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The tourism marketing environment consists of internal and external forces which could impact the organisations’ performance. To be successful, companies must adapt to ongoing trends and developments in their macro- and micro-environments. When organisations scan their marketing environment, they will be in a position to deal with any possible threats from the market and to capitalise on any available opportunities. Therefore, this chapter explains the external environmental factors of tourist destinations, including political, economic, social and technological influences. It also considers their internal environmental factors, including capital structures, resources, capabilities and marketing intermediaries, as it identifies competitive forces from differentiated or low-cost service providers.

This study aims to present a holistic synopsis of the current scientific structure of inbound tourism research and suggest further research directions.

A 30-year bibliometric analysis was conducted using the Web of Science Core Collection database through CiteSpace, covering 568 Social Sciences Citation Index articles.

This study systematically identifies the evolution of scientific structures and emerging research trends in the inbound tourism field. The findings show that: co-authorship patterns reveal a trend of international cooperation; the evolution of research themes is consistent with the development of the macro-environment and inbound tourism industry, the most recent focus being on sustainable development of destinations; varied multivariate data analysis methods dominate current empirical analysis; there exist three major research dimensions in the inbound tourism field; and unilateral political factors in destinations and bilateral linkage factors affecting inbound tourism demand have aroused research interest increasingly.

This study helps scholars and practitioners understand the current issues and needs of the inbound tourism industry and develops a future research agenda to promote the industry’s continuous development.

This study is the first attempt to provide insights into the theoretical development of inbound tourism over the past three decades from the perspective of a knowledge-based platform and further facilitate sustainable development of the industry.

本篇论文旨在全面地梳理入境旅游研究的整体知识架构, 进而提出未来研究方向。

本篇论文基于文献计量法, 运用CiteSpace对从Web of Science Core Collection数据库中检索得到的30年间568篇社会科学引文索引文献进行分析。

本篇论文系统地梳理了入境旅游领域知识架构的演化和新兴研究趋势, 填补了现有研究空白。结果揭示：（1）作者协作模式展现出国际化合作趋势; （2）入境旅游领域研究主题的演化趋势与宏观环境和国际旅游的发展阶段相吻合, 并且目的地可持续发展的研究成为热点; （3）目前实证分析主要采用各种多元数据分析方法; （4）入境旅游领域的研究可以归纳为三个主要研究方向; （5）单边政治因素和国家双边联系因素对入境旅游需求的影响逐渐成为近年研究热点。

本篇论文提出了未来研究方向, 有助于学界和业界人士掌握入境旅游产业的现状和需要, 从而推动该产业的可持续发展。

本篇论文首次从知识平台视角出发, 揭示了过去三十年间入境旅游的理论发展情况。

关键词 入境旅游, 文献计量法, 知识架构, 知识平台, 未来研究方向, CiteSpace

文章类型 ：研究型论文

El objetivo de este estudio es presentar una sinopsis holística de la actual estructura científica de la investigación turística entrante y sugerir nuevas direcciones de investigación.

Se condujo un análisis bibliométrico de 30 años utilizando la base de datos de recopilación de datos de la red de ciencias básicas a través de CiteSpace, que abarcó 568 artículos del Índice de Citación de Ciencias Sociales.

Este estudio identifica sistemáticamente la evolución de estructuras científicas y las tendencias de investigación emergentes en el campo del turismo entrante. Las conclusiones muestran que: i) las pautas de coautoría han revelado una tendencia a la cooperación internacional; ii) la evolución de los temas de investigación es coherente con el desarrollo del macro-entorno y de la industria del turismo entrante, centrándose más recientemente en el desarrollo sostenible de los destinos; iii) los diversos métodos de análisis de datos multivariados predominan en el análisis empírico actual; iv) existen tres grandes dimensiones de investigación en el ámbito del turismo entrante; y v) los factores políticos unilaterales en los destinos y los factores de vinculación bilateral que afectan a la demanda turística entrante han despertado un interés cada vez mayor a la investigación.

