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Book part
Publication date: 10 December 2015

Chun Kit Lok

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption…

Abstract

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

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E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Article
Publication date: 6 March 2017

Bijith Marakarkandy, Nilay Yajnik and Chandan Dasgupta

The integration of relevant antecedents into TAM would lead to better understanding of the decision factors which act as enablers for the adoption of internet banking. The…

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4020

Abstract

Purpose

The integration of relevant antecedents into TAM would lead to better understanding of the decision factors which act as enablers for the adoption of internet banking. The purpose of the paper is to determine the influence of the antecedents subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk, trialability and government support on the existing constructs of the technology acceptance model (TAM) and to test measurement invariance and the moderating effect of the demographic variables on the relationship between the latent constructs used in this augmented TAM.

Design/methodology/approach

A survey questionnaire was administered on internet banking users and a total of 300 responses were collected. A two-step approach suggested by Hair et al. (2006) and Schumacker and Lomax (2004) was used in this study. The proposed model was assessed using the confirmatory factor analysis approach. The structural model was then tested in order to establish nomological validity. The data based on four demographic dimensions gender, age, income, education were divided into two groups for each of these demographic dimensions. The invariance test was first performed on the measurement model and then on the structural model. The measurement model and structural model were subjected to tests of equivalence of parameters across groups.

Findings

To a large extent the results of the study supports the proposed model and thereby contributes to understand the influence of subjective norm, image, banks initiative, internet banking self-efficacy, internet usage efficacy, trust, perceived risk and government support on internet banking adoption. The predictor variables in the augmented TAM were able to explain 29.9 per cent of the variance in the actual usage of internet banking as compared to the TAM which was able to explain only 26.5 per cent variance in the actual usage of internet banking. A significant difference in the relationship between the different constructs of the model was observed when the model was subjected to multi-group invariance testing.

Research limitations/implications

The study suffers from the same limitations as most other studies involving TAM. In this study self-reported measures about the usage were taken as the actual usage. The findings of the study can be of use to marketers for target-specific marketing by customizing the marketing campaign focussing on the factors that were found to be strong influencers leading to the usage of internet banking for each target audience.

Originality/value

The main challenge in this study was to develop the conceptual model for the internet banking adoption by extending the TAM and to get a robust theoretical support from the extant literature for the relevant factors along with their relationship to uncover new insights about factors responsible for the internet banking adoption. The augmented model had an improved predictive capability and explanatory utility.

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Journal of Enterprise Information Management, vol. 30 no. 2
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 8 July 2014

Hemlata Gangwar, Hema Date and A.D. Raoot

The purpose of this paper is to review the literature on information technology adoption in organizations to understand the need of integrated models for technology…

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3956

Abstract

Purpose

The purpose of this paper is to review the literature on information technology adoption in organizations to understand the need of integrated models for technology adoption. It further makes an attempt to identify key parameters to integrate technology acceptance model (TAM) and technology-organization-environment (TOE) framework for firm level technology adoption. This integration is intended to improve predictive power of resulting model.

Design/methodology/approach

The research papers are accessed from the popular databases from 2000 to 2012. The selected papers have addressed technology adoption in context of recent technologies such as e-commerce, ERP, RFID, EDI and knowledge management, etc. The paper attempts to review the studies based on TAM model and TOE framework to identify relevant set of variables for the adoption of these technologies in organizations.

Findings

TAM and its extended versions have high capability to explain the technology adoption while the significance of TOE framework is similarly recognized in explaining technology adoption. This review presents a holistic picture of a set of variables which can be used in the adoption of similar technologies in future. Further, the study has advocated the integration of TAM model and TOE framework to improve their explanatory power in technology adoption. The identified set of variables of TAM model and TOE framework can be used to integrate the two. Guidelines for integrating the two are also explained.

Research limitations/implications

This study provides a platform for studying adoption of similar technologies using integration of TAM and TOE.

Practical implications

The researchers and managers can use the set of variables identified for adoption of similar technologies in organizations.

Originality/value

The review presents a set of variables which can be used to study adoption of similar technologies in future.

Details

Journal of Enterprise Information Management, vol. 27 no. 4
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 11 March 2014

Chun-Hua Hsiao and Kai-Yu Tang

– The current study aims to investigate college students' behavioral intentions to adopt e-textbooks for their studies according to well-known theoretical intention-based models.

