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Open Access
Article
Publication date: 10 March 2022

Ivan Paunovic, Nóra Obermayer and Edit Kovari

Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding…

2171

Abstract

Purpose

Both Hungary and Germany belong to the old-world wine-producing countries and have long winemaking traditions. This paper aims at exploring and comparing online branding strategies of family SME (small and medium sized enterprises) wineries at Lake Balaton (Hungary) and Lake Constance (Germany), as two wine regions with similar geographic characteristics.

Design/methodology/approach

This paper, based on a total sample of 37 family wineries, 15 at Lake Balaton and 22 at Lake Constance, investigates the differences in brand identity on the website, brand image in social media and online communication channels deployed in both wine regions. The study applies a qualitative methodology using MaxQDA software for conducting content analysis of texts in websites and social media. Descriptive statistics and t-test were conducted to compare the usage of different communication channels and determine statistical significance.

Findings

At Lake Balaton, the vineyard, the winery and the family, while at Lake Constance, the lake itself and the grape are highlighted regarding family winery brand identity. The customer-based brand image of Hungarian family wineries emphasizes wine, food and service, with the predominant use of Facebook. In the German family wineries, the focus of brand identity is on wine, friendliness and taste and includes more extensive usage of websites.

Originality/value

The paper deploys a novel methodology, both in terms of tools used as well as geographic focus to uncover online branding patterns of family wineries, thereby providing implications for wine and tourism industries at lake regions. It compares the share of selected most-used words in the overall text in websites and in social media, and presents the key findings from this innovative approach.

Details

Journal of Family Business Management, vol. 12 no. 3
Type: Research Article
ISSN: 2043-6238

Keywords

Open Access
Article
Publication date: 11 September 2019

Marcel Huettermann, Tatjana Thimm, Frank Hannich and Christine Bild

The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the…

2465

Abstract

Purpose

The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility.

Design/methodology/approach

A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their requirements concerning the development of a visitor management application.

Findings

Visitors want an application that provides real-time forecasts of issues such as traffic, parking and queues and, at the same time, enables them to create a personal activity schedule based on this information.

Research limitations/implications

Not every subsample reached a sufficient number of cases to yield representative results.

Practical implications

The results may lead to an optimization and management separation of mobility flows in the research area and be helpful to municipal planners, destination marketing organizations and visitors.

Originality/value

The German border cities of Konstanz, Radolfzell and Singen in the Lake Constance region need improved visitor management, mainly because of a high level of shopping tourism by Swiss visitors to Germany. In the Summer months, Lake Constance is also a popular destination for leisure tourists, which causes overtourism. For the first time, the results of this research presented here offer possible solutions, in particular by showing how a mobile application for visitors could defuse the situation.

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Content available
Article
Publication date: 29 November 2022

Marco Valeri

Abstract

Details

Journal of Family Business Management, vol. 12 no. 3
Type: Research Article
ISSN: 2043-6238

Open Access
Article
Publication date: 14 March 2016

Tatjana Thimm and Ralf Seepold

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake

7637

Abstract

Purpose

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake Constance destination in Germany. In doing so past, present and future of tourist tracking is illustrated.

Design/methodology/approach

The tracking is realized via common smartphones extended by an app, with dedicated sensors like position loggers and a survey. The three different approaches are applied in order to compare and cross-check results (triangulation of data and methods).

Findings

Movement patterns turned out to be diverse and individualistic within the rural destination of Lake Constance and following an ants trail in sub-destinations like the city of Constance. Repeat visitors and first-time visitors alike always visit the bigger cities and main day-trip destinations of the Lake. A possible prediction tool enables new avenues of governing tourism movement patterns.

Research limitations/implications

The tracking techniques can be developed further into the direction of “quantified self” using gamification in order to make the tracking app even more attractive.

Practical implications

An algorithm-based prediction tool would offer new perspectives to the management of tourism movements.

Social implications

Further research is needed to overcome the feeling of invasiveness of the app to allow tracking with that approach.

Originality/value

This study is original and innovative because of the first-time use of a smartphone app in tourist tracking, the application on a rural destination and the conceptual description of a prediction tool.

Details

Journal of Tourism Futures, vol. 2 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 3 December 2020

Tatjana Thimm

This paper aims to focus on the development of a vision for the Lake Constance region, Germany, as an e-destination, i.e. a destination where tourism mobility would be…

1592

Abstract

Purpose

This paper aims to focus on the development of a vision for the Lake Constance region, Germany, as an e-destination, i.e. a destination where tourism mobility would be predominantly electric in the future.

Design/methodology/approach

This paper uses a scenario analysis based on factor analysis in addition to empirical data collected in 2016 and 2017 based on surveys and interviews with tourists and stakeholders.

Findings

The scenarios contain the optimistic, pessimistic and realistic models, including one scenario called e-destination, i.e. a projection of the future where tourism mobility consists predominantly of electro-mobility (e-mobility). This specific scenario is supported by the results of the empirical data.

