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The purpose of this paper is to use Twitter analytics for analyzing the startup ecosystem of India.

The paper uses descriptive analysis and content analytics techniques of social media analytics to examine 53,115 tweets from 15 Indian startups across different industries. The study also employs techniques such as Naïve Bayes Algorithm for sentiment analysis and Latent Dirichlet allocation algorithm for topic modeling of Twitter feeds to generate insights for the startup ecosystem in India.

The Indian startup ecosystem is inclined toward digital technologies, concerned with people, planet and profit, with resource availability and information as the key to success. The study categorizes the emotions of tweets as positive, neutral and negative. It was found that the Indian startup ecosystem has more positive sentiments than negative sentiments. Topic modeling enables the categorization of the identified keywords into clusters. Also, the study concludes on the note that the future of the Indian startup ecosystem is Digital India.

The analysis provides a methodology that future researchers can use to extract relevant information from Twitter to investigate any issue.

Any attempt to analyze the startup ecosystem of India through social media analysis is limited. This research aims to bridge such a gap and tries to analyze the startup ecosystem of India from the lens of social media platforms like Twitter.

Due to the size and velocity at which user generated content is created on social media services such as Twitter, analysts are often limited by the need to pre-determine the specific topics and themes they wish to follow. Visual analytics software may be used to support the interactive discovery of emergent themes. The paper aims to discuss these issues.

Tweets collected from the live Twitter stream matching a user’s query are stored in a database, and classified based on their sentiment. The temporally changing sentiment is visualized, along with sparklines showing the distribution of the top terms, hashtags, user mentions, and authors in each of the positive, neutral, and negative classes. Interactive tools are provided to support sub-querying and the examination of emergent themes.

A case study of using Vista to analyze sport fan engagement within a mega-sport event (2013 Le Tour de France) is provided. The authors illustrate how emergent themes can be identified and isolated from the large collection of data, without the need to identify these a priori.

Vista provides mechanisms that support the interactive exploration among Twitter data. By combining automatic data processing and machine learning methods with interactive visualization software, researchers are relieved of tedious data processing tasks, and can focus on the analysis of high-level features of the data. In particular, patterns of Twitter use can be identified, emergent themes can be isolated, and purposeful samples of the data can be selected by the researcher for further analysis.

Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were sent. However, this approach may be inadequate because sports fans may be unlikely to mention a corporate sponsor in the text they tweet. This study demonstrates the use of visual analytics to assess conversations about corporate sponsors by examining the images people tweet.

Customer knowledge from social media can become an important organizational asset. The purpose of this paper is to identify useful customer knowledge including knowledge for customer, knowledge about customers and knowledge from customers from social media data and facilitate social media-based customer knowledge management.

The authors conducted a case study to analyze people’s online discussion on Twitter regarding laptop brands and manufacturers. After collecting relevant tweets using Twitter search APIs, the authors applied statistical analysis, text mining and sentiment analysis techniques to analyze the social media data set and visualize relevant insights and patterns in order to identify customer knowledge.

The paper identifies useful insights and knowledge from customers and knowledge about customers from social media data. Furthermore, the paper shows how the authors can use knowledge from customers and knowledge about customers to help companies develop knowledge for customers.

This is an original social media analytics study that discusses how to transform large-scale social media data into useful customer knowledge including knowledge for customer, knowledge about customers and knowledge from customers.

The purpose of this paper is to enhance the accuracy of classification of streaming big data sets with lesser processing time. This kind of social analytics would contribute to society with inferred decisions at a correct time. The work is intended for streaming nature of Twitter data sets.

It is a demanding task to analyse the increasing Twitter data by the conventional methods. The MapReduce (MR) is used for quickest analytics. The online feature selection (OFS) accelerated bat algorithm (ABA) and ensemble incremental deep multiple layer perceptron (EIDMLP) classifier is proposed for Feature Selection and classification. Three Twitter data sets under varied categories are investigated (product, service and emotions). The proposed model is compared with Particle Swarm Optimization, Accelerated Particle Swarm Optimization, accelerated simulated annealing and mutation operator (ASAMO). Feature Selection algorithms and classifiers such as Naïve Bayes, support vector machine, Hoeffding tree and fuzzy minimal consistent class subset coverage with the k-nearest neighbour (FMCCSC-KNN).

The proposed model is compared with PSO, APSO, ASAMO. Feature Selection algorithms, and classifiers such as Naïve Bayes (NB), support vector machine (SVM), Hoeffding Tree (HT), and Fuzzy Minimal Consistent Class Subset Coverage with the K-Nearest Neighbour (FMCCSC-KNN). The outcome of the work has achieved an accuracy of 99%, 99.48%, 98.9% for the given data sets with the processing time of 0.0034, 0.0024, 0.0053, seconds respectively.

A novel framework is proposed for Feature Selection and classification. The work is compared with the authors’ previously developed classifiers with other state-of-the-art Feature Selection and classification algorithms.

Although blockchain is often discussed, its actual diffusion seems to be varying for different industries. The purpose of this paper is to explore the blockchain technology diffusion in different industries through a combination of academic literature and social media (Twitter).

