Index
The Global Private Health & Fitness Business: A Marketing Perspective
ISBN: 978-1-80043-851-4, eISBN: 978-1-80043-850-7
Publication date: 15 April 2021
This content is currently only available as a PDF
Citation
(2021), "Index", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 187-193. https://doi.org/10.1108/978-1-80043-850-720211006
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited
INDEX
Note: Page numbers followed by “n” indicate notes.
Absolute gyms
, 38
Advertising
, 19
ALTERFILE case
, 37–38
Anytime Fitness
, 18, 113–114
Associação Brasileira de Academias (ACAD)
, 94
Association of Southeast Asian Nations (ASEAN)
, 127
Audio/video/lighting (AVL)
, 125
Australian fitness industry
, 111
Australian fitness chain
, 115–116
managerial applications
, 116–117
practices used to attracting consumers
, 114
practices used to building customer loyalty
, 115
private business models in fitness centres
, 112–114
socio-economic and social analysis
, 112
B-Fit fitness companies
, 56, 142
BeOne Fitness & Sport
, 17, 21–22
Bio Ritmo
, 96–97
Black Plan
, 88, 98
Body fitness
, 165–166
Body Shapers
, 154
Bodytech
, 96–97
Boutique fitness centres
, 38
Boutique gyms
, 36, 141
Box crossfit
, 27
Brand images
, 134
Brazil, fitness in
, 93
practices employed to attracting members
, 96–97
practices used to building member loyalty
, 97–98
private business models in fitness centres
, 94–96
Smart Fit
, 98
Brazilian chain Smart Fit
, 88
Brazilian Council of Physical Education
, 93–94
Brooklyn Fitboxing
, 18
Bundling sales strategies
, 133
Business models
, 1–2, 8, 17, 23, 26, 35
centres
, 18
commercial
, 28
of fitness centres in China
, 132
of fitness clubs
, 43
for fitness clubs in Japan
, 120–123
in Mexico
, 78
price segment
, 27
regions
, 1
Busy clients, efficient time management for
, 61
Chain fitness centre of US
, 73–74
Chile, fitness industry in
, 85
managerial applications
, 90–91
marketing strategies
, 88–89
practices used to build customer loyalty
, 89–90
Sportlife
, 90
Chilean fitness centres
, 86–88
China, sports fitness industry in
, 129–131
applications
, 135
countermeasures for building customer loyalty
, 133–134
PHYSICAL fitness centres
, 134–135
private business models in fitness centres
, 132–133
strategies for attracting consumers
, 133
City Club
, 141, 143
Compound annual growth rate (CAGR)
, 5
Concession centres
, 17
Consumer loyalty, practices used to building
, 28–29
Australian fitness industry
, 115
Chile fitness industry
, 89–90
Egypt fitness industry
, 156
fitness in Portugal
, 27–28
Greece fitness sector
, 37
India fitness industry
, 107–108
Iran fitness industry
, 168–169
Kenya fitness industry
, 162
Lithuanian fitness centres
, 47
Mexico fitness industry
, 80–81
Morocco fitness industry
, 141–143
Saudi Arabia’s fitness centre industry
, 150–151
Spanish fitness industry
, 20–21
Turkey fitness industry
, 55–56
USA fitness industry
, 72–73
Consumers, practices used to attracting
Australian fitness industry
, 114
Egypt fitness industry
, 155–156
fitness in Portugal
, 27–28
Greece fitness sector
, 36–37
India fitness industry
, 107
Iran fitness industry
, 167–168
Lithuanian fitness centres
, 43
Mexico fitness industry
, 79–80
Saudi Arabia’s fitness centre industry
, 148–150
Spanish fitness industry
, 18–20
Turkey fitness industry
, 54–55
USA fitness industry
, 71–72
Contact Centre
, 31
Content marketing
, 19
Country clubs
, 148
Coupons
, 19
CrossFit
