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The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.

A self-administered questionnaires via Google Forms was employed comprising a sample of 401 Jordanian tourists who have the Jannah Jo app. Partial least squares-structural equation modeling approach was applied for hypotheses testing.

The present investigation has revealed that the constructs of perceived ease of use (PEU), perceived usefulness (PU) and perceived value (PV) exerted a significant and positive impact on electronic word of mouth (e-WOM). Additionally, e-WOM was observed to wield a positive and significant influence on the attitudes of consumers' decision-making, thereby ultimately affecting the intentions of Jordanian tourists with regard to their decisions to visit and revisit destinations. Nevertheless, it is noteworthy that the results indicated that neither augmented reality nor content quality exhibited any statistically significant positive relationship with e-WOM.

Tourism agencies striving to encourage the adoption of smart applications must grasp the relevance of e-WOM within the contemporary digital milieu. Additionally, they should acknowledge the significance of tourists' intentions concerning both revisiting and initial visits. This research contends that such agencies ought to take into account the substantial influence exerted by PEU, PU and PV in shaping the favorable e-WOM discourse.

By integrating the technology acceptance model in conjunction with other relevant variables, this research strives to develop a comprehensive model that advances the comprehension of the intricate determinants affecting tourists' engagements with mobile applications. Furthermore, it is noteworthy that this study represents the initial investigation conducted in the Middle East, specifically in Jordan, on this subject matter.

The purpose of this paper is to examine the relationship between wine tourism experiences (i.e. winescape, winery service quality, winery brand differentiation and tourist motivation) and tourist behavioral intentions (satisfaction, loyalty and revisit intention) from both demand and supply perspectives in Ningxia, China, by using the SERVQUAL model and the self-determination theory.

The research comprises two studies with an exploratory sequential mixed-methods approach. Study 1 adopted semi-structured interviews with winery owners and managers to explore the factors related to wine tourism experiences that influence tourists’ tourism experience. The results from the Study 1 leads to Study 2, which used a survey to explore wine tourist experiences and their behavioral intentions

This study provided important information regarding the factors that influence wine tourists experience in Ningxia wine region from the perspectives of supply and demands sides. Frist, this study confirmed the various factors influence wine tourism experiences in Ningxia based on the results from Study 1 (supply perspectives). Second, by further investigation in the Study 1, this study integrates the SERVQUAL model and the self-determination theory as fundamental theoretical frameworks in Study 2 to analysis the tourist perspectives. Third, as results, the authors finally confirmed the theoretical frameworks of wine tourism in Ningxia based on dual supply-demand perspectives.

The integration of multiple research approaches enriches the research findings and provides a more robust understanding of the wine tourism experiences in Ningxia.

The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

The hypothesized model was developed and tested using a cross-sectional research design among 404 customers of hospitality organizations (i.e. hotels and restaurants). The collected data were analyzed quantitatively using structural equation modeling.

The results showed that COVID-19 preventive measures are important drivers in building or rebuilding corporate reputation during and after the COVID-19 pandemic. The study also showed that ethical branding acts as a mediator between COVID-19 preventive measures and corporate reputation.

The study used a nonprobability sampling technique, i.e. convenience sampling and a cross-sectional survey research design. It is therefore necessary to be careful when generalizing the findings.

The study recommends that managers in hospitality organizations should ensure proper and effective compliance with COVID-19 preventive measures during service delivery. Among others, the study highlighted areas for further study to include an investigation using a longitudinal approach to observe behavioral changes toward COVID-19 preventive measures and their consequences on the overall corporate reputation of the hospitality industry. This recommendation is based on the fact that, currently, new cases and mortality rates have decreased considerably. As a result, customers in the hospitality industry have started to have different opinions about complying with COVID-19 preventive measures.

The study is among new endeavors to investigate drivers that can rebuild and sustain the corporate reputation of hospitality organizations during a pandemic like COVID-19.

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator. This study was carried out in one of the tourist destinations in Indonesia, namely, Bali.

The population in this study was foreign tourists visiting Bali. This study uses non-probability sampling with a purposive sampling technique and uses inferential statistics. Inferential statistics was used to test the sample data on the effect of sustainability on WoM intention and revisit intention. The statistical tool used is warp-partial least square.

