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Based on the trust theory, the purpose of this paper is to empirically examine the role of trustworthiness and trust in users’ intentions to continue using internet banking. Further, the authors position the trust beliefs of competence, benevolence, integrity, and shared values as key antecedents of trustworthiness and trust.

A questionnaire survey was used to collect responses from 227 actual users of internet banking in Malaysian context. A PLS analysis was conducted to explore the relationships between trusting beliefs, trustworthiness, trust, and internet banking use.

Empirical findings show that trusting beliefs of consistency, integrity, and shared values determine the trustworthiness and trust in internet banking. Moreover, trust was found to mediate the relationship between trustworthiness and internet banking use.

The study findings help managers understand the factors that determine Malaysia users trust and trustworthiness perceptions in internet banking. With reports indicated increase in internet banking use in Malaysia, the study findings provide important insights into enhancing users’ trust in internet banking for future transactions.

Unlike previous studies that have largely focussed on technology factors, this study based on trust theory proposes that trust is important for users to continue using internet banking services. In developing this trust, the authors propose that trustworthiness is of vital importance. Further, the authors propose and show that trusting beliefs of competence, integrity and shared values influence user trustworthiness and trust in internet banking use. Thus, this study extends the understanding of the internet banking use in Malaysian context.

Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness, along with beliefs about perceived behavioral control and the expectations of important others, and online purchasing behavior. Data were collected from 193 college students. Analysis of the data indicates that beliefs about trustworthiness positively affect attitudes toward buying online, which in turn positively affect purchasing behavior. Beliefs about self‐efficacy regarding purchasing positively affect perceived behavioral control, which in turn affects online purchasing behavior. In short, respondents who believed in the trustworthiness of the Internet and in their own abilities to buy online were more likely to make Internet purchases than were those without such beliefs.

The objective of this research is to empirically validate the underlying mechanisms by which consumers develop trust in service providers and investigate the impact of consumer's perceptions of trustworthiness and trust on their loyalty intentions. It also aims to study the differential impact of consumers' trustworthiness beliefs on two distinct aspects of a service, namely the front line employees (FLEs) and management policies and practices (MPPs).

The paper proposes and empirically validates a parsimonious but multidimensional and multifaceted model of consumer's trustworthiness beliefs, trust and loyalty intentions. Retail banking services in India provide the setting for the study. The analysis was conducted using structural equation modeling.

The results support a multidimensional and multifaceted model linking the influence of consumers' trustworthiness beliefs related to the competence, benevolence and problem solving orientation of FLEs and MPPs on their trust in FLEs and MPPs and loyalty intentions.

The research highlights that consumers' evaluation of trust operates at multiple dimensions for employees as well as the organization. The study is based on a cross‐sectional survey. A possible extension is to conduct longitudinal studies to map the evolving nature of trust and loyalty over time and customer life stages.

Organizations can measure trustworthiness beliefs and manage them to build trust and reinforce loyalty intentions among their consumers.

The study proposes and validates a parsimonious model of trust and loyalty intentions in the context of retail banking. Thus this research supports and extends the extant knowledge of relationship marketing.

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the management of consumer trust beliefs and the facilitation of positive trust intentions.

Development and validation of theory‐based signal‐classification scheme and two‐stage content analysis of trust‐building signals embedded in wine blogs.

It is found that wine bloggers manage consumer trust beliefs using an unbalanced signaling approach emphasizing ability over character. Ability sub‐dimension signals vary by commercial orientation. Also, character signaling varies with commercial orientation.

Only English‐language wine blogs were studied. Limitations of content analysis procedures preclude direct evaluation of signal efficacy in absolute or contextualized terms.

Bloggers must secure reader trustworthiness to be effective communicators. Readers are likely to possess latent concerns about the bias of commercial bloggers and abilities of non‐commercial ones. Bloggers recognize the importance of ability signaling but may not be fully exploiting their positions of perceived advantage nor fully compensating for their distinctive inherent perceived weaknesses.

Trustworthiness signaling in wine blogs has implications for bloggers in other contexts, including consumer and non‐consumer information environments and not‐for‐profit and governmental communicators. Blog and blogger trustworthiness must be addressed by these communicators to effect audience persuasion.

The paper discusses deductive development and validation of a novel signal classification scheme applied to trust building by bloggers that, through analysis of signal content, sheds light on behavior of commercial and non‐commercial information sources in emerging product information environments.

Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found.

The purpose of this paper is to investigate the factors affecting anti-consumption behavior of the consumers toward organic food purchase: in particular, how do individual beliefs about trustworthiness of organic foods, normative structure of social pressure and self-efficacy affect individual intentions to make organic food purchases and actual purchasing behavior? To answer this question, a theoretical framework of the theory of planned behavior (TPB) as its foundation has been established. Using measurement scales in order to measure different aspects of trustworthiness, normative structure, self-efficacy, attitude, perceived behavioral control (PBC) and subjective norms, a survey instrument has been developed to examine the several associations implied by the model of TPB.

