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Article
Publication date: 6 December 2017

Anna Maija Vuorio, Kaisu Puumalainen and Katharina Fellnhofer

The role of entrepreneurship has changed to include issues beyond economic growth. This has turned attention toward the drivers of entrepreneurial intentions across…

11610

Abstract

Purpose

The role of entrepreneurship has changed to include issues beyond economic growth. This has turned attention toward the drivers of entrepreneurial intentions across entrepreneurship types, particularly in sustainable entrepreneurship. The purpose of this paper is to examine the drivers of entrepreneurial intentions in sustainable entrepreneurship. In particular, the paper aims to extend the existing intention models to include work values and attitudes toward sustainability, thereby bringing the model into the context of sustainable entrepreneurship.

Design/methodology/approach

Using a quantitative research design, data were collected in three European countries through anonymous questionnaires. The data consist of responses from 393 university students.

Findings

The results show that attitude toward sustainability and perceived entrepreneurial desirability enhance sustainability-oriented entrepreneurial intentions. Moreover, adding sustainability into the regression equation adds explanation power, hence suggesting that the theory of planned behavior needs to be adapted when applied to sustainable entrepreneurship. Attitudes toward sustainability are positively impacted by altruism, while perceived entrepreneurial desirability is driven by intrinsic and extrinsic rewards.

Research limitations/implications

The study focuses on one particular type of entrepreneurship and one particular age group.

Originality/value

The paper contributes to the entrepreneurship literature by applying the entrepreneurial intention model to sustainable entrepreneurship. The results imply that it may be the time to consider the variance in entrepreneurial opportunities in intention models as well as the need to address the conflict between work values. The results show that sustainability-oriented entrepreneurial intentions are driven by attitudes toward sustainability and perceived entrepreneurial desirability. These two attitudes are driven by altruism and extrinsic rewards, and, especially, extrinsic reward plays an opposite role in both drivers of sustainability-oriented entrepreneurial intentions.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 24 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 18 September 2023

Hasnan Baber, Mina Fanea-Ivanovici and Paul Sarango-Lalangui

This study aims to examine the influence of sustainability education in 15 Indian universities and the mediating role of the theory of planned behavior in predicting students’…

Abstract

Purpose

This study aims to examine the influence of sustainability education in 15 Indian universities and the mediating role of the theory of planned behavior in predicting students’ intentions to start an enterprise supporting sustainability.

Design/methodology/approach

The data, which consists of 422 samples, was collected from 15 universities in India. It was analyzed through partial least squares structural equation modeling, which is frequently used for prediction models. The model was further checked for goodness-of-fit using Amos.

Findings

The results suggested that personal and subjective norms play a mediating role in shaping the intentions of students to choose entrepreneurship in the sustainability field. Education on sustainability has a significant influence on personal and subjective norms, and these norms further help to develop entrepreneurial intentions.

Practical implications

The study will be helpful for researchers and universities in understanding the importance and stake of including courses on sustainability.

Social implications

As the results suggest, social norms play a significant role in determining entrepreneurial intentions; therefore, the study will develop a societal culture of start-up education and ethos.

Originality/value

The research is original and one of the first to examine the mediating role of the theory of planned behavior on the relationship between education and intentions to start a sustainable enterprise.

Details

International Journal of Sustainability in Higher Education, vol. 25 no. 2
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 3 February 2021

Agu Godswill Agu, Okwuagwu Okuu Kalu, Chidadi Obinna Esi-Ubani and Paul Chinedu Agu

The purpose of this study is to integrate and extend two models of entrepreneurial intention to investigate the drivers of sustainable entrepreneurial intention among intermediate…

1285

Abstract

Purpose

The purpose of this study is to integrate and extend two models of entrepreneurial intention to investigate the drivers of sustainable entrepreneurial intention among intermediate undergraduate university students in Nigeria. Specifically, this paper aims to introduce education for sustainable entrepreneurship into the integrated model, thereby fitting the model into the context of sustainable entrepreneurship.

Design/methodology/approach

Data was gathered with the help of a structured questionnaire from 435 students of a university in Nigeria. The students passed through a special entrepreneurship training in which they were educated on the concept and practice of sustainable entrepreneurship. SmartPLS was used to test the proposed structural model.

Findings

The findings revealed that education for sustainable entrepreneurship significantly influences all variables of the integrated model, but has nonsignificant direct influence on sustainable entrepreneurial intention. Sustainable entrepreneurial intention is significantly driven by attitude and propensity to act. Therefore, the inclusion of education for sustainable entrepreneurship into the regression equation adds to its explanatory power.