Effect of sustainability on WoM intention is that the higher perception of foreign tourists in the sustainability assessment will increase the WoM intention of foreign tourists. Contrarily, lower perception of foreign tourists on sustainability assessment will lower the WoM intention of foreign tourists. Effects of sustainability on revisit intention is that the higher perception of foreign tourists in the sustainability assessment will increase the revisit intention of foreign tourists. Contrarily, the lower perception of foreign tourists in sustainability assessment will lower the revisit intention of foreign tourists. Environmental awareness moderating the effects of sustainability on revisit intention is that the higher the environmental awareness of foreign tourists visiting Bali, the stronger the influence of sustainability on revisit intention. Contrarily, the lower environmental awareness of foreign tourists visiting Bali will lower the effect of sustainability on revisit intention.

Destination sustainability research from the perspective of tourists has not been conducted up to the behavior intention, and research is still limited to tourist satisfaction. Research that connects destination sustainability with trust, WoM intention and revisit intention has not been found yet. WoM intention and revisit intention provide a clearer picture than behavioral intention; therefore, this study focuses on WoM intention and revisit intention variables. Destination sustainability research has not been combined with destination quality as an exogenous variable that is able to predict more precisely tourist satisfaction and behavioral intention. Research has not been found on environmental awareness in relation to the sustainability variable and behavior intention. The studies that have been carried out only focus on the effect of environmental awareness on the behavior intention (Gao et al., 2016), and the research has not yet linked it to sustainability.

The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value.

This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9.

The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value.

The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

El objetivo principal del estudio es descubrir los factores que influyen en la intención de revisita de los turistas. El modelo propuesto para el estudio se basa en el uso de la teoría del comportamiento planificado y se amplía con variables como la satisfacción, la imagen del destino, el riesgo percibido, la calidad del servicio y el valor percibido.

Este estudio adoptó un enfoque transversal para la recogida de datos. Los datos se recopilaron mediante un cuestionario de campo en el que participaron 330 encuestados. Los datos se analizaron utilizando la versión 3.2.9 de PLS.

Los resultados muestran que el control conductual percibido, el valor percibido, la imagen del destino y la satisfacción afectan significativamente a la intención de revisita. También se confirma la influencia del valor percibido, la calidad de servicio percibida y la imagen del destino sobre la satisfacción. Por otra parte, la satisfacción resulta ser un mediador significativo entre la calidad de servicio percibida, la imagen del destino y el valor percibido.

El modelo TPB ampliado que incluye la calidad de servicio percibida, el valor percibido, el riesgo percibido y la satisfacción proporcionó un modelo con una base teórica para explicar las intenciones de revisita de los turistas a un destino turístico.

本研究的目的是揭示影响游客重访意向的因素。本研究提出的模型以计划行为理论（TPB）为基础, 并以额外的变量（即满意度、目的地形象、感知风险、服务质量和感知价值）进行扩展。

本研究采用了横断面的方法来收集数据。通过对330名受访者进行实地调查问卷来收集数据, 并使用偏最小二乘法3.2.9版进行分析。

结果显示, 感知行为控制、感知价值、目的地形象和满意度对游客的再访意向有显著影响。感知价值、感知服务质量和目的地形象对满意度的影响也被证实。另一方面, 满意度被发现是感知服务质量、目的地形象和感知价值之间的一个重要中介因素。

包括感知服务质量、感知价值、感知风险和满意度在内的扩展TPB模型为解释游客对旅游目的地的再访意向提供了理论基础。

关键词: 满意度; 旅游; 计划行为理论; PLS-SEM; 目的地形象

This study aimed to obtain the study results of the visit increase model by adding the word of mouth (WOM) variable based on the results of research reviews in 2017 and 2019. The research was conducted in the ecotourism area of the south coast of West Java, which is oriented toward the environment’s carrying capacity and improving the community’s economy. Data analysis used descriptive verification using structural equation modeling (SEM), with a total of 302 respondents. The study results obtained descriptive analysis results based on research in 2017 and 2019, which showed no different results. The descriptive analysis results show that tourist travel motivation is considered strong by tourists; tourists have felt impressive tourism experiences. The average image of tourism destinations is considered sufficient. The West Java ecotourism area is quite successful in becoming a positive WOM conversation among most tourists. The intention to revisit is considered insufficient, or tourists have not agreed to return soon. The results of the verification analysis show that all the proposed hypotheses have a significant effect so that the model of increasing tourist visits based on travel motivation and impressive tourism experiences, the destination image that is intermediated by the WOM variable, has an impact on revisiting intention.

The purpose of this study was conducted to investigate the moderating effects wine destination attributes have upon the negative impacts of travel constraints on consumer’s intent to revisit wine regions and also assist wine destinations with the development of marketing strategies designed to offset travel constraints which then could lead to increased intentions to revisit wine regions.