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2810

Abstract

Purpose

The current study aims to investigate college students' behavioral intentions to adopt e-textbooks for their studies according to well-known theoretical intention-based models.

Design/methodology/approach

This paper empirically assesses five theoretical models of technology acceptance, including the theory of planned behavior (TPB), the technology acceptance model (TAM), the decomposed TPB model (DTPB), the combined model of TAM and TPB (C-TAM-TPB), and the unified theory of acceptance and use of technology (UTAUT). The survey methodology and structural equation modeling (SEM) were employed to examine and compare these five models. Moreover, explanatory power, goodness-of-fit indices, and model parsimony were taken into consideration in the model comparisons.

Findings

Both TPB and TAM provided less effective but adequate predictive behavioral power. However, TPB appeared to be more parsimonious than TAM and the other models. By focusing on specific beliefs of attitude, social and control influences, DTPB shares many of the same advantages as TPB and TAM, but is less parsimonious. Similarly, C-TAM-TPB, an augmented version of TAM that incorporates social influences and behavioral control, is superior to TPB and TAM in terms of its explanatory power of behavioral intention to use e-textbooks. Overall, however, the results indicated that UTAUT appeared to be the best model in terms of the metrics of parsimonious fit and explanatory power.

Originality/value

Theoretical comparison of different models is important. This is believed to be the first study to present model comparisons by investigating undergraduates' intention to adopt e-textbooks as tools for their on-campus learning in Taiwan.

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Article
Publication date: 10 June 2020

Abdullah Ibrahim Alkraiji

The purpose of this study is to empirically examine the utility of information systems (IS) success models in mandatory e-government services, as opposed to the volitional…

Abstract

Purpose

The purpose of this study is to empirically examine the utility of information systems (IS) success models in mandatory e-government services, as opposed to the volitional ones that have been the focus of previous studies. The models include the technology acceptance model (TAM) (1989) and Seddon’s model (1997), which involve three (ease of use, usefulness and citizens satisfaction) and four variables (system quality, information quality, usefulness and citizen satisfaction).

Design/methodology/approach

The models were compared based on a survey conducted on 780 foundation year students of government universities in Saudi Arabia. The Saudi Government has launched a mandatory e-government service geared to assist high school graduates in the university academic admission process. The goodness-of-fit and parsimony of fit indices and the explanatory power were used to compare the two models.

Findings

The structural equation modeling techniques revealed that overall, the two models both exhibited reasonable fit with the collected data, whereas TAM showed the best fit to the sample data and yielded superior goodness-of-fit indices over Seddon’s model. In terms of explanatory power, Seddon’s model predicted 28% (R2 = 0.28) of the variance explained for citizen satisfaction, whereas TAM predicted 21% (R2 = 0.21). All the parsimony of fit indices favored TAM over Seddon’s model.

Research limitations/implications

This study examined the validity of TAM and Seddon’s model, using citizen satisfaction as the dependent variable to compare them. TAM and Seddon’s model were modified to better fit the current research context of mandatory e-government services; thus, the findings may not hold for their original or other voluntary settings. In addition, the focus on a single survey for a certain time in a certain territory of mandatory e-government service may have limited the generalizability of the results to other mandatory contexts. Future research should make use of large, cross-sectional samples in different mandatory contexts to enhance result generalization.

Practical implications

This study’s findings can provide e-government practitioners with deeper perceptions of how to address citizen satisfaction with mandatory e-government services. The results exposed usefulness as the common and major construct, having the strongest influence on citizen satisfaction in both TAM and Seddon’s model; thus, maximizing the benefits of e-government services for citizens is crucial to their success. The causal relationship between information quality and citizen satisfaction was not supported. This supports the perspective that e-government services are currently evolving quickly, becoming more integrated and easier-to-use, generally requiring only a few clicks and less information.

Originality/value

This study has extended the assessment of the validity of IS success models to a mandatory IS usage setting. The comparison study of different IS success models is crucial as it acts as a guide for researchers to determine the trade-off between the models used to conduct research on a particular context. The study concludes that TAM is the most parsimonious and universal model for the study of user satisfaction in mandatory contexts. The findings will provide e-government practitioners with insights into IS success measures suited to enhance the effectiveness of newly and future mandated e-government services.

