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Open Access
Article
Publication date: 14 March 2022

Haejoo Han, Sujin Park and Kyung Hoon Hyun

A series of research has focused on how virtual reality (VR) technology itself influences consumers' perceptions and attitudes. However, little is known about consumers' unique…

3661

Abstract

Purpose

A series of research has focused on how virtual reality (VR) technology itself influences consumers' perceptions and attitudes. However, little is known about consumers' unique perceptions and behaviours that can be generated by the specific factors of the virtual stores that they visit. Therefore, the authors examine how the specific aspects of the virtual stores that consumers see on screens – namely, the opacity of virtual stores' exterior design can impact consumer perceptions and behaviours.

Design/methodology/approach

Across three studies, the authors employed 3D modelling software (Rhino 6 and Unity) and 3D architectural visualisation software (Twinmotion) to create 360° VR videos for the manipulation of the virtual store exterior design. The authors performed ANOVA and regression analyses with three studies, a total of 858 responses.

Findings

Results showed that virtual stores' opaque exterior design can promote product preferences, and this link is serially mediated by store prestige perceptions and product quality perceptions. In addition, this effect is particularly prominent among those with higher involvement in design elements.

Originality/value

By suggesting important design variables to virtual stores, it advances the emerging literature on VR. Furthermore, to our knowledge, this research is the first to highlight the importance of exterior opacity of a virtual store, and it deepens our understanding of how the opaque exterior of virtual stores influences store perceptions and consumer behaviours.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 13
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 14 September 2012

Jennifer M. Mower, Minjeong Kim and Michelle L. Childs

To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric…

9488

Abstract

Purpose

To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric variables, specifically window displays and landscaping (i.e., accessory vegetation), on customers’ responses towards an apparel boutique.

Design/methodology/approach

The Stimulus‐Organism‐Response (S‐O‐R) model proposed by Mehrabian and Russell provided the theoretical framework. Data were collected from students enrolled at an American university. Univariate analyses and simple regression analyses were used to evaluate the influence of two external variables (window display and landscaping) on consumer responses in terms of liking, mood, and patronage intentions.

Findings

Results indicated that window display and landscaping had no main effects on pleasure or arousal. However, the presence of window display and landscaping influenced respondents’ liking of the store exterior and patronage intentions. Additionally, consumers’ liking of the store exterior and mood positively influenced patronage intentions.

Practical implications

Store retailers, especially small apparel boutiques, would benefit from landscaping the external portion of their store and pay special attention to their window displays.

Originality/value

Turley and Milliman stressed the pressing need for further empirical research on external atmospheric variables because of lack of research on exterior atmospheric variables. This study focused on external atmospheric variables and their impact on shopper behaviors and thus adds to the existing literature.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 4 July 2013

Paulette Hebert, Mihyun Kang and Jessy Kramp

The purpose of this paper is to examine safety lighting at an existing US government facility.

Abstract

Purpose

The purpose of this paper is to examine safety lighting at an existing US government facility.

Design/methodology/approach

Field measurements of exterior illumination were conducted at four building sites housing laboratories, offices and a cafeteria at night and the findings were compared to the industry recommendations, the Illuminating Engineering Society of North America (IES) safety lighting recommendations.

Findings

Laboratory, office and cafeteria building exteriors were classified as “high hazard” due to area wildlife, potentially dangerous equipment and chemicals, the threat of intruders, and uneven terrain. Some sites' existing light levels fell far below industry recommendations and others greatly exceeded recommendations. Most of the existing lighting was uneven, unsustainable, rendered colors poorly, produced glare and/or remained energized when no one was present.

Research limitations/implications

This study is limited by the small number of sites and limited geographical area of the sites. Lighting field studies can improve user safety, save energy and reduce facilities' waste.

Practical implications

This study employs a relatively simple approach to examine safety lighting that facility managers could adapt for their own facilities to inform improvements.

Originality/value

The current lack of lighting field studies, safety lighting research and case studies regarding government facilities is addressed by contributions of this research.

Details

Journal of Facilities Management, vol. 11 no. 3
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 5 August 2014

Clement Oluwole Folorunso and Mohd Hamdan Ahmad

Paint that is used as exterior finish is subject to the stresses of the climate. The factors of climate such as sun and rain are major source of quick deterioration of paint. The…

Abstract

Purpose

Paint that is used as exterior finish is subject to the stresses of the climate. The factors of climate such as sun and rain are major source of quick deterioration of paint. The existence of saline air and endogenic salt in substrates in any environment will increase the rate of failure and frequency of repainting of building exterior wall. The purpose of this paper is to ascertain the difference in the frequency of repainting of exterior surface of buildings in areas at close proximity to the Atlantic Ocean and the hinterland.