In doing so, data on a structured questionnaire were collected from various parts of a city based on convenience random sampling procedure. The respondents were interviewed face-to-face to collect information on a structured questionnaire. Data (n=337) were analyzed using a research framework formulated based on the TPB through the structural equation modeling procedure.

The findings of the study indicate that among the seven independent variables of trustworthiness, normative structure, self-efficacy, attitude, subjective norm and PBC, only subjective norm has not been statistically significant to influence organic food purchase behavior.

The result implies that various sociopolitical forces and skewed monthly incomes are inhibiting the consumers (anti-consumption) to increasingly buy the organic food products.

In this regard, government, policy planners, academia as well as media have profound roles to play to encourage people to buy more organic food for their health safety and overall consumer well-being.

This research is based on primary data collected from the respondents of a sub-urban areas of a metropolitan city. The findings will help formulate a sound food policy for ensuring social well-being of the consumers.

The purpose of this paper is to examine consumer behavior toward halal food purchase in Bangladesh. Specifically, how do individual beliefs about trustworthiness of the halal food products affect individual intentions to purchases and actual purchasing behavior?

To answer this question, a theoretical framework using the theory of planned behavior (TPB) as its basis was established. Using measurement scales created to assess different aspects of trustworthiness, and perceived behavioral control and subjective norms, a survey instrument was developed to test the various relationships implied by TPB. Data were collected from the households located in the metropolitan city of Dhaka during the months of November and December 2017, and the analysis of this data helps answer questions about the different relationships of the constructs of the study.

The findings of the study revealed that four factors, namely, trustworthiness, attitude, normative structure and self-efficacy, significantly influence halal food purchasing. The results also demonstrated that trustworthiness of halal food is one of the most important variables of food marketing in Bangladesh.

In reality, there is a serious lacking of halal food marketing particularly in Bangladesh. In this respect, this study can be a pioneer one and may have some limitations in terms of research procedures.

It is crucial for the halal food marketing and its management organizations to provide their products and services in Islamic way, because it is different from the conventional way of modern marketing.

This result specifically implies that like normative structure and self-efficacy, trust in the authenticity of halal food is particularly important to influence attitude toward halal food purchase in Bangladesh.

This study is perhaps the first study in the context of Bangladesh food market that deals with the halal food purchase behavior of the consumers. In this regard, the findings of the study are important in Islamic marketing and halal food marketing.

The purpose of this paper is to tend to further develop an understanding of information trustworthiness in the context of Wikipedia and examine the moderating effects of gender on the association between trustworthiness and intention to adopt Wikipedia information.

Based on a four-dimensional framework of information trustworthiness, the authors began the research by identifying Wikipedia as an application of online information so as to construct a model and develop an instrument based on this trustworthiness framework.

The results confirm that information accuracy, stability, and validity are significantly related to users’ intentions to adopt information from Wikipedia, but objectivity is not. Meanwhile, moderating role for gender on some of these effects is confirmed. Academic and practical implications are discussed.

Previous research considers the open-editing characteristics of Wikipedia as both strength and weakness; it allows for wide coverage of the information contributed by various users, but can also lead to a lack of trustworthiness. It has also been suggested that trustworthiness is perceived differently by males and females. Understanding how gender plays a role in differentiating the impact of trustworthiness on user intentions to adopt Wikipedia information could benefit both academics and practitioners.

Prior research suggests that significant impediments to the growth in electronic commerce exist, particularly in relation to international exchanges. This paper aims to investigate the respective roles of vendor location (domestic vs international) and web assurance seals in the development of initial trusting beliefs about a vendor's web site, and to determine whether these beliefs ultimately influence online purchase intentions.

A model is developed and tested using a controlled laboratory experiment in which 181 subjects are randomly allocated to one of six web site treatments corresponding to two possible locations of the web site vendor (domestic vs international) and three web assurance states (no Web seal vs TRUSTe seal vs WebTrust seal). Data are analysed using ANCOVA and multiple regression analysis.

As hypothesised, the results suggest that geographical location does appear to influence the formation of initial trusting beliefs (perceived trustworthiness) about a vendor's websites. In contrast, web assurance seals, in general, were found to have little influence on trusting beliefs; and accountants' seals, in particular, were found to be equally ineffective as those issued by other providers. Overall, trusting beliefs were seen to strongly influence online purchase intentions.

Future research aimed at evaluating the relative effectiveness of various trust‐building mechanisms applicable to international vendors is warranted, as is research advancing the understanding of why assurance seals appear to be ineffective as trust‐building mechanisms. The implications of using students as surrogates for online consumers and other limitations inherent in experimental analyses ought to be considered in interpreting the study's findings.

The study's findings indicate that international vendors ought to consider implementing targeted trust‐building mechanisms to compensate for being at a competitive disadvantage to their domestic counterparts. Suggested strategies are discussed in the paper. In relation to assurance seals, results suggest that the accounting profession can no longer assume to successfully leverage off its reputation for trustworthiness and integrity in extending its claims to expertise into new markets.

No previous study has examined the role of vendor location in the development of initial trusting beliefs. In relation to web assurance, previous studies have produced conflicting results and employed a range of research models. This study attempts to address these concerns through the use of a comprehensive and integrated theoretical model.