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The global business environment has brought about great innovation according to the advent of the fourth industrial revolution era. Most of the enterprises are focusing on adapting to the era of the fourth industrial revolution and trying to find appropriate strategies. Competitiveness among enterprises is changing fiercely. Such environments are threatening to the sustainability of enterprises. In this regard, it is a key issue that how enterprises can be sustainable and gain competitive advantage. Based on this background, this study emphasized the importance of environmental involvement. Enterprise can improve its image through environmental involvement. Since enterprise image is a variable that directly impacts enterprise growth and performance, it promotes the sustainability of the enterprise. Therefore, this study aims to explore the improvement factors of environmental immersion and verified its influence.

This study focused on creating shared value as a factor to improve environmental involvement. It is divided into three components, which are economic values, social values and cooperative values, respectively. The role of these three factors in enhancing environmental involvement was clearly identified and the process of enhancing enterprise image was verified.

The mediating effect of environmental involvement on the relationship between creative shared values (economic values, social values and cooperative values) and enterprise image was demonstrated.

This study emphasized the importance of environmental immersion in the era of the fourth industrial revolution and provided a way to improve enterprise image, which is directly related to the sustainability of the enterprise.

The purpose of this paper is to test links from hotel general managers’ (GMs’) environmental commitment to hotel companies’ environmental management capabilities and then to hotel companies’ involvement in environmental practices. The secondary goal of this study is to identify the common, critical environmental management capabilities in the lodging business context.

In total, 172 GMs, working for hotels affiliated with two state lodging associations located in the northwest region of the USA, participated in this study. GMs’ responses were gathered via an online survey. The structural equation modeling was used to test the proposed model.

The results show that GMs’ environmental commitment affects their firms’ involvement in environmental practices both directly (GMs’ commitment and firms’ involvement) and indirectly via firms’ environmental management capabilities (GMs’ commitment, firms’ capabilities and firms’ involvement). The five common, critical hotel environmental management capabilities are identified: employee training, communicating environmental initiatives to guests, knowledge and skills to implement environmental practices, capital to invest in environmental management and support from employees.

The hotel industry-specific environmental management capabilities enhance hotel practitioners’ understanding of the critical components for the success of hotel environmental programs and assist GMs to effectively prepare and operate their hotels’ environmental initiatives.

This study demonstrates the essential role of individual actors, specifically hotel GMs, in firms’ environmental involvement, and advances our understanding of hotel environmental management in hospitality literature.

The purpose of this paper is to understand the mediating factors affecting the relationship between environmental concerns and sustainable behaviors.

The authors survey 467 respondents and use a structural equation modeling approach to assess environmental involvement and willingness to pay more for green products as mediating variables between a multi-dimensional measure of environmental concern and sustainable behaviors.

The findings suggest that environmental involvement and willingness to pay more for green products mediate the relationship between environmental concern and sustainable behaviors. But of the three dimensions of environmental concern, only concern for energy is statistically significant in the model.

The results empirically validate the multi-dimensionality of the environmental concern construct and its relationship with consumers’ sustainable behaviors. Both involvement and willingness to pay more for an environmentally friendly product play an important role in linking environmental concern to actionable behaviors.

To reach green consumers who are willing to pay more for environmentally friendly products and ultimately engage in sustainable behaviors, marketers should target those consumers who are most concerned with energy and more involved with the environment.

This paper is the first to study the gap between environmental concern and sustainable behaviors by utilizing involvement and willingness to pay more for an environmentally friendly product as mediators. Results provide critical insight into this often elusive gap. The authors also fill an important gap in the literature by including psychological factors driving consumers’ willingness to pay more for green products.

Previous green research shows conflicting results regarding the relationship between environmental concern and persuasion. It has also largely overlooked the role of situational involvement. The purpose of this paper is to aim to show that message involvement influences attitude towards green advertisements.

To test the proposed model, an experimental study based on a sample of young adults in an emerging economy was used to investigate if situational involvement can produce favourable attitudes towards green advertisements.

Using PLS, it was found that fear and response efficacy increased message involvement which in turn was a significant predictor of attitude towards the advertisement. The findings show that advertisers can use these variables to increase message involvement.

This research extends previous studies on message involvement and expands current knowledge by showing that situational involvement predicts attitude towards green advertising.

The purpose of this study is to segment the respondents using their location, gender and age as well as their statements about environmental involvement, knowledge and attitudes as the basis for selective marketing classification.

A URL link was sent to the 2,000 members of the Society of Wine Educators. Multivariate analysis of variance was used to analyze the main and interaction effects of the independent categorical variables on multiple dependent interval variables.

The results offer insights when considering selective marketing. First, a distinct, measurable, substantial market segment for ecological products was identified, namely: the Millennial male with strong environmental attitudes. Second, residence has an influence on the strength of respondents' environmental attitudes.

Although the sample represents most of the states, members of the Society of Wine Educators are individuals that are highly involved with wine as a product and thus may not represent the entire population of the USA.

