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This chapter highlights a case study at the University of Wyoming (UW) to explore the role of integrating ecotourism and eco-entrepreneurship into higher education at the bachelor’s level. The university has developed a modern, comprehensive curriculum, and practical learning opportunities with local communities, conservation organizations, and industry stakeholders through a state-funded initiative. The program equips students with essential knowledge and eco-entrepreneurial skills for the sustainable development of ecotourism, outdoor recreation, and tourism industries. The chapter presents a pedagogical model as a replicable framework for other institutions aiming to incorporate sustainable, eco-centric curricula into their programs. The findings can guide policymakers, educators, and stakeholders in designing programs that synergize environmental sustainability and eco-entrepreneurial innovation to promote global sustainable development and successful higher education experiences.

The pandemic slowed down most industries globally, but health care maintained its steady growth, and for Pharma, it was a boom. Considering the comparatively better economic condition of India than other developed countries post-COVID-19, and the Russia–Ukraine war, multinational manufacturers of medical equipment companies are focusing on securing the maximum share of wallets from India through partnerships with health care service providers. The study tried to analyze the impact of the strategic key account management (KAM) partnership between multinational medical technology (MedTech) companies and health care service providers, from a global perspective. For the study, primary data were collected through questionnaires survey, and secondary data through a review of literature. The chi-square was tested using IBM SPSS software, and based on the results, three null hypotheses were rejected and one was accepted. Secondary data reveal that the Indian health care sector is highly competitive from a global perspective which can be observed by Nos of Venture Capital (VC) investment in health care, massive growth in medical tourism, and huge investment by international pharmaceutical companies in India. This partnership will help to develop more clinical packages through a clinical trial in India in a cost-effective way which will drastically reduce the manufacturing cost of high-tech medical equipment giving them an edge in global competition and also improving return on investment (ROI) for the partners.

Eco-entrepreneurship is a topical issue in academic and professional literature over the past decade. In Africa, it is a relatively new concept fast gaining momentum with wide applicability and acceptance given its benefits in promoting consumer adoption of sustainable lifestyles, resilient environment, economic empowerment, and a win–win balance in the ecology and economy nexus. Amidst the growing impact of climate change and environmental degradation, eco-entrepreneurship has become a necessity, with emerging opportunities being in urban waste management, recycling, and renewable energy technologies. Regardless of the benefits of eco-entrepreneurship, regulatory and governance structures inform the viability of any initiatives. This chapter presents how political ecology structures intersect and impact eco-entrepreneurship in Africa. Given that nations’ approaches can differ, this study provides a case study synthesis of two major African economies namely Nigeria and South Africa. The authors document the predominant political orientation and attitude toward eco-entrepreneurship. First, the authors argue that the political environment is indifferent to the potential of the eco-entrepreneurial framework, hence applying a one-size-fits-all approach. Second is that the attention to eco-entrepreneurship by policymakers is economically inclined, they focus mainly on economic growth opportunities; equally, that eco-entrepreneurship offers opportunities for the protection of social and environmental integrity cannot be ignored. Third, is the bandwagon effect associated with eco-entrepreneurship initiatives, where the need to align with international bodies and states drives a Eurocentric concern? The authors conclude that fostering enabling policy environment can help enhance the productivity of current eco-entrepreneurial initiatives as well as attract new ones needed to explore eco-entrepreneurship benefits.

Introduction: Sustainable marketing practices foster a company and its stakeholders’ environmental, social, and economic well-being while promoting products and services. An integrated approach to sustainability recognises these three interdependent pillars, seeking to unite together. Investing in renewable energy has triple-bottom-line benefits – reducing greenhouse gas emissions, creating jobs, and promoting economic growth. Sustainable marketing practices can be a win-win for companies and the environment.

Need of the Study: Studying and understanding the sustainable development goals (SDGs) are crucial for India and worldwide. Sustainable marketing is becoming increasingly important for companies as they seek to meet the growing demand for sustainable products and services. Sustainable marketing practices can help businesses reduce environmental impact, promoting eco-friendly products and services.

Purpose of the Study: The study focused on achieving the SDGs requires addressing all three pillars of sustainability together. The study explored the different sustainable marketing practices that companies adopt worldwide, how they contribute to environmental, social and economic stability, the benefits of such practices, and the challenges companies face in implementing them.

Methodology: The study is based on secondary data – 10 companies, out of which 5 brands are among the top 10 brands (Souromi, 2023) and 5 are within the top 20 international sustainable brands (Fashinza, 2020) belonging to the textile industry worldwide, were chosen and their sustainable marketing practices were identified and analysed.

Findings: The study highlights standard sustainable marketing practices adopted by different companies worldwide in the textile industry, exploring the contribution of sustainable marketing practices in achieving SDGs.

Negotiation as a communication process is most prevalent in the business world. So, most research and work to date has focused on exploring the specifics of this area. The fundamental difference between business or everyday negotiation and crisis negotiation is that a crisis creates special environmental conditions in which it is impossible to continue normal operations and the problem that has arisen must be resolved. Therefore, the focus of this chapter is on negotiations in crisis situations, which carry greater potential responsibility than ordinary business negotiations. This study looks at strategies and tactics for negotiating in crisis situations, examines specific strategies and tactics, and determines whether there are certain regularities in negotiating in crisis situations. Crisis situations also require an urgent solution to the problem, as the cost of not reaching an agreement is high. The phenomenon of negotiation is seen as a communication process. The specific objective is to investigate the importance of communication in the negotiation process in different crisis situations. The research was conducted through semi-structured interviews with 15 interviewees from different countries in Europe and the Middle East who have experience in crisis negotiations. Each of them had a specific negotiation situation and the only thing they have in common is the experience of negotiating in a crisis. The results indicate that in the different areas of negotiation, the focus is on building long-term relationships, an integrative negotiation strategy and attention to ethical negotiation tactics.

The great recession of 2008–2009 busted the market bubble and highlighted the loopholes in the banking sector related to excessive leverage and inadequate capital. It has led to the increased rigidity of financial regulations, forcing banks to focus more on compliance rather than moving towards innovation. All these factors together led to the emergence of new players in the financial market in the name of financial technology (Fintech) companies. With the help of Fintech, banking operations are now being revolutionised and transformed into techno-friendly systems. They, hence, can promise to act as a game changer for the banking sector as a whole.

This chapter aims to understand different perspectives of Fintech and how it helps the banking sector to improve its operations. This chapter will also offer insight into various types of Fintech instruments used by the banking sector, collaboration between banks and Fintech, and the benefits of its application to the banking sector.

This chapter attempts to lay out a literature review on Fintech. It examines the implications of applying Fintech in the banking sector to revolutionise its traditional banking operations and achieve its pre-established targets. Different techniques banks use to match up with Fintech and adapt it easily in its organisational structure.

This chapter presents a list of challenges linked to the application of financial technology in the banking industry. The chapter will also address the difficulties of using Fintech and ways to deal with them.

Globalization of agriculture via the evergreen revolution (which encompasses large-scale production-collection-cleaning-processing-packaging-transportation-storage-distribution-sale of high-value cereals-fruits-flowers-vegetables-agrofuel-feedstock through technology-intensive global value chains) has opened the door to corporate capital involvement in agriculture. While the mainstream perspectives and international organizations have optimistically viewed this as a catalyst for inclusive growth, this article seeks to unveil the concealed hegemony of capital underlying the ostensibly beneficial façade of the evergreen revolution. It underscores the concerns regarding the immiseration of asset-poor farmers, petty nonfarm entrepreneurs and labourers resulting from the globalization of agriculture. Furthermore, it explores the implications for micro and macro food security in this context.