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Article
Publication date: 18 May 2010

M.F.F. Poças, J.C. Oliveira, H.J. Pinto, M.E. Zacarias and T. Hogg

The purpose of this paper is to describe a pilot study characterizing the domestic usage of food packaging (amount and type) at the household level.

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Abstract

Purpose

The purpose of this paper is to describe a pilot study characterizing the domestic usage of food packaging (amount and type) at the household level.

Design/methodology/approach

Collection and detailed characterization is carried out, from a sample of Portuguese consumers, of packages used at home during a seven‐day period.

Findings

The daily intake of domestically consumed, packaged food ranged from 5 to 50 g/kgbw. The average intake value for children below 12 years old was 26 g/kgbw. Considering all packaging materials, package usage ranged from 0.1dm2/day.kgbw to 0.6dm2/day.kgbw. Packaging usage factors and food‐type distribution factors for each packaging material were estimated.

Research limitations/implications

The period of packaging collection and the size of the sample limit the degree of generalized conclusions that can be drawn.

Practical implications

The data collected are the base for the development of a framework and could make an important contribution to the assessment of consumer exposure to substances migrating from packages into food, in this case of the Portuguese consumer.

Originality/value

The results achieved are analysed in relation to the current assumptions made for the safety assessment of materials in the relevant European legislation. Furthermore, the results achieved can be used in a probabilistic approach to these assessments as the distributions of values, and not only the per capita values, are known.

Details

British Food Journal, vol. 112 no. 5
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 27 August 2021

Tian Zeng

Packaging links products to consumers by delivering messages to promote healthy food consumption and reduce wastage. However, studies point to a knowledge gap and…

Abstract

Purpose

Packaging links products to consumers by delivering messages to promote healthy food consumption and reduce wastage. However, studies point to a knowledge gap and skepticism among consumers regarding the impact of eco-design packaging on food wastage reduction. To demystify this skepticism and fill the knowledge gap, this study aims to examine consumers’ perceived risks in eco-design packaging and their impact on consumer food wastage.

Design/methodology/approach

A survey was conducted to identify consumer-perceived risks in eco-design packaging and explain whether, and why, some dimensions of perceived risk are more influential on consumer food wastage decisions.

Findings

Consumers are prevented by financial, physical, functional, temporal and social factors from adopting eco-design packaging. Through structural equation modeling, we find consumer perceived risks in eco-design packaging influence their food wastage decisions through health consciousness and environmental awareness.

Practical implications

This study provides practical suggestions for packaging manufacturers, the food industry and policymakers.

Originality/value

Drawing on the perceived risk theory, this research highlights that the impacts of consumer-perceived risks differ, depending on the dimensions considered in their food wastage decision.

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Article
Publication date: 26 August 2021

Rorie Parsons

Whilst plastic packaging has recently been critiqued for its detrimental effects on the environment, it is largely overlooked in histories of food retailing. This paper…

Abstract

Purpose

Whilst plastic packaging has recently been critiqued for its detrimental effects on the environment, it is largely overlooked in histories of food retailing. This paper presents a historical perspective on plastic packaging, highlighting its role in transforming UK food retailing throughout the middle to late twentieth century.

Design/methodology/approach

This paper is based on an analysis of the Marks & Spencer Company Archive, supplemented by company histories and biographical sources. Three examples were purposively selected based on their technologically innovative role in maintaining and enhancing Marks & Spencer's core values.

Findings

The analysis highlights plastic packaging's significance in enabling Marks & Spencer's product development process whilst maintaining and enhancing the company's core values of standards, quality, safety, freshness, hygiene and convenience. The examples demonstrate the role of plastics in technological innovation, achieving key commercial objectives in product development and contributing to the transformation of food retailing.

Research limitations/implications

The research focuses on three specific examples of packaging innovation, drawing out their wider implications for socio-technical change in UK food retailing.

Originality/value

This historical research suggests that greater attention should be paid to plastic packaging including its material properties and the services it provides, moving beyond a blanket condemnation by acknowledging its multiple affordances in the food sector. These historical insights are instructive when thinking about the future of retailing and shopping in the context of the need for better environmental outcomes.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 17 September 2020

Natalia Vila-Lopez and Inés Küster-Boluda

The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This…

Abstract

Purpose

The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019.

Design/methodology/approach

A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Scopus, dated from 1956 to 2019. Scimat software was used to analyse the data.

Findings

The results of this paper show that two main sectors constitute the focus of packaging studies from a marketing approach: food and tobacco. Recently, the main topics of research have evolved towards sustainable and health packaging, concerning different agents involved in packaging decisions: retailers, marketers, consumers and producers. So, both lines of research represent promising lines of research.

Originality/value

Three different investigating profiles (i.e. engineers, marketers-psychologists and doctors-scientists) have examined how packaging should be prepared to succeed. However, a holistic bibliometric analysis about “packaging” and “marketing” is missing from those three branches of knowledge. This study is important to guide future lines of research to fill the identified gaps.

