To read this content please select one of the options below:

Investigating the intention to use fitness app: the role of the perceived attractiveness of fitness center customers

Antonio Andrés Gómez-Ruiz (Universidad de Sevilla, Seville, Spain)
Pablo Gálvez-Ruiz (Valencian International University, Valencia, Spain)
Moisés Grimaldi-Puyana (Universidad de Sevilla, Seville, Spain) (Physical Education and Sport Department, Universidad de Sevilla, Seville, Spain)
Alejandro Lara-Bocanegra (Universidad de Sevilla, Seville, Spain) (Physical Education and Sport Department, Universidad de Sevilla, Seville, Spain)
Jerónimo García-Fernández (Universidad de Sevilla, Seville, Spain) (Physical Education and Sport Department, Universidad de Sevilla, Seville, Spain)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 21 February 2022

Issue publication date: 11 August 2022

819

Abstract

Purpose

This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.

Design/methodology/approach

The technology acceptance model (TAM) was used in this study. For this purpose, an online questionnaire was sent to 200 sports consumers of a fitness center (117 women and 83 males) to find out their perceptions regarding attractiveness, usefulness, ease of use, enjoyment, trust and intention to use of the fitness app of the fitness center. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted.

Findings

The results showed that the variables analyzed have a positive influence on the intention to use fitness apps, with the attractiveness and usefulness and the ease to use and intention to use having the strongest relationship.

Originality/value

These findings show the importance of these variables for the use of fitness apps in fitness centers. Furthermore, the findings represent advancement and help in the design and development of apps in fitness centers, as well as in the field of sports management.

Keywords

Acknowledgements

The corresponding author, who appears as the fourth author of this work, has been supported by a pre-doctoral contract for the development of the University of Seville's own I + D + I program in areas of special attention – VI Plan Propio de Investigación y Transferencia de la Universidad de Sevilla (VI-PPITUS).

Funding: The authors are thankful to Valte Investment for the financial support provided through the project 68/83; reference: 4140/0443.

Citation

Gómez-Ruiz, A.A., Gálvez-Ruiz, P., Grimaldi-Puyana, M., Lara-Bocanegra, A. and García-Fernández, J. (2022), "Investigating the intention to use fitness app: the role of the perceived attractiveness of fitness center customers", Sport, Business and Management, Vol. 12 No. 4, pp. 537-553. https://doi.org/10.1108/SBM-12-2021-0145

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles