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Article
Publication date: 26 May 2023

Ning Zhang and Zhu Liya

The use of brand slogans that represent brand concepts on app launch pages can improve user brand impressions. The purpose of this paper is to investigate the impact of using…

Abstract

Purpose

The use of brand slogans that represent brand concepts on app launch pages can improve user brand impressions. The purpose of this paper is to investigate the impact of using animated or static spokes-characters with brand slogans on app launch pages.

Design/methodology/approach

Using the theory of attention selection, the authors conducted two experiments to study the boundary and mediation path of the influence of the motion attributes of spokes-characters (static vs animated) on brand memory based on app launch time (3 s vs 5 s), user engagement with spokes-characters and the level of attention to brand slogans.

Findings

Study 1 explores the effect of the interaction between launch time and the motion attributes of spokes-characters on brand memory. The results show that when the launch time of the app is 3 s, the advertisement memory effect of using a static spokes-character is better than that of using an animated spokes-character; when the launch time of the app is 5 s, the advertisement memory effect of using an animated spokes-character is better than that of using a static spokes-character. Study 2 shows that user engagement with spokes-characters and the level of attention given to brand slogans play a continuous mediating role in the effect of the interaction between launch time and the motion attributes of spokes-characters on brand memory.

Originality/value

This paper contributes to the marketing literature by expanding the knowledge of spokes-characters and animated visual images, providing new insights for future research.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 4 September 2023

Nan Wang, Tian Lv, Liya Wang, Aifang Guo and Zhenzhong Ma

Online brand communities (OBCs) are important platforms to obtain consumers' ideas. The purpose of this study is to examine how peer influence and consumer contribution behavior…

Abstract

Purpose

Online brand communities (OBCs) are important platforms to obtain consumers' ideas. The purpose of this study is to examine how peer influence and consumer contribution behavior simulate innovative behaviors in OBCs to increase idea quality.

Design/methodology/approach

Using a firm-hosted popular online brand community – Xiaomi Community (MIUI), the authors collected a set of data from 6567 consumers and then used structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to empirically test the impact of peer influence and consumer contribution behaviors on idea quality in OBCs.

Findings

The results of this study show that both peer influence breadth and depth have a positive effect on idea adoption and peer recognition, wherein proactive contribution behavior positively mediates these relationships, and responsive contribution behavior negatively mediates the impact of peer influence breadth and peer influence depth on peer recognition. A more detailed analysis using the fsQCA method further identifies four types of antecedent configurations for better idea quality.

Originality/value

Based on the attention-based view and the theory of learning by feedback, this study explores the factors that affect idea quality in the context of social networks and extends the research of peer influence in the digital age. The paper helps improve our understanding of how to promote customer idea quality in OBCs.

Details

Management Decision, vol. 61 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 23 July 2021

Liya A, Qian Qin, Hafiz Waqas Kamran, Anusara Sawangchai, Worakamol Wisetsri and Mohsin Raza

This study purposes to measure the influencing relations between macroeconomic indicators and the prices of gold. Further study measures several factors with the gold price in the…

767

Abstract

Purpose

This study purposes to measure the influencing relations between macroeconomic indicators and the prices of gold. Further study measures several factors with the gold price in the context of the United States.

Design/methodology/approach

The secondary data are collected to measure relationship and fluctuation of gold prices the data collected from the website world development indicators (WDI) for the period of 31 years 1990–2019. This paper uses different econometric analysis such as analytical unit root test for stationary of data, descriptive statistical analysis for description of data, correlation coefficient test for measuring the inter correlation, and ordinary least square regression analysis for determine the impact of dependent and independents variables. In this research paper, gross domestic product (GDP), inflation rate (IR), unemployment rate (UR), real interest rate (RIR), gross national product (GNP), standard trade value (STV) are included in macroeconomic indicators and consider as independent. The gold prices are considered as dependent variable.

Findings

This study's overall results show an important and optimistic association between GDP, IR and STV with the gold price. Moreover, the RIR shows negative and does not show significant relation with the gold prices.

Originality/value

Since several economic crises were included during the data selection studied in this research paper, data error may be present, resulting in the instability of the overall data. However, the study still hopes to find the guiding role of these macro gold price factors in the price of gold from the limited data set. The basic scope of research is that research is limited in the United States.

Details

Business Process Management Journal, vol. 27 no. 7
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 8 May 2023

Liya Wang, Rong Cong, Shuxiang Wang, Sitan Li and Ya Wang

The research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers…

Abstract

Purpose

The research aims to explore the influence mechanism of peer feedback and users' knowledge contribution behavior. This study draws on the social identity theory and considers social identity as a mediating factor into the research framework.

Design/methodology/approach

This paper collected users' activity data of 142,191 ideas submitted by 76,647 users from the MIUI community between October 2010 and May 2018 via Python software, and data were processed using Stata 16.0.

Findings

The results indicate that knowledge feedback and social feedback positively influence users' knowledge contribution (quantity and quality), respectively. User's cognitive identity positively mediates the relationship between peer feedback and knowledge contribution behavior, affective identity positively mediates the relationship between peer feedback and knowledge contribution behavior, while evaluative identity positively mediates the relationship between peer feedback and knowledge contribution quality, but there is no mediating effect between peer feedback and knowledge contribution quantity.