Details

British Food Journal, vol. 123 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 11 November 2020

Aggeliki Konstantoglou, Dimitris Folinas and Thomas Fotiadis

The importance of packaging in the food industry lies in its multifunctional nature. Packaging elements can come from studying the contribution of different research…

Abstract

Purpose

The importance of packaging in the food industry lies in its multifunctional nature. Packaging elements can come from studying the contribution of different research disciplines and functional areas: marketing, logistics, food technologies and the environment. The purpose of this study aims to identify and evaluate packaging elements in the food industry from a holistic point of view.

Design/methodology/approach

Primary data are collected through two research initiatives via questionnaires, which were filled by 1,219 consumers of food products and 390 managers (executives) working in the packaged food products market, which is a very important and competitive sector in Greece.

Findings

In general, the findings reveal that all the key players in the food supply chain understand and appreciate the multifunctional and multidisciplinary nature of packaging. Moreover, informational, operational, physical and visual elements are all of high importance. These findings lead to the conclusion that all executives from different operational areas of a business should be involved in packaging design, despite the fact that they may have different perspectives concerning the different elements involved in the packaging in the food supply chain.

Research limitations/implications

The research confirms that: (1) health and nutrition are two interrelated concepts that receive constant attention from the food industry, as well as from governments and consumers and (2) the quality of a food product is inextricably linked to the quality of its packaging. Naturally, there were also significant differences between the various roles, while differences were also observed in the appreciation of the packaging elements between consumers and executives in the food industry.

Practical implications

The study proves the need for narrowing the gap among managers' perceptions regarding packaging by adopting practices and approaches in an integrated manner.

Social implications

From the analysis of the relevant literature, the authors of the present study note that there is a lack of research concerning the main elements of packaging in the food industry from a holistic point of view. This view will encompass the needs of marketing and logistics managers, food technologists and executives are responsible for environmental issues, as well as the consumers of food products. By identifying the significance that all the above perceive against the various elements of the packaging of retail products, manufacturers can take into consideration the elements that are highly appreciated by both cohorts.

Originality/value

Although the multidisciplinary nature of the package is very clear, most studies in the literature focus on either its impact on consumer behavior and its use as a communication/differentiation tool or as a tool that has significant implications for the efficiency of the logistics systems throughout the supply chain, as well as for the particular features/properties and the environmental awareness. This study sought to fill the abovementioned gap, by recognizing its importance among marketing, logistics, food technology and corporate social responsibility managers, including issues concerning environmental awareness, and how consumers perceive the data on the packaging.

Details

British Food Journal, vol. 123 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 1 August 2004

Pinya Silayoi and Mark Speece

The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus…

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34255

Abstract

The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements.

Details

British Food Journal, vol. 106 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 11 November 2019

Samuel Ayofemi Olalekan Adeyeye

Nanotechnology as an emerging area if adequately harnessed could revolutionise food packaging and food processing industry worldwide. Although several benefits of…

Abstract

Purpose

Nanotechnology as an emerging area if adequately harnessed could revolutionise food packaging and food processing industry worldwide. Although several benefits of nano-materials or particles in food packaging have been suggested, potential risks and health hazards of nano-materials or particles are possible as a result of migration of their particles into food materials. The purpose of this review therefore assessed nanotechnology and its applications in food packaging, consumer acceptability of nano-packaged foods and potential hazards and safety issues in nano-packaged foods.

Design/methodology/approach

This review takes a critical assessment of previous literature on nanotechnology and its impact on food packaging, consumer health and safety.

Findings

Applications of nanotechnology in food packaging could be divided into three main divisions: improved packaging, which involves mixing nano-materials into polymers matrix to improve temperature, humidity and gas barrier resistance of the packaging materials. Active packaging deals with direct interaction between nano-materials used for packaging and the food to protect it as anti-microbial or oxygen or ultra violet scavengers. Smart packaging could be used to sense biochemical or microbial changes in foods, as well as a tracker for food safety, to prevent food counterfeit and adulteration. The review also discussed bio-based food packaging which is biodegradable. Bio-based packaging could serve as veritable alternative to conventional packaging which is non-degradable plastic polymers which are not environmental friendly and could pose a threat to the environment. However, bio-based packaging could reduce material waste, elongate shelf life and enhance food quality. However, several challenges are envisaged in the use of nano-materials in food packaging due to knowledge gaps, possible interaction with food products and possible health risks that could result from the nano-materials used for food packaging.

Originality/value

The increase in growth and utilisation of nanotechnology signifies wide use of nano-materials especially in the food sector with arrays of potential benefits in the areas of food safety and quality, micronutrients and bioactive ingredients delivery, food processing and in packaging Active studies are being carried out to develop innovative packages such as smart, intelligent and active food packaging to enhance effective and efficient packaging, as well as balanced environmental issues. This review looks at the future of nano-packaged foods vis-à-vis the roles played by stakeholders such as governments, regulatory agencies and manufacturers in looking into consumer health and safety issues related to the application of nano-materials in food packaging.

