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Open Access
Article
Publication date: 16 June 2023

Kezia Herman Mkwizu

This study examines experiences and enjoyment of national parks in the context of Tanzania.

Abstract

Purpose

This study examines experiences and enjoyment of national parks in the context of Tanzania.

Design/methodology/approach

A cross-sectional design with quantitative and qualitative methods is applied. The study area is Nyerere National Park in Tanzania. Data collected from fully completed structured questionnaires by 360 domestic tourists are subjected to descriptive statistics and Partial Least Square Structural Equation Modeling analysis. Content analysis is used to analyze qualitative data.

Findings

The findings have revealed that there is a significant relationship between direct experiences and enjoyment of southern national parks among domestic tourists.

Research limitations/implications

The suggestion is for future studies to explore a longitudinal approach to determine the patterns of domestic tourists in reference to experiences and enjoyment of national parks so as to improve domestic tourism.

Practical implications

The practical implication is for the government, private sector and tourism stakeholders to improve infrastructure and conduct regular surveys and tour guide training.

Originality/value

This study examines experiences and enjoyment of national parks in the context of Tanzania and, specifically analyzes the relationship between direct experiences and enjoyment of southern national parks among domestic tourists in Tanzania guided by types of tourists’ theory.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 25 August 2020

Alexander Preko, Theophilus Francis Gyepi-Garbrah, Helen Arkorful, Andrews Adugudaa Akolaa and Fidelis Quansah

This paper aims at investigating how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. The study also…

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Abstract

Purpose

This paper aims at investigating how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. The study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more.

Design/methodology/approach

The research was conducted with 385 tourists who visited the National Museum in Ghana and answered questions relating to experience, satisfaction, loyalty, and willingness to pay more. Structural equation modelling was used to test the relationships and effects of the adapted constructs.

Findings

The results revealed the significant effects of tourist experience on satisfaction, as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, a significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more.

Research limitations/implications

The research is destination-specific. The application of the findings to other museums would demand a bigger sample size for generalisation to be made.

Practical implications

Managers should develop strategies that promote museum tourist travelling experience, satisfaction, desire and choice, and thereby attract more tourists to museum sites.

Originality/value

The research contributes to the growing literature on museum tourist experience as an important variable in promoting tourist satisfaction, loyalty, and tourist willingness to pay more.

Details

International Hospitality Review, vol. 34 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 23 February 2024

Erdim Kul, Bekir Bora Dedeoğlu, Fulden Nuray Küçükergin, Marcella De Martino and Fevzi Okumus

This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the…

Abstract

Purpose

This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the destination. This study further examines the moderating role of tour guide competency in the relationship patterns concerned.

Design/methodology/approach

Empirical data were collected via a survey from 420 foreign tourists who visited Cappadocia and participated in guided cultural tours. Partial least squares-structural equation modeling was used for data analysis.

Findings

Study results reveal that the effects of quality, emotional, monetary and social value perceptions of tourists gained through cultural tour experiences on their overall satisfaction levels and the effects of overall satisfaction on recommendation and revisit intention are positive and significant. Furthermore, the moderating role of tour guide competency is significant and positive in the relationships between quality value and satisfaction and between satisfaction and revisit intention.

Originality/value

This study offers a critical analysis of discoveries concerning the pivotal role of tour guide competency within the cultural tour experience.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 8 August 2022

Cathrine Linnes, Jeffrey Thomas Weinland, Giulio Ronzoni, Joseph Lema and Jerome Agrusa

The purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods…

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Abstract

Purpose

The purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods that are more ecologically sustainable.

Design/methodology/approach

A research questionnaire was developed in order to investigate the attitudes and behaviors of tourists from the continental United States visiting Hawai'i in purchasing locally grown food in Hawai'i. The final sample includes 454 valid survey responses collected via Momentive, a market research services company.

Findings

According to the findings of this study, there are economic prospects to expand the use of locally cultivated food into the tourists' experience, as well as a willingness for tourists to support these activities financially. The Contingent Valuation study revealed that tourists from the continental United States were ready to pay a higher price to purchase food that is locally grown, signifying that tourists to Hawai'i are willing to aid the local agriculture business by increasing their restaurant/hotel meal bill, which will help Hawai'i become a more sustainable tourist destination.