The insights derived from the academic literature and social media have been used to classify industries into five stages of the innovation-decision process, namely, knowledge, persuasion, decision, implementation and confirmation (Rogers, 1995).

Blockchain is found to be diffused in almost all industries, but the level of diffusion varies. The analysis highlights that manufacturing industry is at the knowledge stage. Further public administration is at persuasion stage. Subsequently, transportation, communications, electric, gas and sanitary services and trading industry had reached to the decision stage. Then, services industries have reached to implementation stage while finance, insurance and real estate industries are the innovators of blockchain technologies and have reached the confirmation stage of innovation-decision process.

Actual implementations of blockchain technology are still in its infancy stage for most of the industries. The findings suggest that specific industries are developing specific blockchain applications.

To the best of the authors’ knowledge this is the first study which is using social media data for investigating the diffusion of blockchain in industries. The results show that the combination of Twitter and academic literature analysis gives better insights into diffusion than a single data source.

The Web 3.0 has been hugely enabled by smartphones and new generation mobile applications. With the growing adoption of smartphones, the use of mobile applications has grown exponentially and so has the development of mobile applications. This study is an attempt to understand the issues and challenges faced in the mobile applications domain using discussions made on Twitter based on mining of user generated content.

The study uses 89,908 unique tweets to understand the nature of the discussions. These tweets are analyzed using descriptive, content and network analysis. Further using transaction cost economics, the findings are reviewed to develop practice insights about the ecosystem.

Findings indicate that the discussions are mostly skewed toward a positive polarity and positive user experiences. The tweeters are predominantly application developers who are interacting more with marketers and less with individual users.

Most of these applications are for individual use (B2C) and not for enterprise usage. There are very few individual users who contribute to these discussions. The predominant users are application reviewers or bloggers of review websites who use the recently developed applications and discuss their thoughts on the same.

The results may be useful in varied domains which are planning to expand their reach to a larger audience using mobile applications and for marketers who primarily focus on promotional content.

The domain of mobile applications on social media is still restricted to promotions and digital marketing and may solely be used for the purpose of link building by application developers. As such, the discussions could provide inputs towards mobile phone manufacturers and ecosystem providers on what are the real issues these communities are facing while developing these applications.

The study uses mixed research methodology for mining experiences in the domain of mobile application developers using social media analytics and transaction cost economics. The discussion on the findings provides inputs for policy-making and possible intervention areas.

Social Media Optimization (SMO) offers guidelines by which libraries can design content for social shareability through social networking services (SNSs). The purpose of this paper is to introduce SMO and discuss its effects and benefits for libraries.

Researchers identified and applied five principles of SMO. Web analytics software provides data on web site traffic and user engagement before and after the application of SMO.

By intentionally applying a program of SMO, the library increased content shareability, increased user engagement, and built community.

Increasing use of SNSs may influence the study results, independent of SMO application. Limitations inherent to web analytics software may affect results. Further study could expand analysis beyond web analytics to include comments on SNS posts, SNS shares from library pages, and a qualitative analysis of user behaviors and attitudes regarding library web content and SNSs.

This research offers an intentional approach for libraries to optimize their online resources sharing through SNSs.

Previous research has examined the role of community building and social connectedness for SNS users, but none have discussed using SMO to encourage user engagement and interactivity through increased SNS traffic into library web pages.

There is a strong need for companies to monitor customer-generated content of social media, not only about themselves but also about competitors, to deal with competition and to assess competitive environment of the business. The purpose of this paper is to help companies with social media competitive analysis and transformation of social media data into knowledge creation for decision-makers, specifically for app-based food delivery companies.

Three online app-based food delivery companies, i.e. Swiggy, Zomato and UberEats, were considered in this study. Twitter was used as the data collection platform where customer’s tweets related to all three companies are fetched using R-Studio and Lexicon-based sentiment analysis method is applied on the tweets fetched for the companies. A descriptive analytical method is used to compute the score of different sentiments. A negative and positive sentiment word list is created to match the word present on the tweets and based on the matching positive, negative and neutral sentiments score are decided. The sentiment analysis is a best method to analyze consumer’s text sentiment. Lexicon-based sentiment classification is always preferable than machine learning or other model because it gives flexibility to make your own sentiment dictionary to classify emotions. To perform tweets sentiment analysis, lexicon-based classification method and text mining were performed on R-Studio platform.

Results suggest that Zomato (26% positive sentiments) has received more positive sentiments as compared to the other two companies (25% positive sentiments for Swiggy and 24% positive sentiments for UberEats). Negative sentiments for the Zomato was also low (12% negative sentiments) compared to Swiggy and UberEats (13% negative sentiments for both). Further, based on negative sentiments concerning all the three food delivery companies, tweets were analyzed and recommendations for business provided.

The results of this study reveal the value of social media competitive analysis and show the power of text mining and sentiment analysis in extracting business value and competitive advantage. Suggestions, business and research implications are also provided to help companies in developing a social media competitive analysis strategy.

Twitter analysis of food-based companies has been performed.