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Although conflict resolution in family decision‐making processes has been a key topic in consumer behaviour research, very few studies have considered the impact of children on decision outcomes. Observation is used in this study to determine the relative influence of family members and the dominant decision‐making strategies that are used. Observational data are derived from videotaped recordings of family interactions during a simulated decision‐making situation. The paper begins with an overview of the decision‐making strategies used during the conflict resolution stage, discusses how the formation of coalitions influences the decision, and considers the role of gender and gender composition of children in family decision making. This is followed by the results, which indicate how these factors influence the family decision‐making process for nuclear families with two adolescent children.

The purpose of this paper is to explore differences in the decision-making styles between family and nonfamily firms, while assessing how family participation relates to the use of decision-making styles within family firms.

The empirical evidence is provided by a sample of 155 firms, located in the Azores, Portugal, 82 family controlled and 73 nonfamily controlled firms. All firms included in the sample are small-sized privately owned enterprises. Business owners and managers responded to a decision-making styles questionnaire, followed, in the case of family firms, by the report of the number of family members actively involved in the business.

Results show that there are no differences in the use of rational decision making between family and nonfamily firms. However, nonfamily firms show higher levels of experiential decision making than family firms. Results also show that family participation plays a key role in guiding the decisional process, by promoting the use experiential decisions and inhibiting the adoption of a rational decision-making styles in family firms.

From a theoretical perspective, this study opens the door to new research on an under investigated topic in the family business literature. It contributes with initial notions that may help profile the decisional style within small family firms, while revealing how family participation affects it. Thus, creating a fertile ground of discussion that can be an impulse for more research in this area.

From an applied perspective, assessing the influence of family participation in the adoption of a decisional style is potentially valuable for practitioners as well as for owners and managers. Providing them with clues that may help them better understand the basis of their decisions which can benefit their relations with other family members, as with customers, partners and suppliers that play a key role in the firm’s growth, profitability and adaptability.

From a social point of view, showing that family firms tend to be rational in their decisions may help create a more reputable and credible image surrounding these firms that are sometimes perceived as less professional than nonfamily firms. Thus, a more solid reputability can help improve their relationship with important partner institutions (e.g. financial, governmental), becoming more attractive to private and public investment, which can translate into win-win situations.

This study responds to a gap in the literature, by exploring the use of experiential vs rational decision-making styles in small family and nonfamily firms. This study also contributes to the understanding of the decision making within family firms, by assessing the role of family participation in the adoption of a decisional style.

Families and households make up a significant proportion of the real estate market. There is, however, little information in mainstream real estate literature on the impact of family behaviour on real estate decisions. This paper clarifies some of these issues by analysing and expanding on many of the findings from the marketing literature, in particular the topic of influence between different family members in the purchase of a new home. This paper presents some important issues to be considered when examining family decision‐making. These include the roles played by different family members and their influence at different stages of the decision‐making process. It also reports on the findings of a study involving a series of in‐depth interviews with real estate agents to determine their perception of the family decision‐making process in relation to a house purchase decision. This culminates in a conceptual framework on family decision making specifically for the purchase of residential real estate, before discussing the implications of these findings to the general real estate market, including service, promotion and valuation.

Although considerable consumer research has focused on family purchase decision‐making in families in Western countries, only limited attention has been paid to family purchase decision‐making within Eastern cultures. This study was designed to explore for the possible differences and similarities in spousal influences in different cultural environments by comparing Singaporean family purchase decision‐making process to that of US families.

Quota sampling was adopted to generate primary data for the examination of Singaporean spousal influence in family purchase decision‐making; data previously reported on US spousal families was used to compare with the primary data collected in Singapore.

Differences in marital values between Singaporean husbands and wives were found to be associated with differences in perceived patterns of influence throughout the family decision‐making process. The findings indicate that family purchase decision‐making is a culture‐specific phenomenon. The study found that the level of egalitarianism, which usually indicates a more syncratic or cooperative family purchase decision‐making, was associated positively with higher levels of education and income.

This study revealed a positive relationship between joint decisions and the level of egalitarianism, however, such evidence is still limited. To depend the understanding of spousal influences in family purchase decision‐making in different cultural environments, future research may need to go beyond demographics to include more cognitive, psychological as well as social environmental factors, such as the involvement level, the time a spouse spent alone for shopping, the love, affection, trust and confidence a spouse would have for or earned from another spouse, the importance a spouse would attach to his or her marriage and family, etc.

The paper offers insight into family purchase decision‐making within Easlern countries.

The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China.

The data were collected from 200 respondents. In total, 100 families have been chosen from each of these countries. The data were collected by the snowball sampling method across 11 different products and four decision-making stages.

The results of this research show that cultural assimilation does have an influence on parental perceptions of teen's influence on family decision making. Chinese immigrants' teenage children in New Zealand were perceived as having more influence within the family than their peers in Chinese families living in China.

The research used a sample size of only 100 respondents from each country. Furthermore, it used snowball sampling and mid-income group families only.

These findings help marketers to gain a better understanding of the influence of cultural assimilation, and use specific marketing communication and promotion strategies.