Research limitations/implications

While tourists from the United States mainland, which is the “an islands” top tourist market, have agreed with paying extra or an additional fee for locally grown food products, this study might not accurately represent the attitudes and behaviors of international tourists visiting Hawai'i. Future research should focus on the international tourist markets which may have different social norms or cultural differences thus could provide a broader spectrum of the current study's findings.

Originality/value

The results of this study provided quantitative evidence that tourists from the United States are interested in purchasing locally grown food items in Hawaii in addition to their willingness to pay an additional fee for these locally grown food products at a restaurant or a hotel dining room, thus addressing a gap in the tourism research.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 30 August 2021

Mahmoud Ibraheam Saleh

Studying tourist behavior provides the privilege of diverging in the competition between destinations to attract tourists. Previous studies have explored the effects of tourist

2395

Abstract

Purpose

Studying tourist behavior provides the privilege of diverging in the competition between destinations to attract tourists. Previous studies have explored the effects of tourist behavior on brand satisfaction, attachment and loyalty. However, there is a lack of studies that investigated the intuition behind shaping tourist behavior. To address this issue, this study aims to contribute to providing a viewpoint to apply locus of control (LOC) theory in the tourism context. LOC studies how individuals believe in controlling their feelings and judgment toward events.

Details

Tourism Critiques: Practice and Theory, vol. 2 no. 2
Type: Research Article
ISSN: 2633-1225

Keywords

Open Access
Article
Publication date: 25 August 2022

José Valverde-Roda, Miguel Jesús Medina Viruel, Lucía Castaño Prieto and Miguel Ángel Solano Sánchez

Gastronomy can be a key destination choice factor. As tourists, people will be able to learn more about the culture of the place through its culinary assets. This paper aims to…

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Abstract

Purpose

Gastronomy can be a key destination choice factor. As tourists, people will be able to learn more about the culture of the place through its culinary assets. This paper aims to analyse the interest and the gastronomic motivations of tourists to the city of Granada (Spain), where two important UNESCO World Heritage Sites (WHS) are included.

Design/methodology/approach

To achieve the aim of this study, fieldwork was carried out on a representative sample of tourists in Granada (Spain). Specifically, a total of 1,612 valid surveys were filled out in culinary establishments and historical sites. In these surveys, the opinion of tourists regarding gastronomy and their motivations when travelling was assessed.

Findings

The results of this research allow to make a segmentation of tourists into three groups according to their position and their interest in gastronomy based on their destination choice, distinguishing among survivors, enjoyers and experiencers’ tourists. Additionally, it is confirmed that gastronomy is shaped as a motivation that influences the level of tourist satisfaction, performing as a differentiating element that can help increase the competitiveness of the destination.

Originality/value

This research contributes to the scarce academic literature on tourism experiences in a city with WHS recognitions. This study confirms the existence of a relationship between gastronomic motivations and the level of satisfaction achieved by tourists who visit the city of Granada, where no similar studies were found. In addition, this work confirms the connection between gastronomy and culture.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 2 June 2021

Shruti Gulati

Twitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other…

1508

Abstract

Purpose

Twitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other opinions. This study is divided into two sections, first to provide a framework for understanding public sentiments through Twitter for tourism insights, second to provide real-time insights of three Indian heritage sites i.e., the Taj Mahal, Red Fort and Golden Temple by extracting 5,000 tweets each (n = 15,000) using Twitter API. Results are interpreted using NRC emotion lexicon and data visualisation using R.

Design/methodology/approach

This study attempts to understand the public sentiment on three globally acclaimed Indian heritage sites, i.e. the Taj Mahal, Red Fort and Golden temple using a step-by-step approach, hence proposing a framework using Twitter analytics. Extensive use of various packages of R programming from the libraries has been done for various purposes such as extraction, processing and analysing the data from Twitter. A total of 15,000 tweets from January 2015 to January 2021 were collected of the three sites using different key words. An exploratory design and data visualisation technique has been used to interpret results.

