the validity and reliability of the measurement models using the corrected item‐total correlations, Cronbach's α and correlations among constructs in the path model are used. Assessment is made of the importance of variables in the path model with the application of the conventional regression. All multiple items of the measures are assessed for their internal consistency by computing the corrected item total correlation and coefficient α for each composite measure.

Findings

The empirical analysis suggests that the difficulty of shopping online is seen as the factor most influencing customers' intention to shop online. In this survey and that of the NECTEC, online technology is seen as the principal barrier to using the internet for online shopping. In contrast, it is found elsewhere that a potential customer's attitude is the factor having most influence on the intention to shop.

Originality/value

The results of a survey of 400 consumers in Thailand showed that the factors of opinions of people around consumers and the environment of online shopping can affect their intention to shop online, and its realisation.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 24 April 2009

Delia Vazquez and Xingang Xu

The purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to…

Abstract

Purpose

The purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to develop an online consumer behaviour framework.

Design/methodology/approach

An email survey collected data from 577 UK respondents and canonical correlations are applied to examine the relationships.

Findings

The results provide empirical support that attitude is an antecedent variable, and that motivation variables have a significant causal relationship with information search variables.

Research limitations/implications

Two limitations are identified. Firstly, the data collected focussed on UK respondents, consequently the generalisability of these results is in question and further research is required. Secondly, the attitude measure could include more items to further aid reliability.

Originality/value

This research advances the development of the Online Consumer Behaviour literature by adding knowledge on the nature of the relationships between online behaviour constructs.

Details

International Journal of Retail & Distribution Management, vol. 37 no. 5
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 26 July 2021

Cheng Xu, Jooyoung Park and Jacob C. Lee

This research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover…

Abstract

Purpose

This research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies across different shipping channels.

Design/methodology/approach

The authors conducted three studies using a large sample (N = 703) recruited from a diverse pool (students and adults) that examined multiple products (camera and car) across different shopping channels (online vs offline). Study 1a (n = 251) and Study 1b (n = 252) examined the effect of an online versus offline channel on consumers' decision-making using a one-factor (shopping channel: online vs offline) between-subjects design. Meanwhile, Study 2 (n = 200) investigated the effective strategies that firms should employ across different shopping channels using a 2 (shopping channel: online vs offline) × 2 (mental simulation: outcome vs process) between-subjects design. Participants in the online condition evaluated the product on a computer screen, whereas participants in the offline condition evaluated the real product assuming a real-world retail store setting.

Findings

The three studies supported the predictions that shopping channels (online vs offline) affect consumers' psychological distance and, in turn, affect their decision process. Specifically, results reveal that the online (offline) channel increases (decreases) psychological distance and leads consumers to pay more attention to a product's desirability (feasibility) aspects.

Originality/value

Given that many firms sell the same products through multiple channels, the findings of this research offer insightful theoretical and practical implications.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 26 July 2021

Omar S. Itani and Linda D. Hollebeek

COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose…

Abstract

Purpose

COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health locus-of-control on their hygiene consciousness, which, in turn, affects their social distancing behavior. Second, this study posits that social distancing, in turn, impacts consumers’ current online grocery shopping behavior and their future online grocery shopping intentions, thus uncovering important insight.

Design/methodology/approach

To address these gaps, this paper develops a model that links consumers’ internal/external health locus-of-control to their adoption of e-tailing-based grocery services. Data collected through a web-based survey was analyzed by using partial least squares-based structural equation modeling.

Findings

The results indicate that consumers’ health locus-of-control indirectly affects the way they shop for their groceries during the pandemic. In particular, consumers’ internal (external) health locus-of-control drives higher (lower) hygiene consciousness and greater (lower) social distancing behavior. In turn, consumers’ online grocery shopping behavior was found to increase during the pandemic, with their corresponding intent to continue this behavior in the future. Moreover, this study finds the effects of consumers’ social distancing on their current grocery shopping behavior and future intentions to be contingent on consumer age, with stronger effects identified for older consumers.

Originality/value

This study shows how consumers’ internal/external health loci-of-control exert opposing effects on their social distancing behavior, as mediated by hygiene consciousness. Overall, the empirical analyzes corroborate the association of consumers’ social distancing- and online grocery shopping behavior (for consumers of different age profiles), both during and after the pandemic.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 16 June 2021

Rambabu Lavuri

In an emerging market, understanding shoppers' behavior in an online market is essential to developing online retail strategies. This research study examines the effects…

Abstract

Purpose

In an emerging market, understanding shoppers' behavior in an online market is essential to developing online retail strategies. This research study examines the effects of intrinsic factors, namely, perceived utilitarian, hedonic value, materialism, fashion interest and enjoyment, on impulsive online shopping with mediating role of trust and online shopping attitude in the Indian emerging market.

Design/methodology/approach

Data are collected from 443 Indian respondents, using purposive and snowball sampling. The data were analyzed using the IBM Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS) package using structural equation modeling.

