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Article
Publication date: 1 March 2004

Suosheng Wang and Hailin Qu

After achieving great success in developing international travel business, China’s tourism authorities, the local and international travel agencies and lodging companies…

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Abstract

After achieving great success in developing international travel business, China’s tourism authorities, the local and international travel agencies and lodging companies are now diverting their attention to the untapped and big potential market of China’s domestic tourism business. By using a comparison approach, this study examines the current features of China’s domestic tourism. Various aspects of China’s domestic tourism are analyzed and discussed in a way of comparison with the USA. The aspects are: sources of information used by tourists, tourists’ transport and lodging patterns, tourists’ traveling activities and spending patterns, and governments’ role in domestic tourism. Discussions and conclusions are made based on a series of comparisons. Implications for both China’s government and travel agencies and international companies interested in China’s domestic travel business are provided.

Details

International Journal of Contemporary Hospitality Management, vol. 16 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 7 November 2022

Karl Agius

Domestic tourism has been a prominent form of tourism in the archipelagos. Its dominance has at times been considered to be a limitation causing seasonality. The pandemic…

Abstract

Domestic tourism has been a prominent form of tourism in the archipelagos. Its dominance has at times been considered to be a limitation causing seasonality. The pandemic has changed many things in this regard. Travelling closer to home and domestic tourism have become even more the norm, and domestic tourism is now seen as a blessing. The role of domestic tourism to restart island tourism was investigated by using a group of islands in the central Mediterranean region. Interviews held with stakeholders and secondary data have shown that island to island domestic tourism was key for such destinations to restart tourism – a major economic sector on such islands. As the pandemic rages on, domestic tourism is expected to increase. This is galvanised by the safe environment found on islands where local populations have been fully vaccinated, the pristine natural environment which is highly sought after following a long period of staying indoors, opportunities of self-catering accommodation with full amenities as well as connections gained between islands. Domestic tourism might be also favoured due to its potential to contribute in reducing emissions which is key for the tourism sector to contribute to the European Green Deal targets. However, several challenges need to be addressed. These include addressing seasonality by targeting domestic tourists also off season through adequate packages focusing on diverse niches comprising ecotourism, ensuring reliable and sustainable sea transport services and better management of the natural environment.

Details

The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Type: Book
ISBN: 978-1-80262-073-3

Keywords

Article
Publication date: 1 September 2000

Bihu Wu, Hong Zhu and Xiaohuan Xu

China’s domestic tourism has developed quickly in the past 20 years. This article briefly reviews the scale of expansion in domestic tourism in China and summarizes three…

7014

Abstract

China’s domestic tourism has developed quickly in the past 20 years. This article briefly reviews the scale of expansion in domestic tourism in China and summarizes three important factors contributing to that great change. In search of development trends, the article examines the main products of domestic tourism and government policy changes that influence tourism development. The conclusion is that China’s domestic tourism has shifted to the 3H (high input, high risk and high output) pattern. Besides intermediate‐long‐haul sightseeing and business tourism, domestic tourists frequently take medium‐short‐distance sightseeing trips and short‐distance weekend vacations, which forms ReBAM (Recreational belt around metropolis), a new tourist spatial pattern.

Details

International Journal of Contemporary Hospitality Management, vol. 12 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 14 March 2022

Shavneet Sharma, Gurmeet Singh, Alberto Ferraris and Rashmini Sharma

The purpose of this study is to explore the factors affecting locals’ domestic gastronomic behaviour. A conceptual framework is developed that examines domestic restaurant…

Abstract

Purpose

The purpose of this study is to explore the factors affecting locals’ domestic gastronomic behaviour. A conceptual framework is developed that examines domestic restaurant coolness, social return and tourism ethnocentrism as antecedents to attitude towards domestic gastronomic tourism, while positive word-of-mouth and domestic gastronomy behaviour are modelled as consequences.

Design/methodology/approach

The study adopts a quantitative methodology to conduct a cross-national examination in Italy and Fiji. A total of 621 responses (Italy = 302 and Fiji = 319) were collected through an online survey and analysed using covariance-based structural equation modelling.

Findings

The results of this study show that the positive relationship between domestic restaurant coolness and tourism ethnocentrism on attitude is stronger for Italy. The positive relationship between social return and attitude is only significant for Fiji. Moreover, the positive relationship between attitude towards domestic gastronomic tourism and positive word-of-mouth is stronger for Fiji. Finally, the positive relationship between attitude towards domestic gastronomic tourism and domestic gastronomic tourism behaviour, while significant in both countries, depicted no significant differences in results.

Practical implications

The findings of this study highlight the need for building a cool image based on vibrant, iconic, rebellious and authentic attributes. Marketers need to focus on local restaurants’ effective use of social media platforms to increase the symbolic value of local restaurants. To remain competitive, there is a need for domestic restaurants to manage and understand tourism ethnocentrism to leverage success.

