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Article
Publication date: 8 February 2024

Kayode Kolawole Eluwole, Taiwo Temitope Lasisi, M. Omar Parvez and Cihan Cobanoglu

Fuzzy-set qualitative comparative analysis (fsQCA) is explored as a transformative tool rooted in complexity theory, shedding light on uncertainties shaping real-world decisions…

Abstract

Purpose

Fuzzy-set qualitative comparative analysis (fsQCA) is explored as a transformative tool rooted in complexity theory, shedding light on uncertainties shaping real-world decisions in tourism, with a focus on its application in the hospitality domain.

Design/methodology/approach

This study systematically evaluates fsQCA’s application in hospitality and tourism research, employing bibliometric analysis to scrutinize the published literature since its induction in 2011. The research seeks to understand the evolving usage by qualitatively reviewing impactful studies based on total citations.

Findings

The study reveals the ascendancy of fsQCA as a predominant approach in hospitality and tourism studies, particularly in illuminating decision-making paradigms in key sectors like destination and hotel selections and entrepreneurial orientations. However, an absence of fsQCA applications in gastronomy and wine tourism is identified, signaling uncharted territories for future inquiry.

Research limitations/implications

Theoretical implications include paradigm shifts to complexity theory, configural analysis and asymmetric algorithms. Practical implications involve improved decision-making and tailored marketing, benefiting industry practitioners. Limitations include potential academic bias, while future research suggests exploring sub-sectors, sustainability and emerging technologies.

Originality/value

This study identifies gaps in the fsQCA application and pioneers its examination within the hospitality domain, offering a unique perspective on understanding intricate relationships and configurations among variables. The study emphasizes the efficacy of asymmetric methodologies in elucidating behavioral nuances in hospitality and tourism, providing a foundation for future inquiries to expand horizons and unravel the nuanced applications of fsQCA in this research domain.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 24 November 2022

Rui Li, Zhanwen Niu, Chaochao Liu and Bei Wu

Given the complexity of building information modeling (BIM) adoption decisions in small- and medium-sized enterprises (SMEs) in the Architecture, Engineering and Construction…

Abstract

Purpose

Given the complexity of building information modeling (BIM) adoption decisions in small- and medium-sized enterprises (SMEs) in the Architecture, Engineering and Construction (AEC) industry, understanding BIM adoption decision-making through the net effect of a single factor on BIM adoption decisions alone is limited. Therefore, this paper analyzed the co-movement effect of managers' psychological factors on the BIM adoption decisions from the perspective of managers' perceptions. The purpose is to let managers have a deep understanding of their BIM adoption decisions, and put forward targeted suggestions for the AEC industry to promote the adoption of BIM by SMEs.

Design/methodology/approach

Data from 192 managers in SMEs collected by the questionnaire were used in a fuzzy set qualitative comparative analysis (fsQCA). Due to the limitations of fsQCA in making the best use of the data used, as a complement to fsQCA, necessary conditions analysis (NCA) was used to analyze the extent to which necessary conditions influenced the outcome.

Findings

(1) NCA analysis shows that high perceived resource availability (PRA) and high performance expectancy (PE) are necessary conditions for high BIM adoption intention (AI). (2) fsQCA analysis shows that high PE is the single core condition for high AI. fsQCA analysis identifies three configurations of managers' psychological factors, reflecting three types of managers' decision preferences, namely benefit preference, loss aversion and risk avoidance, respectively. Different decision preferences may lead to different BIM adoption strategies, such as full in-house use, partial in-house/outsourcing and full outsourcing of BIM processes. (3) High perceived risk (PR) and low perceived business value of BIM (PBV) are the core conditions for low AI.

Originality/value

This paper expands on the application of fsQCA to context of BIM adoption decisions. Based on the results of fsQCA analysis, this paper also establishes the relationship between managers' decision-making psychology and BIM adoption strategy choice and analyzes the impact of different decision biases on BIM adoption strategy choice. It concludes with suggestions for encouraging managers to adopt BIM and for avoiding decision-making bias.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 18 May 2021

S. Mostafa Rasoolimanesh, Christian M. Ringle, Marko Sarstedt and Hossein Olya

This study aims to propose guidelines for the joint use of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to…

3925

Abstract

Purpose

This study aims to propose guidelines for the joint use of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to combine symmetric and asymmetric perspectives in model evaluation, in the hospitality and tourism field.

Design/methodology/approach

This study discusses PLS-SEM as a symmetric approach and fsQCA as an asymmetric approach to analyze structural and configurational models. It presents guidelines to conduct an fsQCA based on latent construct scores drawn from PLS-SEM, to assess how configurations of exogenous constructs produce a specific outcome in an endogenous construct.

