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Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

This chapter discusses the development of tourism in peripheral areas, prompted by the “National Strategy for Inner Areas” developed by the Italian National Government. The strategy, backed by policymakers, business owners, local communities, and environmental nongovernmental organizations (NGOs), aims to stop demographic decline by boosting sustainable tourism practices. A case study of Valle D'aosta examines the problems and their solution in the implementation of the strategy. It discusses how to make strategy implementation less complex and whether sustainable tourism is possible in such areas – whether it is an oxymoron, or whether it is a utopia that is worth pursuing.

Nearly two decades into South Africa’s democracy, this chapter describes the most recent policy and strategy initiatives to ensure sustainable development and to enhance the country’s tourism competitiveness. It discusses the key national tourism policies, plans, and strategies, which together provide the framework for tourism development and management in the country. The importance of balancing a “top-down” framework with “bottom-up” local engagement is emphasized as a cornerstone of South Africa’s future tourism journey. In line with the philosophy that “structure should follow strategy”, the institutional framework to manage tourism during the next planning period is outlined. The discussion concludes with the critical success factors to enhance South Africa’s future sustainable tourism competitiveness.

This study examines the significance of Oman’s sustainable strategies to mitigate overtourism. The study adopts a quantitative study design with a survey method to investigate the strategies’ effectiveness. Two hundred twenty participants were recruited through random sampling, most of whom were male. The data was collected from October to November 2020, and the data collection process lasted for four months, from December to March 2021. This study also reviews the role of economic challenges in causing overtourism in Oman. Further, it analyses the sustainable strategies adopted by the Omani government to overcome the overcrowding of tourist places in Muscat and Salalah and prevent the deterioration in the quality of tourism-related services and products. The significance and impact of the sustainable strategies were investigated through factor analysis. We developed the following hypotheses: (i) the economic challenges have resulted in overcrowded tourism in Oman; (ii) the sustainable strategies or framework(s) are sufficient to overcome overtourism in Oman; and (iii) there is a significant impact of sustainable strategies or framework(s) to overcome overtourism in Oman. The study concluded that economic challenges directly impacted the quality of the services and the entire hospitality and tourism sector in Oman, concerning overtourism. However, the government of Oman has adopted sustainable strategies and frameworks to address this overtourism challenge. Most respondents asserted that the steps taken to mitigate overtourism were significant in eliminating the challenge of overtourism in Oman.

The growth of tourism development in Malang makes some regions optimize their tourism potential, leading to economic growth in Indonesia. Malang regency has several tourism villages with the concept of sustainable tourism. Using leverage analysis from the multidimensional scaling approach (MDS), we find two sensitive attributes. An analytical hierarchy process (AHP) test was conducted, resulting in the best strategy for each tourism village: developing strawberry-picking tour for Pujon Kidul and new tourism packages related to water attraction for Sanankerto and developing Bromo volcano tourism package for Gubugklakah. These strategies are believed to increase the development of tourist villages without compromising their sustainability.

This chapter investigates diverse policy experiences of smart village strategy in Korea. The Korean approach has been highly influenced by the European Union (EU) experience emphasizing the importance of a bottom-up territorial development. The Korean government acknowledges agriculture is not the only driver of rural jobs and wealth creation. Rather it understands that diversified non-farm activities in rural areas are essential to revitalize the rural economy. The major policies relevant to the development of rural smart village are first, establishing regional innovation system fitted for depressed regions, second, inducing agriculture to become value-added industries, third, diversifying rural economic activities and integrating industrial support, fourth, improving the welfare of rural residents by improving settlement conditions, and finally, encouraging rural–urban interaction. Since the campaign of smart rural village as a rural development strategy is closely related with the discussion of rural tourism in Korea, this study investigates past and recent streams of rural tourism strategies pursued by the central government in Korea. Along with introducing the historical development strategy in Korea, this study presents the current and possible future characteristics of rural development strategies in Korea. This study investigates the perceived role of tourism as well as recent streams of rural development policies such as 6th industrialization and smart farming in the rural development strategies. Presenting success and failure stories, this study also considers why development of rural tourism has been slow in rural areas in Korea, reviewing restraints, reservations, and problems identified during the last few decades in Korea.

An investigation of multinational corporations (MNCs) integration of the concept of community participation into the factors of needs and expectations revealed a significant difference amongst MNCs’ strategic choice in their tourism market development in those African host countries. The findings identified only 16% of the participating MNCs integrated the concept of community participation. The integrators increased in growth more than the non-integrators of concept of community participation. It is concluded that MNCs need to realize that strategy involves forecasting and understanding the business environmental factors, planning on which applicable strategy to choose and implementing a strategy that is rewarding to both the corporation and the host community with minimum risks.

The environment of uncertainty that emerged due to COVID-19 brought the need for the creation of new policies and strategies. In this aspect, it has been observed that various recovery strategies have been adopted by policymakers. Thus, this study aimed to investigate the efforts of destinations for senior tourism and to determine the development and change in the academic studies and related strategies. The methodology was based on a literature review and examining policy documents linking senior tourism, tourism destinations, and post-COVID-19 strategies. In this vein, this study is exploratory and displays a conceptual foundation for future research.

Tourism, if properly managed, can represent an opportunity for economic development and social growth especially for territories that have infrastructure deficits and economic problems. This is the case of rural and mountain areas, many of which in Italy correspond to the so-called ‘inner areas’, spaces for which the public sector has developed a specific strategy in recent years. Within these fragile areas, tourism planning plays a crucial role because, more than in other spaces, it must identify balanced goals between fostering economic development and safeguarding local identities. The point of equilibrium can be reached through strategies of resilience, that is, by adopting collective response-and-adaptation tools that allow to manage tourism by mitigating its impact on the local sociocultural organization and to restore sustainable mechanisms of operation of the tourism system.

The communities of the Madonie, a rural and mountainous area close to Palermo, taking advantage of the strategy for inner areas, have decided to start processes of institutional innovation through an intermunicipal governance and also to promote new partnership networks to strengthen the capacity of resilience and development of the territorial system as a ‘green community’. Some territorial planning actions specifically concern the tourism sector, as in the case of the organization of a destination management community and the creation of an ecomuseum.

This chapter analyses some experiences recently conducted by the Madonie communities, which are trying to reconcile, also through planning tools, economic growth and landscape protection.