Details

Transforming Government: People, Process and Policy, vol. 15 no. 1
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 28 September 2020

Hardius Usman, Dipa Mulia, Chairy Chairy and Nucke Widowati

The purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic…

Abstract

Purpose

The purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic philanthropy, especially by studying and exploring the role of trust, image and religiosity in TAM, and to provide policy recommendation for the authorized organizations in Indonesia regarding several crucial factors that need to be considered so that Indonesian Muslims are willing to use Fintech for philanthropic purposes.

Design/methodology/approach

Online surveys were conducted to collect the data, of which 425 respondents have completed and returned the questionnaire. Multiple linear regression model and multi-variate analysis of variance are applied to test the statistical hypotheses.

Findings

This study supports the theory of reasoned action and the TAM. In which, the relationship between perceived ease of use and perceived usefulness with TAM is determined by trust and religiosity.

Research limitations/implications

It is worth to note the limitation of this study lies in the sampling technique and data collection. Indonesia is a fast archipelago country and consists of 34 provinces, but not all of the provinces are represented in the sample. The selected respondent heavily depends on the previous respondent’s willingness to share the questionnaire. So that the number of respondents does not proportionate to region or province.

Originality/value

This study offers an extended model of TAM that has never been done before, namely, by exploring the role of trust, religiosity and image, in the context of Islamic philanthropy.

Details

Journal of Islamic Marketing, vol. 13 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 20 September 2019

Bela Florenthal

A comprehensive operational framework is proposed to explain young consumers’ (i.e. generations Y and Z) engagement with brands on social media sites (SMSs). This paper…

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5177

Abstract

Purpose

A comprehensive operational framework is proposed to explain young consumers’ (i.e. generations Y and Z) engagement with brands on social media sites (SMSs). This paper aims to synthesize two motivational theories: uses and gratifications (U&G) theory and the technology acceptance model (TAM).

Design/methodology/approach

A selective literature review was conducted to examine recent publications related to young consumers’ brand-driven engagement behavior on SMSs in which either TAM or U&G theory was applied. A three-stage method was used: an initial search was followed by vertical and horizontal searches and then a targeted search of scholarly publications. At each stage, the university’s library databases and Google Scholar were searched for relevant, mainly peer-reviewed articles, using appropriate filters and keywords. The articles’ references and the studies that cited those articles were added to the initially identified research pool (vertical search), coupled with publications of a similar nature based on keywords (horizontal search). The final stage, the targeted search, involved identifying and adding specific articles (e.g. literature reviews and integrated models).

Findings

After a review of a significant number of U&G and TAM studies, similarities and differences of the two theories were identified, and an integrated operational framework was developed. Based on empirical findings of existing U&G and TAM studies, testable propositions were presented.

Research limitations/implications

The proposed hybrid model and the associated propositions provide a research opportunity to empirically examine how young consumers’ motivational (i.e. motivating and demotivating) drivers, normative influence, perceived value and attitudes (toward brand content and engagement) predict intention or actual brand-related behavior on SMSs.

Practical implications

Much of current research indicates that generations Y and Z (“digital natives”) spend considerably more time on SMSs than any of the older generations (“digital immigrants”). Thus, brands that aim to target this cohort need to develop successful engagement strategies (e.g. gamification and influencer marketing) on current and emerging SMSs. The suggested conceptualization provides guidelines for companies to effectively use such communication strategies to motivate young people to engage with their brands on sites such as Twitter, Instagram and Facebook.

Originality/value

A review of TAM research indicates that it lacks rich motivating/demotivating constructs, and thus borrows from other theories to complement this weakness. An examination of U&G frameworks, particularity Ducoffe (1996)-based models, indicates that these frameworks mainly test engagement with social media advertising but seldom other types of brand-driven engagement on SMSs. In addition, many U&G studies focus less than TAM studies do on outcome variables such as behavioral intentions and behavior. Thus, the authors propose a synthesized U&G and TAM framework that mitigates both theories’ weaknesses and builds on their strengths, enriching the growing research on brand-driven engagement behavior via SMSs.

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Article
Publication date: 15 November 2011

Rachael Lindsay, Thomas W. Jackson and Louise Cooke

In light of a growing trend towards mobile information management and a UK governmental drive for police forces to implement mobile technologies and realise significant…

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3576

Abstract

Purpose

In light of a growing trend towards mobile information management and a UK governmental drive for police forces to implement mobile technologies and realise significant benefits, it is important to examine the factors affecting officer acceptance. There appears to be little understanding of the key factors, yet this is critical to the success of the initiative. The purpose of this paper is to investigate the main factors that influence the usage of mobile technologies amongst police officers.

