Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area

Abstract

This study aimed to obtain the study results of the visit increase model by adding the word of mouth (WOM) variable based on the results of research reviews in 2017 and 2019. The research was conducted in the ecotourism area of the south coast of West Java, which is oriented toward the environment’s carrying capacity and improving the community’s economy. Data analysis used descriptive verification using structural equation modeling (SEM), with a total of 302 respondents. The study results obtained descriptive analysis results based on research in 2017 and 2019, which showed no different results. The descriptive analysis results show that tourist travel motivation is considered strong by tourists; tourists have felt impressive tourism experiences. The average image of tourism destinations is considered sufficient. The West Java ecotourism area is quite successful in becoming a positive WOM conversation among most tourists. The intention to revisit is considered insufficient, or tourists have not agreed to return soon. The results of the verification analysis show that all the proposed hypotheses have a significant effect so that the model of increasing tourist visits based on travel motivation and impressive tourism experiences, the destination image that is intermediated by the WOM variable, has an impact on revisiting intention.

Citation

Dagustani, D., Kurniawan, G.I., Vidyastuti, H.A. and Miharja, R. (2021), "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area", Barnett, W.A. and Sergi, B.S. (Ed.) Environmental, Social, and Governance Perspectives on Economic Development in Asia (International Symposia in Economic Theory and Econometrics, Vol. 29B), Emerald Publishing Limited, Leeds, pp. 207-219. https://doi.org/10.1108/S1571-03862021000029B034