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Social scientists often speculate that both acculturation and socioeconomic status are factors that may explain differences in the body weight between Mexican Americans and whites and between Mexican Americans and Mexican immigrants, yet prior research has not explicitly theorized and tested the pathways that lead both of these upstream factors to contribute to ethnic/nativity disparities in weight. We make this contribution to the literature by developing a conceptual model drawing from Glass and McAtee’s (2006) risk regulation framework. We test this model by analyzing data from the 1999–2012 National Health and Nutrition Examination Survey (NHANES). Our conceptual model treats acculturation and socioeconomic status as risk regulators, or social factors that place individuals in positions where they are at risk for health risk behaviors that negatively influence health outcomes. We specifically argue that acculturation and low socioeconomic status contribute to less healthy diets, lower physical activity, and chronic stress, which then increases the risk of weight gain. We further contend that pathways from ethnicity/nativity and through acculturation and socioeconomic status likely explain disparities in weight gain between Mexican Americans and whites and between Mexican immigrants and whites. Study results largely support our conceptual model and have implications for thinking about solutions for reducing ethnic/nativity disparities in weight.

Previous research on global marketing has typically focussed on marketing strategies across national markets. Yet, the cross‐national mobility of individuals has increased heterogeneity within country markets. The purpose of this study is to examine how immigrant consumers perceive advertising appeals in the context of the consumer acculturation process. Specifically, our study focusses on the reactions of Mexican, American, and Mexican‐American consumers to puffery‐laden advertisements.

Using two‐factor theory as our theoretical prism, the study offers salient hypotheses regarding consumer perceptions of puffery‐laden advertising appeals, which are then tested in a cross‐national experiment in the USA and Mexico.

The results show that Mexican consumers are more susceptible to puffery‐laden claims than Americans. In contrast, American consumers are more susceptible to advertising that does not contain puffery‐laden claims than their Mexican counterparts. Interestingly, the findings also reveal that Mexican immigrants are highly susceptible to both, puffery‐laden and no puffery appeals. The mixed results show that recent Mexican immigrants struggle as they transition to the dominant American consumer culture. First and second generations of Mexican‐Americans, however, react to puffery‐laden advertisements just as typical American consumers.

The paper discusses relevant implications not only for the study of puffery and acculturation of immigrant minority groups, but also for companies engaged in global advertising campaigns in countries with diverse immigrant communities.

The paper offers a worthwhile and unique examination of consumer acculturation in an international cross‐cultural setting and puts forward interesting insights regarding the application of international advertising strategies.

This work is keeping with the increasingly frequent studies that take into account a broader context challenging entrepreneurship as high-growth, technology-driven and venture capital-backed process. Addressed comprehensively in the migration studies, Mexicans are examples of those groups who are often ‘invisible’ when attempting to understand the dimension of entrepreneurship, since they are associated more like ‘workers’ than ‘entrepreneurs’. This research presents an exploratory case study of Mexican entrepreneurs in the province of Quebec, Canada context. It is a qualitative analysis using a methodology inspired by the grounded theory. Twenty-three interviews were conducted with Mexican residents of the cities of Montreal, Quebec and Gatineau. The main objective was to initiate a theorisation about the immigrant entrepreneurship phenomenon in a poorly documented group and context. Some conceptual categories were built from the perspective of the migrants themselves. The importance of previous experiences, family support and the reading of the territory to detect business opportunities were relevant. Routes of business entry profiles were detected. In addition, the ethnic positioning category (the social construction that is made in the host society according to the ethnic group to which immigrant entrepreneurs belong) is proposed. This category was a key to shape the structure of opportunity that allows the creation of businesses in the host cities.

This chapter examines the patterns of immigrants’ integration in a state of the Midwest of the United States, Indiana, which has experienced a growth of more than 250% of the foreign-born population in the last 20 years. The study, based on in-depth interviews and document analysis, examines the ways that immigrants blend into mainstream society in everyday life and in social interactions, as well as the obstacles they encounter in this process. The study reveals the cultural changes in the host culture as a result of the large number of immigrants who have established their residence in this state, the dichotomies that emerge between “natives” and “newcomers.” It also shows that immigrants stay connected to their country of origin through electronic media (in particular television and computers) and how this technology affects the process of integration. Finally, the study demonstrates that there is a process of segmented assimilation and variations in the immigrants’ sense of identity according to their socioeconomic status and ethnic background.

There is a conflation of Mexican origin with the category “undocumented immigrant” that targets and stigmatizes undocumented Mexicans – I call this Mexican illegality stigma. I assess whether Mexican illegality stigma negatively affects the psychological well-being of Mexican-origin individuals in the US, distinguishing between undocumented Mexicans and citizen Mexican Americans. I draw from the stress process model and 52 in-depth interviews – 30 with undocumented young adults from Mexico and 22 with US-born young adults of Mexican descent – to evaluate how undocumented Mexicans and citizen Mexican Americans experience Mexican illegality stigma and to determine whether it affects the psychological well-being of undocumented Mexicans in a distinct manner. I found that all respondents experienced social rejection and discrimination when they were assumed or perceived as undocumented Mexicans. While few of the US-born respondents were affected by these incidents, most undocumented young adults found these incidents stressful because they were humiliating, excluded them from valuable resources and opportunities, and forced them to incur financial burden (e.g., unfair fines), which disrupted their transition to adulthood processes such as parenthood and labor market advancement. This study found evidence that Mexican illegality stigma is a stressor and source of distress for undocumented young adults from Mexico. As opposition to undocumented immigration from Mexico intensifies, the hostile context may further strain the psychological well-being of undocumented Mexicans.

