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To reveal the impact of the development of technology parks and innovative networks on the national digital economies.

The following methods are utilised: the complex method, statistical analysis, comparative method, correlation analysis and linear programming (method of the game approach category).

We reveal the impact of the development of technology parks and innovative networks on the national digital economies. Analysis of the formation of the digital economy includes the assessment of its components (Rank Knowledge, Rank Technology, Rank Future readiness) in the context of the development of the analysed developed countries (Belgium, France, Iceland, Spain and Hong Kong). It is discovered that Hong Kong and Iceland have high indicators of digital technologies implementation. We prove that these results are connected to investments in this sphere made by integration structures, including the sphere of business, sciences and government agents (in the case of Hong Kong). We perform an analysis of the clustering of the given countries and describe the main forms of integration that ensure the innovative development of the economy. Based on the study of analytical and statistical materials, we determine the perspective model of the impact of these integration mechanisms on the state of innovative development of the digital economy, which could be applied to developing countries.

The originality and value of this research are due to the development of a model of the impact of implementing the integration mechanisms on the state of innovative development of the digital economy, which could be used in the case of developing countries.

This chapter’s purpose is to check (prove or disprove) the argument in favour of technological discrimination of consumers of goods in the conditions of digital development, given the essence of sales conflict, its manifestations and perspectives of overcoming.

The literature review of the existing sources shows that they have an insufficient scientific basis for determining the essence of sales conflict, its manifestations, and perspectives of overcoming in the conditions of digital development and in view of technological discrimination of consumers of goods. To fill this gap in the system of scientific knowledge, the authors use the methods of comparative and correlation analysis of statistical data. The research objects are the top 10 countries from the G20, Latin America, the Caribbean, China, and the United States, which have the highest level of development of online trade and digitalization.

The authors perform an overview of the facts that determine that, from a scientific point of view, there are arguments in favour of technological discrimination of consumers of goods in the conditions of digital development from the position of the emergence of sales conflicts between companies and consumers of online goods. Modern economies are developing along the path of further increase in the technological gap between them, which could be caused by two reasons: differentiation in the level of socio-economic development of separate countries and their different susceptibility to the achievements of the digital economy and digital technologies. Countries with high innovative potential, but without effective innovative systems, undergo ‘digital transformation’. Countries with low innovative potential, but active borrowing and implementation of innovative technologies from abroad, undergo ‘digital adaptations’.

It is proved that the COVID-19 pandemic led to the change of consumer behaviour models, seriously influencing the structure of consumption. While the traditional retail trade is in stagnation, the sales volumes in the system of online commerce continue growing. Together with the development of online commerce, new types of conflicts emerge – they are caused by inequality in the level of technological and digital development of various countries of the world, as well as by discrimination of consumers.

The purpose of this research is to substantiate the processes of implementing the electronic forms of business integration under the conditions of digital transformation by market players.

The methods used in this research include cooperative game theory, systemic analysis and statistical analysis.

This research presents the substantiation of the processes of implementing the electronic forms of business integration under the conditions of digital transformation by market players. The proprietary methodology of evaluation of the set problems includes three procedures: analysis of the electronic forms of business integration that are used in the digital economy in the world, which envisages their systematisation; evaluation of the effectiveness of implementing the processes of business integration with the use of such forms and their forecast estimation under the condition of individual development of the market environment's players, as well as determination of advantages; and development of the practical implications for managing the electronic forms of business integration for the national companies of developing countries (with forecasting based on the cooperative game theory). The modern electronic forms of business integration include electronic cash (e-cash), electronic data interchange, electronic banking (e-banking), electronic marketing (e-marketing), electronic insurance (e-insurance) and electronic trade (e-trade). Analysis of the effectiveness of implementing the processes of business integration with the use of the electronic forms is performed based on electronic trade, which is used under the conditions of the functioning of digital trade platforms (Internet stores). Such digital trade platforms, as the forms of business strategies, are Amazon and eBay Inc. These two American companies were selected because the United States has the leading position in this sphere. The comparative analysis showed the advantages of participation of players in partnership with the use of electronic trade within two digital platforms, connected to cost saving on advertising and organisation of trade. The practical implications of implementing the electronic forms of business integration for the national companies of developing countries are also presented; they are formed based on the practice of implementing the advantages revealed in the activities of the digital trade platforms Amazon and eBay Inc.

