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Article
Publication date: 11 August 2023

Rob Law, Katsy Jiaxin Lin, Huiyue Ye and Davis Ka Chio Fong

The purpose of this study is to analyze state-of-the-art knowledge of artificial intelligence (AI) research in hospitality.

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Abstract

Purpose

The purpose of this study is to analyze state-of-the-art knowledge of artificial intelligence (AI) research in hospitality.

Design/methodology/approach

This study adopts the theory-context-methods framework to systematically review 100 AI-related articles recently published (i.e. from 2021 to April 2023) in three top-tier hospitality journals, namely, the International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management.

Findings

Findings suggest that studies of AI applications in hospitality are mostly theory-driven, whereas most AI methods research adopts a data-driven approach. State-of-the-art AI applications research exhibits the most interest in service robots. In AI methods research, little attention was paid to the amid-service/experience.

Research limitations/implications

This study reveals inadequacies in theory, context and methods in contemporary AI research. More research from hospitality suppliers’ perspectives and research on generative AI applications are advocated in response to the unveiled research gaps and recent AI developments.

Originality/value

This study classifies the most recent AI research in hospitality into two main streams – AI applications research and AI methods research – and discusses the gaps in each research stream and latest AI developments. The paper then suggests future research directions to guide researchers in advancing AI research in hospitality.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 May 2024

Ümit Şengel and Merve Işkın

The paper aims to reveal the intellectual structure of studies on artificial intelligence (AI) in the fields of tourism and hospitality. Evaluations regarding the intellectual…

Abstract

Purpose

The paper aims to reveal the intellectual structure of studies on artificial intelligence (AI) in the fields of tourism and hospitality. Evaluations regarding the intellectual structure have been made based on co-author, co-word and citation.

Design/methodology/approach

The study is exploratory in nature. The study, using bibliometric analysis, provides a Web of Sciences (WOS) overview. The data has been obtained from the WOS database by coding as “artificial intelligence” and “tourism” and “hospitality.” VOSviewer program has been used to obtain and analyze the data.

Findings

The findings of the research show that studies on the use of AI in tourism and hospitality have become very popular, especially in the last 4 years. The authors of the study are working in the tourism and hospitality fields and have a high h-index. Generally, in current AI studies in tourism, topics such as robot, automation, ChatGPT, technology adoption and mechanical learning are studied. It has also been determined that topics related to the future of destinations and literature reviews are also discussed.

Research limitations/implications

Although this paper examines all studies identified as a result of filtering, the analysis is limited to 195 studies. However, due to the widespread use of AI in tourism-related studies recently, bibliometric analysis has been made with extensive filtering. As studies on the subject become more widespread in the coming years, it would be useful to repeat similar studies by filtering with more specific quotas.

Originality/value

There are a few similar studies on the subject in the field. However, these studies need to be repeated at certain periods. This paper contributes to monitoring the literature of AI studies, which are new to use in tourism and hospitality, and to the formation of a theoretical framework on the subject.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 13 May 2024

Sanjeev Kumar

Purpose: This study examines the effect of uncertainties on the hospitality industry from different perspectives across the globe. The hospitality industry faces several…

Abstract

Purpose: This study examines the effect of uncertainties on the hospitality industry from different perspectives across the globe. The hospitality industry faces several contemporary issues and challenges that have the potential to impact its growth and development. This study aims to analyse the current problems and uncertainties in the hospitality sector.

Need for the Study: The hospitality industry plays a significant role in the global economy with various services, including accommodation, food and beverage, events, and tourism. However, the sector faces several contemporary issues and challenges that have the potential to impact its growth and development. This study provides an overview of the most significant problems and challenges facing the hospitality industry today.

Methodology: A systematic literature review was conducted to identify and synthesise relevant studies on the effect of uncertainties issues on the hospitality industry. A systematic search of the Web of Science and Scopus databases was conducted to determine relevant studies published between 2010 and 2021. Studies were screened and selected based on pre-defined inclusion and exclusion criteria. A thematic analysis was performed to categorise the uncertainties and issues in the hospitality industry.

Findings: The study identified several uncertainties and issues facing the hospitality industry, including the pandemic uncertainties, financial crisis, whether positive and negative impacts, terrorism attacks on hotels and tourist places, uncertainties in government policies, situational risks like uncertainties, ambiguity, cultural differences, changes in tourist preferences and changing habits of the tourist.

