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Article

Lizhao Zhang, Xu Du, Jui-Long Hung and Hao Li

The purpose of this study is to conduct a systematic review to understand state-of-art research related to learning preferences from the aspects of impacts, influential…

Abstract

Purpose

The purpose of this study is to conduct a systematic review to understand state-of-art research related to learning preferences from the aspects of impacts, influential factors and evaluation methods.

Design/methodology/approach

This paper uses the systematic synthesis method to provide state-of-the-art knowledge on learning preference research by summarizing published studies in major databases and attempting to aggregate and reconcile the scientific results from the individual studies. The findings summarize aggregated research efforts and improve the quality of future research.

Findings

After analyzing existing literature, this study proposed three possible research directions in the future. First, researchers might focus on how to use the real-time tracking mechanism to further understand other impacts of learning preferences within the learning environments. Second, existing studies mainly focused on the influence of singular factors on learning preferences. The joint effects of multiple factors should be an important topic for future research. Finally, integrated algorithms might become the most popular evaluation method of learning preference in the era of smart learning environments.

Research limitations/implications

This review used the search results generated by Google Scholar and Web of Science databases. There might be published papers available in other databases that have not been taken into account.

Originality/value

The research summarizes the state-of-art research related to learning preferences. This paper is one of the first to discuss the development of learning preference research in smart learning environments.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

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Article

Alexandre Rabêlo Neto, José Milton de Sousa-Filho and Afonso Carneiro Lima

This study aims to investigate the moderating effect of soft power on the relationships between affinity toward country, country image, cosmopolitanism and preference on…

Abstract

Purpose

This study aims to investigate the moderating effect of soft power on the relationships between affinity toward country, country image, cosmopolitanism and preference on the internationalization of Brazilian cultural products.

Design/methodology/approach

This survey used data collected from a non-probabilistic sample of 478 Portuguese respondents, which was further analyzed using the partial least squares technique.

Findings

Affinity related to Brazil, the image of Brazil and cosmopolitanism influenced preference, and this, in turn, influenced the internationalization of Brazilian cultural products. Soft power moderated the relationships between cosmopolitanism and preference, country image and preference and preference and internationalization of cultural products.

Research limitations/implications

This study focuses on the internationalization of a cultural product from one particular emerging economy (Brazil) to a specific developed economy (Portugal). Thus, the findings are bound to this specific context. However, it contributes to the field of international marketing research by concentrating on the moderating effects of soft power in the relationship between the investigated constructs.

Practical implications

In the case of Brazilian cultural products, i.e. music, emphases on Brazilian unique resources, i.e. the beauty, excitement, fantasy, mystique, prestige, etc. of natural resources, may be important features to be taken into consideration in national cultural policies.

Originality/value

The study contributes to the international marketing and consumer behavior literature by showing that consumer preference, affinity toward country and cosmopolitanism are important antecedents of the internationalization of cultural products.

Details

European Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article

Chi-Chang Lin, Yenming J. Chen and Jau-Wen Wang

The attributes of services can be categorised as service quality and service preference. While studies have addressed the importance of service quality, shippers’ service…

Abstract

Purpose

The attributes of services can be categorised as service quality and service preference. While studies have addressed the importance of service quality, shippers’ service preference and its relationship to perceived value and purchase intentions remain unexplored. Therefore, the purpose of this study is to propose a causal model in the context of short sea shipping services to investigate the influence of purchase intention through the shipper’s service preference and perceived value.

Design/methodology/approach

Structural equation modelling is applied to assess the empirical strength of the relationships in the proposed model. The model is validated through empirical testing by taking samples from shippers in Taiwan.

Findings

The results show that service attributes, namely, timing related, pricing related, warehousing, sales, door-to-door, information and advertising, positively affect shippers’ service preference. Service preference significantly affects customer perceived value as well as purchase intentions. Moreover, perceived value strongly affects purchase intentions.

Originality/value

Matching between the product offered and the diversified customer need is key to the business operation’s success. This study suggests that carriers should position themselves to both self-competence and market values.

Details

Maritime Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2397-3757

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Article

Rupert Eales‐White

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and

Abstract

Purpose

The purpose of part 1 of this paper is to provide the reader with the definition of the preferences on the four Jungian dimensions and the nature of suppressions and repressions so that they can determine their true preferences and hence psychological profile.

