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1 – 10 of over 1000Yonghan Zhu, Rui Wang, Rongcan Zeng and Chengyan Pu
This research created a theoretical framework based on theory of consumption values (TCV) and theory of perceived risk (TPR) to investigate the determinant factors behind…
Abstract
Purpose
This research created a theoretical framework based on theory of consumption values (TCV) and theory of perceived risk (TPR) to investigate the determinant factors behind consumers' intention to use health and fitness apps during the COVID-19-related lockdown. In addition, based on selectivity hypothesis theory (SHT), this study also explored how gender differences moderate the relationships between the determinants and consumers' behavioral intention.
Design/methodology/approach
A total of 613 respondents completed a self-reported online questionnaire. Structural equation modeling was conducted to test the role of potential determinants in influencing consumers' behavioral intention. Hierarchical multiple regression was performed to examine the moderating effect of gender.
Findings
The findings of this research revealed that physical appearance, general health, enjoyment, affiliation and condition have positive influences on consumers' behavioral intention, while privacy risk and security risk exert negative impact on consumers' behavioral intention. More importantly, the moderating results indicated that only affiliation, privacy risk and security risk have stronger influences on female, while other predictors showed the same effects on both genders.
Practical implications
Fitness providers should embrace health and fitness apps as a new contactless tool to offer services during and after the COVID-19-related lockdown. Fitness providers and app developers need to focus more on the utility and quality of their health and fitness apps. In addition, they should add more gamification elements to health and fitness apps because these elements could increase consumers' hedonic experience especially during the lockdown. Third, the security systems in health and fitness apps should be continuously updated to decline privacy risk during and after the COVID-19-related lockdown. Lastly, when female consumers are targeted during the lockdown, fitness providers should make more efforts to imbue health and fitness apps with more social features and improve the level of security.
Originality/value
Although the importance of contactless technologies has been highlighted ever since the beginning of the COVID-19 pandemic, there has been very little research on the usage of health and fitness apps during the lockdown based on TCV and TPR. Meanwhile, the moderating role of gender differences in this context remains underexplored. This research is one of the early attempts to fill in these gaps. The findings of this study will enhance the theoretical framework regarding the acceptance and use of health and fitness apps; it also challenges the generalizability of SHT in the context of the COVID-19-related lockdown. Moreover, several important implications for the health and fitness industry during and after the COVID-19 pandemic were suggested.
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Antonio Andrés Gómez-Ruiz, Pablo Gálvez-Ruiz, Moisés Grimaldi-Puyana, Alejandro Lara-Bocanegra and Jerónimo García-Fernández
This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.
Abstract
Purpose
This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.
Design/methodology/approach
The technology acceptance model (TAM) was used in this study. For this purpose, an online questionnaire was sent to 200 sports consumers of a fitness center (117 women and 83 males) to find out their perceptions regarding attractiveness, usefulness, ease of use, enjoyment, trust and intention to use of the fitness app of the fitness center. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted.
Findings
The results showed that the variables analyzed have a positive influence on the intention to use fitness apps, with the attractiveness and usefulness and the ease to use and intention to use having the strongest relationship.
Originality/value
These findings show the importance of these variables for the use of fitness apps in fitness centers. Furthermore, the findings represent advancement and help in the design and development of apps in fitness centers, as well as in the field of sports management.
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Weisheng Chiu, Heetae Cho and Christina G. Chi
This study aimed to explore consumers' continuance intention to use a fitness and health app by applying two theoretical models: the expectation–confirmation model (ECM) and the…
Abstract
Purpose
This study aimed to explore consumers' continuance intention to use a fitness and health app by applying two theoretical models: the expectation–confirmation model (ECM) and the investment model (IM).
Design/methodology/approach
An online survey was administered to consumers who are currently using fitness and health apps (N = 342). Structural equation modeling (SEM) was conducted using Amos 22.0 software to examine the hypothesized relationships in the research model.
