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Heritage landmarks and historical values often coexist with places and regions of remarkable environmental and landscape wealth. This article studies their capacity to generate global understanding of their territory through the creation of cultural routes. The proposed methodology is verified through the study of the defensive features of the ancient Nasrid Kingdom, the last Islamic territory in the Iberian Peninsula from the thirteenth to the fifteenth century, which shaped the Spanish region known as the Kingdom of Granada until the nineteenth century.

To assist in the proposal of new routes, a precise collection of physical data (topography, landmarks, resources, population centres …), existing public paths and protected natural sites was carried out. Those cultural routes relevant to the area of study were also selected and mapped through GIS. A set of indicators prioritised through an analytic hierarchy process (AHP) have evaluated the proposed itineraries.

The methodology enables the integral evaluation of parameters such as natural heritage, existing paths networks, defensive architectural heritage (watchtowers), existing cultural routes or proximity to basic services. The methodology's application allows an index to be obtained that quantifies the global implications of these parameters in the design of new itineraries. This leads to the development of a network with its own narrative that provides a historical, environmental and cultural meaning.

Watchtowers in this region have previously been studied as isolated and locally relevant architectural features. This work studies them from an overall perspective, considering each tower as a piece of a complex defensive and territorial system. Cultural routes arise from this joint interpretation as tools to restore and highlight the interrelationship between architectural heritage and territory and people.

This study began with the following question: how hospitality concepts have contributed to the quality of cities and to the qualification of urban tourist destinations. Therefore, the purpose of this paper is to analyze the historical evolution of the concepts of hospitality and their implications in the contemporary concept of the hospitality of the built space.

In this study an analytical empirical approach was used, focusing on the concepts and paradigms that support the studies of the hospitality of built space. The method was based on the representation of hospitality as spatial reading indexes according to the categories of analysis: identity, accessibility, and readability, as stated by Grinover (2007), Raymond (1997) and Lynch (1997). The empirical study, in the Brazilian context, took as its object of analysis the urban hospitality of the three cities that were capitals of Brazil throughout its history: Salvador da Bahia, Rio de Janeiro and Brasília.

The results of the research confirm the pertinence of the categories of analysis proposed for the understanding of hospitality of the built space and proposes other categories of analysis related to accessibility in its interfaces with identity and readability.

This study can contribute with new understandings in the field of the hospitality of the built space as support to public managers and trade tourist managers that can give quality to the urban space for tourists, and for the citizens as well. Because, in the Brazilian context, the formulation of public policies for public transport services, mobility, accessibility and recreation areas are linked to public managers; in the same way that private initiatives and incentives for leisure, entertainment, and tourism are linked to the managers of the tourist trade.

New possibilities of the understanding of urban hospitality in tourist destinations by the categories of analysis listed – identity, readability and accessibility. Accessibility was the spatial condition that most needed attention as urban hospitality in the Brazilian tourist destinations studied. Otherwise, a contribution was made to the area of study in urban hospitality, given the scarcity of scientific literature on the subject.

This paper provides insights into national practices used to schedule, collect and manage the transportation infrastructure of raw milk by Irish processors.

A survey was designed and distributed to 14 processors, collecting details regarding suppliers, seasonality, costs per litre, planning, processing sites and emissions related to milk collection.

Irish raw milk transportation costs €95 million per annum, with an average weighted cost of 1.1 cents per litre. Primary route clustering of suppliers is based on farm location. Typically, collections employ forty-eight-hour rotas. Just three of the processors reported transportation emissions data. A disjointed approach to the adoption of scheduling and transportation technology was revealed.

Given the broad scope of the survey covering financial, operational and environmental aspects of milk collection, it was challenging to find a single representative such as a transport manager who could be tasked with responding to the entire survey. Future research may consider a more focused interview-based approach with the various stakeholders to provide a more in-depth analysis.

Processors can gain an improved understanding of diversified milk collection methods. The research supports policymakers in considering environmental issues related to milk transportation. Costs could be reduced if transportation was better managed collectively with benefits accruing to the industry, suppliers and wider rural community. Stakeholders will need to address aspects of responsibility concerning environmental issues going forward.

In this paper the authors recognise the environmental cost of milk collection. By improving the transportation infrastructure, this will have a positive impact on society in general.

The paper highlights the unique challenges and extends present knowledge in relation to milk collection; thus, this paves the way for new approaches to raw milk transportation.

