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Despite developments in the fields of technology and health, some people may still have congenital or acquired disabilities. In our world, where one in every seven consumers is disabled, these consumers also have the right to utilize the services offered to them in the best way as the other six. With the developed technology and innovations, it has become easier and more inexpensive for disabled consumers to access products and services. The number of disabled consumers is also increasing day by day in the tourism sector. However, the designs of touristic products are not suitable for every type of disability. The concept in disabled tourism that is known as “Quiet Tourism” in the literature represents the group including consumers with hearing and speech loss. This section aims to present consumers with hearing and speech loss who have to continue their lives this way becoming a new market for accommodation firms and what types of difficulties and opportunities may be encountered. It is aimed to show that the existing infrastructure at accommodation firms is not adequate, but there is a considerable potential.

While quiet quitting is not an entirely new phenomenon, no published research has examined its relationship to existing concepts from a human resource management and organizational behavior perspective. Therefore, this study is a critical reflection that aims to demonstrate the relationship of quiet quitting with concepts researchers in tourism and hospitality have extensively used to study related phenomena.

Gray literature was mobilized to capture the momentum of this new phenomenon, whereas scholarly research was reviewed to identify existing concepts associated with quiet quitting and suggest directions for theory-building and empirical research.

In its contemporary form, quiet quitting mostly resonates with younger employees, due to the drastic changes in workplaces following the COVID-19 pandemic. While quiet quitting closely resembles collective industrial action such as “work to rule” and “acting one’s wage,” it also has a psychological dimension, and can be understood through concepts such as work withdrawal, employee cynicism, and silence. Multiple theories and concepts are proposed to facilitate the conceptualization and operationalization of quiet quitting (e.g. organizational citizenship behavior, social exchange, psychological contract, organizational justice, conflict theory, equity theory, two-factor theory, job demands-resources and conservation of resources theories).

This research provides practical suggestions to managers in tourism and hospitality to prevent the occurrence of quiet quitting in the first place, as well as effectively handling it once it occurs.

Studies addressing quiet quitting are rare. This paper attempts to synthesize diverse concepts and theories associated with quiet quitting to understand its meaning, potential causes and to suggest avenues for future research.

Europe's nature and national parks protect some of the most important landscapes in the world and give pleasure to millions of people every year. Their peace and quiet, beautiful landscapes and interesting wildlife attract visitors like moths to a candle. But are so many of us visiting the parks that we are in danger of loving them to death?

The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations.

Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol (Austria). The data were analyzed using analysis of variance and correlation coefficients.

The results indicate significant differences of push and pull motivations in the two regions. In addition, tourists motivated by different variables obviously search for different destination attributes. For example, tourists motivated by the search of a once‐in‐a‐lifetime experience expect different destination attributes than those respondents searching for a sense of comfort or an opportunity to relax.

The low sample size in both Tyrol and Finland reduces the generalizability of the results.

The findings can be used by rural tourism companies and practitioners to understand how push and pull motivations affect tourist behaviour. Based on this information, marketing initiatives can be customized for various target segments in this particular market.

This is the first paper to examine the inter‐relationship between push and pull motivations in rural tourism and one of the most detailed studies on rural tourist motivations. Additionally, the comparison of the two countries underlines the assumption, that cultural or macro‐economic variables strongly influence push and pull motivations of consumers.

The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and demonstrate the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders that emerged in the course of urban transformation. Particularly, the study explores how tourism growth, urban transformation and overtourism are intertwined with each other and how the role of social media and media contributed to tourism growth and the transformation of an urban neighborhood.

The study conducted text analytics (a big data analysis) using personal blogs and news articles. Our data for text analytics was defined to retrieve all news articles and blogs existent in the NAVER portal, the largest Korean portal and search engine, for the period between January 1, 2006, and December 31, 2018. The data was collected using a web crawling program, TEXTOM version 3.0.

Text analysis of blog entries and news articles suggests that each medium has its unique role and domain to play. While the news media contributed to the initial surge of interest in Ihwa village, genuine growth of tourism in Ihwa village seems to be attributed to social media. Texts that appeared in blogs strongly indicated that people used their blogs to share their trip experiences, which can be subsequently assumed that blogs had an influential role in promoting a small place like Ihwa mural village, while news articles tended to highlight negative or unusual events occurred in Ihwa village. The study also addressed the multifaceted nature of the conflicts that were inherent in the issue of urban regeneration and how those conflicts were developed and manifested in the process of touristification and overtourism in Ihwa village. As touristification can manifest in various forms in different places, the case of Ihwa village demonstrates a unique development of touristification; private tourism companies or tourism agencies did not initiate or intend to cause tourism gentrification. Rather, touristification is a byproduct of urban revitalization through public art and is a result of interplay between the local government’s interest, social media and new tourist demand.

Text analytics using big data have rarely been attempted to understand the role of social media in relation to tourism growth and touristification of an urban tourism place. This study advances the literature by applying big data analysis to user-generated content in blogs. The study also contributes to the deeper understanding of a different developmental pattern of touristification in an urban tourism place as well as the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders.

Introduction: Contrary to the past when we used to pick among destinations based on our personal preferences, we have had to ignore our preferences due to the COVID-19 pandemic. Tourists’ buying behaviour and patterns may differ in the pandemic conditions.

Purpose: During the early pandemic period, filled with panic and fear, consumers shopped for pasta and toilet paper so much so that stores ran out of these consumables, and people started a fight for survival. It was extremely difficult to answer the question of when these consumers, who were shopping as if they would never get out of their homes ever again, would go on vacation as tourists again. In this chapter, it is aimed to reveal how much tourists’ choices of destination affect the number of cases and deaths caused by the pandemic.

Methodology: To understand the effects of the COVID-19 pandemic on tourist destination choices, correlations between the numbers of cases and deaths in 2020 and the changes in tourist arrival numbers for the previous year were analysed.

Findings: Based on the results of the analyses, consumers generally want to participate in tourism even in pandemic conditions. Therefore, at the end of the chapter, precautions and recommendations are put forward to adapt to the pandemic process and enable the dynamism in the tourism sector to be maintained.

The purpose of this paper is to investigate the service quality of Macao's World Heritage (WH) site as perceived by visitors involving both tourists and local residents.

The empirical data was collected via structured questionnaires to obtain views of 1,056 visitors on the 27 world heritage attractions in Macao.

The overall visitor satisfaction level on the service quality of Macao's WH was high but dimensions on “empathy” and “consumables” needed improvements. Significant differences were also found between the tourists and local residents. Tourists rated the level of crowding as more tolerable than local residents but less tolerable in terms of staff availability at attractions. Residents had a relatively low satisfaction score for most items except the availability of staff than the tourists.

To attract more repeated visitors, the results highlighted the importance of satisfying both groups of visitors by taking special care of the needy and children and offering more on‐site information. Managing well with the city's tourism carrying capacity and providing more staff service were also suggested to satisfy the local and tourist markets respectively.

Studies on service quality in heritage especially within the Macao context were scarce. This pioneering study shed light on the service quality of Macao's WH site and provided hints on the differences in the perceived service quality between the tourists and local residents. More specific government efforts can be exerted to satisfy the two niche markets in a more effective manner.