Design/methodology/approach

The paper defines each of the preferences in the four dimensions “obtaining energy and focus”, “gathering and using information”, “taking decisions”, “ operating in the outside world”. It details each preference in each dimension: extrovert and introvert, practical and concept, logical and harmony, structured and flexible, and set out the beliefs and behaviors flowing from each preference. It is indicated that suppressions occur with the Extrovert/Introvert and Logical/Harmony preferences and result in the individual believing in and behaving as the opposite preference. The paper provides case studies to assist the reader in identifying any suppressions they may have. Advise that repressions occur with the Practical/Concept and Structure/Flexible preferences and result in abilities not being developed, but no migration to the opposite preference. The paper sets out the profiles that summarize key characteristics and the profiles detailing strengths and weaknesses. It details the benefits to the individual and the organization that result from employees knowing what their real psychological profiles are.

Findings

Unrecognized suppressions and repressions result in individuals following job choices that do not play to their natural strengths, causing stress and demotivation, as well as having a negative impact on relationships and career management. The process of self‐discovery is superior to the use of questionnaires, as they do not determine suppressions until they have become dominant in the consciousness of the individual.

Originality/value

The paper introduces the concepts of suppression and repression, enabling the reader to determine where their natural preferences and strengths lie, thus helping them make better choices for careers and improve their relationship and career management.

Details

Industrial and Commercial Training, vol. 39 no. 3
Type: Research Article
ISSN: 0019-7858

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Article

Zhu Jian‐Jun, Liu Si‐Feng and Li Li‐Hong

The purpose of this paper is to aggregate different preference information in group decision‐making process such as interval preference order, interval utility value…

Abstract

Purpose

The purpose of this paper is to aggregate different preference information in group decision‐making process such as interval preference order, interval utility value, interval number reciprocal comparison matrix, and interval number complementary comparison matrix.

Design/methodology/approach

First, the consistency definitions of four kinds of uncertain preference information are defined. Then, the upper‐ and low errors are introduced to solve the inconsistent decision‐making case. Following that, the weight model for each uncertain preference is proposed, respectively.

Findings

The aggregation approach based on minimal group deviation errors is suggested in order to obtain the utmost consistent opinion. In addition, the consistency judgment level and consistency extent are defined owing to the aggregation result.

Research limitations/implications

The calculation scale is large, if many decision makers will attend group decision‐making process.

Practical implications

A very useful approach for aggregation of the different preference in group decision‐making case.

Originality/value

Because of differences in knowledge structure, judgment level, and individual preference, decision makers express their judgment preferences via differently structured decision‐making processes. Owing to the complexity and uncertainty of decision‐making problems and the fuzziness of human thought, it is unrealistic to depict complex problems in the certain preference style. For decision‐making preference structures, group decision‐making aggregation approaches include the aggregation on the same kind of preference structure and the different kinds of preference structures. The study on the aggregation of the same kind of preference structure has received a deal of attention, but study into the aggregation of the different kinds of uncertainty preference structures is still a new field.

Details

Kybernetes, vol. 38 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Content available
Article

Shamsiah Mohamad, Mezbah Uddin Ahmed and Mohd Bahroddin Badri

The purpose of this paper is to analyze the different features of preference shares from accounting and Sharīʿah perspectives. It also aims to study Sharīʿah issues…

Abstract

Purpose

The purpose of this paper is to analyze the different features of preference shares from accounting and Sharīʿah perspectives. It also aims to study Sharīʿah issues arising from preference shares and to subsequently propose solutions for identified issues that will help in structuring Islamic preference shares.

Design/methodology/approach

The paper uses a qualitative method by analyzing relevant documents and literature to understand the subject matter and Sharīʿah-related issues.

Findings

The paper finds that several features of conventional preference shares, such as capital guarantee, loss sharing disproportionate to capital contribution, fixed profit, profit guarantee and waiver of rights before realization of profit, make them a Sharīʿah non-compliant instrument.

Research limitations/implications

The paper is conceptual in nature; however, it provides directions for future empirical research.

Originality/value

The paper provides a practicable solution to structure Sharīʿah-compliant preference shares.

