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This study aims to identify Critical Success Factors (CSFs) for tourism route development and proposes a tailored conceptual model. It addresses a comprehensive range of tourism routes, considering their respective goals and performance.

The authors applied a qualitative approach to investigate five tourism routes, interviewing 31 current and former members and examining secondary data from organisational documents. A conceptual model was developed through content analysis of transcripts and secondary data.

Based on the identified CSFs, the model is organised into six components: Product, Goals, Resources, Governance, Activities and Performance assessment.

The study analyses various tourism routes concerning their products, implementation levels, goals, performance and perceived success.

Most respondents are public authorities from European countries. Besides, consideration should be given to developing quantitative research to validate the derived theory.

The model may facilitate participants in enhancing and developing tourism routes, thereby contributing to achieving sustainable development goals related to rural-urban connections and tourism partnerships.

The development of tourism routes is expected to impact socio-economic development in rural/peripheral areas positively.

本研究旨在确定旅游线路开发的关键成功因素 (CSFs), 并提出量身定制的概念模型。本文提出了一系列旅游线路, 考虑了各自的目标和绩效。

我们采用定性方法探究了五条旅游线路, 采访了 31 名现任和前任成员, 并检查了组织文件中的二手数据。通过对记录和二手数据的内容分析, 开发了一个概念模型。

根据识别的关键成功要素, 该模型分为六个部分：产品、目标、资源、治理、活动和绩效评估。

本研究分析了各种旅游线路的产品、实施水平、目标、绩效和感知成功。

大多数受访者是来自欧洲国家的公共当局。此外, 还应考虑开展定量研究来验证所得出的理论。

该模型可帮助参与者改善和发展旅游路线, 从而有助于实现与城乡联系和旅游伙伴关系相关的可持续发展目标。

旅游路线的发展预计将对农村/边缘地区的社会经济发展产生积极影响。

Esta investigación se centra en diversas tipologías de rutas turísticas, buscando identificar Factores Críticos de Éxito (FCE) y proporcionar un modelo conceptual adaptado.

Aplicamos un enfoque cualitativo para investigar cinco rutas turísticas. Entrevistamos a 31 miembros y examinamos datos secundarios de documentos organizativos. Se desarrolló un modelo conceptual mediante el análisis de contenido de transcripciones y datos secundarios.

Basado en los FCE identificados, el modelo está organizado en seis componentes: Producto, Objetivos, Recursos, Gobernanza, Actividades y Evaluación del desempeño.

El estudio analiza diversas rutas turísticas en relación con sus productos, ubicaciones y nivel de implementación, así como los objetivos, rendimiento y éxitos percibidos de los involucrados.

La mayoría de los encuestados son autoridades públicas de países europeos. Se debe considerar el desarrollo de investigaciones cuantitativas para validar la teoría derivada de este estudio.

El modelo puede potencialmente ayudar a los participantes a mejorar y desarrollar rutas turísticas, contribuyendo así a lograr los objetivos de desarrollo sostenible relacionados con las conexiones rural-urbanas y las asociaciones turísticas.

Se espera que el desarrollo de rutas turísticas tenga un impacto positivo en el desarrollo socioeconómico en áreas rurales/periféricas.

The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to which stakeholders working within distinct, but related sectors (namely wine production, tourism, food and hospitality) collaborate with each other and share knowledge.

By adopting the theoretical lens of “boundary objects” (understood as tangible or intangible entities that allow the sharing of meaning to different groups and facilitate collaboration), this article uses a qualitative approach, based on semi-structured interviews of 20 informants working in three different wine routes in Italy. Analysis of data is carried out to highlight the similarities and differences between the wine and tourism (including identified associated service) industries.

Wine routes can be considered boundary objects that, if clearly defined by local stakeholders, can facilitate knowledge sharing and collaboration. Problems in collaboration could be explained by an initial mis-definition by stakeholders of what a wine route and its remit are.

As the theoretical lens of “boundary objects” was applied for the first time to wine routes and tourism, further research is necessary to validate its application.

It is suggested that managers of wine routes involve all stakeholders in discussions to achieve a common understanding on what a wine route is, and its role in the promotion of “place” (geographical context of the wine route). Only if this is done successfully, is it possible to achieve collaboration.