Originality/value

This study contributes to the scarce domestic tourism literature. It contributes to understanding destination coolness in the context of domestic restaurants and increases the generalisability of the destination coolness scale. The study also adds to understanding the symbolic value in domestic gastronomy by examining social returns from peers. It also contributes to the limited research on tourism ethnocentrism by being the first to investigate tourism ethnocentrism in domestic travel and gastronomy experience. Overall, the cross-national nature of the study demonstrates the difference between decision-making behaviour between two distinct countries.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 12 August 2021

Xiaodan Zhang and Maiju Guo

As globalization promotes mobility and tourism around the world, the substitution effect of outbound tourism on domestic tourism becomes increasingly apparent. Knowing how…

Abstract

Purpose

As globalization promotes mobility and tourism around the world, the substitution effect of outbound tourism on domestic tourism becomes increasingly apparent. Knowing how to increase customers' loyalty toward domestic tourism is an urgent and critical question for policymakers and tourism managers, especially from the perspective of customer segmentation. The purpose of this paper is to explore whether and how consumer expertise affects domestic tourism loyalty. This paper also provides comprehensive research for understanding differences between married and unmarried consumers in responses to the impact of expertise on loyalty.

Design/methodology/approach

The study is based on a survey of 384 individuals. We use Partial least squares (PLS), a variance-based structural equation model, and statistical comparison to test research hypotheses.

Findings

Results suggest that consumer expertise has a “double-edged sword” effect on domestic tourism loyalty. On one hand, it increases the perceived benefit of domestic tourism and reduces consumers' motivation to switch to outbound tourism, resulting in a higher level of domestic tourism loyalty. On the other hand, consumer expertise improves consumers' switching ability and switching opportunity to travel abroad, leading to a lower level of domestic tourism loyalty. Furthermore, this paper documents that married and unmarried customers present heterogeneous attitudes in the decision process. We found that married customers are less sensitive to the impact of consumer expertise on the perceived benefit and the impact of consumer expertise on switch ability. However, married customers are more sensitive to both the impact of perceived usefulness on the switch motivation, and the impact of switch motivation, switch opportunity and switch ability on domestic tourism loyalty.

Research limitations/implications

Our findings enrich the literature on consumer expertise and loyalty. Future studies may consider examining similar relationships by utilizing multiple research methods as well as testing the research findings and mechanisms in different contexts.

Practical implications

This research provides practical guidance for cultivating and maintaining domestic tourism loyalty, such as consumer segmentation in terms of tourism knowledge and information.

Originality/value

This paper examines the relationship between consumer expertise and loyalty in the context of tourism and uncovers the mechanism behind it. More importantly, to our knowledge, this paper is the first to identify consumers' marital status as a key factor that influences the process of how consumer expertise affects domestic tourism loyalty.

Details

Marketing Intelligence & Planning, vol. 39 no. 8
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 23 October 2017

Han Shen, Qiucheng Wang, Chuou Ye and Jessica Shihchi Liu

The purpose of this paper is to focus on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China. The major reforms in the…

5511

Abstract

Purpose

The purpose of this paper is to focus on the reforms in the public-holiday-policy system and their influence on the domestic tourism in China. The major reforms in the Chinese holiday system in the last 20 years and the overall changes in the demand for domestic tourism are analyzed in this paper to provide a better understanding of China’s holiday-system reform for policy makers in the future.

Design/methodology/approach

This paper summarizes the development and reform of the holiday system in China. Policy review and domestic tourism statistics were applied to study the intrinsic relationship between the holiday system and the domestic tourism. The statistics of domestic tourism are cited, including the growth rates of both urban and rural tourists, the domestic tourism expenditure per capita, etc. Finally, this research explains the trends of these rates in a comprehensive background.

Findings

The increasing length of holidays positively affects the domestic tourism demand by increasing the leisure time. Yet, the holiday-tourism activities lead to a series of problems, such as a huge pressure on transportation, overloaded tourist attractions, and threats to safety precautions. Paid leave, price leverage, and more reasonable tourist-attraction arrangements will be effective in easing China’s holiday rush.

Originality/value

Through studying the intrinsic relationship between the holiday system and the domestic tourism, this paper points out the problems of excessive concentration of domestic tourism demand in a particular time, caused by the holiday system. Solutions and suggestions are provided on the basis of the analysis.

Details

Journal of Tourism Futures, vol. 4 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 5 June 2017

Mohammad Ruhual Amin

Notwithstanding been a significant stakeholder in the sustainable and responsible tourism (RT) development and management process, worldwide very few studies exclusively…

3258

Abstract

Purpose

Notwithstanding been a significant stakeholder in the sustainable and responsible tourism (RT) development and management process, worldwide very few studies exclusively investigated tourists’ attitudes towards them. Moreover, studies are especially missing for developing and least developed countries where domestic tourism market is more significant than international market. Besides, in Bangladesh, there is no study as yet which aimed to identify domestic tourists’ attitudes towards responsible tourism management (RTM) and to its triple bottom line (TBL) components. So, the purpose of this paper is to fill these gaps, contributing thus to the existing RTM literature.

