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Educational tourism in agriculture is attracting growing attention. It is expected that educational activities can create a new social role for agriculture. However, farmers need to refine their identity to embark on this emerging activity. On the basis of a questionnaire survey, the present study has statistically clarified how a farmer’s identity determines their attitude toward educational tourism by focusing on mainly family-run Educational Dairy Farms in Japan. The results show that those farmers who have a wider perspective on the activity domain conduct educational tourism more positively than those who do not. The findings also indicate how the next-generation farm successors view the educational activity; that is, whether they consider themselves to be simply conventional milk producers or rather farm resource managers with a wider scope of new social demand that is connected to farmers’ identity. The latter redefinition will be increasingly necessary when farm successors conduct tourism-related activity.

This chapter investigates diverse policy experiences of smart village strategy in Korea. The Korean approach has been highly influenced by the European Union (EU) experience emphasizing the importance of a bottom-up territorial development. The Korean government acknowledges agriculture is not the only driver of rural jobs and wealth creation. Rather it understands that diversified non-farm activities in rural areas are essential to revitalize the rural economy. The major policies relevant to the development of rural smart village are first, establishing regional innovation system fitted for depressed regions, second, inducing agriculture to become value-added industries, third, diversifying rural economic activities and integrating industrial support, fourth, improving the welfare of rural residents by improving settlement conditions, and finally, encouraging rural–urban interaction. Since the campaign of smart rural village as a rural development strategy is closely related with the discussion of rural tourism in Korea, this study investigates past and recent streams of rural tourism strategies pursued by the central government in Korea. Along with introducing the historical development strategy in Korea, this study presents the current and possible future characteristics of rural development strategies in Korea. This study investigates the perceived role of tourism as well as recent streams of rural development policies such as 6th industrialization and smart farming in the rural development strategies. Presenting success and failure stories, this study also considers why development of rural tourism has been slow in rural areas in Korea, reviewing restraints, reservations, and problems identified during the last few decades in Korea.

This chapter analyses the development of oleotourism through the use of local resources in a democratised decision-making process. It explains that the production of olive oil is making a novel contribution to the tourism industry. The authors suggest that oleotourism is also offering opportunities for stakeholder engagement. Therefore, the authors identify key elements that serve as drivers for the development of oleotourism in Jaén. They put forward a framework that can lead to a democratised decision-making process that is intended to support the stakeholders of oleotourism.

Permatourism is a holistic approach to the study and design of equitable tourism development strategies, which leverages adaptive complex systems thinking and permaculture design principles. Permatourism advocates for the symbiosis between the formal and informal sectors of the tourism system, through creating and nurturing meaningful, functional relations among multiple actors. The formal tourism sector must embrace the sociocultural characteristics of the host community and grassroots business development strategies must be pursued to align local microentrepreneurs with expected business opportunities generated by big tourism investments. This chapter provides an overview of the conceptual foundation of this new approach as well as examples illustrating its pertinence to destination stewardship.

Which is the main characteristic of the French Mediterranean Agriculture (FMA)? The recognition of the multifunctionality of agriculture, supported by the institutions of the territorial development? Or the development of social dumping considered as a necessity by many institutions of the sector? To answer this question the analysis is based on three main sources of data: agricultural statistics, monographs and administrative reports. The results show that the structural diversity is still important in the FMA. A significant proportion of the farms have based their economic strategy on making the most of the multifunctionality of agriculture. Some have built real success stories. But this development path cannot guarantee the viability of a large range of holdings: the number of farm holdings in FMA has decreased by 27% since 2000 and 57% since 1988. Due to the specificities of the Mediterranean productions, the cost of labour is still considered as a major adjustment variable to secure farm income in the region. Many situations are reported where the situation of casual labour is concerning, in particular for migrant workers. However, the working conditions of temporary migrant workers remain invisible and the image of the multifunctional agriculture is put forward as a marketing asset by all types of actors. This image is misleading. It makes invisible, issues that are essential for the future. Thus, it generates knowledge gaps and leads to the depoliticization of debates on the development models of agriculture in masking the contradictions and the conflicts of interest that they generate.

While the number of tourists worldwide is expected to reach 1.8 billion people by 2030, tourism destinations try to meet demand for increasing tourism. However, some tourism destinations are experiencing a maturity period of destination life cycle intensively. During these mature periods, while they meet the demand above their tourism carrying capacity, they encounter some problematic issues. In tourist destinations such as Venice, Barcelona and Paris, the negative feelings developed by the local people towards overtourism or tourists result in serious problems like negative destination images, tourism phobia, etc. In these destinations, to prevent the negative consequences of overtourism, destination stakeholders should develop solutions to these problems. There are many solution techniques for the problems which cause overtourism. One of them is the different tourism types which have been developed as an alternative to mass tourism. These alternative tourism types can be handled as a method for solving problems revealed through excess demand in tourism destinations at risk. For example, some tourism destinations which have both beach tourism and nature-based tourism types can bring nature-based tourism activities to the forefront with promotion and marketing activities and therefore, the tourism demand could be balanced between these tourism types. In this context, firstly, comprehensive literature review of overtourism and alternative tourism will be conducted in this study. And then the different types of tourism such as ecotourism, cultural tourism and responsible tourism will be discussed in detail and their relation in reducing the negative consequences of overtourism will be investigated theoretically via secondary data. Therefore, alternative tourism potentials will be investigated and tried to present the managerial suggestions for the development of different alternative types of tourism. As a result, it has been seen that, alternative tourism not only contributes to the growth of tourism in both popular and remote destinations but also makes sure that destinations get their fair share in income distribution of the country.

Despite developments in the fields of technology and health, some people may still have congenital or acquired disabilities. In our world, where one in every seven consumers is disabled, these consumers also have the right to utilize the services offered to them in the best way as the other six. With the developed technology and innovations, it has become easier and more inexpensive for disabled consumers to access products and services. The number of disabled consumers is also increasing day by day in the tourism sector. However, the designs of touristic products are not suitable for every type of disability. The concept in disabled tourism that is known as “Quiet Tourism” in the literature represents the group including consumers with hearing and speech loss. This section aims to present consumers with hearing and speech loss who have to continue their lives this way becoming a new market for accommodation firms and what types of difficulties and opportunities may be encountered. It is aimed to show that the existing infrastructure at accommodation firms is not adequate, but there is a considerable potential.