, 18
CrossFit-type training facilities
, 36
program
, 114–115
Cure. fit
, 108–109
Curves for Women International
, 71
Customer
catchment process
, 19
churn
, 115
Customer relationship management software
, 19
Differentiation
, 16
Digital intermediaries, arrival of
, 10
Direct marketing
, 19
Discount(s)
, 19
for membership renewal
, 133
E-mailing
, 19
Egypt, fitness industry in
, 153
applications
, 157–158
practices used to attracting consumers
, 155–156
practices used to building customer loyalty
, 156
private business models in fitness centres
, 154–155
Eight Fitness Gym
, 154
Electrical muscle stimulation (EMS)
, 36
Energy Fitness Club
, 87
Erosion of membership model
, 11
European Union (EU)
, 5
leaving
, 6
Event marketing
, 20
F45 program
, 114–116
Facebook
, 10–11, 28, 30
Fast pass
, 21
‘FAST-GYM24’ club
, 125
FEEL FITNESS LIMITED
, 163
Financials and growth
, 13
Fitness boutique
, 27
Fitness Centres
, 78
Fitness chains
in Egypt
, 156–157
in Iran
, 169–171
in Turkey
, 56
Fitness clubs
, 43, 49, 119
curves
, 36
Iranian
, 167, 169
in Japan
, 125–127
in Lithuania
, 42–43
Fitness First
, 115
Fitness Hut
, 29–31
Fitness industry
, 1
Fitness time
, 151–152
‘Forum’
, 43
Generation Y
, 18
GetFIT
, 63–64
Global Gender Gap Index (GGGI)
, 153
Globalisation of fitness industry
, 2
GoFit
, 17
GOLD’S BURN™ program
, 157
GOLD’S CYCLE program
, 157
GOLD’S FIT® program
, 157
Gold’s Gym
, 154, 156–157
India
, 106
GOLD’S STUDIO®
, 157
Goodlife
, 115
Greece, fitness sector in
, 33–34
ALTERFILE case
, 37–38
managerial applications
, 39
practices used to attracting consumers
, 36–37
practices used to building customer loyalty
, 37
private business models in fitness centres
, 35–36
Gross domestic product (GDP)
, 41, 129, 153
Growth drivers
, 8–9
Gunze Sports Co., Ltd. (2017)
, 127
Gym Group
, 10
Gym Hall
, 154
Gym(s)
, 9, 83 (see also Wellness)
chains
, 89
in Northern Ireland
, 8n2
Gymnastics
, 120
Health clubs
, 8, 26, 72, 75 (see also Fitness clubs)
HEALTHY COMMUNITY, THE
, 163
Hi-Fi Gyms
, 105
High-Intensity Interval Training (HIIT)
, 98, 160
Holmes Place
, 25–26
Hotel spas
, 148
IKEGAMI SPORT CLUB
, 120
‘Impuls’
, 43
India, fitness industry in
, 103
Cure. fit
, 108–109
practices used to attracting consumers
, 107
practices used to building customer loyalty
, 107–108
private business models in fitness centres
, 104–106
Indian Council of Medical Research-India Diabetes (ICMR-INDIAB)
, 104
Inflation
, 59
Instagram
, 10–11, 28, 30
International Fitness Observatory (IFO)
, 59
International Health, Racquet and SportsClub Association (IHRSA)
, 29, 33
Internet Celebrity effect
, 134–135
Iran, fitness industry in
, 165
applications
, 171
practices used to attracting consumers
, 167–168
practices used to building customer loyalty
, 168–169
private business models in fitness centres
, 167
Italian economics
, 59
Italy, fitness industry in
, 59
GetFIT
, 63–64
marketing strategies to attracting consumers
, 61–62
private business models
, 60–61
strategies for loyal customers
, 62–63
Japan
, 119
business model for fitness clubs in
, 120–123
fitness club in
, 125–127
future directions
, 127–128
strategies for building customer loyalty in
, 124–125
strategies to attracting fitness club customers in
, 124
Jean Louis David chain
, 142
Keep (popular app)
, 132
Kenya, fitness industry in
, 159
conformity to exercise adherence
, 161–162
customer demographics in fitness centres and exercise adherence conformity
