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The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China.

The data were collected from 200 respondents. In total, 100 families have been chosen from each of these countries. The data were collected by the snowball sampling method across 11 different products and four decision-making stages.

The results of this research show that cultural assimilation does have an influence on parental perceptions of teen's influence on family decision making. Chinese immigrants' teenage children in New Zealand were perceived as having more influence within the family than their peers in Chinese families living in China.

The research used a sample size of only 100 respondents from each country. Furthermore, it used snowball sampling and mid-income group families only.

These findings help marketers to gain a better understanding of the influence of cultural assimilation, and use specific marketing communication and promotion strategies.

The paper empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their children's involvement in family purchase decision differently. Chinese immigrant parents perceive that their children are becoming assimilated with New Zealand culture. This is the first ever study done on Chinese Immigrant families living in New Zealand and Chinese families living in China by collecting and using the cross-culture data from New Zealand and China.

Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of advertising of unhealthy foods to children in the UK in April 2007. However, although legislation has been placed upon the advertising of unhealthy food products, no such restrictions have been placed on the packaging of children's foods despite the influence of packaging on consumer buyer decisions. This paper aims to investigate the effect of packaging on children's product preferences and its ability to influence parents' buyer decision in‐store.

The study was approached from the parents' rather than the children's perspective. A quantitative approach was adopted in data collection, using a 28 item Likert scaled questionnaire administered to 150 parents, with over 95 percent response rate.

The study shows that packaging does affect the product preferences of children. Also, children are particularly interested in influencing the purchase of unhealthy foods. However, parents within the study claimed that they did not succumb to their children's requests for the purchase of unhealthy food, which contradicts evidence from previous findings.

The claim by parents that they did not succumb to their children's requests for unhealthy food contradicts findings from previous research. This therefore leads to a recommendation for further studies as social desirability bias may have influenced the outcomes of the findings.

Findings from this study can be applied within the retail and service marketing sector to provide the practitioner with information relevant to decision making on children's influence on parents buyer behavior in‐store. Outcomes of the study are also important when considering the future of children's food marketing and tackling the issue of childhood obesity.

The paper demonstrates that there is a relationship between packaging and children product preferences and children's influence on parents' buyer decision in‐store.

The purpose of this paper is to contribute to studies of family decision making during food buying. In particular a theoretical framework is proposed for structuring future studies of family decision making that include children's influence and participation at specific stages of the process.

The conceptual framework is developed on the basis of earlier theoretical work focused on family shopping as well as an ethnographic study of parents and children. The framework was refined after testing in a survey with 451 Danish families with children aged ten to 13 using questionnaires for both children and parents.

Family food decision making is often a joint activity, and children's active participation, among other things, determines the influence they gain. Parents and children do not always agree on how much influence children have in the various stages of the process, indicating the importance of listening to both parties in research into the family dynamics and processes involved in everyday food buying.

Future research should further extend the knowledge about the areas where children have influence, about the techniques used by children to achieve influence, and more about those factors that explain when they gain influence.

Marketers can benefit from the findings when promoting food products to adults as well as to children. Specifically, the findings suggest that children have most influence on decisions regarding easily prepared meals.

This mixed‐method approach provides interesting new results, and the main findings emphasise the importance of looking at food decision making as a joint activity where children participate actively and gain influence.

This paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how children between the ages of 7 and 11 are involved in the online purchasing process (before, during and after the purchase) with their digital mothers (digimums).

We collected qualitative data from 27 separate semi-structured interviews of mothers and their children.

Children's influence during the online buying process exists and can be active, passive and/or proactive. The findings extend knowledge about children's influence by adding the notion of proactive influence where children use an intended approach to anticipate their mother's needs for grocery shopping and take initiatives. Children use less impulsive requests and become smart shoppers using more rational arguments to explain their requests. The online buying process contributes to children's online socialisation: They learn the importance of the shopping list, prices, discounts, brands and so on. Online socialisation at home might take the physical form of using digital devices (i.e. scanning) and entering the credit card code, which contributes to the children's learning.

Online buying virtualises children's relationship to objects, and the screen acts as a kind of filter. This makes their influence strategy less emotional and corporeal and more rational (smart shopper).

The purpose of this paper was to examine the impact of Israeli children on family decision making.

Two studies were used, replicating two different approaches that have been used to measure children's influence with US children. In study one, a survey was given to each parent, whereas, in study two, a survey was given to each parent and their child.

Findings indicate that Israeli children have a similar influence to US children, suggesting that, overall, Israeli children exercise quite strong influence on family decision making. This was the case when rated by children, as well as by both mothers and fathers.