Design/methodology/approach

The research adopted a survey method that involved the administration of structured questionnaire on 384 respondents to elicit data for analysis. SPSS 15.0 software was used to analyse the data. The study area is divided into two zones.

Findings

Paint of the same quality from the same manufacturer is found to perform differently. All defects that are caused by salt attack occur earlier in Zone B than Zone A. The frequency of repainting (maintenance) in Zone A is two years due to direct contact with the Atlantic Ocean and Zone B is four years because of the distance from the ocean.

Practical implications

This study enlightens the stakeholders in the building industry in the preparation of maintenance schedule for buildings in salty environment. It will also assist the architects in decision making during specifications of exterior finishes in such environments. The maintenance challenges of paint that is applied as exterior finish in salty environment is made clear.

Originality/value

It is a novel search into understanding the maintenance frequency of paint that is applied as exterior finish of buildings in areas with direct and indirect contact to salt attack.

Details

Structural Survey, vol. 32 no. 4
Type: Research Article
ISSN: 0263-080X

Keywords

Article
Publication date: 5 July 2013

Clement Oluwole Folorunso and Mohd Hamdan Ahmad

Painting of buildings predates civilization. The primary purpose was to add beauty or aesthetics to the built environment. It was also to showcase the level of civilization, taste…

Abstract

Purpose

Painting of buildings predates civilization. The primary purpose was to add beauty or aesthetics to the built environment. It was also to showcase the level of civilization, taste and fashion drive of the people. However, modern findings have proved that paint (when applied as a finishing coat on buildings) can elongate the service life of such buildings due to some characteristic properties it contains and modern additives that are included at production stage. This paper aims to examine some of the properties inherent in paint through which resistance to failure and better performance is enhanced, aesthetics is maintained and maintenance is reduced. It also examines whether these qualities subsist in all environments. Particular attention is given to its resistance to the impact of saline air when used around the Atlantic Ocean.

Design/methodology/approach

The research adopted a qualitative and quantitative approach with empirical analysis in examining the performance of paint used in salt laden environment.

Findings

It shows that paint used in an environment where saline air and salt is prevalent begins to deteriorate after two years and requires repainting as against the established norm of five to seven years (5‐7) in areas that are not exposed to saline air. The impact of saline air is significant at p<0.01.

Practical Implication

Maximum life span of current paint products in the area is determined to provide adequate information for the preparation of maintenance schedule for painted exterior. Paint with higher resistance to salt attack is required to enhance the longevity of painted exterior in areas at close proximity to sources of salt. Specifying current available paint for exterior finish will be uneconomical and non‐compatible with the principle of sustainability.

Originality/value

The authors made a fresh attempt at investigating the life's span of paint used as exterior finish in salt laden area around the Atlantic Ocean due to the peculiarity of the stresses of the tropical region on external finishes. It also compared the result with existing researches. Differences in paint performance are established.

Details

Structural Survey, vol. 31 no. 3
Type: Research Article
ISSN: 0263-080X

Keywords

Article
Publication date: 1 March 2016

Duygu Koca

The exterior surface of a building -façade- as a communicative ground reflects the burdened meaning of its structure. Besides communicative capacity of façade, its independency…

Abstract

The exterior surface of a building -façade- as a communicative ground reflects the burdened meaning of its structure. Besides communicative capacity of façade, its independency, individuality and image dominancy can define exterior surface as an autonomous architectural element in terms of both physical and moral freedom. However, in the twenty-first century, this autonomy has undermined by globalization, technology and communication tools which are among the rapidly increasing activities of the century. Location of architecture in economic transactions and financial market has caused a loss in its internal dynamics and value system. The endeavor of providing the visual appeal only through the façade formation has caused the transformation in the dependency of exterior surface being devoid of content and context. The surfaces have been treated as changeable and renewable advertisement grounds concentrating on the visual appeal of the product, whether the aim is marketing, advertising or commercializing. Thus, the link between architecture and social structures has weakened through the commodification of the end product. In this framework, aim of this paper is (a) to make the description of façade, (b) to define the autonomy of façade through its physical and moral independency by examining cases and (c) to put forward a logical argument on the aspects which make façade an element pursuing only the visual pleasure by oversimplifying its significance in the generation of architectural idea.