Findings
Results revealed that users' continuance intention was significantly predicted by the two models. Within the ECM, the positive and significant relationships among variables were found. Moreover, users' satisfaction and investment size had positive impacts on their commitment, which, in turn, positively affected the intention. Also, confirmation of expectations had a positive impact on investment size.
Originality/value
The integrated model helps better understand fitness and health app users' decision-making process from the perspective of relationship commitment and suggests practical implications for health and fitness app providers.
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This study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among users. It…
Abstract
Purpose
This study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among users. It extends existing theory by investigating continuance usage and adding health consciousness as a driver; an extension, which has implications for future studies on emerging technologies in the health care sector and beyond.
Design/methodology/approach
Building on the UTAUT2, the author built a path model of future app-use intention. A survey involving 591 respondents from the United Kingdom was conducted, and the data was analyzed using partial least squares structural equation modeling.
Findings
The results of this study confirm that five drivers explain future use intention, namely habit, perceived playfulness, health consciousness, perceived performance and price value. These findings have implications for sports marketing theory and practice, as well as for policymakers, in that health consciousness is important for fitness app adoption, which in turn has repercussions for entire health care systems.
Originality/value
This study makes two main contributions. It extends technology acceptance theory by using a sample of users to explain future use intention of fitness apps and adds the construct health consciousness as a nontechnological element of the continuance usage of fitness apps to the model. The result is a path model that confirms the importance of personal health consciousness and potential generalizability to future health industry technologies with further implications for sports marketing management theory and practice.
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Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa and Gabriel Cepeda-Carrion
The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer…
Abstract
Purpose
The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction.
Design/methodology/approach
The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypothesised relationships were tested through partial least square structural equation modelling (PLS-SEM), in a quantitative study with data from 1,676 fitness consumers from Portugal.
Findings
The results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions to use the fitness app. Performance expectancy and habit have the strongest relationships. Behavioural intentions are positively related both to the usage behaviour of the fitness app and to overall customer satisfaction.
Practical implications
The results of this study present a strong contribution for fitness centre managers, since it highlights the importance of using these apps as a way to increase customer satisfaction, increasing retention levels.
Originality/value
This study is paramount as regards to examine the behavioural intention to use the fitness apps that the fitness centres make available to their members using UTAUT2 model.
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The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which…
Abstract
Purpose
The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived enjoyment (PEN). Moreover, this study explores the differences between users and non-users regarding their intentions to use health and fitness apps.
Design/methodology/approach
Data collection (n = 206) was conducted using convenience sampling from four large universities in South Korea. The data were analysed by partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0.
Findings
The results revealed that positive TR positively affects perceived ease of use (PEOU), perceived usefulness (PU) and PEN, while negative TR had a negative impact only on PEN. Furthermore, the significant relationships between PEOU, PU and PEN were identified. In addition, multigroup analyses indicated that the relationships between positive TR and PEN, between PEN and PEOU, between PEOU and PU, and between PU and behavioural intention were positively stronger for app users.
Originality/value
This study initially applied the TRAM to understand individuals' behavioural intentions to use health and fitness apps. Moreover, this study identified the distinct roles of positive and negative TR affecting individuals' cognition regarding using health and fitness apps. The differences in the psychological processes between app users and non-users offer insights and implications for practitioners.
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Despite fitness applications (apps) are increasingly downloaded by smartphone users in recent years, the usage behavior after initial adoption often lasts for a short period of…
Abstract
Purpose
Despite fitness applications (apps) are increasingly downloaded by smartphone users in recent years, the usage behavior after initial adoption often lasts for a short period of time for most users. The purpose of this paper is to explore factors affecting stickiness of fitness app and then indicate how to retain existing users.
Design/methodology/approach
A research model was developed based on stimulus–organism–response (S-O-R) model. Using the data collected from 231 fitness app users through an online survey, the established model was empirically assessed by structural equation modeling (SEM).