Details

ISRA International Journal of Islamic Finance, vol. 9 no. 2
Type: Research Article
ISSN: 0128-1976

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Article

Saikat Banerjee

The relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the dialogue with…

Abstract

Purpose

The relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the dialogue with consumers through personality route by building brand personality in line with consumers’ own personality traits. Moreover, in the midst of stiff competition, role of corporate personality, as a component of corporate identity, has been considered instrumental behind the success of the organization. As a result, there might be a possibility that other than his/her own personality traits, a consumer’s brand preference may be influenced by both brand personality and corporate personality of the said brand marketer. So, the predictive roles of individual personality, brand personality and corporate personality on consumer brand preference formation need to be empirically investigated so that the same may be addressed strategically. However, as per knowledge of the researcher, no empirical study has been made to investigate the predictive role of consumer personality, brand personality and corporate personality on brand preference. In this back drop, to the best of our knowledge, this study is the first attempt to fill this research gap by investigating firstly, the direct effects of individual personality of consumer, brand personality and corporate personality on consumer brand preference and secondly the impact of interaction effects of those variables on brand preference in the context of the emerging economies.

Design/methodology/approach

This study includes Indian four-wheeler passenger car market as the focal point of the study. As the product category is predominantly linked with symbolic benefits to the consumers, this target segment may be motivated to express their personality through the brands they prefer. As a result it may be an appropriate sector to study the influence of individual, brand and corporate personality behind brand preference. In this study, we have used an anonymous self-administered structured questionnaire. Part A captured respondent’s brand preference. Part B used The Big Five Model personality scale. Part C used the ‘Brand Personality Scale’ proposed by Aaker (1997) as a measure of brand personality. Part D comprised ‘Corporate Personality Scale’ developed by Davies et al. (2001). Part E recorded demographic data, including age, income, educational qualification and occupation. For Part B, C and D, Respondents were asked to rate each of the dimensions, using a five-point Likert scale, ranging from 5=Most descriptive to 1=Least Descriptive. The validity of the theoretical model is tested through Confirmatory Factor Analysis (CFA). In the first stage, main effects of the proposed model are tested. In the next stage, we have tested interaction effects of constructs on band preference. To test the hypotheses multiple regression method has been used.

Findings

The result of main effects shows that individual and brand personality has significant impact on brand preference for the considered brand by the consumers. This implies that at the time of brand preference, consumers give due importance to individual personality and personality of the considered brand of SUV. A strong and clear brand personality indicates a favorable view about the brand. Further, the result shows at the time of buying decision, personalities of both product and corporate brand are influencing their preferences. Here, consumers might be making strong association between corporate and brand personalities. In addition, interaction effects among individual, brand and corporate personality are also significant. One may view from the result that consumers do not encourage compartmentalize thinking at the time of brand choice. In place of considering his/her own personality and brand and corporate personality as a standalone entity, they think in totality and interaction effects have significant influence on their brand preference.

Research limitations/implications

The paper has mentioned limitations: the restriction on selecting industry, company and brand, the restraint of sampling coverage and lack of generalization of the study findings. The implications should be interpreted with care. In this study we have not compared different brands from same industry or brands from different industries; there is a scope to do so. Moreover, this study considers results from one national context and, consequently, cross-national study may be conducted to extend the validity of the findings.

Practical implications

The findings from this study may enlighten brand marketers about the degree of influence of brand personality, corporate personality, and consumer personality on brand preference. This study advocates interaction effects of individual, brand and corporate on consumer brand preference. From this study perspective, we may say, brand personality and corporate personality provide significant opportunity for creation of uniqueness and have the potential to significantly influence brand preference.

