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This chapter aims to analyse the evolution of competing paradigms and theoretical frameworks that have pervaded the debates on the present and future of agricultural and food systems and their associated rural areas. From this global overview, we will extract common features of paradigms that are being reproduced over time as well as highlight the innovations introduced. Particular attention will be paid to discuss the responses and contributions inspired by European Mediterranean-based research, setting up the framework that underlines the subsequent chapters of the volume.

Neoliberal political ideologies have been criticised for their blanket prescription of market reform as the solution to almost any social or environmental problem. This chapter thus examines the ability of market-based solutions to deal with the spatial and social diversity that characterises environmental problems in agriculture. In doing so, the chapter draws on case studies of the international fair trade movement and the regionalisation of natural resource management measures in Australia. Both these cases accept the neoliberal view that social and ecological degradation arises from the failure of markets to reflect the full cost of production, and seek, therefore, to achieve social and environmental objectives through the parallel pursuit of economic rationality. In Australia, voluntary planning and educational activities coordinated at a range of scales from the very local to the water catchment, encourage compliance with locally developed management plans and codes of practice that link the expression of private property rights with a ‘duty of care’ to the environment. In the process, landholders are re-defined as prudent and self-reliant businesspeople for whom sustainable resource management is an essential component of financial viability. Fair trade, by contrast, seeks to transfer social and environmental ‘duties of care’ through the entire fair-trade commodity chain. Auditing, certification and the payment of farm-gate price premiums enable Western consumers to become ‘partners’ in the economic and social development of small and marginalised farming communities; guaranteeing that the ‘fair price’ paid for commodities is reflected in the incomes and, importantly, expenditures of the people receiving them. Despite their differences, these cases are allied in their opposition to protectionist trade policies, their commitment to building the viability of farms as productive business units through exposure to ‘the market’, and their appeals to self-responsibility, empowerment and democratisation. And, ultimately, both fail, by themselves, to deal adequately with the spatial and social diversity that underlies agri-environmental processes and problems. Neither approach, it is suggested, should be abandoned. However, complementary processes of fair trade and bioregional planning are required if either are to achieve their maximum impact.

Purpose – Reviewing the notion of ‘neo-productivism’ as represented in the literature, this chapter explores multiple forms of neo-productivsm and presents a case study of the dairy industry of New Zealand as a new form ‘cooperative productivism’.

Design/methodology/approach – First, a brief review of the literature on neo-productivist forms is performed in order to develop a framework of neo-productivism as presented in the literature. Second, a case study of Fonterra in New Zealand is undertaken and makes the case that Fonterra represents a new productivist form (that does not fit within the current literature) – that of cooperative productivism.

Findings – Three forms of neo-productivism are described in the literature, namely market productivism, competitive productivism and ‘neo-productivism’. We find that cooperative organisations (in this case Fonterra) can also develop into highly productivist forms when the objectives of members concur with the corporate objectives and are facilitated by a supportive government and weak environmental regulation. The possible implications for European rural development are discussed.

Originality/value – This chapter presents the first framework of the different neo-productivist forms and describes the new concept of cooperative productivism.

This chapter aims at building a conceptual framework that could inspire innovation policies able to take into account the emerging agricultural and rural agenda, based on a comprehensive conceptualization of the innovation system. The systems of innovation and the broader processes of knowledge creation (and co-creation), transfer and adoption represent a crucial set of conditions influencing family farms' trajectories in response to the various opportunities and drivers of change, as well as their capability to contribute to sustainable food systems and FNS. This chapter analyzes the concept of innovation in relation to transition towards new configurations with a non-linear and multidimensional vision based on actors assembling themselves in a geographical space where resources and information are used to generate change. This leads to consider knowledge as an asset co-generated by the interaction of different actors within agricultural knowledge and innovation systems (AKIS) (Leeuwis & van den Ban, 2004). Agriculture and countryside are experiencing deep transformations towards concentration and globalization on one side and post-productivism and rural development on the other (Van der Ploeg et al., 2000). These processes of change require innovation policies aimed at pursuing ‘second-order’ innovation based on new goals and new rules. From a transition perspective (Geels, 2004) these radical innovations can develop within niches to a certain extent protected from mainstream market forces, to be then progressively embodied into higher structuration levels (the ‘regimes’).

The purpose of this paper is to analyse and reflect on the changing relations of class and power in rural England, with a particular focus on housing.

The paper reviews the evidence concerning the changing ownership of housing and land in English rural areas, and the problems relating to this.

The paper finds that, in spite of huge social changes over the course of the 20th century, relations of class and power in rural England have retained the same basic form, based on landownership. The countryside continues to be dominated by landowners, who now include large numbers of nouveaux riches, while the landless (and carless) find it increasingly difficult to access housing, employment and basic services and amenities in rural areas. Landowner dominance is maintained not only by the rule of private property and property markets, but also by a state planning system that is heavily biased towards landowning classes and against the poor.

The paper recognises that the situation varies from one rural area to another, so that solutions to the rural housing problem need, so far as possible, to be locally negotiated. However, for reasons of space, the paper does not go into detail on this issue, apart from a few references to the situation in Lincolnshire.

The paper is original in the way it shows how “old” and “new” gentry, in spite of their differences in terms of “productivism” and “post‐productivism”, have shared class interests and values based on landownership rights. It is also the first to argue that rural gentrification is a form of revanchism – a thesis that has previously been applied only to urban areas. Data that have been previously argued to show the superiority of rural areas, e.g. fewer homeless, higher incomes, etc. can now be explained as effects of revanchism.

