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The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

The hypothesized model was developed and tested using a cross-sectional research design among 404 customers of hospitality organizations (i.e. hotels and restaurants). The collected data were analyzed quantitatively using structural equation modeling.

The results showed that COVID-19 preventive measures are important drivers in building or rebuilding corporate reputation during and after the COVID-19 pandemic. The study also showed that ethical branding acts as a mediator between COVID-19 preventive measures and corporate reputation.

The study used a nonprobability sampling technique, i.e. convenience sampling and a cross-sectional survey research design. It is therefore necessary to be careful when generalizing the findings.

The study recommends that managers in hospitality organizations should ensure proper and effective compliance with COVID-19 preventive measures during service delivery. Among others, the study highlighted areas for further study to include an investigation using a longitudinal approach to observe behavioral changes toward COVID-19 preventive measures and their consequences on the overall corporate reputation of the hospitality industry. This recommendation is based on the fact that, currently, new cases and mortality rates have decreased considerably. As a result, customers in the hospitality industry have started to have different opinions about complying with COVID-19 preventive measures.

The study is among new endeavors to investigate drivers that can rebuild and sustain the corporate reputation of hospitality organizations during a pandemic like COVID-19.

During the coronavirus disease 2019 (COVID-19) pandemic, ubiquitous social media has become a primary channel for information dissemination, social interactions and recreational activities. However, it remains unclear how social media usage influences nonpharmaceutical preventive behavior of individuals in response to the pandemic. This paper aims to explore the impacts of social media on COVID-19 preventive behaviors based on the theoretical lens of empowerment.

In this paper, survey data has been collected from 739 social media users in China to conduct structural equation modeling (SEM) analysis.

The results indicate that social media empowers individuals in terms of knowledge seeking, knowledge sharing, socializing and entertainment to promote preventive behaviors at the individual level by increasing each person's perception of collective efficacy and social cohesion. Meanwhile, social cohesion negatively impacts the relationship between collective efficacy and individual preventive behavior.

This study provides insights regarding the role of social media in crisis response and examines the role of collective beliefs in the influencing mechanism of social media. The results presented herein can be used to guide government agencies seeking to control the COVID-19 pandemic.

This research attempts to understand how individuals prevent themselves from exposure to COVID-19 when dining out at a restaurant and what situational factors shaping their COVID-19 preventive behavior (CPB) are. It collects 303 questionnaires responded by restaurant patrons in the United Arab Emirates. The resultant data reveals the ranks of the relative importance among the five CPBs proposed by this study that wearing a mask is considered the most critical CPB. In contrast, wearing gloves is the least desirable CPB. Concerning five health-risk factors under investigation, there is no difference in CPB between the vaccinated and non-vaccinated. People suffering from issues with their immune system show a significant inclination to stress social distancing compared to those without any immune issues. Those having an inflected family member are apt to wear gloves. Further, individuals bearing risk factors concerning chronic illness, an immune problem, and an infected family member are inclined to wash their hands and wear gloves. Lastly, this research finds six situational factors affecting an individual's CPB.

COVID-19 presents a serious and unprecedented challenge around the globe. Street vendors are the most vulnerable group during this pandemic regarding livelihood loss and contagion risk. This research aims to examine the roles of risk communication work in enhancing COVID-19 risk perceptions and adoption of COVID-19 preventive behaviors among street vendors.

The data were collected from the street vendors in urban Vietnam. A binary probit model was used for analyzing the relationships among exposure to risk communication, risk perception and adoption of preventive behaviors.

The analysis reveals the outreach of risk communication work to the street vendors. A rather large proportion of the respondents perceive high risks associated with COVID-19. All respondents adopt COVID-19 preventive behaviors; however, the proportion of regular adoption is moderate and even very low for most behaviors. Their frequent exposure to risk communication significantly raises their risk perceptions and encourages their regular adoption of preventive behaviors, particularly regarding the measures that are affordable and less detrimental to their livelihood.

This research is among the first attempts to examine risk communication to the vulnerable group, how they perceive risks and the extent to which they adopt preventive behaviors during a public health crisis. This research draws some implications for risk communication and social welfare policies to obtain sustainable development goals.

This study aims to examine the relationship between public knowledge, awareness and attitudes towards post-COVID-19 infection prevention in Sarawak. At present, Sarawak is in the post-pandemic stage, marked by a gradual return to normalcy, albeit with some persistent changes caused by the pandemic.

Data were collected from various geographic areas in Sarawak through a Google Form link and QR code during a cross-sectional study, resulting in the acquisition of 1,128 responses. Data analysis was performed using SPSS 28.0 and WarpPLS 8.0.

The result revealed that out of five hypotheses, four were found to be supported, indicating a positive relationship between public knowledge, awareness and attitudes towards COVID-19 infection prevention. However, an unsupported relationship was found between public awareness and infection prevention practices.