Originality/value

This paper makes two contributions to the brand management literature. First, it provides new empirical evidence of the positive main effect of individual and brand personality on brand preference. Second, this paper first investigates interaction effects of individual personality, brand personality and corporate personality on brand preference. This is a very unique contribution of the paper. The results provide new insights for academic and practitioners into the relationship among individual personality, brand personality and corporate personality. This study is the first attempt to fill this research gap by investigating the impact of consumer personality, brand personality and corporate personality on brand preference.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 28 no. 2
Type: Research Article
ISSN: 1355-5855

Content available
Article

Henry Gyarteng-Mensah, De-Graft Owusu-Manu, David Edwards, Isaac Baidoo and Hatem El-Gohary

Using a discrete choice experiment (DCE), this study aims to better understand the job preference of postgraduate students studying at the Kwame Nkrumah University of…

Abstract

Purpose

Using a discrete choice experiment (DCE), this study aims to better understand the job preference of postgraduate students studying at the Kwame Nkrumah University of Science and Technology-Institute of Distance Learning, Ghana and also rank the attributes of a job they deem important.

Design/methodology/approach

The research adopted a positivist epistemological design contextualised within a deductive approach and case study strategy. Primary survey data was collected from a stratified random sample of 128 postgraduate students with multi-sectorial career prospects. Sample students were subjected to a DCE in which their stated preferences were collected using closed-ended questionnaires with 28 pairs of hypothetical job profiles. Respondents’ preferences from the DCE data were then modelled using the conditional logit.

Findings

The research reveals that: salary in the range GHC 2,800.00 to GHC 3,400.00 ($1 = GHS 5.3); supportive management; very challenging jobs; and jobs located in the city were the top attributes that were significant and had the most impact in increasing the utility of selecting a particular job. Interestingly, jobs with no extra hours workload were not significant hence, had a negative impact upon student preferences.

Originality/value

This novel research is the first to use a DCE to better elicit preference and trade-offs of postgraduate students in a developing country towards varying job characteristics that have an impact on their future employment decisions. Knowledge advancements made provide invaluable insight to employers and policymakers on the key criteria that should be implemented to retain the best candidate.

Details

Journal of Humanities and Applied Social Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN:

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Article

Meiqing Fu, Rui Liu and Carol K.H. Hon

Building circulation has an important impact on human comfort of buildings and is one of the critical factors in building design. A quantitative walkability evaluation of…

Abstract

Purpose

Building circulation has an important impact on human comfort of buildings and is one of the critical factors in building design. A quantitative walkability evaluation of building circulation can benefit both building design and operation. However, indoor walkability of building circulation is determined not only by objective path features but also by subjective user preference. How to incorporate the preference from a large group of users into the design process is still a challenging issue.

Design/methodology/approach

This study proposes a participatory framework of indoor path walkability evaluation based on user preference. Hierarchical indicators are developed to objectively measure indoor path features. Furthermore, group decision-making theory is adopted to aggregate individual user preference into user common preference for determining the relative indicator weights. Finally, integrated walkability scores (IWSs) are calculated to evaluate indoor path walkability quantitatively.

Findings

A total of three case scenarios demonstrate that the proposed evaluation framework provides an efficient way for designers and owners to measure user preference quantitatively, analyze building circulations based on user preference and compare the walkability of different building design schemes.

Practical implications

The developed methods provide an efficient way for designers and owners to measure user preference quantitatively, analyze building circulations based on user preference and compare the walkability of different building design schemes.

Originality/value

This study develops a comprehensive and quantitative walkability evaluation approach that considers both objective path features and subjective user preference derived from user characteristics and walking purposes, which provides an effective way to incorporate user feedback into the building design process and operation.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

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Book part

Jaime Serra, Antónia Correia and Paulo M. M. Rodrigues

This chapter uses stated tourist preferences as a proxy of visitor yield measures, in order to analyse and understand the yield potential of different markets’ preferences

Abstract

This chapter uses stated tourist preferences as a proxy of visitor yield measures, in order to analyse and understand the yield potential of different markets’ preferences. A literature review revealed that there is much progress to be made in terms of discussion, consensus and stability of methodology for the measurement of visitor yield. The aim of the visitor yield analysis, in the current chapter, is also to bring another dimension into yield analysis and discussion, contributing with a new form of measuring yield potential. Since the objective is to identify yield patterns based on tourist preferences over a period of time, dynamics may be captured from the fluctuation patterns, or expressed as volatility of visitor yield and length of stay throughout the years. Destination management organisations and tourist companies may potentially adopt this visitor yield matrix in order to support future strategic decisions.

Details

Marketing Places and Spaces
Type: Book
ISBN: 978-1-78441-940-0

Keywords

1 – 10 of over 76000