The originality and value of this research are due to the further development of provisions on the specifics of the process of implementing the electronic forms of business integration under the conditions of digital transformation by market players.

To provide an in-depth survey and review of innovation in library and information services (LIS) and to identify future trends in innovative research and its practical application in the field.

An in-depth review and summation of relevant literature over the last twenty years, along with an analysis and summary of the other papers in the volume.

Innovation in library and information work varies between the evolutionary and the discontinuous. A taxonomy of innovatory approaches to development and provision in the sector is provided, along with a detailed listing of the key elements of successful and not-so-successful innovative practice.

The work is dependent on existing literature rather than direct empirical work. However, because it draws together all major aspects of the topic, it has the potential to be used as a springboard for further generic studies and also specific programmes of work.

The need for innovation in LIS will be ever more pressing. The present chapter provides a necessary and rigorous overview of the necessary elements required for success in this area. It will be useful as a reference tool for intending researchers in library and information provision in a wide range of environments.

Because the chapter brings together a substantial body of information on the topic of innovation, it provides a comprehensive study of major developments and likely future trends in the field.

The purpose of this chapter is to compile the expected scenarios of development of digital economy in modern Russia and determine the essence and peculiarities of the optimal scenario implementation.

The research is based on the Theory of Games, which is used for comparison of expected scenarios of development of digital economy in modern Russia. A criterion of optimality of the scenario of development of digital economy in modern Russia in this work is effectiveness of its implementation, determined by comparing the results and expenditures in view of probability of each possible sub-scenario.

The performed scenario analysis of development of digital economy in modern Russia showed that the most effective and, therefore, optimal scenario is the one that envisages implementation of the offered new model of a well-balanced digital economy. Despite the fact that probability was determined only for sub-scenarios, within each distinguished scenario, (for determining confidence intervals of the values of indicators) which were not compared with the level of their probability, the given optimal scenario envisages the largest changes compared to the current set course of the formation of digital economy in Russia and hence is the least probable.

The established optimal expected scenario of development of digital economy, which envisages application of its new well-balanced model, is recommended for practical implementation in modern Russia. The given quantitative characteristics of the optimal scenario of development of digital economy in modern Russia could and should be recommended for usage as the basis for developing practical recommendations for monitoring and control of implementation of the optimization model of digital economy in modern Russia.

The development puts the problem under consideration in a strategic light and gains attention with its wide comprehensiveness on the plane of unification of the activity of several modern scientific fields, which have always had intersections, but in their essence perform rather different roles – human resources management (HRM), public relations (PR), and sustainable development (SD). Examining the possibilities of applying innovative approaches in the research of these areas, in the context of the influence of digital and smart technologies and an entirely new scientific field. In this sense, the theoretical substantiation of the thesis on the synergy between HR, PR, and sustainable development is targeted in the aspect of highlighting contemporary challenges and the relevant response to achieve organizational effectiveness, based on knowledge of the impact of digitization processes and their connection with the development of human capital in the organization.

Emphasis in the present work is placed on the relationship between the management of human capital in the organization and the influence of digital and smart technologies on these processes. Focus in the research is placed in three directions – first of all – the role of digital/smart/technologies on sustainable development. Second, the impact of digital and smart technologies on green human resource management is explored, and third, emphasis is placed on the changed role of strategic communications in the context of the digital revolution.

The development brings out some good practices and ideas in the described areas.

Digital development is often considered only from one – economic – side through the lens of its positive contribution to the acceleration of economic growth rate and increase in the global competitiveness level. In this case, conflicts of economic subjects’ interests remain outside the scope of scientific research. The essence of these conflicts consists in the fact that despite the economic advantages, digital development is usually connected to social drawbacks and ecological costs.

The chapter studies top-priority directions of implementation of the optimization model of well-balanced information economy. It is shown that digital economy is a result of transformation of technological processes in the sphere of information and communications. New technological platforms allow legal entities and individuals to reduce transaction costs of the process of communications between themselves and public authorities. The basic reason of active development of digital economy is growth of transaction sphere, incomes from which constitute 70% of GDP in developed countries. Digital technologies stimulate more intensive training of population, help reducing expenditures during knowledge exchange, and are a basic resource during development and implementation of innovational projects. The authors study various approaches to evaluation of implementation of digital technologies and analyze Russia’s role in the sphere of development of digital technologies in the world. The performed analysis allows distinguishing priorities of implementing the optimization model of well-balanced information economy.