Consumers bring to the purchasing decision varying types of attitudes and beliefs. Understanding how environmental knowledge and attitude, when consumers are segmented by location, gender and age, can be used in selective marketing in the service industry to aid in designing promotional plans; whether the product of choice is a vacation resort, hotel or tourism destination such as a winery.

The contribution of the research is to broaden the understanding of environmental concerns and the role location, gender, and age play for marketers when considering the selective marketing concepts discussed by Inskeep and Dolnicar and Leisch.

The purpose of this paper is to identify how five factors (environmental involvement, environmental concern, financial motivations, social motivations and energy concern motivations) motivate individuals to engage in pro-environmental behaviors (curtailment, capital investment behaviors and food-related behaviors).

A survey approach is used to collect data, and regression analysis is used to answer the research question.

Results show that social motivations are positively associated with all three behaviors such as environmental involvement, Environmental Concern and Energy Concern Motivations are positively associated with some behaviors; and Financial Motivations are not associated with any behaviors examined in this study.

These results highlight the widespread impact of social motivations, the more specific impact of environmental involvement, environmental concern and energy concern motivations, and the lack of impact of financial motivations on these three distinct pro-environmental behaviors.

Given that social motivation is so strong and pervasive across all three categories of pro-environmental behaviors, leadership in encouraging a dialogue/debate around these issues is needed from all stakeholders, including government, industry leaders, think tanks and environmental organizations.

This study incorporates multiple factors that have differing impact on three distinct pro-environmental behaviors.

Purchasing and supply chain management have a critical role, and significant influence, in a firm’s environmental performance. This study explores the extent of involvement that purchasing managers in Germany, the UK, and the USA have in environmental issues, versus the level they believe they should have. The environmental issues addressed in this paper are: hazardous materials, investment recovery, product design, and supply chain relationships. Overall findings suggest that purchasing managers want greater levels of participation in these environmental issues. The study also describes differences according to country. Future research is suggested to explore how purchasing managers can influence the supply chain to improve corporate environmental performance.

Research presented in this paper focuses on three environmental aspects, environmental awareness, environmental involvement, and environmental reporting. Developed countries have achieved a lot of progress in these fields. Developing countries such as Jordan and U.A.E. are still in their early stages. Two samples of corporate decision‐makers in these countries were utilized to examine the above aspects. The results show that they are aware of environment protection issues, but their commitment to environment protection is still low. Few of them report their environment performance. The results of Mann‐Whitney test show that there is no difference between Jordan and U.A.E. in terms of circumstances leading to environmental awareness, environmental awareness and involvement.

The purpose of this research is to examine how firms can build collective organisational citizenship behaviour towards the environment (OCBE) from green human resource management (GHRM) practices. The study tests how the three main aspects of GHRM, namely green abilities, green motivation and green opportunities, give rise to the enablers of green culture (EGC). The study further tests how each of the EGC (leadership emphasis, message credibility, peer involvement and employee empowerment) leads to the development of OCBE at the organisational level of analysis.

Data were collected from Taiwanese manufacturing companies with a target of departmental heads. The authors managed to get 284 valid responses and analysed the data using path analysis on Stata12.

The study findings suggest that GHRM practices that include developing green abilities, green motivation and green opportunities support the development of the EGC. The EGC include leadership emphasis, message credibility, peer involvement and employee empowerment. It was, however, found that green abilities do not support the development of message credibility. It was further found the EGC lead to the development of collective OCBE except for peer involvement.

The authors propose an original concept of EGC in the context of Taiwanese manufacturing firms. This paper is amongst the pioneer papers to test the OCBE at organisational level. The authors also develop an integrated conceptual framework upon which firms can use in order to build OCBE at organisational level. Previous studies have examined OCBEs at employee/individual level.

The aim of this study is to investigate the employee perceptions of organizational support for environmental behaviours and its impact on innovative environmental behaviours and frequency of involvement in upstream oil and gas supply chain management. The study also examines a new area where environmental work culture has been introduced as a facilitator on the relationship between employees’ perceptions and engagement in supply chain management.

Self-administered questionnaires were used for collecting data from supply chain managers in production arrangement contractor and service provider company in Kuala Lumpur. Partial least squares was used for data analysis.

The findings reveal that supervisory support for environmental initiatives and environmental training is positively related to employees’ perception of organizational support for environmental behaviours, while rewards provided by the organization for environmental behaviours are not associated with it. The employees’ perceptions of organizational support for environmental behaviours have a significant impact on employees’ engagement in environmental behaviours in both forms of employees’ frequency of involvement and employees’ innovative environmental behaviours. The findings also show that environmental work culture moderates positively the impacts of organization’s support practices (supervisory support for environmental initiatives and rewards provided by the organization for environmental) on employees’ perception of organizational support for environmental behaviours.

The study critically examines the possible impact of enablers of engagement in environmental behaviours and how employees’ perceptions of organizational support reflect their engagement towards environmental behaviours of the organizational practices. The findings are useful for supply chain management practitioners in terms of exerting environmental behaviours and facilitating employees’ environmental behaviours in the upstream oil and gas supply chain management sector.