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Influences on the intent to make Internet purchases

Joey F. George (Joey F. George is Professor at the College of Business, Florida State University, Tallahassee, Florida, USA.)

Internet Research

ISSN: 1066-2243

Article publication date: 1 May 2002


Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found.



George, J.F. (2002), "Influences on the intent to make Internet purchases", Internet Research, Vol. 12 No. 2, pp. 165-180.




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