Using the data from a unique sample of Mexican-American adults from the U.S.-Mexico border area, this chapter offers explanations for Mexican-American obesity, with the special focus on immigrant generation status, income, and gender. On a theoretical plane, this study attempts to apply the nutrition transition theory to the study of immigrant assimilation in a regional context. Considered are the most important structural dimensions of immigrant assimilation – country of birth (the United States vs. Mexico) and age of arrival. Of the two aforementioned factors, age of arrival is found to be a stronger predictor of obesity that country of birth. As Mexican-American immigrants’ length of residence increases, so does their Body Mass Index (BMI) that reflects the adoption of less diverse diet and sedentary lifestyles. Through the use of multilevel hierarchical modeling, I also found sizeable variation in obesity by income, gender, and family history of obesity. The analyses suggest that the interventions aimed at reducing overweight and obesity among Mexican-Americans in the U.S.-Mexico border region should be better targeted by focusing on women and low-income households.

This study investigates core framing techniques utilized by two anti-illegal immigration social movement organizations, the Minuteman Project, Inc. and the Minuteman Civil Defense Corps, both volunteer civil border patrol groups operating along the U.S.–Mexican border. Theoretically, this paper is informed by Robert Benford and David Snow's work on collective action framing. Using a case study approach, document analysis is employed to explore how four types of framing techniques (diagnostic framing, prognostic framing, motivational action framing, and credibility framing) are implemented by each group via information presented on their websites. The findings of this investigation suggest that these groups implement each of the four framing techniques in question, with the bulk of their focus resting in the diagnostic frame. Through the examination of these groups via the framing perspective, it is also found that the groups emphasize the importance of place, that is, the U.S.–Mexican border itself. The case analyses thus further framing theory by highlighting the roles that “geographic and place framing” also play. The Minuteman Project, Inc. and the Minuteman Civil Defense Corps are relatively new groups that have mobilized within the past few years. Sociologically, relatively few scholars have studied these particular groups within the larger anti-illegal immigration movement. This paper provides an in-depth analysis of how the groups utilize framing to construct their messages, missions, and goals to the public. Doing so contributes to an interesting and emerging type of civil border patrol movement and also adds to the body of work devoted to the importance of social movement framing.

The methodology discussed in this chapter is extracted from a qualitative analysis that explored the entrepreneurship of Mexicans in three cities in the province of Quebec using the conceptualising categories inspired by grounded theory as an analytical tool. The main contribution of the chapter lies in the fact that the methodological decisions that were taken to answer the research question about the process of business creation by immigrants of Mexican origin are explicitly given in detail. The use and limits of the grounded theory methodology in entrepreneurship studies are discussed. The data collection procedures, the corpus of information that was analysed, the characteristics of the people who participated in the study, as well as the instruments and techniques used to understand the data are described. The chapter details the prior considerations for the selection of the study territory and the particular limits of the research. This is rarely done in studies of immigrant entrepreneurship.

We focus our study on children of immigrants in science, technology, math, and engineering (STEM) fields because children of immigrants represent a diverse pool of future talent in those fields. We posit that children of immigrants may have a higher propensity to prepare for entering STEM fields, and our analysis finds some evidence to support this conjecture. Using the National Education Longitudinal Study (NELS: 88-00) and its restricted postsecondary transcript data, we examine three key milestones in the STEM pipeline: (1) highest math course taken during high school, (2) initial college major in STEM, and (3) bachelor’s degree attainment in STEM. Using individual level NELS data and country-level information from UNESCO and NSF, we find that children of immigrants of various countries of origin, with the exception of Mexicans, are more likely than children of natives to take higher-level math courses during high school. Asian and white children of immigrants are more likely to complete STEM degrees than third-generation whites. Drawing on theories of immigrant incorporation and cultural capital, we discuss the rationales for these patterns and the policy implications of these findings.

This study links ethnic identity and global identity with perceptions of brand globalness (BG) and brand local iconness (BLI) regarding home country brands. Identity Theory considers consumer behavior as driven by multiple identities concurrently and interactively.

Samples from two populations, Mexicans living in Mexico and Mexican Americans in the United States, were exposed to eight randomly presented real-world Mexican brands, followed by existing measures for several constructs. Comparing such populations is uniquely appealing for studies of immigrants’ home country brands. Data is analyzed via linear regression.

Ethnic and global identities have an interactive effect on BG, BLI, and purchase intention even after controlling for ethnocentrism and cosmopolitanism. With the interaction term between ethnic identity and global identity included in the model, (a) global identity exhibits more efficacy than ethnic identity in explaining purchase intention; and (b) relationships involving BLI grow stronger while those involving BG become weaker. The direction of the effect of global identity depends on whether BG or BLI serves as the mediator. Ethnic identity has a significant effect on purchase intention through BLI among Mexican Americans.

Simultaneous focus on two interacting identities is novel in the international branding space. This approach is useful for illuminating the effects of brand attributes including BG and BLI as well as studying branding effects where self-symbolizing is of interest.