Tourism Village Sustainability Strategy in Malang Regency, Indonesia: Analytical Hierarchy Process and Multidimensional Scaling Approach
Modeling Economic Growth in Contemporary Indonesia
ISBN: 978-1-80262-432-8, eISBN: 978-1-80262-431-1
Publication date: 26 May 2022
Abstract
The growth of tourism development in Malang makes some regions optimize their tourism potential, leading to economic growth in Indonesia. Malang regency has several tourism villages with the concept of sustainable tourism. Using leverage analysis from the multidimensional scaling approach (MDS), we find two sensitive attributes. An analytical hierarchy process (AHP) test was conducted, resulting in the best strategy for each tourism village: developing strawberry-picking tour for Pujon Kidul and new tourism packages related to water attraction for Sanankerto and developing Bromo volcano tourism package for Gubugklakah. These strategies are believed to increase the development of tourist villages without compromising their sustainability.
Keywords
Citation
Nurhayati, Y., Pudjihardjo, , Susilo, and Ekawaty, M. (2022), "Tourism Village Sustainability Strategy in Malang Regency, Indonesia: Analytical Hierarchy Process and Multidimensional Scaling Approach", Sergi, B.S. and Sulistiawan, D. (Ed.) Modeling Economic Growth in Contemporary Indonesia (Entrepreneurship and Global Economic Growth), Emerald Publishing Limited, Leeds, pp. 319-341. https://doi.org/10.1108/978-1-80262-431-120221019
Publisher
:Emerald Publishing Limited
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