Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada

Abstract

Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.

Citation

O'Reilly, N. and Rahinel, R. (2006), "Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 1, pp. 76-91. https://doi.org/10.1108/IJSMS-08-01-2006-B009