The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.
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Urumsah, D. (2015), "Factors Influencing Consumers to Use e-services in Indonesian Airline Companies", E-services Adoption: Processes by Firms in Developing Nations (Advances in Business Marketing and Purchasing, Vol. 23B), Emerald Group Publishing Limited, Bingley, pp. 5-254. https://doi.org/10.1108/S1069-09642015000023B002
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