The purpose of this paper is twofold: to investigate if the three service quality dimensions (service environment, interaction and outcome quality), proposed by Brady and Cronin (2001), influence the development of event loyalty, among runners of the “‘Alexander the Great’ International Marathon”, and to test if running loyalty moderates the relationship between event quality and event loyalty.

In all, 368 runners participated in the study and filled the Sport Event Quality Questionnaire (Theodorakis et al., 2015) and an adjusted version of the Leisure Involvement Questionnaire (Kyle et al., 2010).

The results indicated that only the service environment and outcome dimensions contributed significantly to the prediction of event loyalty, while, and in contrast to other sport services, interaction quality was not shown to be an important determinant for the development of event loyalty. Furthermore, running involvement was shown to play a moderating role in the relationship between event quality and event loyalty. Service quality is more important for the development of event loyalty among low- than high-involved runners. The theoretical and applied implications of these results are discussed.

The study provided results on how high- and low-involved runners perceive event quality, and for which of these groups the event quality is an important antecedent for the development of event loyalty.

Investigating the moderating role of involvement on the relationship between service quality and loyalty has also applied value. While committed runners have been traditionally seen as a key target group for event marketing professionals, the majority of runners in city marathons today are more leisure oriented. The increase in the number of leisure runners is actually the reason for the rapid growth of city marathons in the last few years. Meeting the needs of these leisure runners and increasing their loyalty levels is therefore a key task for marathon marketers today.

This study contributes to the literature, as for the first time it explores the moderating role of involvement on the relationship between service quality and loyalty in the context of a sport event.

The rediscovery of the medieval routes of Norman origin in Sicily readvocates a system of interconnection between small villages, towns and cities which can be compared to the circulation system: ancient paths and roads are like veins and arteries which are ready to reanimate a body in need of resilience and exciting experiences. The slow tourism of historical routes in a new ecology of tourism currently contributes with increasing significance to the creation of green sustainable tourism, compatible with the territory and respectful of local identities.

This chapter aims to highlight the potential of the slow tourism of the historical routes in order to revive the internal areas from an economic and social point of view. The analysis is focused in particular on the Magna Via Francigena: this route links Palermo and Agrigento through the rural heart of Sicily touching 18 small towns inland. The creation of this route has rewoven broken territorial wefts, restoring dialogue and collaboration between the towns involved. It has revitalized the place consciousness of the territories. It has also encouraged place-based production chains and micro-economies, boosting new income. This route makes a definite contribution to placing marginalized area, towns and territories on the geographical map again.

Therefore the historical routes outline new ways of endogenous development based on the recovery and enhancement of identity assets and local resources.

The purpose of this paper is to present the design and evaluation of an integrated system that supports planners and dispatchers to deliver enhanced courier operations. In addition to regular deliveries and pickups, these operations include: first, mass deliveries to be served over a horizon of multiple days; and second, real-time dynamic requests (DRs) to be served within the same service period.

To address the aforementioned challenges, the authors developed an architecture that enhances a typical fleet management system by integrating purpose designed methods. Specifically, the authors plan mass deliveries taking into account typical routes of everyday operations. For planning DRs in real time, the authors propose an efficient insertion heuristic.

The results from testing the proposed optimization algorithms for planning mass deliveries and real-time DRs are encouraging, since the proposed algorithms outperform current practices. Testing in a practical courier environment, indicated that the enhanced planning system may improve significantly operational performance.

The proposed optimization algorithm for the dynamic aspect of this problem comprises a heuristic approach that reaches suboptimal solutions of high quality. The development of fast optimal algorithms for solving these very interesting and practical problems is a promising area for further research.

The proposed integrated system addresses significant problems of hybrid courier operations in an integrated, balanced manner. The tests showed that the allocation of flexible orders within a three-day time horizon improved the cost per flexible order by 7.4 percent, while computerized routing improved the cost of initial (static) routing by 14 percent. Furthermore, the proposed method for managing DRs reduced the excess cost per served request by over 40 percent. Overall, the proposed integrated system improved the total routing costs by 16.5 percent on average compared to current practices.

Both the planning problems and the related solution heuristics address original aspects of practical courier operations. Furthermore, the system integration and the proposed systematic planning contribute to the originality of the work.

The study aims to understand how cultural route heritage is conceptualized and managed in China by systematically reviewing the research literature on Chinese cultural route heritage (CRH). The study intends to inspire further discussion on the theoretical and practical development of cultural routes since the development is still at a liminal stage in China.