Este estudio ayuda a los académicos y los profesionales a entender problemas y necesidades actuales de la industria turística entrante y desarrollar una futura guía de investigación para fomentar el desarrollo continuo de la industria.

Este estudio es el primer intento de proporcionar información sobre el desarrollo teórico del turismo entrante en las últimas tres décadas, desde la perspectiva de la plataforma basada en un conocimiento y facilitar aún más el desarrollo sostenible de la industria.

Turismo entrante, Bibliométrica, Estructura científica, Plataforma basada en el conocimiento, Agenda de investigación futura, CiteSpace

Revisión bibliográfica

How do you teach the future when it has not happened yet? The purpose of this paper is to delve into the teaching and learning philosophies of Futurist Dr Ian Yeoman of Victoria University of Wellington who emphasises authenticity, problem-based learning, visuals as creative tools and students’ negotiating problems.

This paper is a reflective account of the Author Dr Ian Yeoman as a human instrument.

The paper overviews three papers taught by the Author Dr Ian Yeoman – TOUR104 is a first-year introductory course addressing how the drivers and trends in the macro environment influence tourism from a political, economic, social, technology and environment perspective. TOUR301 is a third-year course as part of the bachelor of tourism management degree. The course aims to help students develop the skills and knowledge necessary to understand and critically analyse tourism public policy, planning and processes within New Zealand and a wider context. TOUR413 is a scenario planning paper, applied in a tourism context and taught to students in postgraduate programs.

The paper examines different learning tools and strategies in order to deliver the philosophy with scaffolding and incremental learning featuring predominantly in this approach.

Most previous studies have discussed the factors that drive the development of smart tourism or its benefits. Nevertheless, hindrances to smart tourism development have been largely ignored by previous studies. Hence, to bridge the aforementioned research gap, the present study identified the hindrances to smart tourism development in Hong Kong, which has been affected by the recent pandemic, based on the adjusted destination competitiveness conceptual models.

The purpose of this study is to investigate the hindrances to smart tourism development. A qualitative interview method using a semi-structured questionnaire with open-ended questions was adopted in the present study.

Findings of the present study indicated that the hindrances in developing smart tourism in Hong Kong are from four primary perspectives, namely, economic, sociocultural, technological and planning and management.

Seeking cooperation from popular tourist destinations can address the economic issues of market size and return on investment in technological infrastructure. Experiences, as the core product of travel, should be highlighted in smart tourism development and enterprises should be given support for the transformation.

Theoretically, based on the adjusted conceptual models for destination competitiveness, the present study identifies the macro factors that hinder the development of smart tourism in Hong Kong from different primary perspectives. Practically, factors such as policy support, which includes public funding or low-interest loans, are essential to supporting preliminary finances to attract entrepreneurs and young talents to participate in the development.

智慧旅游发展的障碍

之前的大多数研究都讨论了推动智慧旅游发展的因素或其好处。然而, 以往的研究在很大程度上忽略了智慧旅游发展的障碍。因此, 为弥合上述研究空白, 本研究基于调整后的目的地竞争力概念模型, 确定了受近期疫情影响的香港智慧旅游发展的障碍。

本研究采用了带有开放式问题的半结构化问卷的定性访谈方法来采集数据。

本研究结果表明, 香港发展智慧旅游的障碍主要来自四个方面, 即经济、社会文化、技术以及规划和管理。

寻求热门旅游目的地的合作可以解决市场规模和技术基础设施投资回报等经济问题。智慧旅游发展应突出体验作为旅游核心产品, 支持企业转型。

理论上, 本研究基于调整后的目的地竞争力概念模型, 从不同的首要视角识别阻碍香港智慧旅游发展的宏观因素。从实际意义上来讲, 公共资金或低息贷款在内的政策支持等因素对于支持初步资金, 以及吸引企业家和青年人才来参与发展至关重要。

This study aims to explore the impact of the belt and road initiative (BRI) on tourism development in China and to identify the factors contributing to the BRI’s effect on tourism development.