Details

VUCA and Other Analytics in Business Resilience, Part B
Type: Book
ISBN: 978-1-83753-199-8

Keywords

Article
Publication date: 17 May 2023

Erfan Moradi

Recognising the literature of a field is vital for advancement in that field. Yet, there has not been a systematic analysis of recent publications published in the Journal of

Abstract

Purpose

Recognising the literature of a field is vital for advancement in that field. Yet, there has not been a systematic analysis of recent publications published in the Journal of Hospitality and Tourism Insights (JHTI). Therefore, this research aims to do a bibliometric analysis of articles published in JHTI during the previous five years.

Design/methodology/approach

This study used bibliometric techniques and indicators to analyse JHTI publications from 2018 to 2022. The data utilised in the study were obtained from Scopus and subsequently subjected to analysis through the Bibliometrix software.

Findings

The findings show good collaboration between the production components (country, institution and author) in JHTI. The co-occurrence analysis of keywords comprises five clusters; the co-citation analysis comprises six; and a group of articles connected with psychological aspects and areas such as motivation, attitude, customer engagement, place attachment and behavioural intention was the most remarkable cluster. Sharing economy, destination marketing, destination image and some, to an extent, social media and revenue management are just a few of the niche themes that have the potential to come up.

Research limitations/implications

This study will be helpful as a roadmap for researchers in different fields who are interested in such studies, as well as for editorial board members and those who work in JHTI.

Practical implications

Scholars and practitioners may benefit the most from this research by obtaining insight into the development of JHTI's research and the areas of the hospitality and tourism industries that need more study.

Originality/value

The current study is both necessary and valuable because it is the first to provide insight into the effectiveness and intellectual framework of the hospitality and tourism literature selected by the JHTI.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 1 May 2024

Heesup Han, Seongseop (Sam) Kim, Tadesse Bekele Hailu, Amr Al-Ansi, Sandra Maria Correia Loureiro and Jinkyung Jenny Kim

This research paper aims to explore the concerns and determinants of travelers’ behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight of risk…

Abstract

Purpose

This research paper aims to explore the concerns and determinants of travelers’ behavior toward ChatGPT in the hospitality and tourism context. It also examines the weight of risk factors versus that of motivation and innovation characteristics influencing travelers’ approach behaviors toward ChatGPT.

Design/methodology/approach

A cumulative prospect theory was used to determine travelers’ responses to ChatGPT. This study, using a fuzzy-set qualitative approach, explored risk, motivation and innovation factors as determinants of approach behaviors for ChatGPT.

Findings

Findings revealed that risk, motivation and innovation factors were the key triggers of approach behaviors for ChatGPT. An intricate combination effect of the perceived risk, motivation and innovation characteristics was found, and the necessary predictors were determined.

Practical implications

The findings of this study will expand our current knowledge and offer practical insights for the development of ChatGPT in the hospitality and tourism sector.

Originality/value

This study makes a significant contribution to the existing literature by providing a nuanced understanding of the intricate interplay between the various factors that shape customer behavior in the context of technology adoption in hospitality and tourism studies.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 22 August 2023

Rob Law, Sirong Chen, Xiaonan Li and Davis Ka Chio Fong

This study aims to analyze review research in hospitality, identifying the structure and most recent developments in current hospitality review studies while providing exploratory…

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Abstract

Purpose

This study aims to analyze review research in hospitality, identifying the structure and most recent developments in current hospitality review studies while providing exploratory insights for future research in this research area.

Design/methodology/approach

Using bibliometric analysis, content analysis and a quantitative systematic literature review, this study provides a comprehensive review and critical analysis of 128 review studies published in leading hospitality journals (International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management and Journal of Hospitality Marketing and Management).

Findings

This paper presents a comprehensive and in-depth discussion based on the title, journal source, author contribution, year of publication, sample size, selected period, database selection, methodology, data collection methods, themes, regional selection, keywords, abstracts and results of the hospitality review studies analyzed. The findings provide new insights to advance the theoretical and practical implications of review studies in hospitality.

Research limitations/implications

This research provides critical insights for both hospitality review studies and academic and industry hospitality personnel.

Originality/value

As a pioneering study in research on review studies, the results of this paper focus not only on a systematic overview and assessment of recent hospitality review works but also on the future agenda of hospitality and review studies.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 9 February 2024

Greg Richards

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the…

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Abstract

Purpose

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.

Design/methodology/approach

Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.

Findings

Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.

Research limitations/implications

Research is needed on different forms of curation, their differential effects and the power roles of different curational modes.

Practical implications

Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.

Originality/value

This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 13
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 30 April 2024

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem and Saleh Al Sinawi

The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research…

Abstract

Purpose

The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.

Design/methodology/approach

Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.

Findings

This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.

Practical implications

The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.