Findings

After data processing, 12,409 sentiments are extracted. Amongst the three tourists' spots, the greatest number of positive sentiments is for the Taj Mahal and Golden temple with approximately 25% each. While the most negative sentiment can be seen for the Red Fort (17%). Amongst the positive emotions, the maximum joy sentiment (12%) can be seen in the Golden Temple and trust (21%) in the Red Fort. In terms of negative emotions, fear (13%) can be seen in the Red fort. Overall, India's heritage sites have a positive sentiment (20%), which surpasses the negative sentiment (13%). And can be said that the overall polarity is towards positive.

Originality/value

This study provides a framework on how to use Twitter for tourism insights through text mining public sentiments and provides real- time insights from famous Indian heritage sites.

Details

International Hospitality Review, vol. 36 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Open Access
Article
Publication date: 12 October 2022

Sara Alonso-Muñoz, María Torrejón-Ramos, María-Sonia Medina-Salgado and Rocío González-Sánchez

The purpose of this paper is to shed light on the state-of-the-art about sustainable tourism. Despite the significant growth of publications exploring sustainable tourism, the…

4904

Abstract

Purpose

The purpose of this paper is to shed light on the state-of-the-art about sustainable tourism. Despite the significant growth of publications exploring sustainable tourism, the debate on the relationship between tourism and sustainability remains open. In addition, the sector faces the challenge of the 2030 Agenda, as the authors have not yet managed to curb environmental degradation and social disparities. This research needs to be comprehensively addressed to inform future steps and to identify sustainable tourism practices that will advance the goals of this action plan.

Design/methodology/approach

This study applies a mixed methodology, using a bibliometric analysis performed by VOSviewer and SciMat software of 311 articles from the Web of Science. In addition, it includes an in-depth analysis of trending research topics in the field during 2019 and 2020.

Findings

After 20 years of research on sustainable tourism, there is still significant dispersion of studied topics, frameworks and applications. The results show the evolution of research towards the study and measurement of sustainable change, social and cultural aspects and the development of responsible governance models.

Research limitations/implications

New stakeholder relationships models require a methodological and technological framework. Further progress in sustainable tourism guided by the 2030 Agenda demands the establishment of worldwide recognised measurement indicators and policy frameworks.

Originality/value

With a mixed methodological approach and a special focus on the sustainable development goals (SDGs), this paper provides a “state-of-the-art” update to sustainability research in tourism. The results obtained have been associated with their contribution to achieving SDGs.

目的

尽管探索可持续旅游业的出版物大幅增长, 但关于旅游业和可持续性之间关系的辩论仍然没有结束。此外, 该部门还面临着2030年议程的挑战, 因为我们还没有设法遏制环境退化和社会差异。这项研究需要全面解决, 以便为未来的步骤提供信息, 并确定可持续旅游的做法, 以推进本行动计划的目标。

设计/方法/途径

本研究采用混合方法, 通过VOSviewer和SciMat软件对来自科学网的311篇文章进行文献计量分析。此外, 它还包括对2019年和2020年期间该领域的趋势性研究课题的深入分析。

研究结果

经过20年的可持续旅游研究, 所研究的课题框架和应用仍然存在很大的分散性。我们的结果显示, 研究朝着研究和测量可持续变化、社会和文化方面以及发展负责任的治理模式的方向发展。

研究的局限性/意义

新的利益相关者关系模型需要一个方法学和技术框架。在2030年议程的指导下, 可持续旅游业的进一步发展需要建立世界公认的测量指标和政策框架。

原创性

通过混合方法和对可持续发展目标(SDGs)的特别关注, 本文为旅游业的可持续性研究提供了 “最先进 “的更新。获得的结果与他们对实现可持续发展目标的贡献有关。

Objetivo

A pesar del importante crecimiento de las publicaciones que exploran el turismo sostenible, el debate sobre la relación entre turismo y sostenibilidad sigue abierto. Además, el sector se enfrenta al reto de la Agenda 2030, ya que aún no se ha conseguido frenar la degradación medioambiental y las disparidades sociales. Esta investigación debe abordarse de forma exhaustiva para informar de los pasos futuros e identificar las prácticas de turismo sostenible que harán avanzar los objetivos de este plan de acción.

Diseño/metodología/enfoque

Este estudio aplica una metodología mixta, utilizando un análisis bibliométrico realizado por el software VOSviewer y SciMat con 311 artículos de la Web of Science. Además, incluye un análisis en profundidad de los temas de investigación de tendencia en el campo durante 2019 y 2020.