This article uses the concept of “boundary objects” (a concept traditionally applied to the study of innovation) to the analysis of wine routes and provides further theoretical and managerial insights concerning networking between wine and tourism sectors, taking a supply-side perspective.

This study aims to explore the impact of the belt and road initiative (BRI) on tourism development in China and to identify the factors contributing to the BRI’s effect on tourism development.

This study evaluates the impact of the BRI on tourism development using 2007–2017 panel data from 31 provinces and municipalities in China. The data are analyzed using the difference-in-differences method and the factors contributing to the BRI’s effect on tourism development are identified through an analysis of online reviews by users of a massive open online course offered on the FutureLearn platform.

The result suggests that the BRI has boosted total tourism revenue and total tourist arrivals in the BRI region comparing with other regions. Four factors contributing to the BRI’s impact on tourism development in China are identified: macro-environmental factors, transit factors, destination factors and tourism policy and promotional factors.

The BRI has had a significant impact on regional tourism development, yet very few empirical studies have systematically examined the impact of BRI on tourism development. Thus, this paper also addresses this research gap by evaluating the extent to which BRI impacts tourism development and contributes to the factors affecting tourism development.

审视丝绸之路对中国旅游发展的影响：来自MOOC学习平台的见解

本论文旨在开拓丝绸之路（BRI）对中国旅游发展的影响, 以及指出其影响的各种因素。

本论文采用2007年−2017年十年间的来自中国31个省市自治区的平台数据来审视BRI对旅游发展的影响。分析方法为双重差分（DID）模型, 并且对FutureLearn平台的慕课用户在线评论的分析, 来审视BRI对旅游发展的作用。

研究结果表明, BRI帮助发展了整个旅游经济以及整个BRI区域的旅游人次, 相较于其他区域。本论文指出了四个BRI影响中国旅游发展的因素：宏观环境因素、过渡因素、目的地因素、和旅游政策和发展因素。

BRI对区域旅游发展起到显著作用, 然而, 非常少实证研究曾系统地检验过BRI对旅游发展的影响。因此, 本论文解决了这个研究缺口, 指出了BRI对旅游发展的影响, 以及影响其发展的各种因素。

In the last few decades, tourism has become one of the fastest growing economic sectors in the world, with an increasing economic, social and environmental role. It has been recognised as a strategic driver, able not only to heighten economic growth, employment and enhancement of cultural values, diversity and heritage, but also to help countries transition towards more inclusive and resilient economies. In this framework, slow tourism has been playing an important role, compliant with the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). Its different forms – such as eco-tourism, rural and village tourism, as well as religious routes – can improve social inclusiveness, poverty reduction and environmental protection while empowering host communities, generating trade opportunities and fostering peace and intercultural understanding.

The pilgrimage on religious routes in particular has been showing a renewed potential. This ancient practice, largely rooted in many confessions as an expression of a mainly religious experience has been gaining new values for both people and territories hosting destinations: its target groups of travellers have enlarged to those looking for spiritual holidays (individuals and groups) as well as well-being and integrated experiences combining religious sites, cultural heritage, landscape and nature, traditions and crafts, food, wine and local events (shared with local people to feel part of the local community). This form of tourism responds to the sustainability challenge as an opportunity for local development in depopulated areas, but still rich in history, nature, art and traditions.

On this basis, this chapter deals with eco-sustainable and religious tourist routes in Sicily (South Italy), focusing on: (1) their relevance in relation to emerging strategies and policies (i.e. cultural ecclesial parks, regional development plans, etc.) (2) and their aptitude to generate sustainable and innovative local development. In particular, it addresses the recent experiences in progress on the Itinerarium Rosaliae in Sicily as opportunities for sustainable and local development.

Wine is a key element in the development and promotion of tourism and it offers the opportunity to generate wealth in a given geographical area. The purpose of this paper is to analyse, from the perspective of the offer, how a specific area (namely Jerez in Spain, the Sherry region) is structured in order to develop wine‐based tourism.

The methodology employed for this study consisted of a combination of surveys, interviews and field observations with the suppliers in the traditional wine‐producing region, el Marco de Jerez, or the Sherry region, in the south of Spain.

The results of the study reflect the level of education of employees, the seasonal nature of tourism, the improvements in its promotion and the need for greater support from local government.

The results suggest that there is scope for developing wine tourism products to attract tourists and which could be used to promote the Sherry region as a centre for wine tourism.