Findings
The results show that human-to-information interaction and human-to-human interaction as environmental stimuli affect individuals' internal state, including social comparison and perception of fitness self-management, which consequently influence the stickiness of fitness apps.
Originality/value
The study provides new insights into the mechanism regarding why users are willing to continuously use fitness apps. Moreover, the understanding of social comparison among users in such process was also deepened.
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Euodia Vermeulen and Sara Grobbelaar
In this article we aim to understand how the network formed by fitness tracking devices and associated apps as a subset of the broader health-related Internet of things is capable…
Abstract
Purpose
In this article we aim to understand how the network formed by fitness tracking devices and associated apps as a subset of the broader health-related Internet of things is capable of spreading information.
Design/methodology/approach
The authors used a combination of a content analysis, network analysis, community detection and simulation. A sample of 922 health-related apps (including manufacturers' apps and developers) were collected through snowball sampling after an initial content analysis from a Google search for fitness tracking devices.
Findings
The network of fitness apps is disassortative with high-degree nodes connecting to low-degree nodes, follow a power-law degree distribution and present with low community structure. Information spreads faster through the network than an artificial small-world network and fastest when nodes with high degree centrality are the seeds.
Practical implications
This capability to spread information holds implications for both intended and unintended data sharing.
Originality/value
The analysis confirms and supports evidence of widespread mobility of data between fitness and health apps that were initially reported in earlier work and in addition provides evidence for the dynamic diffusion capability of the network based on its structure. The structure of the network enables the duality of the purpose of data sharing.
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Liang Guo, Ruchi Sharma, Lei Yin, Ruodan Lu and Ke Rong
Competitor analysis is a key component in operations management. Most business decisions are rooted in the analysis of rival products inferred from market structure. Relative to…
Abstract
Purpose
Competitor analysis is a key component in operations management. Most business decisions are rooted in the analysis of rival products inferred from market structure. Relative to more traditional competitor analysis methods, the purpose of this paper is to provide operations managers with an innovative tool to monitor a firm’s market position and competitors in real time at higher resolution and lower cost than more traditional competitor analysis methods.
Design/methodology/approach
The authors combine the techniques of Web Crawler, Natural Language Processing and Machine Learning algorithms with data visualization to develop a big data competitor-analysis system that informs operations managers about competitors and meaningful relationships among them. The authors illustrate the approach using the fitness mobile app business.
Findings
The study shows that the system supports operational decision making both descriptively and prescriptively. In particular, the innovative probabilistic topic modeling algorithm combined with conventional multidimensional scaling, product feature comparison and market structure analyses reveal an app’s position in relation to its peers. The authors also develop a user segment overlapping index based on user’s social media data. The authors combine this new index with the product functionality similarity index to map indirect and direct competitors with and without user lock-in.
Originality/value
The approach improves on previous approaches by fully automating information extraction from multiple online sources. The authors believe this is the first system of its kind. With limited human intervention, the methodology can easily be adapted to different settings, giving quicker, more reliable real-time results. The approach is also cost effective for market analysis projects covering different data sources.
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Whether you live in a hemisphere where frigid weather or sweltering heat keeps you indoors for months, have a busy professional and social schedule that allows little (if any…
Abstract
Purpose
Whether you live in a hemisphere where frigid weather or sweltering heat keeps you indoors for months, have a busy professional and social schedule that allows little (if any) time for physical activity other than walking up and down the stairs at work or just cannot figure out how to alter your daily routine – fitting in a fitness schedule is not always as simple as setting an alarm clock 30 min early.
Design/methodology/approach
People often, me included, lead highly hectic lives, trying to keep up with appointments and deadlines, and as such working out during the week can be easily neglected.
Findings
After all, how many of us truly have the time to get to an aerobics class, to the gym or go running as often as we would like?
Social implications
We are a go go go society in which many of us compromise our well-being for meeting deadlines. Nevertheless, most of us aim to lead a healthier life.
Originality/value
You may be thinking by now – what do fitness, libraries and technology have to do with one another? Quite a bit.
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