Resultados

Después de 20 años de investigación sobre el turismo sostenible, sigue habiendo una importante dispersión de los marcos temáticos estudiados y de las aplicaciones. Nuestros resultados muestran la evolución de la investigación hacia el estudio y la medición del cambio sostenible, los aspectos sociales y culturales y el desarrollo de modelos de gobernanza responsable.

Limitaciones/implicaciones de la investigación

Los nuevos modelos de relaciones con los grupos de interés requieren un marco metodológico y tecnológico. Los nuevos avances en el turismo sostenible guiados por la Agenda 2030 exigen el establecimiento de indicadores de medición y marcos políticos reconocidos a nivel mundial.

Originalidad

Con un enfoque metodológico mixto centrado especialmente en los Objetivos de Desarrollo Sostenible (ODS), este trabajo proporciona una actualización del “estado del arte” a la investigación de la sostenibilidad en el turismo. Los resultados obtenidos se han asociado con la consecución de los ODS.

Open Access
Article
Publication date: 27 March 2023

Alfred Ain Sallwa

This study aims to investigate the supply chain gaps during the COVID-19 pandemic in Tanzania amid the pandemic era.

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Abstract

Purpose

This study aims to investigate the supply chain gaps during the COVID-19 pandemic in Tanzania amid the pandemic era.

Design/methodology/approach

This study adopted a mixed approach, using both structured questionnaires and individual interviews to gather raw data (quantitative and qualitative data). To assess quantitative data for statistical (descriptive and inferential) analysis, this study used a sample of 57 wholesale and retail pharmacies and 10 hospital pharmacies, which were randomly selected. The thematic analysis was applied to the gathered qualitative data to authenticate the quantitative findings and conclusions which were the outcome of the descriptive and inferential analysis (binary logistics regression) analysed by the SPSS.

Findings

The results revealed the presence of various supply chain gaps in terms of target gaps, time gaps and coverage gaps. This study highlighted the disruption on demand and uncertainty in business environment as ways that the COVID-19 pandemic contributed to the gaps and revealed the negative effects of the supply chain gaps on the effectiveness of medical supplies in Tanzania.

Research limitations/implications

The results revealed the presence of various supply chain gaps (in terms of target gaps, time gaps and coverage gaps), underlined the disruption in demand and uncertainty in the business environment as ways that the COVID-19 pandemic contributed to the gaps and revealed the negative effects of the supply chain gaps on the effectiveness of medical supplies in Tanzania.

Practical implications

Data generated and used in this study is from participants from one country only (Tanzania), despite the supply chain gaps being common to many developing countries in general.

Originality/value

This study provides a novel framework in medical supply chain literature by identifying numerous disruptions in the medical supply chain which emerged during the COVID-19 emergence and serves as a basis for future studies on how to counter the gaps and rebuild a resilient and sustainable medical supply chain in developing countries.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 14 no. 1
Type: Research Article
ISSN: 2042-6747

Keywords

Open Access
Article
Publication date: 14 March 2016

Tatjana Thimm and Ralf Seepold

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake…

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Abstract

Purpose

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake Constance destination in Germany. In doing so past, present and future of tourist tracking is illustrated.

Design/methodology/approach

The tracking is realized via common smartphones extended by an app, with dedicated sensors like position loggers and a survey. The three different approaches are applied in order to compare and cross-check results (triangulation of data and methods).

Findings

Movement patterns turned out to be diverse and individualistic within the rural destination of Lake Constance and following an ants trail in sub-destinations like the city of Constance. Repeat visitors and first-time visitors alike always visit the bigger cities and main day-trip destinations of the Lake. A possible prediction tool enables new avenues of governing tourism movement patterns.

Research limitations/implications

The tracking techniques can be developed further into the direction of “quantified self” using gamification in order to make the tracking app even more attractive.

Practical implications

An algorithm-based prediction tool would offer new perspectives to the management of tourism movements.

Social implications

Further research is needed to overcome the feeling of invasiveness of the app to allow tracking with that approach.

Originality/value

This study is original and innovative because of the first-time use of a smartphone app in tourist tracking, the application on a rural destination and the conceptual description of a prediction tool.

Details

Journal of Tourism Futures, vol. 2 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

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