Originality/value

This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 August 2023

Rob Law, Soey Sut Ieng Lei, Ke Zhang and Arthur Lau

Through critically reflecting on existing research on information and communication technology (ICT) in hospitality, the purpose of this study is to propose recommendations for…

Abstract

Purpose

Through critically reflecting on existing research on information and communication technology (ICT) in hospitality, the purpose of this study is to propose recommendations for future research to further narrow the theory-practice gap.

Design/methodology/approach

Personal experiences along with evidence from the literature provide a foundation for discussion, which is further enriched by integrating industry practitioners’ points of view.

Findings

Single-perspective and technology adoption studies have dominated ICT research in the hospitality literature. Technology effectiveness has often been measured indirectly. Oversimplifying technological issues has limited the generalizability of research findings.

Research limitations/implications

Future studies are suggested to go beyond examining technology adoption, embrace multi-perspective approaches and incorporate a wider range of situational and contextual factors.

Originality/value

Through a unique perspective, this study highlights the limitations of previous ICT research in the hospitality literature and provides suggestions for future research to better meet the needs of practitioners. The arguments presented are not purely from an academic standpoint, as they have been endorsed by senior industry executives.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 26 September 2023

Fani Efthymiadou and Anna Farmaki

This review paper aims to contribute to the growing literature on women empowerment in tourism by identifying knowledge gaps that may offer opportunities for further research.

Abstract

Purpose

This review paper aims to contribute to the growing literature on women empowerment in tourism by identifying knowledge gaps that may offer opportunities for further research.

Design/methodology/approach

A critical review of the literature on women empowerment in tourism was conducted.

Findings

The review reveals four knowledge gaps in relation to methodology, geographical location, study context and theoretical framework adopted. Pertinent research includes mostly qualitative research with a focus on non-Western geographical locations. Studies examined women empowerment in relation to alternative tourism forms with several not adopting a theoretical framework. Based on these gaps, suggestions for further research are made.

Research limitations/implications

Although this paper does not aim at providing an exhaustive review of the gender literature, it highlights the narrow focus placed on women empowerment in tourism and suggests avenues for further research.

Originality/value

Women empowerment has only recently begun to attract attention in tourism. This paper adds to extant knowledge on gender tourism studies by suggesting ways to achieve gender equality for sustainable development.

目的

本综述旨在通过确定可能为进一步研究提供机会的知识差距, 对旅游业中妇女赋能的文献做出贡献。

设计/方法/方法

对关于在旅游业中赋予妇女权利的文献进行了批判性综述。

研究发现

在研究方法、地理位置、研究情境和所采用的理论框架方面, 本综述揭示了四个知识差距。相关研究主要包括关注非西方地理位置的定性研究。研究检验了与其他旅游形式有关的妇女赋权问题, 其中有几项研究没有采用理论框架。基于这些差距提出进一步研究的建议。

研究局限/影响

虽然本文的目的不是对性别文献进行详尽的审查, 但它强调了对旅游业中妇女赋能的狭隘关注, 并提出了进一步研究的途径。

独创性/价值

妇女赋能最近才开始在旅游业引发关注。本文通过提出实现可持续发展的性别平等的途径, 拓展了性别旅游研究的现有知识。

Objetivo

El objetivo de este trabajo de revisión es contribuir a las crecientes publicaciones sobre el empoderamiento de la mujer en el turismo, identificando la brecha de conocimiento que puede ofrecer oportunidades para futuros estudios.

Diseño/metodología/enfoque

Se llevó a cabo una revisión crítica de la bibliografía sobre el empoderamiento de la mujer en el turismo.

Resultados

El análisis revela cuatro brechas de conocimiento con relación a la metodología, situación geográfica, contexto de estudio y el marco teórico adoptado. La presente investigación incluye en su mayoría estudios cualitativos centrado en las localizaciones geográficas no occidentales. Los estudios examinaron el empoderamiento de la mujer con relación a las formas de turismo alternativo, y varios de ellos no adoptaron un marco teórico. A partir de estas lagunas, se hacen sugerencias para futuras investigaciones.

Limitaciones/implicaciones de la investigación

Aunque este artículo no pretende ofrecer una revisión exhaustiva de la literatura sobre género, pone de relieve la escasa atención prestada al empoderamiento de la mujer en el turismo y sugiere vías para futuras investigaciones.

Originalidad/valor

El empoderamiento de la mujer sólo ha empezado a ser objeto de atención en el turismo recientemente. Este artículo se suma a los conocimientos existentes sobre estudios turísticos de género al sugerir vías para lograr la igualdad de género en aras del desarrollo sostenible.

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