Originality/value

This study advances knowledge management by highlighting peer feedback on online innovation communities. By demonstrating the significant mediating effect of social identity, this study empirically clarifies the relationships of peer feedback (knowledge feedback and social feedback) to specific dimensions of knowledge contribution, thereby providing managerial guidance to the online innovation community on incentivizing and managing user interaction to foster the innovation development of firms.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 14 May 2018

Jingwei Zhang, Yunlu Zhang, Wei Li, Sreekar Karnati, Frank Liou and Joseph W. Newkirk

This paper aims to manufacture Ti6Al4V/TiC functionally graded material (FGM) by direct laser deposition (DLD) using Ti6Al4V and TiC powder. The objective is to investigate the…

Abstract

Purpose

This paper aims to manufacture Ti6Al4V/TiC functionally graded material (FGM) by direct laser deposition (DLD) using Ti6Al4V and TiC powder. The objective is to investigate the effect of process parameters and TiC composition on microstructure, Vickers hardness and mechanical properties.

Design/methodology/approach

Powder blends with three different volume percentages of Ti6Al4V and TiC were used as feed material for DLD process. Five experiments with different values of laser power and scan speed were conducted to investigate the effect on microstructure and Vickers hardness for different compositions of feed material. Mini-tensile tests were performed to evaluate the mechanical properties of the FGM samples. Digital image correlation (DIC) was applied to estimate Young’s modulus and ultimate tensile stress (UTS) of heterogeneous material.

Findings

This paper indicates that primary carbide, eutectic carbide and un-melted carbide phases are formed in the FGM deposit. As the energy density was increased, the primary and secondary dendrite arm spacing was found to increase. As TiC composition was increased, Young’s modulus increased and UTS decreased. The dendritic morphology of primary TiC growth was expected to cause low resistance for crack propagation, causing lower UTS values. Tensile specimens cut in vertical orientation were observed to possess higher values of Young’s modulus in comparison with specimens cut horizontally at low carbon content.

Originality/value

Current work presents unique and original contributions from the study of miniature FGM tensile specimens using DIC method. It investigates the effect of specimen orientation and TiC content on Young’s modulus and UTS. The relationship between energy density and dendritic arm spacing was evaluated. The relationship between laser power and scan speed with microstructure and Vickers hardness was investigated.

Details

Rapid Prototyping Journal, vol. 24 no. 4
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 31 March 2020

Huimin Li, Wenmin Li, Lunyan Wang and Lelin Lv

The Public–Private Partnership (PPP) mode has been widely used in the urban water environment treatment project (UWETP). The public is the direct perceiver of urban water…

Abstract

Purpose

The Public–Private Partnership (PPP) mode has been widely used in the urban water environment treatment project (UWETP). The public is the direct perceiver of urban water environment treatment PPP project (UWETP-PPP), and their satisfaction with it can reflect the project's success to some extent. The purpose of this paper is to provide operational management strategies for special-purpose vehicle (SPV) company through public satisfaction evaluation of UWETP-PPP.

Design/methodology/approach

A questionnaire was designed through the literature review and experts' opinions that consisted of 33 indexes to investigate public satisfaction with UWETP-PPP. Then, the exploratory factor analysis (EFA) was used to confirm the evaluation index system of public satisfaction. Next, the weights of the indexes were calculated by the normalized mean method and fuzzy synthetic evaluation (FSE) was applied to evaluate public satisfaction with UWETP-PPP. Finally, the importance-performance analysis (IPA) was used to suggest improvement strategies of public satisfaction with UWETP-PPP.

Findings

The factors affecting public satisfaction with UWETP-PPP are preliminarily determined, and an evaluation model that provides a specific basis for evaluating public satisfaction with UWETP-PPP in the future is constructed. Furthermore, some strategies and suggestions to improve the performance level of UWETP-PPP are put forward.

Research limitations/implications

First, the factors influencing public satisfaction with UWETP-PPP are numerous and complex. The factors discussed in this study may be further refined to make the research more reliable and effective. Second, the sample from this study can be expanded to multiple projects, so as to make the study more general. Finally, given that the influencing factors in the paper were elicited by using scores obtained through a questionnaire survey, it would bring bias to the result to some extent. The evaluation method can be further improved, such as combining with interval intuitionistic fuzzy evaluation.

Practical implications

In the context of the characteristics of PPP projects in water environment treatment and the huge demand of the country to apply PPP model in the territory of water environment treatment, this study evaluated the public satisfaction with UWETP-PPP in Xuchang City, China. The result provided a beneficial reference for the private organizations to take appropriate actions to improve the public satisfaction level of UWETP-PPP, so as to improve the performance level of SPV. It also provided a system of public satisfaction evaluation with UWETP-PPP, which can be considered as the standard of public satisfaction survey, thus improving the comprehensiveness of the UWETP-PPP performance evaluation system and the government regulatory capacity, thus affecting the sustainable development of UWETP-PPP.

Social implications

In addition, the research results provide a useful reference for the public organizations to issue a UWETP-PPP regulation rule, review a UWETP-PPP design plan, and conduct new similar project decision-making. In summary, the study results not only serve as a good reference for the evaluation of public satisfaction of eco-environmental PPP projects, but also have essential application value for improving the service level, performance improvement and operational management of the SPV.

Originality/value

The research results of this paper have certain wide-spread value, and the research framework and research method can be applied to other infrastructure section, such as transportation, stadium et al.

Details

International Journal of Building Pathology and Adaptation, vol. 39 no. 2
Type: Research Article
ISSN: 2398-4708

Keywords

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