Design/methodology/approach

After conducting extensive literature review, this study followed both the exploratory (in-depth interview) and single cross-sectional descriptive (survey) research designs. Further, this study used descriptive statistics (frequency distribution analysis) and multivariate dependence data analysis technique (multiple regression analysis) to analyse the data collected from the 385 sample respondents through systematic random sampling.

Findings

Based on the findings, the present study argues, Bangladeshi tourists have positive attitudes towards each of the TBL components and to RTM, however, there is scope for further improvement. This study also suggests that there is a close link between tourists’ attitudes and their socio-demographic characteristics.

Originality/value

With the support and reference to this study, destination management organisations can work on each of the TBL components to enhance Bangladeshi tourists’ positive attitudes towards RT practices at Cox’s Bazar (CB). Moreover, this study on CB, Bangladesh also contributes to the RTM literature and minimises the known literature gap for developing countries.

Details

International Journal of Tourism Cities, vol. 3 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 22 March 2013

Ihab Khaled Magableh and Radwan Kharabsheh

The purpose of this paper is to investigate antecedents of households' local demand for domestic tourism in Jordan.

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Abstract

Purpose

The purpose of this paper is to investigate antecedents of households' local demand for domestic tourism in Jordan.

Design/methodology/approach

A sample of 600 households is surveyed and a two‐stage demand model is estimated. Stage 1 identifies the antecedents of the probability of entering the domestic tourism market. Stage 2 identifies the antecedents of households' expenditures on domestic tourism. The Heckit method is used to estimate the first stage and the OLS is used to estimate the second stage.

Findings

Certain socio‐economic factors (household characteristics, individual characteristics and ability variables) impact the local demand for domestic tourism, as do price and income variables.

Research limitations/implications

The generalizability of results to other countries is limited.

Practical implications

Identification of antecedents of local demand for domestic tourism helps governments to formulate and modify future tourism strategies.

Originality/value

This paper contributes to the literature by including socio‐economic variables in the domestic tourism demand model. Further, there is a dearth of studies in Jordan in general and regarding domestic tourism in particular.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 7 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Book part
Publication date: 14 December 2018

Kan Wai Hong Tsui and Isaac Levi Henderson

This chapter has documented the changing roles and dynamics of New Zealand’s airports between 2001 and 2016. New Zealand has well-developed airport systems for both…

Abstract

This chapter has documented the changing roles and dynamics of New Zealand’s airports between 2001 and 2016. New Zealand has well-developed airport systems for both international and domestic air passenger and air freight services. New Zealand airports have experienced marked growth during the study period and growth looks to continue throughout the country. Moreover, New Zealand’s airport system plays a direct role in New Zealand’s air transport and tourism sectors, as well as contributing to other major economic sectors. International and domestic connections to New Zealand airports facilitate the continued growth and importance of tourism, acting as a backbone to the New Zealand economy. In addition to tourism, airports play a crucial role in the facilitation of imports and exports and the development of regional business hubs and supporting activities for New Zealand’s other major industries. Importantly, New Zealand airports are a critical part of its economy and will continue to be so in the decades to come.

Open Access
Article
Publication date: 10 June 2020

Yana Wengel

This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination…

4006

Abstract

Purpose

This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more than half a century, the offer of adventure tourism activities in Nepal remained limited until recently.

Design/methodology/approach

This study underpinned by interpretive epistemology used netnographic methods of data collection. As such, 15 stakeholderss’ interviews were conducted, and 25 grey literature sources were collected.

Findings

The findings suggest that a bottom-up approach to the development of emerging adventure sports and the upsurge of domestic adventure tourism are the micro-trends influencing the adventure tourism landscape in Nepal. This paper discusses skiing and mountain biking as emerging land-based adventure activities. One distinguishing feature is that those initiatives are driven by locals passionate about this sport. Furthermore, skiing and mountain biking are promoted for both international and domestic tourists. Overall, the findings highlight the growth of the domestic adventure tourism market in Nepal.

Practical implications

This study recommends shifting attention from focussing merely on international visitors and to establish domestic adventure tourism market. For practitioners, including tourism agencies and wider industry stakeholders, it might be important to explore the demand in adventure tourism and create products for domestic adventure tourism.

Social implications

Creating and expanding adventure tourism activities for locals would not only provide economic benefit but also contribute to well-being and recreation opportunities for Nepali.

Originality/value

To date, research on adventure tourism activities in Nepal other than mountaineering remains scant. This paper contributes towards understanding the micro-trends influencing the landscape of adventure tourism activities in Nepal and for the first time, explores the trends of Nepal’s domestic adventure tourism market.

Details

Journal of Tourism Futures, vol. 7 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

1 – 10 of over 11000