This paper is one of the first studies to be carried out an important destination for wine tourism in Spain. This paper also reveals the results of a study on the offer of wine tourism and makes it possible for these results to be compared with those obtained in other areas.

Battlefield tourism is a growing field in tourism research. However, it focuses primarily on an activity known as Dark Tourism, the visiting of places where tragedies or death took place. It includes the development of these sites as well. Cemeteries, internment sites, and memorials relating to death and depravity are the main features of battlefield tourism. Tourism development relies primarily on good infrastructure and an attractive (tourism) environment. As a niche tourism market, battlefield tourism can actively enhance the tourism product proposition of a destination. Identifying battlefield sites, incorporating them into battlefield tourism routes, and developing them as tourist attractions can act as an agent of tourism development. Battlefield tourists are mostly retired and have time to travel. They are also highly educated and fall into the high-income group. They are primarily interested in visiting existing battlefields, which indicates that battlefield tourism has the potential to act as an agent of tourism development and growth. For battlefield tourism developers, it would be essential to know their target market. Key factors in developing a successful tourism development plan for battlefield tourism are study preparation, determination of objectives, data gathering, analysis and synthesis, policy and plan formulation, recommendations, implementation, and monitoring. Battlefields need interpretation, development, marketing, and even commercializing to act as “storyteller(s)” of the past, add value to the more extensive tourism offering of a specific area, and act as an agent of tourism development.

This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool.

The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model.

The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment.

The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish.

The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings.

The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.

The purpose of this paper is to illustrate the work in progress by the Ministry of Tourism (MINTUR) in Ecuador, in collaboration with other national and international entities, to develop a sustainable tourism product in the Amazon region of the Republic of Ecuador.

The paper discusses the main tourism trends in Ecuador over the past decade and then gives quantitative data regarding tourism resources in the six provinces of the Ecuadorian Amazon. This is followed by a discussion of the partnerships, national, and international, enacted by the MINTUR to advance the development of sustainable tourism. The paper ends with an insight into the form of tourism deemed most desirable as a means of creating economic and human welfare benefits as well as environmental sustainability.

The paper is a clear presentation of a country committed to the task of “advantaging” a particular region – the Amazon – through the adoption of policies and the implementation of a strategic plan that aims at optimizing development based on the natural, ecological, and cultural wealth of the region.

Tourism planners, entrepreneurs, and operators would derive much benefit from the concepts advanced and strategies explained in this paper.

With its discussion of the strong Ecuadorian base in community and ecological tourism this paper offers some fresh perspectives on the planning complexities to be addressed in the development of sustainable tourism as a mechanism for rainforest protection.

This paper gathers tourism digital footprint from online travel platforms, choosing social network analysis method to learn the structure of destination networks and to probe into the features of tourist flow network structure and flow characteristics in Guilin of China.

The digital footprint of tourists can be applied to study the behaviors and laws of digital footprint. This research contributes to improving the understanding of demand-driven network relationships among tourist attractions in a destination.

(1) Yulong River, Yangshuo West Street, Longji Terraced Fields, Silver Rock and Four Lakes are the divergent and agglomerative centers of tourist flow, which are the top tourist attractions for transiting tourists. (2) The core-periphery structure of the network is clearly stratified. More specifically, the core nodes in the network are prominent and the core area of the network has weak interaction with the peripheral area. (3) There are eight cohesive subgroups in the network structure, which contains certain differences in the radiation effects.

This research aims at exploring the spatial network structure characteristics of tourism flows in Guilin by analyzing the online footprints of tourists. It takes a good try to analyze the application of network footprint with the research of tourism flow characteristics, and also provides a theoretical reference for the design of tourist routes and the cooperative marketing among various attractions.

Explores developments in tourism education to date, drawing on wider theoretical perspectives including the “McDonaldization” and the “Disneyization” of society. The article raises critical questions that tourism stakeholders need to acknowledge if tourism, both as an industry and as a field of study, is to sustain itself in the long term. To meet the evolving needs of stakeholders, this article proposes that tourism education should become more specialist in nature. The authors forward a three‐domain model of tourism education based on generic, functional, and product/market‐based themed degree routes. The article outlines a cost/benefit analysis of theming tourism education for the key stakeholders and puts forward an action plan for its implementation.