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Article
Publication date: 1 June 2021

Mehmet Halit Akin, Yuksel Ozturk and Kurtulus Karamustafa

The aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has…

Abstract

Purpose

The aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has a culture-oriented single or limited product variety, with a comparative and holistic approach from the perspective of visitors and stakeholders.

Design/methodology/approach

This research, designed on the basis of the Cappadocia Region to make original and rich contributions to the literature on destination competitiveness, has the characteristics of a field study based on collecting and analyzing raw data through scales. For this purpose, research was conducted with 401 visitors and 277 tourism stakeholders. Data was analyzed using t-tests to compare two groups and the two-way analysis of variance (ANOVA) to compare more than two groups. Cronbach's alpha analysis, nomological validity and a pilot test were conducted for validity and reliability. In addition, descriptive statistics and normality test were used in addition to the exploratory factor analyses.

Findings

Because of the research, it was seen that the competitiveness perceptions of the participants in the region differed and that the region has many strengths such as natural beauties, accommodation facilities and a positive image. However, it was determined that the competitiveness perceptions of visitors who have more touristic experiences in the region have increased in parallel with their touristic experiences. It was established that the competitiveness perceptions of the stakeholders who have comprehensive knowledge of the managerial problems and the destination competitiveness components of the region are generally lower than the visitors.

Practical implications

This study provides some practical implications for touristic destinations based on the research area. In order for destinations to survive in a fierce competitive environment and strengthen their competitive position, it is very important to analyze and evaluate consumers' needs and requests correctly, reveal existing differences, and use resources effectively. In addition to strengthening the image of the destination and adopting a sustainable and innovative approach, the integrated tour programs that offer touristic activities in nearby cities can be diversified with nature and adventure activities.

Originality/value

It is seen that studies that have been conducted with a comparative and holistic approach with data obtained from both visitors and stakeholders are quite limited. In addition, most of these studies have been conducted on destinations that are widely preferred such as mass tourism but which are less competitive than alternative tourism examples. Therefore, this study has a broad perspective and strong implications for destination competitiveness.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 4 June 2021

Mujde Bideci and Caglar Bideci

The purpose of this study is to explore the dimensional structure of visitor experience in a sacred place based on the framing process.

Abstract

Purpose

The purpose of this study is to explore the dimensional structure of visitor experience in a sacred place based on the framing process.

Design/methodology/approach

Mix-method research was conducted in Turkey–Virgin Mary House which featured a sacred and popular tourist destination. Qualitative research, including interviews and expert panels, was used to create a set of knowledge for further analysis. Quantitative research, including two field studies comprising 842 participants, was used to validate the framing of visitor experiences in a sacred place providing reliability and construct validity.

Findings

The six dimensions were found within three framing axes of religious, environmental and organizational: inner experience; religious experience; physical environment; history; tour organization and service experience.

Originality/value

Current studies on visitor experience in a sacred place have mainly focused on emotions, motivations or physical dimensions. By synthesising the framing process and theoretical approaches, this study contributes to the literature by analysing the unique characteristics of visitors' experiences in sacred places, regardless of their religious identities.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

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Article
Publication date: 27 May 2021

Aleksei Gorgadze, Anastasia Sinitsyna, Julia Trabskaya and To'neill Bala

The main purpose of this study is to examine the relationship between ranges of affective components that have an impact on the revisit intention of museum visitors, in…

Abstract

Purpose

The main purpose of this study is to examine the relationship between ranges of affective components that have an impact on the revisit intention of museum visitors, in the context of a major city event. The study reveals the most significant factors that affect decision-making by applying the findings to a structural equation modelling (SEM) and conditional inference tree (CTree).

Design/methodology/approach

The paper utilises face-to-face survey research at the “Long Night of Museums” event in Saint Petersburg, 298 questionnaires were completed on the night of the event. The empirical part of the research is based on the SEM and interpreted by using the CTree. The SEM model measures the direct and indirect influence of the cognitive and affective components; the CTree enables the testing of both component and the joint effect they both produce.

Findings

This study shows a strong indirect correlation between the cognitive component of the major city event and the revisit intention of museum visitors. When focussing on affective components, both the SEM and the CTree demonstrated that attractiveness and atmosphere are revealed to be the most impactful elements regarding visitor retention and repeat custom. The research allows for a deeper understanding of visitor behaviours, intentions and their decision-making processes.

Practical implications

The results of the study allow museum managers to understand how to create repeat custom amongst visitors, by appreciating the importance of participation in major city events and the role that attraction and atmosphere play when creating intention for repeat visit. The research has uncovered which dimensions are the most important to visitors, and as a result, these particular dimensions should be thoroughly developed by museums in future in order to attract and repeat visits. This study has demonstrated the practical implications for museums participating in city events. When considering policy makers, this particular research provides an opportunity to develop recommendations for future city events, as well as using the CTree to assess and predict the effectiveness of visitor behaviour.

