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Purpose: The concept of sustainability in the livelihood of rural people is the central point for the discussion for policymakers. Different policies for poverty reduction, developing economies, and environment management are not capable of using multimedia technology for rural entrepreneurial development.

Need of the Study: The study analyses the impact of multi-media and tries to understand its significance for rural enterprises to contribute to developing entrepreneurship in rural areas to minimise poverty.

Methodology: This research analysed a framework that highlights that multi-media technology offers different ways to earn a sustainable livelihood by enhancing the range of advanced technology, access to information assets, increased social networks, information transfer system, and modernisation of traditional working. A total of 450 rural entrepreneurs were contacted to collect the data from 6 different divisions of Haryana through a questionnaire on 5-point scale. A purposive sampling technique was used for primary data collection.

Findings: The multi-media technology influences rural entrepreneurial development through certain organisational factors, new products and services, improved customer service, generation of employment opportunities over time, increased loyalty, and novel combination of resources within the specific context.

Practical Implications: The study concludes the capabilities may be utilised up to maximum advantages that increase with the use of multi-media technology in the rural framework.

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

The results of a survey on personnel practices and the way different members of an organisation perceive the personnel function are reported. The article focuses on the manufacturing sector, comparing personnel practices in high‐ and medium‐technology companies. The relative importance which personnel superiors, line managers and personnel managers attached to the various personnel activities is also explored. The survey was conducted in Singapore in 1988 and included 58 medium‐technology and 22 high‐technology firms. The sample of 80 firms included 60 MNCs of non‐Singaporean origin.

The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance.

The study was performed by analyzing data from a sample of 197 technology firms located in Spain. The hypotheses were tested using a structural equations model with the program LISREL 8.80.

This study’s conceptual framework is grounded in complexity theory – along with dynamic capabilities theory, which complements the resource-based view. The study contributes to the literature by proposing a model that reflects empirically how business ecosystems that use social media technologies enable the development of interorganizational and social collaboration networks that encourage learning and development of technological knowledge competences.

It would be interesting for future studies to consider other elements to conceptualize and measure social media technologies, including (among others) significance of the various tools used and strategic integration. The model might also analyze other sectors and another combination of variables.

The results of this study have several managerial implications: developing social media technologies and interorganizational social collaboration networks not only enables the organizational learning process but also encourages technological knowledge competences. Through innovation processes, use of social media technologies also contributes to strengthening companies’ strategic positioning, which ultimately helps to improve firms’ organizational performance.

Since social media technologies drive information systems in contemporary society (because they enable interaction with numerous agents), the authors highlight the use of complexity theory to develop a conceptual framework.

The study also deepens understanding of the connections by which new experiential learning contributes to the generation of coevolutionary adaptive business ecosystems and digital strategies that enable development of interorganizational and social collaborative networks through technological knowledge competences. Only after examining the impact of social media technologies on organizational performance in prior literature, did the authors underscore that both quantity and frequency of social media technology use are positively related to improvement in knowledge processes that lead to employees’ creation and acquisition of new metaknowledge.

This study deals with the processes of innovation in the medium technology industrial sectors. First, it illustrates the differences between the linear model of innovation and the systemic and cognitive model of knowledge creation. Then, it focuses on the concepts of connectivity, creativity, and speed of change, which characterize the processes of interactive learning in the industrial clusters. Finally, it illustrates a typology of regions, where problems and policy fields are different, and it indicates the guidelines of a governance of interregional knowledge and innovation networks.

This study focuses on intra-industry determinants of acquisition performance. Seven years of printed research on acquisitions from 10 top-tier business journals is categorized on the basis of R&D intensity – that is, per industry classification: high-, medium-, and low-technology – and determinants of acquisition performance. Instead of broadly generalizing acquisition performance determinants across industries, this study focuses on how the practice of enhancing acquisition performance is different per industry classification and what acquiring firms need to take into account.

Drawing upon information processing theory (IPT) and natural resource-based view (NRBV), this study analyses the role of social media technologies (SMT) on internal and external environmental collaboration and green innovation (green product, process and managerial innovation).