Design/methodology/approach

A qualitative, partially ethnographic design was followed to allow an in‐depth exploration of this issue. The study was based on a mixed‐methods longitudinal evaluation study of the implementation of mobile technologies within a UK police force over a nine‐month period. The technology acceptance model (TAM) and the subsequent TAM2 and TAM3, were then reengineered to provide a suitable theoretical model for a mobile policing context.

Findings

In total, four main categories of officer acceptance factors were identified: officer performance, security/reliability, management style and cognitive acceptance. Evidence from the study showed a key shortfall in all three versions of the TAM in that they focus on the user perspective and did not confirm the broader organisational factors within the implementation and social contexts of mobile policing.

Originality/value

Consequently, an adapted mobile‐TAM (m‐TAM) was produced that incorporated these factors into the existing TAM elements. The high‐level nature of the adapted model for mobile policing means it could be applied by other police forces and potentially other organisations, regardless of the type of mobile device implemented, to address the barriers to acceptance. The m‐TAM addresses the need for a more relevant and robust model to the mobile policing paradigm, which goes beyond the static technology environment in which the TAM2 and TAM3 were built.

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Article
Publication date: 20 April 2012

Wen‐Lung Shiau and Patrick Y.K. Chau

The purpose of this paper is to understand blog continuance. Specifically, this paper aims to compare two theoretical models and an integrated model to identify which…

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1557

Abstract

Purpose

The purpose of this paper is to understand blog continuance. Specifically, this paper aims to compare two theoretical models and an integrated model to identify which theoretical models best predicts blog continuance intention.

Design/methodology/approach

An empirical study was conducted through an online survey. Data collected from six famous blogs in Taiwan (n=361) were analyzed using structural equation modeling and pairwise nested F‐tests.

Findings

Results show that the ECT‐IS model and the integrated model have greater explanatory power of blog continuance intention than the technology acceptance model (TAM). The results of pairwise nested F‐tests show that the ECT‐IS model exhibits statistically significant R2 improvement compared to TAM. However, the R2 improvement in the integrated model is not statistically different from that in the ECT‐IS model. The ECT‐IS model is also more parsimonious than the integrated model. Thus, the ECT‐IS is a preferable model. Confirmation and satisfaction are salient factors influencing this intention.

Practical implications

The results of this study provide useful information for blogging service providers (BSPs) to enhance and develop useful blog functions for user satisfaction. By revealing the differences and comparisons among these three models, this study can help BSPs promote the benefits of their blogs to strengthen the continuance intentions of their customers.

Originality/value

This paper is one of the first studies to examine of influence change of variables and compare the relative ability of two competing theories, ECT‐IS and TAM, and an integrated model in explaining blog continuance intention. The results confirm that the ECT‐IS is a better model than the other two for explaining blog continuance intention.

Details

Industrial Management & Data Systems, vol. 112 no. 4
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 7 June 2011

Fatemeh Sheikhshoaei and Tahereh Oloumi

The purpose of this research is to study the determinant factors in the acceptance of information technology (IT) by librarians in the libraries of engineering faculties…

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1645

Abstract

Purpose

The purpose of this research is to study the determinant factors in the acceptance of information technology (IT) by librarians in the libraries of engineering faculties of public universities in Tehran.

Design/methodology/approach

The Technology Acceptance Model (TAM) is used as the research framework and the applicability of this model on the research population is studied. The constructs of TAM include its perceived usefulness, perceived ease of use, attitude toward use, and the intention to use IT. These are the independent variables that affect the dependent variable of IT use. The first six hypotheses of the research have been based on inter‐relationships between each pair of variables in the TAM. The applicability of the TAM model on the population of librarians is the seventh hypothesis. The survey method was applied for collecting data, using a questionnaire. The studied population included 160 librarians and the questionnaire was sent to all of them.

Findings

The research findings indicate that all independent variables in the framework of TAM affect the acceptance of IT, but the final results (R=0.033 for Model) indicate that the applicability of the TAM model to study this group is weak.

Originality/value

There is a lack of research of the acceptance of IT using the TAM model in Iranian organizations and libraries, as well as in libraries and in library science around the world.

Details

The Electronic Library, vol. 29 no. 3
Type: Research Article
ISSN: 0264-0473

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