The paper empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their children's involvement in family purchase decision differently. Chinese immigrant parents perceive that their children are becoming assimilated with New Zealand culture. This is the first ever study done on Chinese Immigrant families living in New Zealand and Chinese families living in China by collecting and using the cross-culture data from New Zealand and China.

Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of product categories studied. This paper aims to investigate this market.

This quantitative and qualitative study examines the relatively under‐researched, but increasingly important, tweenager market across a number of product categories and the extent to which ten to 12 year olds are involved in the final stages of purchase decision making. Further to this, the paper considers whether a liberal versus traditional approach to decisions made within the family (gender role orientation (GRO)) affects the degree of involvement.

The findings suggest that GRO is indeed a factor in family decision making but that the relationship is far from a simple one. The authors posit why perceptions of involvement are sometimes inconsistent and why some kids may not be growing older younger in the way previously thought, but may simply believe they are more involved in purchase decision making as a consequence of parental strategies as well as the influences of media, school and peers.

The paper describes the implications for marketing practitioners and academic researchers.

In the globalization age, with worldwide increases in dual income households, decision‐making has become more difficult and even more important than in the past. In this article, a five‐countries cross ‐ cultural comparisons of husband and wife decision‐making roles in the purchase of various goods and services in unlike environments is presented. Despite substantial cultural variation, there are surprisingly high degrees of similarities in family purchasing decision roles among the five countries. This study provides insights for managerial and public policy makers on the implications of cross‐cultural similarities and differences in consumer decision‐making.

Reports research on the degree to which UK adolescents feel they have an impact on decision making within their families, and the extent to which adolescents and parents agree or disagree with the adolescent’s perceived influence when purchasing products;most previous research has concentrated on children rather than adolescents. Discusses the concept of consumer socialisation, i.e. the process by which young people acquire skills, knowledge and attitude relevant to their functioning as consumers; although parents are the foremost influences in this, there is also reverse socialisation, where children use their product knowledge to influence parents’ decisions. Distinguishes between socio‐oriented and concept‐oriented parental communication: the latter is likely to increase the child’s influence on decision‐making. Outlines demographic changes, such as the greater number of one‐parent households and two‐income families, which have produced “time‐poor” parents: the result is that children and adolescents now exercise a greater influence on purchasing decisions. Tests two hypotheses: that parents and adolescents disagree in their perceived ratings of adolescents’ product category decision influence; and that male and female adolescents’ perceived influences differ across a range of product categories. Concludes that parents and adolescents generally agree, but that there is some degree of difference between male and female perceived influence ratings, in the categories of large purchases and food.

The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is to refine the Scanzoni’s sex role orientation scale (SSRS) in the Indian context.

Data were collected using self-administered questionnaires from adolescents in Delhi and Uttar Pradesh (states in India). The response rate is 44.88 per cent. Sex role orientation was measured using the Scanzoni’s SSRS.

There is a decline in the involvement of adolescents through the major decision-making stages for both the services, family vacation and dining out. There is no significant difference in the involvement of adolescents in dual-income and single-income families for a vacation and dining out, except that the children from dual-income families are more involved in destination selection for a vacation. Also, the adolescents in modern families are significantly involved in the sub-decision stages, spending and selection of travel agent.

The marketers should advertise the vacation destinations to adolescent children in dual-earning families. Also, the travel agencies should design their promotion strategies so as to appeal to the adolescent children with modern attitudes. While catering to the needs of a family, travel agencies must present their services in a way that appeals to adolescents in modern families. Also, this aspect must be taken care of in all the pricing strategies and promotions for the modern families.

Despite the large number of studies in various Western countries in this area, few studies investigate adolescent influence in family decision-making in India. The present study takes into account the type of family, single income or dual income (on the basis of the employment of parents) and traditional or modern (on the basis of gender role orientation).

This paper seeks to argue that family purchase decision making at the bottom of the pyramid (BOP) is dynamic, heterogeneous and an evolving process that can be influenced by contextual macro‐environmental constraints. Because established perceptions of family purchase decision making are primarily drawn from western markets, this Zimbabwean study aims to provide a contrasting perspective.

Qualitative data collection methods comprising in‐depth, one‐to‐one consumer interviews, focus groups, ethnographic observations and cases studies were used to conduct the research.

Key findings include the identification of changing and multiple family buying models, which are influenced by the constraints consumers face at the BOP, as well as the distinct roles of children, which differ from those common in developed western countries.

The sample used for consumer interviews is small and confining the focus to the food and personal hygiene sector may limit generalization of findings to a broader population.

The study provides managers with insights on the importance of understanding family purchase decision making at the BOP and the importance of adapting the marketing mix elements such as promotion strategies to suit the challenges faced by these consumers.

The study provides insights into how firms can improve livelihoods at the BOP by provision of employment and business opportunities through their partnerships with social networks.

Research into the BOP is a relatively new area of study in international business. The majority of studies have focused on Latin America and Asia, ignoring the 800 million BOP consumers in Africa. Hence this research expands knowledge in the area by employing empirical mixed research methods to study consumers in their real world setting thereby providing new insights on marketing to the BOP.