This study is limited to the Malaysian population and has a cross-sectional design, affecting generalizability. It is recommended that future research complete an in-depth study of the knowledge, awareness and practices of COVID-19 using other data collection techniques.

Public health and policymakers can use the study to implement effective communication strategies and prioritize digitalization for economic recovery. It highlights the importance of preventive measures and the public’s role in managing future pandemics.

The originality of this research can be drawn from key findings that indicate that people overall gained knowledge on the prevention measures during the post-COVID-19 pandemic, and the accuracy of the information significantly impacts public knowledge, awareness and practices of COVID-19 infection prevention.

During the coronavirus disease 2019 (COVID-19) pandemic, public health risk communication has been a vital work. Students account for a large proportion of the population and are often highly mobile; thus, they face a high risk of contagion and spreading the disease. Therefore, risk communication to this group during the pandemic has been essential. This research examines the relationship between risk communication to students and their appropriate behaviors (compliance with COVID-19 preventive measures and COVID-19 information sharing).

This research used structural equation model (SEM) and generalized structural equation model (GSEM) to analyze the data collected from students during the COVID-19 pandemic.

The findings revealed that risk communication in mass media was positively associated with students' compliance with preventive measures and sharing pandemic-related information. Additionally, their compliance behavior was positively associated with their information-sharing behavior.

This research offers some implications regarding the containment of a highly-infectious virus, especially for the context when the risk of outbreak is high and an effective vaccine is not available, by focusing on risk communication and compliance and information-sharing behaviors.

This research is one of the early attempts to examine the risk communication to students, their compliance with preventive measures and their information-sharing behavior during a pandemic.

This paper aims to investigate construction site workers’ compliance with various coronavirus (Covid-19) protocols while working on construction sites.

This survey was conducted at the end of the imposed lockdown following Nigeria’s upsurge of the Covid-19 pandemic. The survey research method was adopted for the study using a structured questionnaire administered to 246 construction site workers under strict Covid-19 preventive measures. The data was complemented through personal observations of the study site activities. The results were analysed using frequency tables and a factor analytical approach.

The preventive measures in place on construction sites can be classified into personal protective measures, good etiquette/manners, contact precautions and prompt actions. Although the workers claimed to be aware of the Covid-19 pandemic, their disposition towards the preventive measures on construction sites is worrisome. Hence, their level of compliance with the protocols could mitigate the spread of the virus.

This paper fulfils an identified gap to study the need to promote public health by mitigating the global pandemic’s spread in areas where social distancing cannot be easily observed.

This study examined public knowledge and compliance with infectious disease preventive measures using COVID-19 as a case study. Exploratory research design was employed to collect primary qualitative data from 23 market-involved individuals through the use of in-depth interviews. Responses from the interviewees were audio-recorded, transcribed and categorised into themes before content analysis was used to decrypt fundamental cognitive processes and patterns. Results showed good public knowledge of the infectious disease signs and symptoms, mode of transmission as well as prevention. However, knowledge of how and why some of these preventive measures should be engaged was inadequate or lacking. Findings further showed knowledge-praxis gaps as expressed in the non-observance of face mask directives, disregarding social distancing requirements, and non-compliance to handwashing obligations. Lastly, results showed that observed preventive inactions were reportedly rooted in scarcity of proximate infectious disease cases, public distrust in government, leadership exemplar deficit, individual's poor responsibility mentality, and difficulties in adapting to preventive and control guidelines. Knowledge of this study is most beneficial to market-involved individuals affected by infectious disease policies. This empirical study has helped to unveil the need to bridge knowledge-praxis gap in order to curtail the spread of any infectious disease especially in market areas. The study concluded that unless health communication of infectious disease is adequately and properly disseminated, knowledge-praxis gaps remains inevitable. The need for detailed dissemination of health information, cum intervention strategies that bridge the observed knowledge-compliance gaps is highly imperative in a progressive and dynamic society.

During the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures.

Data from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis.

This analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding.

This research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work.

This research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.

The aim of the present work is to develop a method to find the preventive measures for COVID-19 and their priorities. These preventive measures are prioritized according to the expert opinion.

An integrated method using the Kano model and Fuzzy-AHP is used to achieve the study objectives. First, the preventive measures are identified according to the expert. Next, the Kano model is used to determine the different Kano categories for remedial activities that are identified by the World Health Organization (WHO) and other medical authorities. Finally, Fuzzy-AHP is applied to determine the weights of these activities and assign the priorities according to their impact.

It is observed that the activity Avoid Travelling is the most important classification or category with the highest weight as compared to the other activities and sub-activities. It is also noticed that the category packed food items get the lowest weight and is the least important classification or category. In this work, two different approaches, designed for different purposes, provide similar results and verify each other.

Research contributing to the classification and prioritization of preventive activities using Kano and Fuzzy-AHP methods is not available. In the critical time of COVID-19, when governments are obliged to deal with many infected patients and a high number of deaths, one can focus on different preventive activities according to their classification, weights and ranks.