Originality/value

This is an original study which aims to integrate the impact of the perceived value of the cognitive component and a new range of affective elements regarding museum retention in the context of a major city event. The study includes newly developed dimensions of perceived value, as well as a unique focus on affective dimensions such as – atmosphere and attraction. Another point of originality is provided by using a CTree, which captures an in depth understanding of the intention formation process. This study provides an opportunity to advance our understanding of visitor decision-making processes.

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Article
Publication date: 14 May 2021

David S. Waller and Helen J. Waller

In recent years, there has been a “heritagisation” of pop culture, including music, whereby cultural institutions, such as galleries and museums in primarily Western…

Abstract

Purpose

In recent years, there has been a “heritagisation” of pop culture, including music, whereby cultural institutions, such as galleries and museums in primarily Western countries, have run exhibitions based on pop culture to successfully market to a new audience of visitors. The purpose of this qualitative study is to explore the issue of the “heritagisation” of pop culture by museums and observe visitor response to a specific music-related exhibition, linking intangible and tangible elements of the exhibition to provide a framework to understand the visitor experience.

Design/methodology/approach

The purpose will be achieved by observing the “heritagisation” of pop culture in the literature and past exhibitions, proposing how cultural institutions have linked the intangible and tangible elements of music in pop culture for an exhibition and observe visitors' feedback from online comments posted on Tripadvisor undertaken during the original “David Bowie is” exhibition at the Victoria and Albert Museum (V&A), London.

Findings

From the Leximancer analysis, a new conceptual framework for visitor experience at an exhibition was developed, which contains three visitor-related categories: pre-exhibition, exhibition space and exhibition experience, with five themes (tickets, exhibition, displayed objects, David Bowie and visitors) and 41 text concepts.

Practical implications

For cultural institutions the implications are that there can be opportunities to curate exhibitions on pop culture or music-related themes, which can include intangible and tangible elements, such as songs, videos, tickets, costumes, musical instruments and posters. These exhibitions can also explore the changing socio/political/historical/cultural background that contextualises pop cultural history.

Originality/value

This theory-building study advances the body of knowledge as it links music in pop culture and cultural institutions, specifically in this case a highly successful music-related exhibition at a museum, and provides a theoretical model based on tangibility elements. Further, it analyses museum visitor comments by using the qualitative software program, Leximancer, to develop a new conceptual framework for visitor experience.

Details

Arts and the Market, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4945

Keywords

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Article
Publication date: 6 May 2021

Li-Chun Hsu

This study aims to investigate the effects of visitors’ dietary habits on their acceptance of local food from the perspective of positive (e.g. local food involvement) and…

Abstract

Purpose

This study aims to investigate the effects of visitors’ dietary habits on their acceptance of local food from the perspective of positive (e.g. local food involvement) and negative (e.g. food neophobia) food-related personality traits.

Design/methodology/approach

A survey was conducted on visitors to the Slow Food Festival in Taitung, Taiwan. A total of 327 valid questionnaire responses were collected and structural equation modeling was used to conduct path analyzes.

Findings

The analysis results supported all hypotheses. Food neophobia plays a key factor in moderating roles.

Originality/value

This study contributes to the literature by integrating positive and negative perspectives of food-related personality traits. In addition, this study proposes that food neophobia plays a moderating role in food choice and behavioral decisions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 6 May 2021

Wei Wei, Yanyan Zheng, Lu Zhang and Nathaniel Line

Theme park experiences ubiquitously unfold in the presence of others. In acknowledgement of this important part of theme park consumption, this research set out to examine…

Abstract

Purpose

Theme park experiences ubiquitously unfold in the presence of others. In acknowledgement of this important part of theme park consumption, this research set out to examine if other visitors help create an immersive environment and, in turn, memorable experiences for theme park visitors.

Design/methodology/approach

An online survey was distributed to 561 theme park visitors. Structural equation modeling (AMOS 26) was used for testing the hypotheses in the proposed framework.

Findings

Results of SEM analyses reveal the positive impact of perceived similarity on visitors' sense of immersion at theme parks and the memorability of the experience. In turn, memorable experiences further drive behavioral intentions (i.e., return intention and willingness to pay premiums).

Practical implications

The findings provide suggestions for theme parks to leverage customer-to-customer interactions in order to create immersive and memorable visitor experiences.

