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In Michael Lipsky’s intriguing analysis of the performance of public bureaucracy – in his classic Street-level Bureaucracy (1980) – he shows, for example, the professional discretion they apply may not only involve adapting policy to the individual case, meet real needs in the population, prevent patients, clients, students or users from getting access, etc., but at the same time both have profound policy implications and take very ‘political’ forms. In this chapter, I argue that it is regrettable that Lipsky did not establish a comparative framework for his study. Based on my own ethnographic research in local politics and bureaucratic practice in the municipal world in Norway, I look more closely at the relative autonomy of street-level bureaucracy within the context of universalism – a hallmark of the Nordic welfare state model (Esping-Andersen 1998, 2009) – and explore how it is utilised. The Nordic welfare states are among the most ‘service intense’ states in the Western world, and the personnel working directly with patients, students, clients, etc., play a major role in linking ‘the state’ to the population (Papakostas, 2001, Vike et al., 2002). Thus, the role of the Nordic welfare state’s street-level bureaucracy as a key interface between the state and the population is hard to overestimate (Leira & Sainsbury, 1994). Moreover, as universalism also tends to stimulate what we may call a culture of strong claims (to services) among the population at large, street-level bureaucrats may be able to form strong alliances with other actors, and thus play an important part of the dynamics of power in local politics – where fundamental policy principles such as universalism is at stake.

This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals via media advertising, and greater one-to-one interaction with Americans and other English-speaking people from individualistic cultures (India has over 250 million Internet users who communicate in the English language), it was proposed that young Indian consumers would adopt values associated with self-enhancement and individualism, forsaking self-transcendence-related ideals such as benevolence and universalism.

Data pertaining to the Rokeach value scale (RVS) were collected in New Delhi in 2004 and 2014 and tested using MANOVA.

The results strongly support the contentions, save a couple of surprises. Implications of this dramatic change in values in a relatively short period are discussed from a marketing perspective.

This is the first paper that empirically measures changing consumer values in India.

Just as universalism was a fundamental value underpinning the creation of the post‐war welfare state, so personalisation is rapidly gaining a similar status in contemporary public service reform. This paper explores the background to both concepts and their current relevance for better outcomes. In particular, it seeks to understand how far they represent competing values and what kind of balance between them might be necessary to improve the health and well‐being of individuals and communities. However, and as this last statement implies, neither can be considered in isolation from the wider outcomes they are intended to secure for people and places.

The paper seeks to explore how universal welfare arrangements based on needs testing may change and assume different institutional forms. Drawing attention to Norwegian home care, the paper explores how established interpretations of needs and associated notions of equity among needs have been challenged by shifting modes of governance.

The study draws on policy documents, interviews and observation from three different case studies undertaken at different points in time representing different eras of governance. From this perspective, the study examines the role of professionals taking part in needs assessment.

The studies indicate that routines for needs assessment in home care are contingent on shifting logics of governance. A shift in policy of needs testing may be described as a shift from a personal situated approach encouraging “creative justice” towards a detached and impartial approach better equipped to ensure “proportional justice”. The latter approach has become more dominant as heightened attention has been paid to citizens' rights. It is, however, questionable to what extent it will improve the preconditions for treating citizens with equal concern and respect.

The case study approach underlying the study is incapable of providing generalised conclusions about the development in all Norwegian municipalities.

Universalism is often talked about as a stable feature of the Nordic welfare system. Drawing attention to the underlying and elusive notions of needs, the study makes explicit some unstable aspects of universalism.

This paper examines the views of Australian primary school parents regarding the food and nutrition education (FNE) curriculum. Associations with personal values (Universalism and Hedonism) and demographic measures were also explored.

An online survey was conducted among 787 parents in March 2021. Parents rated the importance of 17 FNE topics. They were also asked about their support for six curriculum improvements and to state their own improvement suggestions.

Parents viewed the “Effect of food on health” and “Food hygiene” as the most important topics. Three FNE components were derived: (1) food safety and preparation, (2) health and nutrition information, (3) food origins and environmental sustainability. The “Food safety and preparation” component score was associated with both universalism-nature and hedonism values but negatively associated with parental education. The “Health and nutrition information” component score was associated with universalism-nature value and main language spoken at home. Lastly, the “Food origins and environmental sustainability” component score was associated with universalism-nature value. The two personal values, universalism-nature and hedonism, were more strongly associated with parents' views of curriculum topics than parental demographic characteristics. Parents had several criticisms of current FNE, including school food environments not resonating with FNE taught in the classroom and that FNE might increase the risk of eating disorders. They also suggested that the FNE curriculum should support both parents and teachers by providing relevant resources and training.

Australian parents' views of the importance of FNE topics and how to improve FNE in primary schools have been under-examined.

The New York Times has suggested replacing sustainable fashion with responsible fashion, emphasizing the need for joint efforts by both individual consumers and retailers to take responsibility for their own decisions and actions. This study seeks to investigate the mechanism that activates individuals' personal social responsibility (PSR) and its association with their perceived corporate social responsibility (CSR) from a responsible luxury fashion retailer.

An online experiment was conducted with a nationwide US sample of luxury consumers who were randomly assigned to either individuation or deindividuation groups. Covariance-based structural equation modeling (CB-SEM) and multi-group SEM were employed to test the hypotheses.

Individuals' universalism positively affected PSR, which then enhanced their recognition of a responsible luxury retailer’s CSR and led to a greater willingness to pay a premium. More importantly, the positive effect of universalism on PSR was strengthened when consumers’ unique individuality, rather than their deindividuated state, was emphasized. Moreover, the moderating effect of individuation was indirectly transmitted through PSR to perceived CSR, hence reinforcing the relationship between PSR and CSR.