A sampling frame was designed to collect data from consumers visiting 15 wineries using a list of wineries provided by an industry distributor. Self-administered on-site surveys were distributed to visitors during random days and times at each site. To effectively analyze this study’s data set, hierarchical linear models were developed to test our main research question suggesting the significant cross-level effects wine destination attributes (at the regional level) have upon travel constraints in combination with revisit intention (at the individual level).

The negative impact of the “structural” constraints’ dimension on revisit intention is weaker when people are emotionally attracted to a specific wine destination and/or when wine-specific attractions appeal strongly to visitors. Additionally, the negative impact of the “intrapersonal” constraints on “revisit intention” is weaker when positive perceptions about “wine-specific attractions” and/or “tourism infrastructure” attributes are strong.

Results provide strategic directions for wine destination marketing organizations to more accurately improve their destination’s reputation by determining and establishing the most attractive wine-specific attributes as perceived by visitors. Findings also assist these destinations to develop and provide appropriate tourism infrastructure.

This study investigated the effects of wine destination attributes and their attractiveness upon an individual’s travel constraints and revisit intention using a multilevel approach incorporating a regional-based perspective.

This research explores the antecedents of tourist satisfaction and revisit intention, especially in light of the post-pandemic environment that pushed tourism to the lowest level in the present decade. A comprehensive conceptual model based on the brand equity theory (BET) is developed, and interrelationships between brand heritage, community support and benefits, hedonism, culture, tourist satisfaction and revisit intention.

The data were collected from 670 tourists visiting one of the heritage destinations in southern India (Kanchipuram). After checking the psychometric properties of the survey instrument, the hypotheses were tested using path analysis and Hayes's PROCESS macros.

The results indicate that heritage brand of destination sites is positively associated with (1) tourist satisfaction and (2) tourist revisit intention. The findings also support the positive effect of attractiveness of products is positively related to tourist satisfaction, which in turn, is a significant predictor of tourist revisit intention. The findings also support that community support benefits moderating the relationship between heritage brand and attractiveness of products in heritage destinations tourist satisfaction.

This study has several implications for practicing managers engaged in maintaining heritage destinations. As this research highlights the importance of heritage brands of destinations in influencing tourist satisfaction, local communities and policymakers need to provide the necessary infrastructure and facilities at these destinations. Further, local entrepreneurs are motivated to invest in delivering products that attract tourists.

The conceptual model developed in this study, is first of its kind, to the best of the authors’ knowledge, that investigates the effect of hedonism (second moderator) moderating the relationship between tourist satisfaction and culture (first moderator) in influencing tourists to revisit their intention. In addition to direct relationships, the moderating role of community support and benefits, culture and hedonism makes a unique contribution to the bourgeoning literature on tourism especially in Indian context.

Based on self-determination theory (SDT), this paper seeks to identify autonomous motivations driving nostalgia-related cultural tourism among visitors to satisfy their craving to revisit Luxor and re-root their identities. This paper looked at the nexus of destination image and past experience, as well as nostalgic visitors' revisit intention and actual behavior toward Luxor.

Partial least squares-structural equation modeling (PLS-SEM) was employed to quantitatively analyze 354 responses from Luxor's visitors, and 17 interview transcripts were narrated using MAXQDA software.

Autonomous motivations influenced revisit intentions significantly, and revisit intentions acted as a strong mediator between actual visit behavior and autonomous motivations.

Destination marketers need to create nostalgic emotional bonds with people and destinations by planning cultural events that leave visitors with unforgettable memories of these particular moments. They also need to focus more on promotional strategies, develop messages with words that have emotional meaning and highlight crucial characteristics that tourists can quickly identify when visiting a destination.

Cultural tourism has emerged as a dominant niche sector worldwide; nevertheless, nostalgia-related cultural tourism has received less attention. As a result, the primary purpose of this paper is to provide a methodological framework for nostalgia tourism promotion in Luxor, Egypt. Luxor was chosen and has been an excellent subject for this paper, which can further evoke a sense of nostalgia. Hence, this paper prioritizes cultural site preservation and promotion.

Tourism is one of the largest industries in world and is also emerging in Iran. While the country’s brand is still developing, it is important to investigate how current efforts are working towards ensuring tourists’ satisfaction and positive behavior in terms of intentions to recommend and revisit Iran. This chapter explores how destination brand image, value, awareness, and personality affects satisfaction from the perspective of tourists visiting Iran. The study explores if tourists’ satisfaction impacts their revisit and recommendation intentions in favor of Iran as a future holiday destination. The study results show that branding is a significant determinant of satisfaction and loyalty.