Findings

This research highlights the advantages of combining PLS-SEM and fsQCA to analyze the causal effects of antecedents (i.e., exogenous constructs) on outcomes (i.e., endogenous constructs). The construct scores extracted from the PLS-SEM analysis of a nomological network of constructs provide accurate input for performing fsQCA to identify the sufficient configurations required to predict the outcome(s). Complementing the assessment of the model’s explanatory and predictive power, the fsQCA generates more fine-grained insights into variable relationships, thereby offering the means to reach better managerial conclusions.

Originality/value

The application of PLS-SEM and fsQCA as separate prediction-oriented methods has increased notably in recent years. However, in the absence of clear guidelines, studies applied the methods inconsistently, giving researchers little direction on how to best apply PLS-SEM and fsQCA in tandem. To address this concern, this study provides guidelines for the joint use of PLS-SEM and fsQCA.

Article
Publication date: 3 November 2021

David Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt and Vipul Garg

The purpose of this paper is to build on recent efforts occurring within business-to-business (B2B) marketing research to advance methodological developments. As phenomena within…

1271

Abstract

Purpose

The purpose of this paper is to build on recent efforts occurring within business-to-business (B2B) marketing research to advance methodological developments. As phenomena within B2B relationships have become increasingly complex, marketing scholars have begun to point out the limitations associated with correlation-based methodological approaches and highlight the need for new developments in this area. One such development is the fuzzy set qualitative comparative analysis (fsQCA).

Design/methodology/approach

This study uses a literature review to examine the use of fsQCA in B2B marketing research.

Findings

First, the current manuscript presents the benefits that the application of fsQCA can offer to market researchers investigating B2B phenomena. Second, the paper presents the current state of fsQCA use within B2B marketing. Third, it suggests possible marketing B2B research topics that can be explored using fsQCA.

Originality/value

The study highlights the benefits of fsQCA, presents the current state of fsQCA use within B2B marketing and offers a rich future research agenda for B2B marketing scholars. This agenda can also help spur additional method developments in the discipline.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 25 January 2023

S. Mostafa Rasoolimanesh, Naser Valaei and Sajad Rezaei

The aim of this chapter is to review and illustrate a step-by-step guideline in conducting fuzzy-set Qualitative Comparative Analysis (fsQCA) in tourism and hospitality studies…

Abstract

The aim of this chapter is to review and illustrate a step-by-step guideline in conducting fuzzy-set Qualitative Comparative Analysis (fsQCA) in tourism and hospitality studies. As an emerging method, fsQCA is simultaneously quantitative and qualitative in nature which makes it an appropriate method for social science disciplines including tourism and hospitality area because of complex nature of relationships between multiple variables where theories and models are underdeveloped. Unlike conventional statistical techniques, fsQCA is an asymmetrical analysis technique that provides a holistic view and interrelationships among several conditions using Boolean algebra. The fsQCA analyses produce comprehensive assessment by revealing causal combinations of antecedents to predict an outcome; and identify sufficient configurations (i.e., causal combinations and recipes) and necessary condition/s. By utilizing this method, researchers would be able to produce complex, comprehensive, and robust results.

Open Access
Article
Publication date: 29 April 2021

Anna Salonen, Marcus Zimmer and Joona Keränen

The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of…

3170

Abstract

Purpose

The purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of servitization by generating better causal explanations.

Design/methodology/approach

FsQCA and experiments are established research methods that are suited for developing causal explanations but are rarely utilized by servitization scholars. To support their application, we explain how fsQCA and experiments represent distinct ways of developing causal explanations, provide guidelines for their practical application and highlight potential application areas for a future research agenda in the servitization domain.

Findings

FsQCA enables specification of cause–effects relationships that result in equifinal paths to an intended outcome. Experiments have the highest explanatory power and enable the drawing of direct causal conclusions through reliance on an interventionist logic. Together, these methods provide complementary ways of developing and testing theory when the research objective is to understand the causal pathways that lead to observed outcomes.

Practical implications

Applications of fsQCA help to explain to managers why there are numerous causal routes to attaining an intended outcome from servitization. Experiments support managerial decision-making by providing definitive “yes/no” answers to key managerial questions that address clearly specified cause–effect relationships.

Originality/value

The main contribution of this study is to help advance theory development in servitization by encouraging greater methodological plurality in a field that relies primarily on the qualitative case study methodology.

Details

International Journal of Operations & Production Management, vol. 41 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 2 October 2023

Satish Kumar, Saumyaranjan Sahoo, Faizan Ali and Cihan Cobanoglu

The purpose of this review paper is to address the need for mapping the thematic structure of fuzzy-set qualitative comparative analysis (fsQCA) in the context of tourism and…

Abstract

Purpose

The purpose of this review paper is to address the need for mapping the thematic structure of fuzzy-set qualitative comparative analysis (fsQCA) in the context of tourism and hospitality research, in response to the growing interest in this methodology.