This study significantly advances existing scholarship on sustainable luxury retailing and adds rigor to deindividuation theory by demonstrating the central role of PSR and the moderating effect of individuation in enhancing recognition of a luxury fashion retailer’s CSR commitments. The findings provide luxury fashion retailers with communication and marketing strategies that highlight consumers' unique individuality to more effectively activate their sense of personal responsibility and thereby increase their recognition of the retailer’s CSR.

The American Dream is tightly woven into the American culture and way of life. Despite the importance and ubiquitous nature of the American Dream, the topic is difficult to define and belief in the attainability of the American Dream changes over time. Because of the little academic research on the topic, this study aims to fill this gap and investigate what people think about the American Dream and what factors influence the perception that this concept is outdated among different two generations – Baby Boomers and Millennials.

An online survey containing both open-ended and close-ended questions was conducted in two age groups via Qualtrics – 245 Millennials (born 1980–1996) and 253 Baby Boomers (born 1946–1964). Open-ended questions were analyzed using NVivo and closed-ended questions were analyzed using SPSS. Items on the online survey measured the definition of the American Dream, factors in defining it, the relevancy and attainability of the Dream, whether it was outdated, as well as Schwartz’s list of values (Lindeman and Verkasalo, 2005).

Three research questions were investigated. First, the results show that Baby Boomers and Millennials define the Dream similarly in terms of a house, family, happiness, freedom and equality. Second, they differ, however, in whether they believe that the Dream is relevant and attainable. Specifically, only Baby Boomers believe that the Dream is still relevant, but both generations believe that it is harder for younger generations to achieve the Dream. Third, the authors found similarities and differences in terms of demographics and values predicting whether the two generations believed that the Dream is outdated, and new values should be added. For both generations, values were more likely to predict the belief that the Dream was outdated. Using Schwartz’s values, those high in universalism were more likely to believe that the Dream was outdated and that new values should be added to the definition of the Dream for both generations. The values of security, self-direction, achievement and benevolence differed between the generations in believing that the Dream was outdated and that new values should be added.

This research provides insight into how these macrolevel beliefs influence people at the microlevel and how businesses or public policymakers can use these concepts to influence attitudes or behaviors.

The way organizational actors use language to think about and communicate their organizational experiences is central to how organizational actors enact organizational paradox. However, most inquiries into the role of language in the organizational paradox literature has focused on specific components of language (e.g., discourse), without attention to the complex, multi-level linguistic system that is interconnected to organizational processes. In this chapter, we expand our knowledge of the role of language by integrating paradox research with research from the linguistics discipline. We identify a series of linguistic tensions (i.e., generalizability-specificity, universalism-particularism, and explicitness-implicitness) that are nested within organizational paradoxes. In the process, we reveal how the organizing paradox of control and autonomy is interconnected to other paradoxes (i.e., performing, learning, and belonging) through the instantiation of linguistic paradoxes. We discuss the implications of our findings for research on paradox and language.

Purpose – To examine how Black mayors in majority-White cities successfully incorporate the interests of African-Americans into their overall agenda for the city and the said effectiveness of this strategy electorally.Design/methodology/approach – Utilizing data from elite interviews and local newspaper articles, we apply the theory of targeted universalism to the governing approach of Jack Ford.Findings – Mayors of color often come into office with the dual responsibility of being an advocate for their respective racial group and a leader for the city as a whole. Jack Ford, the first African-American to be elected as mayor in Toledo, Ohio, took this challenge on gladly, but with mixed success. We find that Jack Ford used his powers as mayor to improve social conditions for Blacks in Toledo, yet also faced challenges in trying to better their economic opportunities. Moreover, he failed to parlay these particularistic efforts into a second electoral victory. In this case, a targeted universalistic policy approach to advancing Black interests had limited effectiveness. The single mayoral term of Jack Ford suggests that Black executives must walk a fine line between their (assumed or expected) racial empowerment role and their duty to advance the various interests that exist among residents of their city. Hence, we find that in order to have lasting electoral success Black mayors must be acutely aware of what is expected of them by the various constituencies they serve and govern accordingly.Research limitations/implications – Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.Practical implications – The chapter includes implications for the development of an effecting Black mayoral governing strategy wherein the mayor can successfully advocate for the advancement of black interests in majority-White cities with specific policy proposals and programmatic developments.Originality/value – This chapter fulfills an identified need to study the governance of Black mayors in medium-sized cities and their representation of Black interests in the majority White municipal context.

Codes of ethics are a moral reflection centred on the duties and rights of a given profession that establishes the minimum moral standards required. These codes imply self-regulation and therefore an individual application on the conduct of professionals. In this chapter we reflect on the main values that guide PR practice based on Schwartz's theory of basic human values, which measures universal values that are recognised throughout all major cultures. A qualitative and quantitative content analysis was carried out of the codes of ethics of six national PR and communication associations and of the Global Alliance's code. The ethics codes were analysed to study the priorities of values stressed by PR professional associations and to highlight the motivational values that may be present in them. Findings show that values contained in the codes of ethics are based on a system of 32 human values; three of the values – the common good, integrity and truthfulness – are identified in all the codes; motivational values relating to universalism, benevolence and conformity are also covered to varying degrees in all the texts. It has been confirmed that the Global Alliance code is the only text that deals with the values of all the motivations described by Schwartz. The PR codes of ethics are based on a list of common ethical values of a collective nature, which are mostly contemplated by the Global Alliance; the main difference at the national level is that Latin countries include in their texts more principles of ethical universalism.