This study evaluates the impact of the BRI on tourism development using 2007–2017 panel data from 31 provinces and municipalities in China. The data are analyzed using the difference-in-differences method and the factors contributing to the BRI’s effect on tourism development are identified through an analysis of online reviews by users of a massive open online course offered on the FutureLearn platform.

The result suggests that the BRI has boosted total tourism revenue and total tourist arrivals in the BRI region comparing with other regions. Four factors contributing to the BRI’s impact on tourism development in China are identified: macro-environmental factors, transit factors, destination factors and tourism policy and promotional factors.

The BRI has had a significant impact on regional tourism development, yet very few empirical studies have systematically examined the impact of BRI on tourism development. Thus, this paper also addresses this research gap by evaluating the extent to which BRI impacts tourism development and contributes to the factors affecting tourism development.

审视丝绸之路对中国旅游发展的影响：来自MOOC学习平台的见解

本论文旨在开拓丝绸之路（BRI）对中国旅游发展的影响, 以及指出其影响的各种因素。

本论文采用2007年−2017年十年间的来自中国31个省市自治区的平台数据来审视BRI对旅游发展的影响。分析方法为双重差分（DID）模型, 并且对FutureLearn平台的慕课用户在线评论的分析, 来审视BRI对旅游发展的作用。

研究结果表明, BRI帮助发展了整个旅游经济以及整个BRI区域的旅游人次, 相较于其他区域。本论文指出了四个BRI影响中国旅游发展的因素：宏观环境因素、过渡因素、目的地因素、和旅游政策和发展因素。

BRI对区域旅游发展起到显著作用, 然而, 非常少实证研究曾系统地检验过BRI对旅游发展的影响。因此, 本论文解决了这个研究缺口, 指出了BRI对旅游发展的影响, 以及影响其发展的各种因素。

The purpose of this paper is to identify the link between political ideology and the management of tourism in countries. The authors stipulate that the predominant political ideology in the country influences the nature and logic of state interventions in the tourism industry.

The paper elaborates several case studies from various countries – Bulgaria, Cyprus, Scandinavia, Russia, USA, China, Japan, Indonesia, and North Korea.

Countries with predominant (neo)liberal ideology do not typically interfere in tourism regulation, while nationalism leads governments to stimulate inbound and domestic tourism. Communist ideological approaches tend to be burdensome, inhibiting growth while stressing the promotion of the socialist achievements of a country. Countries that are traditionally thought of as social democratic have been evolving in recent years to regulate tourism in ways that are more liberal in nature than social democratic.

Political ideologies shape the acceptability of government support for private tourist companies, legislation in field of tourism, limitation/stimulation of inbound/outbound tourist flows. For the future the authors expect greater politicisation of tourism, active tourism “wars” between countries, greater control of governments on populations, thriving nationalism, “aggressive” environmentalism.

This is one of the first papers to discuss the impact of the political ideology on the management of tourism at the national level.

This study aims to present a systematic review of smart tourism articles using a meta-synthesis method. Effective systematic reviews are essential for assisting stakeholders in implementing smart destinations. A systematic comprehension of studies on smart tourism is needed regarding the various components of smart tourism destinations, the metrics to map these components and their expected results. This study creates a framework for understanding how smart tourism destinations are theorized and developed.

Based on the meta-synthesis approach, this study collects, analyzes and synthesizes relevant research in smart tourism published in online databases by following a predetermined review protocol.

This study contributes to the discourse on smart tourism destinations by increasing the knowledge on the subject of smart destinations in regard to different categories. The selected articles were analyzed according to the proposed research questions and classified into three main categories: components, measurement and outputs. This study presents a new archetype for developing smart destinations and addresses efforts to bridge the gap in this research field.

This paper is noteworthy for stakeholders because it provides a comprehensive vision into the components that influence the growth of smart destinations. The advantage of the proposed methodology is that it creates a framework for understanding how smart destinations are theorized. Furthermore, it is helpful to use qualitative methodologies that efficiently allow the analysis of related literature and that also offer conceptual insights.

