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This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers’ cooperatives.

A case study of six banana cooperatives from Colombia was conducted. The research followed a mixed design, using both qualitative and quantitative data and the application of structural equations.

This study shows that social capital, networking and alliances are essential in BoP businesses.

Authors defined a model of informal institutional factors for the generation of economic and social value in inclusive business, using the new institutional theory and the conceptual development of BoP in agri-business.

The global business environment has brought about great innovation according to the advent of the fourth industrial revolution era. Most of the enterprises are focusing on adapting to the era of the fourth industrial revolution and trying to find appropriate strategies. Competitiveness among enterprises is changing fiercely. Such environments are threatening to the sustainability of enterprises. In this regard, it is a key issue that how enterprises can be sustainable and gain competitive advantage. Based on this background, this study emphasized the importance of environmental involvement. Enterprise can improve its image through environmental involvement. Since enterprise image is a variable that directly impacts enterprise growth and performance, it promotes the sustainability of the enterprise. Therefore, this study aims to explore the improvement factors of environmental immersion and verified its influence.

This study focused on creating shared value as a factor to improve environmental involvement. It is divided into three components, which are economic values, social values and cooperative values, respectively. The role of these three factors in enhancing environmental involvement was clearly identified and the process of enhancing enterprise image was verified.

The mediating effect of environmental involvement on the relationship between creative shared values (economic values, social values and cooperative values) and enterprise image was demonstrated.

This study emphasized the importance of environmental immersion in the era of the fourth industrial revolution and provided a way to improve enterprise image, which is directly related to the sustainability of the enterprise.

The purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).

Following a literature review and the presentation of an appropriate conceptual framework, an exploratory study of 14 BSRs in a variety of European industries is undertaken using in‐depth semi‐structured interviews with key informants.

The findings justify a distinction being drawn between two types of value‐creation initiatives: those that are important in transaction‐based arrangements (in which efficiency is paramount); and those that are important in interaction‐based relationships (in which effectiveness is paramount). Of the ten value‐creation initiatives identified in the literature review, seven were found to be of importance in the BSRs of the present sample.

Despite genuine attempts to select a heterogeneous sample, most of the data did come from sellers. Future studies could look more deeply into buyer data to explore these issues in BSRs.

The paper provides managers with practical guidance on the selection of appropriate value‐creation initiatives in various types of BSRs.

The paper reports the first known empirical study of value‐creation initiatives in BSRs.

Sustainable buildings bear enormous potential benefits for clients, service providers, and our society. To release this potential a change in business models is required. The purpose of this paper is to develop a new business model with the objective of proactively contributing to sustainable development on the societal level and thereby improving the economic position of the service providers in the construction sector.

The modeling process comprises two steps, the formal structuring and the contextual configuration. In the formal structuring systems theory is used and two levels are analytically separated. The outside view concerns the business model’s interaction with the environment and its impact on sustainability. The inside view focusses on efficient value creation for securing sustainability. The logically deductively developed business model is subsequently theory-led substantiated with Giddens’ structuration theory.

The relevant mechanisms for the development of a new service offer, which creates a perceivable surplus value to the client and contributes to sustainable development on the societal level, are identified. The requirements for an efficient value creation process with the objective of optimizing the service providers’ competitive position are outlined.

The model is developed logically deductively based on literature and embedded in a theoretical framework. It has not yet been empirically tested.

Guidelines for the practical implementation of more sustainable business models for the provision of life cycle service offers are developed.

The construction industry’s impact requires it to contribute proactively to a more sustainable development of the society.

This paper analyzes the role for the players in the construction sector in proactively contributing to sustainable development on the societal level. One feasible strategy is proposed with a new business model, which aims at cooperatively optimizing buildings and infrastructures and taking the responsibility for the operating phase via guarantees.

Value has been conceptualized as the result of co-creation involving service firms and customers. Currently, however, little is known about why and how customers engage in value co-creation with a service firm. Thus, the purpose of this paper is to explore the role of co-production in value co-creation in the context of banking services from the customers’ viewpoint. The literature has consistently examined the linear effects of trust and decision-making uncertainty on co-production. The study extends this research stream by considering the negative quadratic effects of trust and decision-making uncertainty on co-production. Therefore, this study not only examines the linear and negative quadratic effects of trust and decision-making uncertainty on co-production within a single, simultaneous model but also tests the effect of co-production on value co-creation. Moreover, this study includes and explores the moderating effects of service innovativeness and service effort on co-production in determining value co-creation.

The hierarchical moderated regression was used to test the hypotheses.

The findings support the positive linear effects and negative quadratic effects among trust, decision-making uncertainty and co-production. Meanwhile, the results indicate that co-production positively affect value co-creation. Service innovativeness and service effort enhance the effect of co-production on value co-creation.