A total of 253 research articles related to Chinese cultural rote heritage from major Chinese and English research databases China National Knowledge Infrastructure (CNKI), Web of Science (WOS) and Scopus have been comprehensively identified and reviewed for the purpose of the study.

Four major themes of research on Chinese CRH have been identified: conceptual evaluation, list of the routes and characteristics of the routes, conservation and utilization. The results revealed that China has very rich resources in CRH, many of which were formed a long time ago, which exist across vast geographic regions and have assumed multiple functions and undergone dynamic reciprocal exchanges among diverse cultures and ethnicities.

The paper summarizes some major obstacles faced by CRH in China and proposes a strategic model to address the need for a more sustainable development of CRH in the Chinese context.

The paper offers a comprehensive overview of CRH in China and discusses practical issues in management and development of heritage great in size, number and complexity.

Links between urban areas and public space have always had a central presence in the field of Urban Sociology. During the last four decades, and in relation with globalization processes, reflection about city places and what constitutes the “public” has increasingly been in line with what has been called an “emplacing heritage process,” which emerged as a controversial point of intervention in urban areas. In this sense, itineraries have been considered of primary importance in urban heritage signification, recognition, and symbolic production. In short, these routes appear as ways in which public space is materially and symbolically occupied, becoming emplacing heritage processes in themselves.

In this chapter, we study two heritage-making processes through neighborhood itineraries, which are carried out in district territory and are located in two peripheral neighborhoods belonging to the City of Madrid (Hortaleza and Carabanchel). Ultimately, the point here is that these routes are not merely a pathway that “goes” along acknowledged heritage places; these itineraries are an emplacement and a signification of patrimony itself. These processes act as markers of iconic places and as remembrance performances of neighborhood memory. We would argue that routes around historical places in Carabanchel, as well as the “Three Wise Men” popular parades in Hortaleza bring shared geographical imaginaries, collective memory, and iconic places together in everyday experiences of both places. These itineraries change both urban sites in terms of their neighborhood heritage by disputing spatial discourses and imaginaries of heritage, urban place, and neighborhood.

In the last few decades, tourism has become one of the fastest growing economic sectors in the world, with an increasing economic, social and environmental role. It has been recognised as a strategic driver, able not only to heighten economic growth, employment and enhancement of cultural values, diversity and heritage, but also to help countries transition towards more inclusive and resilient economies. In this framework, slow tourism has been playing an important role, compliant with the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). Its different forms – such as eco-tourism, rural and village tourism, as well as religious routes – can improve social inclusiveness, poverty reduction and environmental protection while empowering host communities, generating trade opportunities and fostering peace and intercultural understanding.

The pilgrimage on religious routes in particular has been showing a renewed potential. This ancient practice, largely rooted in many confessions as an expression of a mainly religious experience has been gaining new values for both people and territories hosting destinations: its target groups of travellers have enlarged to those looking for spiritual holidays (individuals and groups) as well as well-being and integrated experiences combining religious sites, cultural heritage, landscape and nature, traditions and crafts, food, wine and local events (shared with local people to feel part of the local community). This form of tourism responds to the sustainability challenge as an opportunity for local development in depopulated areas, but still rich in history, nature, art and traditions.

On this basis, this chapter deals with eco-sustainable and religious tourist routes in Sicily (South Italy), focusing on: (1) their relevance in relation to emerging strategies and policies (i.e. cultural ecclesial parks, regional development plans, etc.) (2) and their aptitude to generate sustainable and innovative local development. In particular, it addresses the recent experiences in progress on the Itinerarium Rosaliae in Sicily as opportunities for sustainable and local development.

The nature of the relationship between the Arabs and China in its historical and current dimensions raises the issue of compatibility and coexistence and the possibility of its continuity among nations and cultures. During the fifteenth-century-period, in which Arab–Chinese relations developed, a model of coexistence and harmony between the two civilizations and cultures emerged, which is rare to find in the history of relations between societies and countries. In this chapter, the researchers attempt to return to history to discuss the forms of the development of peaceful relations between China and Arab societies, and the cultural and psychological motives that led to the normalization of political relations in a pattern of mutual respect and peaceful cooperation on many common issues, which still continue to affect positively the relations between China and the Arab world nowadays. The study found that the nature of the eastern mentality of both parties and the positive stereotypes that each side has about the other long time ago have contributed decisively to shaping these relations in the subsequent centuries.