Findings

The results showed that perceived utilitarian, hedonic value, materialism and enjoyment factors significantly impacted perceived trust and online shopping attitude, but fashion interest had no effect. Mediating factors positively impacted impulsive online shopping and showed a significant association between intrinsic factors and impulsive online shopping.

Research limitations/implications

The geographical area of study was limited to only India. Consequently, the findings and conclusions of the study had their limits. The research used the information continuum with a purposive and snowball approach that does not necessarily generalize the findings of the analysis. This work looked at factors stimulating the impulsive online shopping pattern of Indian shoppers in an emerging market.

Practical implications

This research would help e-retailers develop new strategies and plans to increase sales volume and create strong relationships with online customers by providing trustworthiness and security in buying practices.

Social implications

This study helps to understand the consumer impulsive buying during coronavirus disease 2019 (COVID-19), and it helps e-retailers to adopt a new online store to draw the attention of the consumers and enhance their online sales.

Originality/value

In this COVID-19 situation, this study explores the inherent factors influencing impulsive online shopping in the emerging Indian market. As a result, it contributes to visual identity literature by expanding the field of impulsive online shopping behavior.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 23 December 2020

Bomin Paek, Alan Morse, Minjung Kim and Hoyoon Jung

Due to the increased growth of Internet users, the examination of compelling online shopping behavior has emerged as a vital topic in developing positive consumer…

Abstract

Purpose

Due to the increased growth of Internet users, the examination of compelling online shopping behavior has emerged as a vital topic in developing positive consumer behaviors. However, there is a dearth of studies into how consumers of sport merchandise in the online setting spend their time and what types of factors contribute toward their positive shopping experience. To fill this gap, the purpose of this current study is to investigate the impact and complexity of sport commerce websites by providing the precondition of flow (e.g. convenience, content, aesthetics, interactivity and customization), as well as the consequences of flow (e.g. website satisfaction and shopping well-being).

Design/methodology/approach

This study examines relationships among perceived website quality, flow, web satisfaction, and shopping well-being by using structural equation modeling. This current study is based on online sport fans who have recent online shopping experiences of licensed sport products (n = 331).

Findings

Results of this present study show that flow plays a mediating role between perceived website quality and web satisfaction, which in turn is positively associated with consumers' shopping well-being.

Originality/value

This current study supports a mediating role of flow state in sport consumer perceptions of website quality and satisfaction; it expands existing knowledge through determining the factors that facilitate flow state and website satisfaction in online shopping. This empirical finding offers important implications regarding the function of flow as an essential factor via the optimization of website services and sport consumers' attitudes.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 11 June 2021

Pemika Rochanapon, Michelle Stankovic, Matthew Barber, Billy Sung and Sean Lee

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure…

Abstract

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure antecedents of online shopping cart abandonment (OSCA) and examine how these reasons contribute to OSCA behaviour. The findings indicated that the eight different reasons (financial reasons, organisational tool, time pressure, intangibility, privacy issues, aesthetic design, social influences and entertainment factors) that drive OSCA are distinct and account for unique variance in the model, validating the measures. Also, the findings revealed that financial reasons and using the cart as an organisational tool are the top two reasons why consumers abandon their carts. This study provides researchers with a better theoretical understanding of the reasons why consumers abandon their online shopping carts. It validates the various reasons why consumers abandon their shopping carts and provides valuable managerial insights on how online marketers may enhance the translation of online browsing behaviour into actual purchases.

Details

Developing Digital Marketing
Type: Book
ISBN: 978-1-80071-349-9

Keywords

Content available
Article
Publication date: 4 March 2021

Bindia Daroch, Gitika Nagrath and Ashutosh Gupta

This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The…

Abstract

Purpose

This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores.

Design/methodology/approach

A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites.

Findings

As per the results total six factors came out from the study that restrains consumers to buy from online sites – fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust.

Research limitations/implications

This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping.

Originality/value

In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.

Details

Rajagiri Management Journal, vol. 15 no. 1
Type: Research Article
ISSN: 0972-9968

Keywords

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Book part
Publication date: 26 November 2020

Elif Türk

Innovations in technology and evolution of internet elicited the usage of technology and internet during the shopping process of consumers. Changes in consumer shopping

Abstract

Innovations in technology and evolution of internet elicited the usage of technology and internet during the shopping process of consumers. Changes in consumer shopping processes opened doors for shifts in consumer buying behavior. As a result of the variations in consumer buying behavior, retailers formed new channel structures to fulfill customer requirements. New channel structures created different retailing formats and enhanced the complexity of retailing processes. As the complexity of retailing processes increased, complexity of consumer shopping behavior increased as well. In this sense, multichannel retailing emerged and expanded all around the world and paved the way for omnichannel retailing. Transformation of multichannel retailing to omnichannel retailing created two different shopping forms as: Showrooming and Webrooming. In this chapter, showrooming and webrooming concepts will be studied and the complementarity dimensions of these concepts will be explained in detail.

Details

Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Type: Book
ISBN: 978-1-80043-389-2

Keywords

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