Two main ways to improve on this kind of research in the future are using a non‐convenience sample and collecting data from multiple countries for cross‐cultural comparisons.

One important implication of the findings is that children across cultures tend to have higher influence for products that are more relevant for them; therefore, marketers should concentrate their efforts primarily on the children.

An important contribution of this research is that it examines children's influence on family decision making in cultures different from the USA. For example, Israel is less individualistic, more uncertainty‐avoiding, and less power‐distant than the USA.

Children’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the environment. In the context of parents' purchase decisions, children’s sensory involvement pertains to how children's sensory involvement influences the purchasing decisions made by their parents. The aim of this study was to evaluate the effect of children's sensory involvement on parents’ purchase decisions considering the mediating role of the parent’s attitude.

In this study, a structured questionnaire survey was conducted with parents of children aged 7–12 in Isfahan, Iran. The sample consisted of 210 parents, aimed at elucidating the relationship between variables. Structural equation modeling (SEM) was employed to analyze the relationship between variables.

Results showed a significant relationship between children’s sensory involvement and parents’ purchase decisions, children’s sensory involvement and parents’ attitudes and parents’ attitudes and purchase decisions. It was concluded that children’s sensory involvement could indirectly influence the parents’ purchase decisions considering the mediating role of parents' attitudes.

In today's business landscape, it is imperative for organizations to discern the multitude of factors influencing consumers' purchasing decisions. Among these, family dynamics play a substantial role, with children often exerting a strong influence on their parents' buying choices. Despite the acknowledged importance of this dynamic in existing literature, the specific impact of children's sensory involvement on parental purchasing decisions remains largely unexplored. Therefore, this paper aims to fill this gap in the literature by shedding light on the role of children's sensory involvement in shaping parental buying behaviors.

While several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results of a 1985 study of the influence of children on families. The study examines children's influence in each of four stages of the purchase decision, for 25 products, and by age of the children. For child‐centered (e.g., toys, children's clothing, food) and child‐used products or services (e.g., vacations, restaurant choices, outside entertainment), the study shows that children are perceived as influential by most households. Older children are perceived as more influential than younger children for nearly all the products studied. The study concludes that “family” decision making is quite different from “husband‐wife” decision making.

This study aims to understand the extent to which packaging influences Brazilian parents' purchasing willingness based on children's food preferences for unhealthy food products.

Parents, with children up to 12 years old, answered questions about the positive influence of the packaging on the children, the preferences of the children in their willingness to buy and the propensity to give in to the desires of the children. Data analysis was performed with the statistical software SPSS and Stata used for structural equations modeling.

The results back the outlined hypotheses and point out that the characteristics of the packaging positively influence children's preferences as well as parents’ who are prone to give in to such influences. In some relationships, there was a minute moderating effect of social desirability and social class.

The research presents as a limitation the nature of the sample, parents, to the extent that the influences of the packages on the children were analyzed from their perspectives.

Findings from the research can be used to think about preventive public policies to protect children as highly vulnerable subjects. Another practical implication is that the same marketing strategies that are used for unhealthy foods can also be used for healthy foods, improving their linkage to the children once there are evidences that packaging can positively influence their preferences.

The originality of this study is to focus on children's food preferences for unhealthy products and in parents with children up to 12 years old, which is not often investigated by researchers.

The main purpose of this article is to get a better understanding of the child’s cents‐off sensitivity and his brand sensitivity in influence situations. This study, carried out on 702 parents and 702 children, underlines the important influence of the child’s product involvement on his cents‐off sensitivity and on his brand sensitivity. Moreover, this research shows the non‐linear influence of the child’s cognitive development on his cents‐off sensitivity as well as the role of parents’ socialization. Furthermore, it appears that the child’s cents‐off sensitivity shapes his brand sensitivity and his influence strategies.

Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding family decision-making when shopping for groceries, especially children's and parents' negotiation strategies.

Using a qualitative ethnographical approach, seven known families were accompanied on 19 grocery shopping trips. Their behaviour, their interactions and their strategies during shopping were observed. Analysis was conducted by coding relevant information, defining categories, comparing data and identifying patterns.

The results show that children constantly influence their parents, directly and indirectly. They do this by displaying various behaviours in the grocery store. Their negotiation tactics are diverse, as are parents' reactions to their children's negotiation strategies. Children aim at fulfilling spontaneous desires while parents want to restrain their children's requests.

Limitations of the study can be found in their qualitative methodology.

This study has several implications for marketers. By learning about the joint decision-making process, companies as well as public policy makers will be able to address families more successfully and market healthy food more effectively.

This study contributes to existing research on family decision-making by presenting different ways of children and parents behaviour during shopping trips. It applied an unusual technique of observing well-known families on their shopping trips.