Originality/value

This study contributes toward understanding of sustainable entrepreneurial intention of intermediate university students in a developing world context – Nigeria. Above all, it is among the few studies that shed light on the strength of education for sustainable entrepreneurship in the formation of sustainable entrepreneurial intention among students. This study proposes integration and extension (by adding education for sustainable entrepreneurship) of the theory of planned behavior and entrepreneurial event model in learning about students’ intentions to engage in sustainable entrepreneurship.

Details

International Journal of Sustainability in Higher Education, vol. 22 no. 3
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 23 August 2021

Idrees Waris, Waseem Barkat, Adeel Ahmed and Irfan Hameed

The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan).

Abstract

Purpose

The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan).

Design/methodology/approach

The target population of this study was university students in Pakistan. According to UNDP (2017) report, Pakistan has the largest youth population. More than 64% of the total population (210 million) is below 30 years of age. If trained properly, this huge chunk of the population could become a source of intellectual capital for the development of the nation. The quota based on age sampling technique was used to collect the data from university students in Karachi because more than 64% of the Pakistan population is below 30 years of age.

Findings

The findings reveal that university entrepreneurial support has a strong influence on attitude toward sustainable entrepreneurship and entrepreneurial self-efficacy.

Research limitations/implications

The role of university entrepreneurial support, environmental concern and students’ entrepreneurial self-efficacy are vital factors in sustainability-driven entrepreneurship. This study enriches the literature of green entrepreneurship helping to understand university students’ intention for sustainable entrepreneurship. The outcome of this study would help strategists and environmental academicians to guide university students regarding the launch of sustainable ventures.

Originality/value

To the best of authors’ knowledge, this is one of the first studies to explore the effects of environmental concern on entrepreneurial intention among university students in the context of a developing country – Pakistan.

Abstract

Purpose

This study aims to understand the relationship between entrepreneurial competencies (self-efficacy and social capital) and sustainable entrepreneurship and its incidence through entrepreneurial motivations (opportunity and necessity entrepreneurship).

Design/methodology/approach

The authors adopt a quantitative approach and use ordinary least squares regressions and bootstrapping analysis to test the hypotheses about the relationship between entrepreneurial competencies and sustainable entrepreneurship mediated by entrepreneurial motivations using a cross-sectional sample of 2,356 nascent entrepreneurs from the Global Entrepreneurship Monitor 2021–2022 report.

Findings

Evidence suggests that sustainable entrepreneurship is positively influenced by both opportunity- and necessity-driven entrepreneurship. Additionally, the results show that both entrepreneurial motivations positively mediate the relationship between self-efficacy and sustainable entrepreneurship.

Originality/value

The approach departs from the traditional unidimensional perspective on entrepreneurial motivations, recognizing that an entrepreneur can simultaneously embody varying degrees of both motivations. By integrating the study of entrepreneurial competencies and motivations into sustainable entrepreneurship, we can gain a holistic understanding of the dynamics at play.

Propósito

El objetivo de este estudio es comprender la relación entre las competencias emprendedoras (autoeficacia y capital social) con el emprendimiento sostenible y su incidencia a través de las motivaciones emprendedoras (emprendimiento por oportunidad y por necesidad).

Diseño/metodología/enfoque

Adoptamos un enfoque cuantitativo y utilizamos regresiones de mínimos cuadrados ordinarios (MCO) y análisis de bootstrapping para probar nuestras hipótesis sobre la relación entre las competencias emprendedoras y el emprendimiento sostenible mediado por las motivaciones emprendedoras utilizando una muestra transversal de 2.356 emprendedores nacientes del informe Global Entrepreneurship Monitor (GEM) 2021–2022.

Resultados

La evidencia sugiere que tanto el emprendimiento de oportunidad como el de necesidad tienen un impacto positivo en el emprendimiento sostenible. Además, encontramos que ambas motivaciones emprendedoras median positivamente la relación entre la autoeficacia y el emprendimiento sostenible.

Originalidad

Nuestro enfoque se aleja de la tradicional perspectiva unidimensional de las motivaciones emprendedoras, reconociendo que un emprendedor puede encarnar simultáneamente diversos grados de ambas motivaciones. Al integrar el estudio de las competencias y motivaciones emprendedoras en el emprendimiento sostenible, obtenemos una comprensión holística de la dinámica en juego.

Objetivo

Este artigo tem como objetivo compreender a relação entre as competências empreendedoras (autoeficácia e capital social), e o empreendedorismo sustentável e sua incidência por meio de motivações empreendedoras (empreendedorismo de oportunidade e necessidade).

Design/metodologia/abordagem

Adotamos uma abordagem quantitativa e usamos regressões de mínimos quadrados ordinários (OLS) e análise de bootstrapping para testar nossas hipóteses sobre a relação entre competências empresariais e empreendedorismo sustentável mediada por motivações empresariais usando uma amostra transversal de 2.356 empreendedores nascentes do relatório Global Entrepreneurship Monitor (GEM) 2021–2022.