The Portuguese montado is a particular land use system, characterized by the combination, in the same area, of the forestry and the grazing components interrelating with each other, in large-scale farm units. Mostly, this system is acknowledged due to its specific landscape character, in a savanna-like phisionomy, with changing densities along a continuous tree cover of holm and cork oaks and grazing in the under cover. The montado is a production system, and its extensive character and particular pattern makes it possible to support a multitude of ecosystem goods and services nowadays valued by society. Nevertheless the system is threatened and the resulting landscape is under strong reduction in the last decades. This paper shows the dimension of the ongoing reduction, for the whole region of Alentejo, since 1960 and up to now. And furthermore, based on a survey to land managers of montado in a Natura 2000 site, it shows how the land management options for the most are still focusing on production and productivist ideals, even when keeping a multifunctional system. These orientations do not result in a radical replacement of the system, and therefore the illusion is kept that the multifunctionality is mantained – but progressively the system loses its balance and the tree cover decays in such a way that the montado disappears. This unique landscape is thus under severe threat. The paper ends with a discussion on the urgent need for integrated policy goals and tools for the montado as a system, and for much more colaboration with the land managers in order to strength the multifunctionalty relevance and support a novel attitude replacing the productivist concept of farming, misleading in the context of this system.

This chapter investigates diverse policy experiences of smart village strategy in Korea. The Korean approach has been highly influenced by the European Union (EU) experience emphasizing the importance of a bottom-up territorial development. The Korean government acknowledges agriculture is not the only driver of rural jobs and wealth creation. Rather it understands that diversified non-farm activities in rural areas are essential to revitalize the rural economy. The major policies relevant to the development of rural smart village are first, establishing regional innovation system fitted for depressed regions, second, inducing agriculture to become value-added industries, third, diversifying rural economic activities and integrating industrial support, fourth, improving the welfare of rural residents by improving settlement conditions, and finally, encouraging rural–urban interaction. Since the campaign of smart rural village as a rural development strategy is closely related with the discussion of rural tourism in Korea, this study investigates past and recent streams of rural tourism strategies pursued by the central government in Korea. Along with introducing the historical development strategy in Korea, this study presents the current and possible future characteristics of rural development strategies in Korea. This study investigates the perceived role of tourism as well as recent streams of rural development policies such as 6th industrialization and smart farming in the rural development strategies. Presenting success and failure stories, this study also considers why development of rural tourism has been slow in rural areas in Korea, reviewing restraints, reservations, and problems identified during the last few decades in Korea.

Purpose – This chapter aims to explore the consequences of a renewed impetus for ‘neo-productivist’ agriculture on multifunctionality in Western Europe.

Design/methodology/approach – We analyse how the issue of multi-functionality has been interpreted and implemented in Western Europe through a comparison between Norway and Scotland (as an EU example). Relevant policy documents and literature are analysed. The chapter explores whether European agricultural multifunctionality is being revised in response to the rise of neo-liberal (neo-productivist) ideologies, food security and climate change issues.

Findings – Our results suggest that Norway and the European Union have developed somewhat different understandings of multifunctionality. In response to recent events these forms are diverging further with the EU strengthening and Norway weakening their respective policies and discourses. However, in both cases, food security and climate change are emerging as key elements in the restructuring of both policy and rhetoric.

Research limitations/implications and practical implications – The study has been limited to an overview of multifunctionality within the European context and a case study approach using Norway and Scotland. Nevertheless, in highlighting the flexible use of the notion of ‘multifunctionality’, it illustrates to policymakers the importance of maintaining a focus on its key environmental and social objectives in the face of pressures to increase production and liberalise agricultural policies.

Originality/value – This is one of the first studies to point out the varied nature of the ‘multifunctionality’ discourse in Europe and how it is likely to change further in response to economic, environmental and social changes.

Purpose – The rural–urban fringe is a highly differentiated zone. This chapter takes a closer look at the different types of rural municipalities in the vicinity of metropolitan areas in the northern part of Germany.

Methodology – The examination of the most important dimensions of rural development was done by means of a factor analysis. A cluster analysis was conducted in order to identify certain categories of municipal development paths and to ascertain possible causes for their spatial distribution (e.g., central-peripheral or regional).

Findings – Five different types of development paths were identified: urban, residential, growing, agricultural and stagnant municipalities. The spatial distribution of these clusters suggests that the development of exurban areas is more fragmented than general explanations may suggest. Development paths which resemble a “rural gentrification” may first of all be found in “urban municipalities” and “residential municipalities”. Anyway, often in immediate vicinity to these municipalities we either find municipalities which are characterized by a rapid growth of the population or still show clear traces of a local dominance of agriculture. Local development paths are shaped by a multitude of factors reaching from macro-economic impulses to the implications of regional planning and further down to the local socio-political dynamics in the municipality itself.

Originality/value of chapter – The chapter analyses data on periurban development in Germany and contribute in this way to the scientific discourse on periurbanity in Western Europe.

Rural tourism agents and operators occupy a central role in the use and diffusion of certain social representations of rurality through the mobilization and utilization of specific (yet increasingly global) signs and symbols that, in the urban imaginary, characterize typical and traditional rural settings. Rural tourism promotional materials may contribute to the reconfiguration of the countryside more in accordance with an idealized rural than with the reality of local features. This chapter examines how rural areas and rurality are presented and commodified, using an exploratory content analysis of online and offline materials combined with a survey directed at rural tourism entrepreneurs in five municipalities of two different Italian regions – Campania and Tuscany. Evidence strongly suggests a discrepancy between the real and the portrayed rurality, pointing at the emergence or reinforcement of rural reconfiguration processes, shaped by external and often global images and imaginaries.