This study shows the presence of the opportunity of trust and decision-making uncertainty, which confirms the existing literature, and the challenge of trust and decision-making uncertainty, which extends the literature. This study is the first one to shed light on the negative quadratic effects of trust and decision-making uncertainty on co-production. This study also offers insights into value co-creation and thus enhances the current understanding of value phenomena. Academics and practitioners would greatly benefit from a comprehensive understanding of co-production and the associated value co-creation for the parties involved.

This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the organization. More precisely, the effect of co-creation behaviors on the well-being of individuals, their work performance and team resilience are investigated.

A quantitative research design was adopted. The data collection was performed through a mail survey of a sample of 96 professionals at a cancer health-care institution in France in which several medical and paramedical providers work together to maximize service options. Linear regressions were conducted using SPSS to analyze the data.

The results highlight the positive outcomes of an active co-creation process on individual well-being, work performance and team resilience and emphasize its limits.

The originality of this study lies in studying co-creation in the context of the health-care service sector, among health-care professionals and from a B2B perspective. Adopting an inter-organizational frame, this study clarifies the positive and negative effects of co-creation from both personal and organizational aspects.

After a hiatus in the research on individual differences in negotiation, there has been a surge of renewed interest in recent years followed by several new findings. The purpose of this paper is to explore the effects that personality, as structured by the five-factor model, have over negotiation behavior and decision making in order to create new knowledge and prescribe advice to negotiators.

This study replicates observations from earlier studies but with the innovation of using a different methodology, as data from a sample of volunteer participants were collected in regard to their personality and behavior during two computerized negotiation simulations, one with the potential for joint gains and the other following a more traditional bargaining scenario.

Significant results for both settings were found, with the personality dimensions of agreeableness, conscientiousness, and extraversion systematically reoccurring as the most statistically relevant, although expressing different roles according to the type of negotiation and measure being registered. The findings thus suggest a multidimensional relationship between personality and situational variables in which specific traits can either become liabilities or assets depending upon whether the potential for value creation is present or not.

The new findings on the impacts of personality traits on both distributive and integrative negotiations allow negotiators to improve their performance and to adapt to specific distributive or integrative negotiation situations.

The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA.

In-depth interviews and participant observations were utilized to elicit rich descriptions of entrepreneurial marketing efforts of six New Mexico winemakers.

This article describes winemakers’ entrepreneurial marketing efforts. We find that survival drives all other entrepreneurial marketing dimensions where accounting for risk is pervasive rather than a stand-alone dimension. Knowledge gained from intense customer focus is used for new product and service innovations. The leveraging of individual and shared resources is another dimension of entrepreneurial marketing that is demonstrated in our analysis.

As entrepreneurs stake their claim in developing small wine regions, understanding entrepreneurial marketing concepts will enable academics and practitioners to understand challenges of a business that is not only dependent on the economics but also on mother nature’s whims.

Studies have documented the distinctive advantage of innovation ecosystems in integrating and recombining heterogeneous knowledge resources across firms' boundaries. However, hierarchical governance in the form of vertical integration is still preferred in many industries for organizing innovation, and the current literature touches little on the relative performance of different organizational structures (integrated firms vs innovation ecosystem) and the factors that lead firms to choose one over the other. The authors conjecture that structure of technological interdependence is one of such important factors. Using a computational experiment, the authors compare the innovation performance of ecosystems with integrated firms under different interdependency structures.

Using the NKC model, the authors incorporate non-generic complementarities and modularity into the technological interdependence between different components. The authors compare four different types of technological interdependence (modular, hierarchical, nearly modular, and random).

The results show that integrated firms with centralized search demonstrate stable and consistent performance that is robust to the structure of technological interdependencies, but an ecosystem significantly outperforms integrated firms with centralized or decentralized when the products exhibit modular or nearly-modular structures.

This study sheds light on why an ecosystem often exhibits modular structures while vertical integration is prevalent in industries with complex technological interdependence. In addition, it shows the evolutionary nature of ecosystems and indicates how the cooperation and competition between actors shape the interdependence structure of ecosystems.

This study aims to present a framework relating to the organizational value of international assignments (IAs). This extends the existing framework by Lepak et al. (2007) and applies to other fields researching questions of value.

This is a conceptual paper that applies new thinking to the critical practical and theoretical issue of organizational value in global mobility (GM) and international business (IB) literature. The Lepak et al. (2007) framework is explained, used and extended to appraise the value of IAs to organizations.

The primary contribution is the establishment of a value framework within which future IA research can position itself, refining extant measures and thereby enabling greater cohesion in future studies. The secondary contribution, impacting beyond the field of GM, is the development of this framework, including the identification and discussion of value itself, the significance of organizational sub-levels, the extension of the definitions of isolating mechanisms and competition to explicate value capture, the importance of temporal analysis and the inclusion of value assessment.

The paper is limited by its application to IAs at the organizational level only. However, the relationship with other levels is also explored. Research within different contexts or focusing on the other levels of value will increase the understanding of value.

Definitions of the value of IAs are extended, and practitioner implications are discussed.

A new framework for evaluating the organizational value of IAs and new definitions to enable this value to be assessed are produced.