Resultados

As evidências sugerem que o empreendedorismo sustentável é influenciado positivamente pelo empreendedorismo orientado pela oportunidade e pela necessidade. Além disso, os resultados mostram que ambas as motivações empresariais mediam positivamente a relação entre a autoeficácia e o empreendedorismo sustentável.

Originalidade

Nossa abordagem se afasta da perspectiva unidimensional tradicional sobre as motivações empresariais, reconhecendo que um empreendedor pode incorporar simultaneamente vários graus de ambos os ases motivações. Ao integrar o estudo das competências e motivações empresariais ao empreendedorismo sustentável, obtemos uma compreensão holística da dinâmica em jogo.

Article
Publication date: 12 December 2023

Samuel Dawa and Jonathan Marks

This paper aims to explain the occurrence of sustainable entrepreneurship in the underresearched sub-Saharan Africa context and to improve the understanding of how effectuation…

Abstract

Purpose

This paper aims to explain the occurrence of sustainable entrepreneurship in the underresearched sub-Saharan Africa context and to improve the understanding of how effectuation manifests in this context.

Design/methodology/approach

This study uses a qualitative research approach based on multiple case studies. Responses were sourced from owners, employees, suppliers, the community and customers of sustainable entrepreneurial firms. Data collection methods included in-depth interviews, document reviews and observations. The Gioia analytical approach was used.

Findings

Overall, the authors find the concept of effectuation to be well-suited to capturing the processes through which individuals with limited means seek to engage in sustainable entrepreneurship. The authors also identify three pervasive practices that are key to understanding effectuation in the developing country context: complementation of indigenous knowledge with modern science, compassion and pluriactivity.

Practical implications

This study underscores the importance of co-creation, diversification of revenue sources and the role of emotional awareness and interpersonal skills in entrepreneurial endeavors.

Originality/value

This study, therefore, contributes new knowledge about the mechanisms through which entrepreneurs faced with resource constraints use control as opposed to prediction strategies to exploit sustainable entrepreneurship opportunities. In so doing, this study contributes to entrepreneurship theory by proposing the integration of cognitive and affective dimensions in realizing sustainable entrepreneurship goals.

Details

Journal of Entrepreneurship in Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 14 May 2021

Tatiana Lopez, Claudia Alvarez, Izaias Martins, Juan P. Perez and Juan Pablo Románn-Calderón

Drawing on entrepreneurship education and entrepreneurial intention literature, this paper develops and tests a model that aims to explain the relationship between students'…

Abstract

Purpose

Drawing on entrepreneurship education and entrepreneurial intention literature, this paper develops and tests a model that aims to explain the relationship between students' perception of learning from entrepreneurship education programs (EEP), the theory of planned behavior and entrepreneurial intention across Latin American countries.

Design/methodology/approach

This study uses data from the Global University Entrepreneurship Spirit Student’s Survey (GUESSS) project 2018 for 11 Latin American countries. Structural equation modeling is used to validate the theoretical model; this offers advantages over traditional multivariate techniques in evaluating measurement errors, estimation of latent variables and specification of models.

Findings

The main results suggest that a positive perception of learning from EEP is related to the antecedents of entrepreneurial intention. Moreover, attitude toward entrepreneurial behavior and perceived behavior control positively influences entrepreneurial intention across Latin American undergraduate students. The findings contribute to a better understanding of the role of EEP in terms of the antecedents of the intention and, in addition, provide evidence to the theory of planned behavior from a large sample in an emerging region.

Originality/value

The theory of planned behavior is one of the most important theoretical frameworks to explain entrepreneurial intention. However, in Latin American countries, quality research is hindered by the lack of data and valid measures. Therefore, the paper adds value by looking at the perception of learning from EEP and its relationship with the antecedents of intention. Likewise, it validates the dimensions of the theory of planned behavior and its relationship to entrepreneurial intention, considering a broad sample of university students in Latin America.

Objetivos

Con base en la literatura sobre educación en emprendimiento e intención emprendedora, este estudio desarrolla y prueba un modelo que busca explicar la relación entre la percepción de los estudiantes sobre el aprendizaje de los programas de educación en emprendimiento, la Teoría del Comportamiento Planificado y la intención emprendedora en los países de América Latina.

Metodología

Este estudio utiliza datos del proyecto Global University Entrepreneurship Spirit Student Survey (GUESSS) 2018 para 11 países de América Latina. Se valida el modelo teórico mediante modelos de ecuaciones estructurales; esta técnica ofrece ventajas sobre otras de análisis multivariante tradicionales relacionadas con la evaluación de errores de medición, estimación de variables latentes y especificación del modelo.