Details

Open House International, vol. 41 no. 1
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 1 June 1997

Emmanuel Sabourin, Scott A. Houser and Jan Helge Bøhn

Describes a new approach to fast layered manufacturing. The improvements in speed are achieved entirely through software control of existing commercial layered manufacturing…

1322

Abstract

Describes a new approach to fast layered manufacturing. The improvements in speed are achieved entirely through software control of existing commercial layered manufacturing equipment. In particular, the exterior regions of a part are built with thin layers to provide a precise, smooth exterior surface, while its interior regions are built with fast, thick layers to reduce overall build time. This approach has been implemented and tested with .STL CAD models on a Stratasys FDM 1600 rapid prototyping system, where a 50‐80 per cent reduction in build time of dense parts has been achieved without reducing surface quality or part integrity.

Details

Rapid Prototyping Journal, vol. 3 no. 2
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 1 April 1986

Untreated timber exposed to the weather will discolour and degrade under the influence of physical and biological agencies. If the natural appearance of exposed timber is to be…

Abstract

Untreated timber exposed to the weather will discolour and degrade under the influence of physical and biological agencies. If the natural appearance of exposed timber is to be preserved, it is necessary to apply some form of surface treatment. This digest discusses the selection, use and maintenance of exterior wood stains, varnishes and other types of external natural finish. Before considering the different types of natural finish in detail, it first deals with the characteristics of the wood substrate that have a significant influence on their performance. The digest brings up to date the information contained in an earlier (now withdrawn) digest, No. 182.

Details

Pigment & Resin Technology, vol. 15 no. 4
Type: Research Article
ISSN: 0369-9420

Article
Publication date: 17 November 2021

Edmond Manahasa, Ahsen Özsoy and Odeta Manahasa

The proposed definitional framework can be used to define housing typologies of cities in developing countries. It aims to define housing typologies in the capital city of…

Abstract

Purpose

The proposed definitional framework can be used to define housing typologies of cities in developing countries. It aims to define housing typologies in the capital city of Albania, Tirana, using the proposed hierarchical framework within the dynamics of four political periods: Ottoman, establishment, socialist and postsocialist.

Design/methodology/approach

This study proposes a new definitional approach for the housing typologies through a hierarchical framework that defines the typologies based on their political period and legality statuses departing from the case of Tirana, which is featured by a heterogeneous context. Such context is characterized by uncontrollable urban development, making typology definition problematic. Furthermore, beyond the form, spatial and functional features, it presents their exterior distinctiveness as an innovative element. The methodology used in the study includes archival research, image documentation, spatial, functional and exterior distinctiveness analysis of housing typologies and exploration of housing form features in different political periods.

Findings

The study identifies urban formal housing typologies in Tirana detached houses, apartments, mass housing, social housing, gated communities, informal detached houses and housing with in/formal additions.

Originality/value

This definitional approach can be used to define housing typologies for cities featured by heterogeneous urban context.

Details

Open House International, vol. 47 no. 2
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 21 June 2019

Ivan Lee, Patrick Roppel, Mark Lawton and Prudence Ferreira

The purpose of this paper is to propose a methodology for evaluating the hygrothermal performance of framed wall assemblies based on design limits. This methodology allows…

Abstract

Purpose

The purpose of this paper is to propose a methodology for evaluating the hygrothermal performance of framed wall assemblies based on design limits. This methodology allows designers to evaluate wall assemblies based on their absolute performance rather than relative performance which is typically done for most hygrothermal analysis.

Design/methodology/approach

The approach in developing this methodology was to evaluate wall assemblies against three typical design loads (e.g. air leakage, construction moisture, rain penetration) and determine limits in minimum insulation ratio, maximum indoor humidity and maximum rain penetration rates. This analysis was performed at both the field area of the wall and at framing junctions such as window sills.

Findings

The findings in this paper shows example design limits for various wall assemblies in heating-dominated climates in North America. Design limits for wall assemblies with moisture membranes of different vapour permeance are provided for both the field area of the wall and at window sills. Discussions about the importance of 2D hygrothermal simulation and performance of vapour permeable sub-sill membranes are also provided.

Originality/value

This framework of hygrothermal analysis will enable designers to make better decisions when designing framed wall assemblies suitable to the local climate and interior specifications for their projects. It will also enable the development of a design tool that will allow designers to visually see the implications of certain design decisions and filter out designs that do not meet their design conditions.

Details

International Journal of Building Pathology and Adaptation, vol. 37 no. 4
Type: Research Article
ISSN: 2398-4708

Keywords

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