This study took in-depth empirical research by developing a survey questionnaire to identify the relationship between SMTs, environmental collaboration and green innovation. The respondents of the questionnaire were supply chain professionals working in the manufacturing industry of Pakistan. The survey collected 475 responses, which were tested through PLS-SEM using Smart-PLS.

The study results indicate that SMTs positively influence both internal and external environmental collaboration. Furthermore, internal environmental collaboration (IEC) fosters green products and green managerial innovation. In contrast, external environmental collaboration (EEC) fosters green processes and green managerial innovation. This study has also tested the mediation of IEC and EEC, which shows that both IEC and EEC mediate all the relationships except green process and green product innovation. The results also revealed that innovation capabilities moderate the relationship between environmental collaboration and green innovation.

Though this study has various practical implications, it is not free of limitations. First, the data were collected from Pakistan, and the results may only be compared with other developing countries. Second, few social media platforms have been considered, but they are increasing in numbers and could be used in upcoming studies. Third, green innovation in the context of products, processes and management is considered, but the concept is evolving, and its other indicators can be taken in upcoming studies.

This study addresses the implication of SMTs, environmental collaboration, innovation capabilities and green innovation, which are helpful for managers and policymakers to design policies.

This study provides the seminal operationalization of SMTs in environmental collaboration and green innovation. This study emphasizes innovation capabilities that firms should adopt.

The purpose of this paper is to focus on changing the dynamics of higher education in the Indian education system toward a paperless approach by implementing new media technologies.

The review paper highlights the need for sustainable development in higher education by using new media technologies by providing them with some real-time examples used in universities. This paper also highlights a different step toward the paperless approach in various universities in India. This paper draws the analysis based on the recent review of the literature as well as experience at the professional level.

The author discusses how the implementation of different new media technologies is helping universities in shifting toward a paperless approach for sustainable development and concern toward the environmental threat. To support the evidence, the authors have given some real-time examples through data collection and observations of various uses of new media technologies among private universities.

This paper provides an overview of various new media technologies and blends the critical issues of how technologies are changing the educational dimension toward a paperless approach among public and private universities in India. The paper also proposes to create a sustainable model by addressing the challenges by which the universities can support themselves and others.

The purpose of this paper is to contribute to the understanding of similarities and differences between small and medium technology enterprises of Zhongguancun in China and Silicon Valley in the USA in the following aspects of their activities: scale, diversity and the strength of entrepreneurial networks; quality of collaboration network; reputation in the sense of stakeholders’ perception at the local market; and foreign networks.

The study uses a survey method. The analysis of variance statistical technique was applied to each aspect.

The investigation reveals that Chinese companies have more stakeholders among relatives and friends, government, universities, accounting/law, as well as collaborate more with competitors and suppliers, while the US companies have more and collaborate diverse relations with its clients. In America, companies tend to trust their partners more than they do in China. For Chinese companies, the local government appraises business more than the USA. Employees from the US companies also take more pride in telling others that they are members of the business. Domestic customers positively rate business products. Chinese companies actually have better access to foreign resources than the USA and collaborate more with their foreign stakeholders.

Understanding the distinctive features of each regional system is crucial for the success of small and medium technology enterprises for both Chinese and US entrepreneurs.

This paper is a pioneer in the comparison and analysis of the two regions.

Marketing is an important component of libraries and other information centres. In the past, few approaches where used for marketing library collections and services. However, the use of social media tools in marketing library collection and services have over the past many years promise to be an important channel for marketing library collections and services. The purpose of this chapter therefore is to dig answers on the challenges and opportunities of using social media technologies in marketing library services and collections in 21st century environment. The chapter start with a snapshot overview of the importance of marketing library services and collection, highlight social media tools that can be used for marketing library collection and services. In addition, the chapter examines and presents the challenges facing libraries and other information centres in marketing the collection and services in 21st century environment. The methodology that will be used for this chapter is literature review comprising of journal articles, books, conference papers and newspapers articles.