Resultados

Los principales resultados sugieren que una percepción positiva del aprendizaje de los programas de educación en emprendimiento se relaciona con los antecedentes de la intención emprendedora. Además, la actitud hacia el comportamiento emprendedor y el control del comportamiento percibido influyen positivamente en la intención de emprender de los estudiantes universitarios latinoamericanos. Estos hallazgos contribuyen a una mejor comprensión del rol de la educación en emprendimiento en términos de los antecedentes de la intención y proporcionan evidencia de la Teoría del Comportamiento Planificado de una gran muestra en una región emergente.

Originalidad

la Teoría del Comportamiento Planificado es uno de los marcos teóricos más importantes para explicar la intención emprendedora. Sin embargo, en los países de América Latina, la investigación de calidad se ve obstaculizada por la falta de datos y medidas válidas. Por lo tanto, el trabajo agrega valor al observar la percepción del aprendizaje de los programas de educación en emprendimiento y su relación con los antecedentes de la intención. Asimismo, validando las dimensiones de la Teoría del Comportamiento Planificado y su relación con la intención emprendedora, considerando una amplia muestra de estudiantes universitarios latinoamericanos.

Article
Publication date: 29 December 2023

Mahmoud Ramadan Al-Azab and Heba Salah Zaki

This paper aims to examine the antecedents of green entrepreneurship intention (GEI) amongst tourism and hospitality higher education students and further explores the effect of…

Abstract

Purpose

This paper aims to examine the antecedents of green entrepreneurship intention (GEI) amongst tourism and hospitality higher education students and further explores the effect of green entrepreneurship intention on sustainable development (SD). It also investigates the mediating role of GEI in the relationship between the antecedents of GEI and SD in students' future tasks in tourism and hospitality.

Design/methodology/approach

Partial least squares structural equation modeling was used to analyze data collected via an online questionnaire from 970 tourism and hospitality universities' students in Egypt, either undergraduate or postgraduate.

Findings

The results show that green entrepreneurship intention is positively affected by attitude, subjective norms, environmental education, risk aversion, self-efficacy and environmental values. The results also revealed that green entrepreneurship intention is a significant driver for sustainable development. Moreover, the findings revealed that GEI mediates the link between the antecedents of GEI and SD.

Practical implications

The results offer highly persuasive insights that may be used to promote GEI and SD among tourism and hospitality students. The effectiveness of GEI in achieving SD will motivate government and educational institutions to develop GEI for university students. This study will assist policymakers in developing a novel strategy, providing a contribution to the green behavior literature in an emerging context.

Originality/value

The field of the green entrepreneur is uncharted and still in its infancy. As a result, further research is needed in the literature to better understand green entrepreneurship intention. Enhancing tourism and hospitality students' green entrepreneurial intentions will help the economy expand sustainably in the future because they are the entrepreneurs of tomorrow. The findings hold important implications for both the research community and tourism education and business management.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 13 April 2022

Le Dang Lang, Nguyen Trung Dong, João J.M. Ferreira, Abhishek Behl and Le Trung Dao

The crucial action program of United Nations is sustainable development. In the context of lockdown and food supply chain disruptions in many developing countries due to COVID-19…

Abstract

Purpose

The crucial action program of United Nations is sustainable development. In the context of lockdown and food supply chain disruptions in many developing countries due to COVID-19, sustainable agribusiness entrepreneurship (SAE) must be investigated to contribute to the global safe-food supply chain resilience. Furthermore, this pandemic might have changed cognitive social capital (i.e. perceived shared norms, civicness and community cohesiveness) and relational social capital (i.e. social trust). Therefore, this study aims to examine their role in forming agribusiness entrepreneurs’ SAE intentions under the lens of sustainable development in the pandemic context.

Design/methodology/approach

This study uses a mixed-methods approach with resources for structural equation modeling. A sample of 499 Vietnamese agribusiness entrepreneurs to reconcile scales and test hypothesized relationships.

Findings

The study reconciles the existing constructs’ scales and develops a new scale measuring SAE intention. The findings show that the extended theory of planned behavior (ETPB) model is an ideal theoretical framework for predicting behavioral intentions in sustainability. The study also discovers the role of cognitive social capital and relational social capital in motivating SAE intentions. Also, some managerial implications are suggested for agribusinessmen to survive and succeed during the COVID-19 crisis.

Originality/value

To the best of the authors’ knowledge, this study is considered the first to investigate the role of cognitive social capital and relational social capital in motivating SAE in an emerging market using the ETPB. The findings will help emerging economies, where most farmers are family-business owners or micro-scaled entrepreneurs who have been facing the increasing trend of sustainable production and consumer.

Article
Publication date: 8 March 2021

Idrees Waris, Muhammad Farooq, Irfan Hameed and Atif Shahab

This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.

Abstract

Purpose

This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan.

Design/methodology/approach

A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses.

Findings

The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students.

Originality/value

This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education, sustainability attitude, self-efficacy and self-identity on SEI.

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