Design/methodology/approach

This study conducts a comprehensive systematic review using the SPAR-4-SLR procedure to produce a scientific map of top-tier research using the fsQCA technique in tourism and hospitality studies.

Findings

A major finding of this review investigation is the identification of six knowledge clusters: business competitiveness in the hospitality sector; psychoanalysis of tourist behaviour and satisfaction; entrepreneurship in the tourism and hospitality sector; tourism business ecosystem; sustainable tourism; and service quality in the tourism and hospitality sectors.

Research limitations/implications

Although this review assessment relied heavily on articles published in prestigious journals, it does not rule out the idea that other sources, such as conference proceedings, can provide valuable insight.

Originality/value

Novel insights into the intellectual structure of tourism and hospitality research using the fsQCA technique, as well as ideas for future exploration in this domain, are presented in this review.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 11 August 2023

Razib Chandra Chanda, Ali Vafaei-Zadeh, Haniruzila Hanifah and Ramayah Thurasamy

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of…

Abstract

Purpose

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon emissions. Therefore, this study aims to investigate the factors that influence customers’ priority toward eco-friendly house purchasing intention.

Design/methodology/approach

This study collected 386 data using a quantitative research strategy and purposive sampling method. This study uses a hybrid analysis technique using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approaches to identify the influencing factors.

Findings

The PLS-SEM analysis found that attitude toward the eco-friendly house, subjective norms, performance expectancy, environmental knowledge and environmental sensitivity have a positive influence on eco-friendly house purchasing intention. However, perceived behavioral control and willingness to pay were found to have insignificant effect on customers’ intention to purchase eco-friendly houses. The fsQCA results further revealed complex causal relationships between the influencing factors.

Practical implications

This research will not only contribute to academic knowledge but also provide practical guidance to real estate developers, policymakers and individuals looking to make environmentally responsible choices. By understanding the factors that influence consumers’ intentions to purchase eco-friendly houses, we can pave the way for a more sustainable and resilient future.

Originality/value

This study has used a hybrid analysis technique, combining PLS-SEM and fsQCA, to enhance the predictive accuracy of eco-friendly house purchase intentions among individuals residing in densely populated and highly polluted developing countries, such as Bangladesh.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 20 June 2023

Mir Shahid Satar, Raouf Ahmad Rather, Sadia Cheema, Shakir Hussain Parrey, Zahed Ghaderi and Lisa Cain

The business ambiguity because of COVID-19 has brought the tourism industry under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study tested the…

Abstract

Purpose

The business ambiguity because of COVID-19 has brought the tourism industry under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study tested the effects of destination-based cognitive, affective and behavioral customer brand engagement (CBE) on customer brand co-creation (CBC). This research also examined the effects of involvement and CBC on customer revisit intention (CRI) during the COVID-19 pandemic. This study also tested the moderating role of customers’ age among the modeled relationships.

Design/methodology/approach

Investigating these matters, a sample of 315 tourists was recruited and adopted a mixed-method approach, including structural equation modeling (SEM) as well as fuzzy set qualitative-comparative analysis (fsQCA).

Findings

SEM results render that CBE’s dimensions exercise different impacts on CBC, which affect revisit-intention. Results ascertain customer involvement’s direct effects on CBC and revisit intention. Multi-group analysis uncovers that consumer age significantly moderates the CBC and CRI relationship, and their effect increases as consumers get older. The fsQCA results revealed more heterogenous combinations to predict CBC and revisit intention.

Research limitations/implications

This study focuses on CBE, CBC and involvement, and contributes unique insight to tourism marketing research; thus, it identifies plentiful opportunities for further research, as summarized.

Practical implications

This study offers key implications for destinations to build tourism/marketing strategies to strengthen the CBE/CBC or tourist/destination–brand relationship.

Originality/value

Though CBE/CBC and involvement are identified as important research priorities, empirically derived insights among these and related factors remain limited in the course of the COVID-19 crisis.