Originality/value

This research marks one of the first attempts to approach customer-to-customer interactions (CCIs) at theme parks by empirically examining the impact of the perceived similarity of others on focal visitors' emotions and experiences.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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Article
Publication date: 28 May 2021

Xinyi Liu, Zhiyong Li, Qiqi Zhang and Yue Zhang

This study aims to identify the factors influencing Chinese outbound tourists’ perceptions of safety in Thailand. A media coverage analysis compares the safety perceptions…

Abstract

Purpose

This study aims to identify the factors influencing Chinese outbound tourists’ perceptions of safety in Thailand. A media coverage analysis compares the safety perceptions of visitors and non-visitors.

Design/methodology/approach

A mixed-methods approach was adopted. Based on a content analysis of 204 news items related to safety incidents in Thailand, this paper divides the factors of safety perception into four dimensions. The quantitative data were gathered by self-administered questionnaires from 370 visitors who have previously visited Thailand and 407 potential visitors yet to visit Thailand.

Findings

The results demonstrated significant differences in the safety perceptions of visitors and non-visitors, indicating non-visitors’ fear of uncertainty and intolerance of the exotic. The study also confirmed social-demographic characteristics influence destination safety perceptions. For non-visitors, safety issues tend to have a negative influence on future visit intention, but those with previous travel experience have less concerns.

Research limitations/implications

The findings provide valuable insights to industry practice. More publicity campaigns within the Chinese media may reduce the spillover effects of crisis events and correct the potentially inaccurate images of disease and terrorism risk. Thai government is suggested to develop the Chinese inbound market, improve the quality of tourism infrastructure and standardisation and efficiency of tourism services.

Originality/value

The media plays a significant role in destination image, tourist decision-making and safety measures imposed by governments. This study identified the factors influencing Chinese outbound tourists’ perceptions of safety in Thailand through an analysis of media coverage. The study provides a better understanding of the differences in safety perceptions between visitors and non-visitors to Thailand. The segmentation of visitors and non-visitors also may help destination managers to cater to differing expectations of safety.

研究目的

本研究旨在探讨中国赴泰游客和潜在赴泰游客对泰国安全认知的影响因素。本研究通过对媒体报道文本的分析,识别出中国出境游客泰国安全感的影响因素,并进一步对游客与潜在游客在安全感知上的差异进行对比。

设计/方法/方法

本研究采用了混合方法。本文通过对204篇泰国安全事件新闻报道的内容进行分析,将安全感知因素分为四个维度。定量研究数据是从370名有泰国旅游经历的游客和407名没有去过泰国的潜在游客中收集的。

研究结果

研究结果显示游客与潜在游客在安全认知上有显著差异,体现了潜在访客对异国情调的不确定性和不宽容。本研究也证实了社会人口学特征对两个群体的目的地安全感知都有影响。此外,对于潜在游客来说,大多数安全问题都会对他们未来的访问意图产生负面影响,但对于游客来说,结果则相反。

原创性/价值

媒体在目的地形象、旅游决策和政府安全措施方面发挥着重要作用。本研究以媒体报导为分析工具,探讨中国出境游客泰国安全感的影响因素。这项研究有助于更好地了解中国赴泰游客和潜在游客在安全认知方面的差异。游客和潜在游客的细分也有助于目的地管理者满足他们对安全的特定期望。

研究局限性/启示

我们的发现为行业实践提供了有价值的见解。在中国媒体上开展更多的宣传活动,可以减少危机事件的外溢效应,纠正有关疾病和恐怖主义风险的潜在地不准确形象。此外,泰国政府应提高旅游基础设施的质量,提高旅游服务的标准化和效率。

Propósito

Este estudio identifica los factores que influyen en la seguridad percibida de Tailandia por los turistas emisores chinos, con el análisis de la cobertura de los medios, y además compara las diferencias en las percepciones de seguridad entre visitantes y no visitantes.

Diseño/metodología/enfoque

Se ha adoptado una metodología mixta. Basado en el análisis de contenido de 204 noticias sobre incidentes de seguridad en Tailandia, este trabajo divide los factores de percepción de seguridad en cuatro dimensiones. Los datos cuantitativos se recopilaron mediante cuestionarios autoadministrados de 370 visitantes que tenían experiencia en viajes a Tailandia y 407 visitantes potenciales que no habían estado en Tailandia.

Resultados

Los resultados demuestran diferencias significativas en la percepción de seguridad de los visitantes y no visitantes, lo que indica el miedo de los no visitantes a la incertidumbre y la intolerancia de lo exótico. Este estudio también confirma que las características sociodemográficas influyen en la percepción de seguridad del destino de cada grupo. Además, para los no visitantes, la mayoría de las cuestiones de seguridad influyen negativamente en su intención de visita futura, pero para los turistas, los resultados son contrarios.