, 163
practical applications
, 163–164
practices used to building customer loyalty
, 162
private business models in fitness centres
, 160–161
KX Pilates
, 113, 115
Large team classes
, 132
Leejam Sports Club Company
, 151–152
‘Lemon Gym’
, 43
Lifestyle disease
, 145
Lithuanian fitness centres
business models of
, 41–42, 44–46
managerial applications
, 49
practices used to attract consumers
, 43
practices used to building customer loyalty
, 47
private business models in fitness centres
, 43
VS-Fitness
, 47–48
‘LIVE TIPNESS’
, 127
Low-cost
centres
, 17
gyms
, 78
model
, 15–16
Low-Price
, 17
Loyal customers, strategies for
, 62–63
Loyalty
experts
, 63
of members
, 28–29
MacFit
, 53–54, 56
Maintenance fees or excesses
, 21
Mankan App
, 170–171
Marketing
actions
, 1
department
, 22
strategies to attracting consumers
, 61–62
Medium centres
, 18
Member
acquisition
, 10
activities
, 135
retention
, 10–11
Membership
activities
, 134
cards
, 132
development model
, 35
Messenger
, 19
Mexican territory
, 78
Mexico fitness industry
, 77
managerial applications
, 82–83
practices used to attracting consumers
, 79–80
practices used to build customer loyalty
, 80–81
private business models in fitness centres
, 78–79
Sport City
, 81–82
Morocco, fitness industry in
, 139
City Club
, 143
managerial applications
, 144
marketing practices used to attracting consumers
, 141
practices used to building customer loyalty
, 141–143
private business models in fitness centres
, 140–141
mWellness Group
, 142–143
National Institute of Public Health (INSP)
, 78
National physical activity levels
, 6–7
National Wellbeing Programme
, 5
Noah Indoor Stage Co., Ltd. (2020)
, 127
Obesity-caused illness
, 145
Olympic Games in Barcelona
, 17
‘One Club Access’ membership
, 71
Online fitness platform
, 132
Operational and management efficiency
, 22
Orangetheory Fitness (OTF)
, 73–74
Pacific Club Fitness
, 88
Pay-as-you-play model
, 160
PayasUgym
, 10
Personal trainer business model
, 132
Personal training
, 147
studios
, 27
Physical activity boom
, 86
Physical exercise
, 131
PHYSICAL fitness centres
, 134–135
Portugal, fitness in
, 25
case
, 29–30
managerial applications
, 30–31
practices used to attracting consumers
, 27–28
practices used to building consumer loyalty
, 28–29
private business models in fitness centres
, 26–27
Power of social proof
, 10
Pre-marketing strategies
, 141
Premium centres
, 18
Price segment
, 27
Private business models in fitness centres
Australian fitness industry
, 112–114
China sports fitness industry
, 132–133
Egypt fitness industry
, 154–155
fitness in Brazil
, 94–96
fitness in Portugal
, 26–27
fitness industry in Italy
, 60–61
Greece fitness sector
, 35–36
India fitness industry
, 104–106
Iran fitness industry
, 167
Kenya fitness industry
, 160–161
Lithuanian fitness centres
, 43
Mexico fitness industry
, 78–79
Morocco fitness industry
, 140–141
Saudi Arabia’s fitness centre industry
, 146–148
Spanish fitness industry
, 16–18
Turkey fitness industry
, 52–54
USA fitness industry
, 70–71
Promotion(s)
, 19
strategies
, 133
Public Health England
, 6
Public sports centres
, 16
Publicity strategies
, 133
Public–private partnership (PPP)
, 16–17
PureGym
, 9, 11
marketing
, 12–13
members
, 12
product
, 12
RadioBroadcast on well-being
, 62
Raffles
, 19
Recommendations
, 19
Relational marketing
, 141
RENAISSANCE
, 127
RENAISSANCE OLYMPIA Co., Ltd
, 127
RENAISSANCE VIETNAM, INC.