设计/方法/方法

本文采用结构方程模型(SEM)和模糊集定性比较分析(fsQCA)相结合的方法, 对315名游客进行了调查。

目的

由于新型冠状病毒感染症(COVID-19)产生的业务不定性给旅游业带来了压力。本研究运用服务主导逻辑和精细似然模型, 检验了基于目的地的认知、情感和行为顾客品牌参与(CBE)对顾客品牌共同创造(CBC)的影响。本研究还考察了COVID-19大流行期间参与和CBC对客户重访意愿(CRI)的影响。检验了顾客年龄在模型关系中的调节作用。

调查结果

SEM结果表明, CBE的维度对CBC有不同的影响, 而这种影响又会影响着重游意愿。结果确定了游客参与对CBC和重访意愿的直接影响。多群体分析发现, 消费者年龄显著调节CBC和CRI关系, 且随着消费者年龄的增长, 其作用增强。fsQCA结果显示需更多的异质组合来预测CBC和再访意向。

研究局限/启示

-本研究关注CBE、CBC和参与, 为旅游营销研究提供了独特的见解, 因此总结出了许多进一步研究的机会。

实践意义

本研究为目的地建立旅游/营销策略以加强CBE/CBC或游客/目的地-品牌关系提供了重要启示。

原创性/价值

尽管CBE/CBC和参与被认为重要的研究重点, 但在covid −19危机期间, 从这些因素和相关因素中得出的经验见解仍然有限。

Diseño/metodología/enfoque

Para investigar estas cuestiones, se seleccionó una muestra de 315 turistas y se utilizó un enfoque metodológico mixto que incluía el modelo de ecuaciones estructurales (SEM) y el análisis cualitativo-comparativo de conjuntos difusos (fsQCA).

Objetivo

La confusión empresarial debida a la pandemia del COVID-19 ha sometido al sector turístico a una fuerte tensión. Utilizando la lógica dominante del servicio y el modelo de elaboración de verosimilitud, este estudio examinó los efectos del compromiso cognitivo, afectivo y comportamental del cliente con la marca del destino (CBE) en la cocreación de la marca (CBC). Esta investigación también analizó los efectos de la implicación y la CBC en la intención de revisita (IRC) durante la pandemia COVID-19. Este estudio también evaluó el papel moderador de la edad de los clientes entre las relaciones establecidas.

Conclusiones

Los resultados del SEM muestran que las dimensiones de la CBE ejercen diferentes impactos sobre la CBC, que afectan a la intención de revisita. Los resultados determinan los efectos directos de la implicación del cliente sobre la CBC y la intención de revisita. El análisis multigrupo revela que la edad del consumidor modera significativamente la relación entre el CBC y el IRC, y que su efecto aumenta a medida que los consumidores envejecen. Los resultados del fsQCA revelaron combinaciones más heterogéneas para predecir el CBC y la intención de volver a visitar.

Limitaciones/implicaciones de la investigación

Este estudio se centra en la CBE, la CBC y la implicación, y aporta una visión única a la investigación del marketing turístico, por lo que identifica numerosas oportunidades para futuras investigaciones.

Implicaciones prácticas

Este estudio ofrece implicaciones clave para que los destinos construyan estrategias de turismo/marketing en el fortalecimiento de la relación CBE/CBC o turista/destino-marca.

Originalidad/valor

Aunque la CBE/CBC y la implicación se identifican como importantes prioridades de investigación, las percepciones derivadas empíricamente entre estos factores y otros relacionados siguen siendo limitadas en el transcurso de la crisis del COVID-19.

Article
Publication date: 27 June 2022

Sanjay Kumar Tyagi, Sujeet Kumar Sharma and Avinash Gaur

This study aims to investigate the key factors that motivate learners to use handheld devices to access library resources. To do so, this study integrates the technology…

Abstract

Purpose

This study aims to investigate the key factors that motivate learners to use handheld devices to access library resources. To do so, this study integrates the technology acceptance model (TAM) and the DeLone and McLean information systems success (D and M-ISS) model.

Design/methodology/approach

The relationship between the causes and the outcomes may not be symmetrical. To test this proposition, data were collected from 210 respondents in a Gulf country and analysed using structural equation modelling (SEM) and complemented by fuzzy set qualitative comparative analysis (fsQCA).

Findings

The SEM results revealed that three constructs – perceived ease of use (PEOU), service quality (SQ) and system quality (SEQ) are strong drivers of students’ continuous intention to use handheld devices to access library resources. However, perceived usefulness (PU) and information quality (IQ) do not significantly influence students’ intentions. Besides, SQ and PEOU are positively related to PU. Furthermore, fsQCA results show that two different conjunctions, PU*PEOU*IQ*SEQ and PEOU*SQ*IQ*SEQ, cause the students to show a continuous intention to use handheld devices to access library resources.

Originality/value

Unlike previous studies on mobile library resource utilization, this analysis extends TAM to investigate the linear additive influence of two basic TAM constructs: PEOU and PU, and three constructs, namely, SEQ, SQ and IQ of the ISS model, on students’ library resource utilization. Furthermore, the findings of SEM were complemented by a set theory-based configuration method, fsQCA, to investigate the asymmetrical, equifinal and configurational causation leading to the desired outcome. The findings of this study have theoretical and practical implications.

Details

The Electronic Library , vol. 40 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

1 – 10 of over 1000