Female users of unisex fitness centres and of fitness centres exclusive for women: satisfaction

Abstract

Purpose

The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services and fitness centres and female users of exclusively female sports services and fitness centres.

Design/methodology/approach

A total of 745 women belonging to 62 sports services and fitness centres took part in this study; 36.60 per cent were members of female-exclusive centres. The average age was 32.97±14.11 years. In total, 38.70 per cent of the women surveyed used the sports services and fitness centres twice a week for 66.37±32.87 minutes on average. The EPOD2 questionnaire was used. This instrument is made up of 25 items and measures quality, value, and satisfaction. The invariance of the factorial structure in the two groups was verified and regression coefficients were calculated for the relationships in the model.

Findings

The model is stable in both of the groups. Quality is a predecessor of value and satisfaction. Value is related to a large extent to Satisfaction. The dimensions of quality (activity, sports instructors, service personnel, and space) are directly related to value and/or satisfaction. There are significant differences in the standardised values that relate quality and its dimensions with the value and satisfaction between women users of female-exclusive centres and women users of unisex centres.

Originality/value

This paper is important because the findings of this study can be applicable to help sports services and fitness centres, whether unisex centres or female-exclusive centres, obtain better assessments from female users.

Citation

Haro-González, M., Pérez-Ordás, R., Grao-Cruces, A., Nuviala, R. and Nuviala, A. (2018), "Female users of unisex fitness centres and of fitness centres exclusive for women: satisfaction", International Journal of Sports Marketing and Sponsorship, Vol. 19 No. 4, pp. 384-395. https://doi.org/10.1108/IJSMS-08-2016-0044