, 127
Riyadh Combat Club
, 148
Samia Allouba Gym
, 154
Sano Center
, 18
SARS-CoV-2 pandemic
, 7–8
Saudi Arabia’s fitness centre industry
, 145
applications
, 152
practices used to attracting consumers
, 148–150
practices used to building customer loyalty
, 150–151
private business models in fitness centres
, 146–148
‘Savicko sporto klubas’
, 43
‘Seek excellence in customer service’ strategy
, 89
Segmentation
, 17
Small team classes
, 132, 135
Smart Fit
, 96n1, 98
Smart Gym
, 154
Smart Plan
, 88
Snap Fitness
, 18
India
, 106
Social media
, 10, 19, 30, 48, 54, 72, 74, 107–108, 113, 150–151, 163
Soul Cycle
, 71
Spanish fitness industry
, 15
BeOne Fitness & Sport
, 21–22
managerial applications
, 22–23
practices used to attracting consumers
, 18–20
practices used to building customer loyalty
, 20–21
private business models in fitness centres
, 16–18
Specialised studies
, 18
Sport City
, 81–82
Sport services
, 48
Sportlife
, 90
Sports International
, 56
Sports sector
, 1
Street marketing
, 20
Studios
, 36
Swimming
, 120
Synergym
, 18
Talwalkar’s gym business model
, 105
30-minute training
, 78
‘Tip. X TOKYO’ club
, 125
‘TIPNESS KIDS’
, 125
TIPNESS Limited
, 125
Turkey, fitness industry in
, 51
managerial applications
, 57
practices used to attracting consumers
, 54–55
practices used to building customer loyalty
, 55–56
private business models in fitness centres
, 52–54
24-hour
fitness
, 71
mini gym
, 133
24/7 centre
, 113
Twitter
, 10–11
UK Health and Fitness Industry Ecosystem
, 9
United Kingdom (UK)
, 5
arrival of digital intermediaries
, 10
business models
, 8
erosion of membership model
, 11
financials and growth
, 13
fitness consumers
, 11
fitness industry in
, 5
growth and future
, 13–14
growth drivers
, 8–9
leaving EU
, 6
life expectancy
, 6
measuring prosperity of country
, 5
member acquisition
, 10
member retention
, 10–11
national physical activity levels
, 6–7
PureGym
, 11–13
SARS-CoV-2 pandemic
, 7–8
web and power of social proof
, 10
United States (USA)
, 69
applications
, 74–75
chain fitness centre of US
, 73–74
fitness industry in
, 69
practices used to attracting consumers
, 71–72
practices used to building customer loyalty
, 72–73
private business models in fitness centres
, 70–71
Urban-associated diseases
, 103
‘VS-Fitness’
, 43, 47–48
Web
, 10
Websites
, 19
Welfare sessions
, 133–134
Wellness
informants
, 61–62
program
, 62–63
WhatsApp
, 28, 30
Woman gyms
, 27
Women-only gyms
, 78
World Health Organization (WHO)
, 33
YouTube
, 10
- Prelims
- Chapter 1: Introduction
- Part I: The Europe Industry
- Chapter 2: The Fitness Industry in the United Kingdom
- Chapter 3: The Spanish Fitness Industry
- Chapter 4: An Overview of Fitness in Portugal: Business Models, Attraction and Building Members’ Loyalty
- Chapter 5: The Fitness Sector in Greece: Business Models and Marketing Perspectives
- Chapter 6: Business Models of Lithuanian Fitness Centres
- Chapter 7: The Fitness Industry in Turkey
- Chapter 8: The Fitness Industry in Italy
- Part II: The North–South America Industry
- Chapter 9: The Fitness Industry in the USA
- Chapter 10: The Mexico Fitness Industry
- Chapter 11: The Fitness Industry in Chile
- Chapter 12: Fitness in Brazil: A Diversified Market
- Part III: The Asia-Pacific Industry
- Chapter 13: The Fitness Industry in India: An Overview and Prospects
- Chapter 14: The Australian Fitness Industry: Trends, Disruption and Positioning
- Chapter 15: The Health and Fitness Club Industry in Japan
- Chapter 16: Sports Fitness Industry in China
- Part IV: The Africa and Middle East Industry
- Chapter 17: The Fitness Industry in Morocco
- Chapter 18: Saudi Arabia’s Fitness Centre Industry: Getting in Shape
- Chapter 19: The Fitness Industry in Egypt
- Chapter 20: The Fitness Industry in Kenya
- Chapter 21: A Look to Fitness Industry in Iran
- References
- Index