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Abstract

Details

The Digital Transformation of the Fitness Sector: A Global Perspective
Type: Book
ISBN: 978-1-80117-861-7

Content available
Book part
Publication date: 15 April 2021

Abstract

Details

The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

Abstract

Details

The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

Article
Publication date: 23 May 2018

Mónica Haro-González, Raquel Pérez-Ordás, Alberto Grao-Cruces, Román Nuviala and Alberto Nuviala

The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex…

Abstract

Purpose

The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services and fitness centres and female users of exclusively female sports services and fitness centres.

Design/methodology/approach

A total of 745 women belonging to 62 sports services and fitness centres took part in this study; 36.60 per cent were members of female-exclusive centres. The average age was 32.97±14.11 years. In total, 38.70 per cent of the women surveyed used the sports services and fitness centres twice a week for 66.37±32.87 minutes on average. The EPOD2 questionnaire was used. This instrument is made up of 25 items and measures quality, value, and satisfaction. The invariance of the factorial structure in the two groups was verified and regression coefficients were calculated for the relationships in the model.

Findings

The model is stable in both of the groups. Quality is a predecessor of value and satisfaction. Value is related to a large extent to Satisfaction. The dimensions of quality (activity, sports instructors, service personnel, and space) are directly related to value and/or satisfaction. There are significant differences in the standardised values that relate quality and its dimensions with the value and satisfaction between women users of female-exclusive centres and women users of unisex centres.

Originality/value

This paper is important because the findings of this study can be applicable to help sports services and fitness centres, whether unisex centres or female-exclusive centres, obtain better assessments from female users.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 June 2005

Yanni Afthinos, Nicholas D. Theodorakis and Pantelis Nassis

Aims to identify the aspects of service delivery deemed most important by the users of Greek fitness centers and to examine whether their desires differ according to the type of…

10108

Abstract

Purpose

Aims to identify the aspects of service delivery deemed most important by the users of Greek fitness centers and to examine whether their desires differ according to the type of fitness center they use as well as according to certain demographic and motivation patterns.

Design/methodology/approach

The study was based on the QUESC instrument developed by Kim and Kim. A total of 346 individuals who were members of public and private fitness centers in Athens/Greece completed the questionnaires. An analysis of variance (ANOVA) test was conducted for each item of the instrument in order to examine whether different groups had different desires for service delivery. Where a difference between group means was identified, Duncan's multiple range tests were performed to determine which means were significantly different.

Findings

The aspects of service delivery desired more by sports centers users refer to the tangible elements of the facilities, the personnel attitudes and abilities, attributes related to the cost of participation and items related to the programming and scheduling of services provided. The findings also suggest that significant differences of desires exist between males and females as well as between users of public and private sports centers.

Research limitations/implications

The sample of the fitness centers was convenient rather than statistical. The reason was that there is no official agency in Greece with a complete list of fitness centers.

Practical implications

This paper is a useful source of information for fitness centers management to identify their customers’ wants, take action to improve service delivery, and establish standards of performance to address the identified customers’ needs.

Originality/value

This paper sought to address questions on the way certain demographic variables and patterns of use might affect sports centers’ users’ desires, so that an information package can be applied in making marketing decisions for improving sports centers service delivery.

Details

Managing Service Quality: An International Journal, vol. 15 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 19 June 2023

Safinaz AbouRokbah and Mohammad Asif Salam

Fitness centers have become quotidian fundamentals. Consequently, center managers face escalating competitiveness to sustain their businesses. Saudi Arabia's Vision 2030…

Abstract

Purpose

Fitness centers have become quotidian fundamentals. Consequently, center managers face escalating competitiveness to sustain their businesses. Saudi Arabia's Vision 2030 emphasizes quality of life and the gravitation toward healthy lifestyles. The service quality of fitness centers is an essential factor influencing customer satisfaction. Owing to the dearth of research on this topic, especially on female-only fitness centers, this study aims to investigate the factors affecting the service quality of female fitness centers in Saudi Arabia regarding satisfaction. Additionally, this study examines the moderating roles of age and income on the relationship between service quality and satisfaction.

Design/methodology/approach

The Service Quality Assessment Scale (SQAS) was adopted with five of the original dimensions (staff, workout facilities, physical facilities, exercise program and locker room) and two newly added dimensions (parking and social environment). This study also investigates the moderating roles of age and income on the relationship between service quality and customer satisfaction.

Findings

All SQAS dimensions positively affected the quality of fitness centers. Furthermore, the service quality of fitness centers increased women's satisfaction, and age and income moderated the relationship between service quality and customer satisfaction.

Originality/value

Fitness centers are highly competitive, and this study offers insights for managers of such facilities to improve customer satisfaction.

Details

International Journal of Sports Marketing and Sponsorship, vol. 24 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Content available
Book part
Publication date: 20 July 2022

Abstract

Details

The Digital Transformation of the Fitness Sector: A Global Perspective
Type: Book
ISBN: 978-1-80117-861-7

Abstract

Details

The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

Article
Publication date: 20 May 2021

Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa and Gabriel Cepeda-Carrion

The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer…

1335

Abstract

Purpose

The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction.

Design/methodology/approach

The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypothesised relationships were tested through partial least square structural equation modelling (PLS-SEM), in a quantitative study with data from 1,676 fitness consumers from Portugal.

Findings

The results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions to use the fitness app. Performance expectancy and habit have the strongest relationships. Behavioural intentions are positively related both to the usage behaviour of the fitness app and to overall customer satisfaction.

Practical implications

The results of this study present a strong contribution for fitness centre managers, since it highlights the importance of using these apps as a way to increase customer satisfaction, increasing retention levels.

Originality/value

This study is paramount as regards to examine the behavioural intention to use the fitness apps that the fitness centres make available to their members using UTAUT2 model.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 5
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 21 February 2022

Antonio Andrés Gómez-Ruiz, Pablo Gálvez-Ruiz, Moisés Grimaldi-Puyana, Alejandro Lara-Bocanegra and Jerónimo García-Fernández

This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.

Abstract

Purpose

This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.

Design/methodology/approach

The technology acceptance model (TAM) was used in this study. For this purpose, an online questionnaire was sent to 200 sports consumers of a fitness center (117 women and 83 males) to find out their perceptions regarding attractiveness, usefulness, ease of use, enjoyment, trust and intention to use of the fitness app of the fitness center. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted.

Findings

The results showed that the variables analyzed have a positive influence on the intention to use fitness apps, with the attractiveness and usefulness and the ease to use and intention to use having the strongest relationship.

Originality/value

These findings show the importance of these variables for the use of fitness apps in fitness centers. Furthermore, the findings represent advancement and help in the design and development of apps in fitness centers, as well as in the field of sports management.

Details

Sport, Business and Management: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

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