Details

Nutrition & Food Science , vol. 49 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 2 November 2012

Preeti Singh, Sven Saengerlaub, Ali Abas Wani and Horst‐Christian Langowski

The purpose of this paper is to review the new trends in plastic additives, with special focus on developments in food packaging materials.

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1960

Abstract

Purpose

The purpose of this paper is to review the new trends in plastic additives, with special focus on developments in food packaging materials.

Design/methodology/approach

Phenomenological research has brought awareness and increased insight into the role of various plastic additives on the packaging of foods. The approach is based on the current trends and the industrial protocols for the additives used in plastic polymer processing for the development of food packaging materials.

Findings

Packaging of foodstuffs is a dynamic process which continually responds to the changes in supply and demand which are the result of adaptations to the varying demands of the consumer, changes in retail practices, technological innovations, new materials and developments in legislation, especially, with respect to environmental concerns. A wide range of additives is available for enhancing the performance and appearance of food packaging, as well as improving the processing of the compound. Polymer additives are important areas of innovation for packaging materials.

Originality/value

The paper reviews and summarizes the recent developments in the functionality of different additives, along with their advantages and disadvantages, currently being used to enhance the properties of food packaging materials that can positively influence the environment within the packaging for the increased demand for raw or processed foods.

Details

Pigment & Resin Technology, vol. 41 no. 6
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 16 March 2010

Ike‐Elechi Ogba and Rebecca Johnson

Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons…

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8952

Abstract

Purpose

Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of advertising of unhealthy foods to children in the UK in April 2007. However, although legislation has been placed upon the advertising of unhealthy food products, no such restrictions have been placed on the packaging of children's foods despite the influence of packaging on consumer buyer decisions. This paper aims to investigate the effect of packaging on children's product preferences and its ability to influence parents' buyer decision in‐store.

Design/methodology/approach

The study was approached from the parents' rather than the children's perspective. A quantitative approach was adopted in data collection, using a 28 item Likert scaled questionnaire administered to 150 parents, with over 95 percent response rate.

Findings

The study shows that packaging does affect the product preferences of children. Also, children are particularly interested in influencing the purchase of unhealthy foods. However, parents within the study claimed that they did not succumb to their children's requests for the purchase of unhealthy food, which contradicts evidence from previous findings.

Research limitations/implications

The claim by parents that they did not succumb to their children's requests for unhealthy food contradicts findings from previous research. This therefore leads to a recommendation for further studies as social desirability bias may have influenced the outcomes of the findings.

Practical implications

Findings from this study can be applied within the retail and service marketing sector to provide the practitioner with information relevant to decision making on children's influence on parents buyer behavior in‐store. Outcomes of the study are also important when considering the future of children's food marketing and tackling the issue of childhood obesity.

Originality/value

The paper demonstrates that there is a relationship between packaging and children product preferences and children's influence on parents' buyer decision in‐store.

Details

Young Consumers, vol. 11 no. 1
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 5 January 2015

Mehmet Seckin Aday and Ugur Yener

The purpose of this paper is to identify the purchase behavior with regard to innovative food packaging techniques and sociodemographic properties of consumers in Turkey…

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1918

Abstract

Purpose

The purpose of this paper is to identify the purchase behavior with regard to innovative food packaging techniques and sociodemographic properties of consumers in Turkey (the crossroads of Europe and Asia).

Design/methodology/approach

The survey was conducted with 365 people (around 50 persons for each region) who live in the different regions to represent the whole population of Turkey as good as possible. Questionnaire methodology was used to achieve the research objectives. Multiple-choice test which consists of 24 questions (Table I) were selected in order to keep the questionnaire at a reasonable length. Questionnaires were distributed to the respondents in small groups for effective communication. Multiple correspondence, decision tree and prospect profiles statistic procedures were used to identify the purchase behavior.

Findings

In the study, some consumers worried that innovative packages might mislead them and therefore sales should be handled under trusted brands. Majority of consumers were willing to use innovative food packages to prevent the microbial spoilage. Consumers indicated that they do not want to see sachets in active food packages due to the probability of mistaken. Consumers who chose the price as a first thing to get their attention in food packaging, would accept the increase in price lesser than 10 percent after seeing the positive impacts of innovative packaging. Most of the consumers’ (74.79 percent) expectation from innovative packaging was the visual ability to observe the history and freshness of foods inside the packaging. Participants indicated that education through commercials (40.55 percent) would be the most effective way in order to increase the overall acceptability for innovative packaging.

Research limitations/implications

The limitation of this study was that, these questionnaires were applied only to Turkish consumers and findings might not be applicable to other countries.

Practical implications

Better understanding of consumer adoption of innovative packages can help to minimize rejection of innovative technologies. Knowledge of consumer behaviors toward active and intelligent packaging can contribute to developing better industry strategies.

Originality/value

This paper gives the detailed information about purchasing behavior of Turkish consumers’ regarding innovative packaging techniques.

Details

British Food Journal, vol. 117 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

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