Limitaciones/implicaciones de la investigación

Los resultados brindan información valiosa para la práctica de la industria. Más campañas publicitarias en los medios chinos podrían reducir los efectos secundarios de los eventos de crisis y corregir las imágenes potencialmente inexactas sobre los riesgos de enfermedades y terrorismo. Además, el gobierno tailandés debería mejorar la calidad de su infraestructura turística y aumentar la estandarización y eficiencia de los servicios turísticos.

Originalidad/valor

Los medios de comunicación juegan un papel importante en la imagen del destino, la toma de decisiones turísticas y las medidas de seguridad de los gobiernos. Este estudio identifica los factores que influyen en la seguridad percibida de Tailandia por parte de los turistas chinos, con el análisis de la cobertura de los medios. El estudio proporciona una mejor comprensión de las diferencias en las percepciones de seguridad entre visitantes y no visitantes de Tailandia. La segmentación de visitantes y no visitantes también ayuda a los gestores de los destinos a satisfacer expectativas específicas de seguridad.

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Article
Publication date: 24 April 2007

Mandy Lane

The purpose of this case study to explain how the Visitor Journey framework was used by the London Development Agency to improve the accessibility of London as a tourist…

Abstract

Purpose

The purpose of this case study to explain how the Visitor Journey framework was used by the London Development Agency to improve the accessibility of London as a tourist destination for disabled and non‐disabled visitors.

Design/methodology/approach

The Visitor Journey is a new approach to developing tourism strategies that is centred entirely around the visitor. It follows the visitor through a sequence of events and emotions from the initial planning stages, to leaving the home environment, through the return journey and beyond as a continuous visitor journey. The framework consists of six key interrelated stages.

Findings

This study highlights how the visitor encounters the services of a vast range of organizations and businesses during a trip. It shows how the framework becomes particularly powerful when it is used by a whole range of organizations within a destination or region. By using it the London Development Agency identified a range of actions that they needed to take with their partners to improve the quality of the overall experience for the visitor.

Practical implications

Providing the needs of the visitor or customer are considered first, the Visitor Journey framework can be applied to virtually any project, or specific market segments such as families, walkers, and those with disabilities. It can be used by individual organization to improve their own individual performance but has most impact when used collaboratively with partners.

Originality/value

This paper outlines a new approach to developing tourism strategies and is of value to any organization with a stake in the tourism industry.

Details

International Journal of Contemporary Hospitality Management, vol. 19 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 2 April 2021

Kylie Peppler, Anna Keune and Ariel Han

This paper aims to explore what design aspects can support data visualization literacy within science museums.

Abstract

Purpose

This paper aims to explore what design aspects can support data visualization literacy within science museums.

Design/methodology/approach

The qualitative study thematically analyzes video data of 11 visitor groups as they engage with reading and writing of data visualization through a science museum exhibition that features real-time and uncurated data.

Findings

Findings present how the design aspects of the exhibit led to identifying single data records, data patterns, mismeasurements and distribution rate.

Research limitations/implications

The findings preface how to study data visualization literacy learning in short museum interactions.

Practical implications

Practically, the findings point toward design implications for facilitating data visualization literacy in museum exhibits.

Originality/value

The originality of the study lays in the way the exhibit supports engagement with data visualization literacy with uncurated data records.

Details

Information and Learning Sciences, vol. 122 no. 1/2
Type: Research Article
ISSN: 2398-5348

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Article
Publication date: 29 April 2021

Laura Fuentes-Moraleda, Carmen Lafuente-Ibañez, Natalia Fernandez Alvarez and Teresa Villace-Molinero

The aim of this exploratory study is to identify the factors that influence the acceptance of social robots in museum environments and determine if this influence depends…

Abstract

Purpose

The aim of this exploratory study is to identify the factors that influence the acceptance of social robots in museum environments and determine if this influence depends on the visitor's profile (age, gender, education and occupation).

Design/methodology/approach

Data collected from an electronic questionnaire include 433 responses from Spanish visitors. The authors subjected the variables proposed by De Kervenoael et al. (2020) adapted to museums. The initial descriptive analysis only showed significant differences by age (under or over 30 years old). Based on these previous results, an exploratory factor analysis was carried out to test the applicability of the questionnaire to museums. After identifying the factors, the authors applied an ANOVA test to determine whether there are age-related differences between the factors related to robot acceptance in museums.

Findings

The authors developed a multidimensional instrument for measuring willingness to accept social robots in museum contexts. Willingness is determined by three factors: museum visitor experience (which is a factor specific to museums), empathy and personal engagement (which are both usually relevant in other tourist sectors as well). The younger individuals (under 30 years old) have a higher degree of acceptance than do visitors over 30.

Originality/value

Social robot use in museums is still very low, so the key factors for their acceptance have yet to be ascertained. The specific skills of social robots could prove to be a major draw for young people and contribute significantly to the future of museums.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

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