The findings provide information that can be used to help shape a fully conceptualized understanding of the smart destinations concept and can also prove important in providing a guide for policymakers and stakeholders in the tourism industry who seek to intelligently develop tourism destinations.

本研究基于综合集成方法, 遵循预先设计的回顾方案, 收集、分析和综合线上资料库中相关智慧旅游的研究成果

本研究旨在运用综合集成方法对智慧旅游文献进行系统的回顾。有效的系统的综述对协助相关利益者实现智慧旅游目的地至关重要。有必要系统地理解智能旅游的研究, 包括智能旅游目的地的各个要素, 映射这些要素的指标及其预期结果。本研究为理解智慧旅游目的地如何理论化和发展提供了框架。

本研究通过增加不同类别的智慧旅游目的地的相关知识, 推动对智慧旅游目的地的探讨。根据提出的研究问题和三大主要类别：组成要素、测量和产出, 对遴选的文章进行分析。本研究为开发智慧旅游目的地提供了新的典例, 并致力于这一研究领域的空白。

本文对利益相关者是重要的, 因为它为影响智慧旅游目的地增长的要素提供了一个综合性视角。此方法的优点在于为理解智慧旅游目的地理论化提供框架。此外, 本文有助于运用定性方法有效地分析相关文献, 并提供概念化见解。

研究结果提供的信息可用于帮助形成对智慧旅游目的地概念的全面的概念化理解, 也对旅游业中寻求智能化开发旅游目的地的决策者和利益相关者提供指导具有重要意义。

Basándose en el enfoque de la metasíntesis, este estudio recoge, analiza y sintetiza las investigaciones pertinentes en materia de turismo inteligente publicadas en bases de datos en línea siguiendo un protocolo de revisión predeterminado.

Este estudio tiene como objetivo presentar una revisión sistemática de los artículos de turismo inteligente utilizando un método de meta-síntesis. Las revisiones sistemáticas eficaces son esenciales para ayudar a los interesados a poner en práctica los destinos inteligentes. Se necesita una comprensión sistemática de los estudios sobre turismo inteligente en relación con los diversos componentes de los destinos de turismo inteligente, las métricas para trazar el mapa de estos componentes y sus resultados esperados. Este estudio crea un marco para comprender cómo se teorizan y desarrollan los destinos turísticos inteligentes.

El presente estudio contribuye al discurso sobre los destinos turísticos inteligentes al aumentar el conocimiento sobre el tema de los destinos inteligentes en relación con diferentes categorías. Los artículos seleccionados fueron analizados de acuerdo con las preguntas de investigación propuestas y clasificados en tres categorías principales: componentes, medición y resultados. Este estudio presenta un nuevo arquetipo para el desarrollo de los destinos inteligentes y aborda los esfuerzos para salvar la brecha en este campo de investigación.

Este artículo es digno de mención para los interesados porque ofrece una visión global de los componentes que influyen en el crecimiento de los destinos inteligentes. La ventaja de la metodología propuesta es que crea un marco para comprender cómo se teorizan los destinos inteligentes. Además, es útil para utilizar metodologías cualitativas que permitan analizar eficazmente la literatura conexa y que también ofrezcan perspectivas conceptuales.

Este estudio ofrece una revisión sistemática de la investigación más reciente publicada sobre turismo inteligente. Los resultados de este estudio podrían ser importantes para proporcionar una guía a los responsables políticos y a los actores del sector turístico que buscan desarrollar inteligentemente sus destinos turísticos. Los resultados del análisis sistemático pueden servir de punto de partida útil para futuras investigaciones en este ámbito.

For sustainable progress of heritage tourism in Muslim regions, exaggerated and distorted notions of Islam have to be dispelled. To accomplish such an arduous task, the first step is to examine media content employed by key tourism organizations/agencies in Muslim countries. This chapter examines the heritage environments and contemporary macro environment factors in Muslim countries that are either secular or Islamic in nature. Using cultural indicators, it further analyzes the content of website marketing employed by the leading tourism authorities in the selected regions to understand if considerations and efforts are made to market Muslim heritage. The findings indicate mixed results.