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Mural-based tourism as a strategy for rural community economic development

Advances in Culture, Tourism and Hospitality Research

ISBN: 978-0-76231-451-5, eISBN: 978-1-84950-522-2

ISSN: 1871-3173

Publication date: 25 July 2008


The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.


Koster, R.L.P. (2008), "Mural-based tourism as a strategy for rural community economic development", Woodside, A.G. (Ed.) Advances in Culture, Tourism and Hospitality Research (Advances in Culture, Tourism and Hospitality Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 153-292.



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