Research limitations/implications

As the study focusses on e-mobility only, it leaves out other forms of mobility e.g. pedestrian or cycling mobility that also contribute to CO2 reduction. The sampling methods are not strictly randomised, but the tendencies they show are clear and supporting each other.

Practical implications

According to the tourists and stakeholders interviewed, it is quite likely that the region will become an e-destination in the future, but only with government support.

Social implications

The attitude-behaviour-gap was discussed as a possible explanation of tourists’ behaviour in the study.

Originality/value

Studies on e-mobility in tourism are rare. (As far as the author knows) this paper presents the first analysis of the future of e-mobility in tourism using a German lake as a destination. Thus, it adds to the existing body of knowledge different possible projections of the future regarding e-mobility in a tourism destination.

Details

Journal of Tourism Futures, vol. 8 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 1 September 1979

The 29 July 1929 was a special milestone not just for Dornier, but for the whole of world aviation. This was the day on which the Do X flying ship took off on its first flight…

Abstract

The 29 July 1929 was a special milestone not just for Dornier, but for the whole of world aviation. This was the day on which the Do X flying ship took off on its first flight from Altenrhein, on Lake Constance.

Details

Aircraft Engineering and Aerospace Technology, vol. 51 no. 9
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 1 February 1986

To drive along winding roads from the south‐east shores of Lake Constance not far from where the mighty Rhine enters the lake, passing small rural settlements and isolated chalets…

Abstract

To drive along winding roads from the south‐east shores of Lake Constance not far from where the mighty Rhine enters the lake, passing small rural settlements and isolated chalets as the road weaves its way upwards through patches of woodland, with the landscape clad in the first snow of the season, may savour more of arrival for an early Winter sports holiday than for a company visit. At an altitude of some 700 metres, however, on the outskirts of the village of Wolfhalden, which has a population of about 1,700, Circuit World's destination during late November was the wire weaving plant of G. Bopp & Co. AG, whose head office is located in Zürich.

Details

Circuit World, vol. 12 no. 3
Type: Research Article
ISSN: 0305-6120

Article
Publication date: 1 June 1995

Marlene Nagelsmeier‐Linke

The Library of the University of Constance is working on a projectsponsored by the Deutsche Forschungsgemeinschaft which aims to automateinterlending between the libraries of the…

240

Abstract

The Library of the University of Constance is working on a project sponsored by the Deutsche Forschungsgemeinschaft which aims to automate interlending between the libraries of the universities in Constance and in Ulm. The major objective of the project is to check the capabilities of two OSI‐based communication protocols, X.400 and the ILL‐protocol. The project regards interlending as a function of the local system. The local ILL management is also automated. Describes the routines of electronic interlending. The technical infrastructure of the ILL system consists of the ILL server and the ILL clients. The ILL server comprises the ILL management system, the ILL database and the X.400 mail system. The results of the project will be integrated in the ILL module of the standardized local system which is going to be developed in Baden‐Württemberg. Beyond that the project is also the basis of the ILL system of the DBV‐OSI‐project.

Details

Interlending & Document Supply, vol. 23 no. 2
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 23 March 2010

Ines Heer and Stefan Mann

– The purpose of this paper is to identify success variables for local food networks in Germany.

Abstract

Purpose

The purpose of this paper is to identify success variables for local food networks in Germany.

Design/methodology/approach

The approach takes the form of a written questionnaire sent to local food networks and statistical analysis to explain success indicators for networks.

Findings

The analysis shows that vertical penetration, i.e. the inclusion of many different sectors in the network, increases the success of the network in terms of turnover. Another factor increasing the success of a network is whether small food enterprises like bakers or butchers are in charge of it.

Research limitations/implications

There is a difficulty in identifying general success factors of networks with different objectives.

Originality/value

This is the first analysis integrating vertical integration and quantitative integration as success factors.

Details

British Food Journal, vol. 112 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 14 September 2018

Susanne Durst, Birgitta Lindvall and Guido Bruns

This study aims to contribute to the understanding of knowledge risk management (KRM) and a range of related knowledge management practices in the public sector through a case…

1349

Abstract

Purpose

This study aims to contribute to the understanding of knowledge risk management (KRM) and a range of related knowledge management practices in the public sector through a case study conducted in a Swedish municipality.

Design/methodology/approach

A single case study was conducted in a Swedish municipality involving two offices. Data were collected through an online survey, group interviews and group exercises involving members of the offices who represented different functions, roles and age groups.

Findings

The findings underline the need for a systematic approach to KRM for being in a position to continuously deliver the municipality’s products and services, specifically against the knowledge challenges ahead. In addition, the authors identified a number of internal and external factors that are challenging KRM.

Research limitations/implications

Data were collected from a single case study, to generalize the findings future research should study additional local governments.

Practical implications

A holistic KRM framework is proposed intended to help managers tackle present and future challenges in the public sector.

Originality/value

The study contributes to the underdeveloped field of KRM by providing insights into KRM and KRM-related activities found in a Swedish municipality.

Details

Journal of Knowledge Management, vol. 24 no. 4
Type: Research Article
ISSN: 1367-3270

Keywords

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